3 Keys That Determine the Length of Your Sales Cycle
Understanding the Sales Force
NOVEMBER 1, 2024
In reality, there are only two long sales cycles that seem to be etched in stone: You sell to the government and they’re budgeting now for something they’ll buy in the 2-3 years You engineer something where it takes months to get progress to the point where your customer will buy it. Both scenarios are fake news.
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