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SMEI Launches Exclusive New AI Group for Sales & Marketing

SMEI

. “As a community, we can come together and learn to adopt AI tools to be better contributors as sales and marketing professionals. ” -Willis Turner, President & CEO, SMEI Learn More About Sales & Marketing AI Vanguards! Learn More About Sales & Marketing AI Vanguards!

Groups 271
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Expanding Markets, Growing Pipelines: 5 Sales Success Stories

Zoominfo

Winning in today’s markets takes more than just raw effort. Sales leaders need to make sure that every interaction counts and that means understanding which accounts are the best fit, when to reach out, and how to solve customer challenges. Thats where Go-to-Market Intelligence enters the picture.

Pipeline 130
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What’s Behind Sales and Marketing Misalignment?

Sales and Marketing Management

Sridhar Ramanathan - co-founder and chief operating officer of Aventi Group - expounds on why misalignment occurs so often between B2B sales and marketing teams, and how to fix it. The post What’s Behind Sales and Marketing Misalignment? appeared first on Sales & Marketing Management.

Marketing 315
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Unlocking the Potential of Bluesky Social for Sales & Marketing

SMEI

Unlocking the Potential of Bluesky Social for Sales and Marketing Professionals The digital landscape is changing, and platforms like Bluesky Social are transforming how brands connect with their audiences. This ensures your marketing campaigns resonate without breaching trust.

Marketing 149
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Best Practices for Engaging Your Go-To-Market Sales Teams

Speaker: Ruth Stevens, President of eMarketing Strategy

As a B2B marketer, lead generation is likely your Job One. But guess what: It’s after the sales team has gotten into the act where marketing can have an even bigger impact on results. During this webinar, you’ll learn: The nature of the buying group and how to reach the individual members.

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Sales Signals: How to Leverage Data & AI to Reach Prospects First

Zoominfo

Today’s most effective go-to-market teams are increasingly embracing signal-based selling , a strategy that leverages real-time data and unique insights about promising prospects to gain a crucial edge in intensely competitive markets. Funding Funding rounds are among the strongest signals for both sales and marketing teams.

Hiring 214
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Insights From Market-Leading CROs on the Next Normal

SBI Growth

To kick off the summer, SBI held a virtual meeting comprised of an intimate group of market-leading B2B Chief Revenue Officers (public and private, $240M to $8B in revenue) as part of their advisory board program. These global CRO’s gathered.

Leads 376
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7 Must-Have Automated Documents for Sales Success

Learn why automating your documents is key to sales success. Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation.

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How to Use Video Throughout the Buyer's Journey

Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT

Forrester Research Group reports that on average 70% of a buyer’s purchasing decision is made before engaging with a sales team. You’ll learn: How to get started with your video marketing strategy. That’s staggering, but what does that mean for us as organizations? Why top-of-funnel "explainer-style" videos aren't enough.