Zoominfo

APRIL 12, 2021

How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? An SMB digital marketing strategy , meanwhile, will typically focus on a customer base that best fits the product or service rather than exponential growth. . What Is an Enterprise Marketing Strategy? Personalize at scale.

Scale 189

Scale Enterprise Enterprise Account Based Marketing 189

Mereo

JUNE 24, 2021

Governance ensures these investments stay on track. One of the main failures of the Airbus A380 was not that the product idea came to life — it was that there was a lack of product roadmap governance that should have shown clear indicators the strategy was headed for a nosedive. In software this is often thought of as re-platforming.

Government 93

Government ROI Revenue Remedy 93

Sales and Marketing Management

JUNE 1, 2018

Managers of sales and marketing teams are charged with coaching up individual team members, enhancing their skill sets and improving overall team performance. Get them proficient with more marketing technologies? Storytelling has stood the test of time as a critical skill in sales and marketing?—?and But where to begin?

Marketing 226

Marketing Telemarketing Education Scale 226

Close.io

SEPTEMBER 24, 2019

Here's how a tiny company started closing huge deals with federal government agencies—and how you too can get started in B2G (business-to-government) sales. B2G stands to business-to-government. It simply means that a business is selling its products or services to the government. Why sell to the government?

B2G 91

B2G Government Buyer Persona Cold Calling 91

Allego

DECEMBER 20, 2023

I’m willing to bet you’re like me when it comes to buying something, whether it’s a new pair of boots or enterprise software. One such technology, Digital Sales Room software , has emerged as a game-changer, empowering sales teams to operate seamlessly in a virtual environment. What Is Digital Sales Room Software?

Software 125

Software Software Lead Rank Vendor 125

Sales Hacker Training

NOVEMBER 22, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. It includes a breakdown of the Sales AI landscape, adoption of GenAI and Sales software across buyer groups.

Sales Enablement 111

Sales Enablement Scale Hiring Sales Operations 111

Zoominfo

MARCH 9, 2021

The lightbulb goes on, and they’re like, ‘we can build software to do this.’ Creating more tools easily fosters the proliferation of even more niche tools and less market consolidation, despite endless predictions touting company takeovers. Consider WordPress, a single software company, and its now 60,000+ plug-ins.

Account Based Marketing 246

Account Based Marketing Hubspot Advertising Advertising 246

Sales Hacker

MARCH 21, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Common pitfalls: Resource allocation conflicts: Enterprise and PLG teams require different marketing, sales, and product support creating an internal tug-of-war. She was the Director of Product Marketing at VMware prior to Gusto.

Enterprise 79

Enterprise Enterprise Scale Lead Rank 79

Zoominfo

FEBRUARY 21, 2021

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. 334614 Software & Other Prerecorded Compact Disc, Tape, & Record Reproducing. 445210 Meat Markets.

Transportation 204

Transportation Chemicals Automotive Marketing 204

Sales and Marketing Management

OCTOBER 16, 2017

Nearmap, the company I work for, captures, manages and delivers high-resolution aerial imagery to engineering and construction firms, governments, property and real estate companies, solar installers, telecoms, and others. For example, Momentum Solar has emerged as a national player in the solar energy market.

Real Estate 243

Real Estate Construction Scale Hiring 243

Sales Hacker

DECEMBER 5, 2022

How to Align Marketing and Sales with a Gap Analysis. Aligning marketing and sales is a lot like making out in junior high. The reason for that is that there’s no real guide for marketing, sales, and RevOps leaders at software companies as to how to do it… until now! Governance. from Marketo. Enablement.

Analysis 129

Analysis Top of Funnel Lead Rank Lead Scoring 129

Zoominfo

APRIL 12, 2021

How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? An SMB digital marketing strategy, meanwhile, will typically focus on a customer base that best fits the product or service rather than exponential growth. What Is an Enterprise Marketing Strategy?

Scale 130

Scale Enterprise Enterprise Account Based Marketing 130

DiscoverOrg Sales

AUGUST 29, 2017

First, RainKing and DiscoverOrg were playing in a very large market: B2B Sales and Marketing is a massive opportunity, so it was okay to have a competitor. We hired a team of believers, and we sold them on the idea that we would build a $100m+ software company in Vancouver, Washington, of all places.

Competition 251

Competition Hiring Enterprise Enterprise 251

Sales and Marketing Management

FEBRUARY 6, 2020

A separate but equally important issue related to survey data, is the governance and security of it. Given the increased focus on data governance and compliance, it’s likely that more companies will choose to standardize on single data collection platform so they can provide the governance they require with the feedback gathering they need.

Government 136

Government Customer Survey CRM 136

Pointclear

SEPTEMBER 29, 2015

I recently asked fellow industry leaders to weigh in on the rising popularity of Account-Based Marketing among B2B companies. Is ABM the Holy Grail to lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before?

Account Based Marketing 100

Account Based Marketing Lead Generation Account Government 100

Zoominfo

MARCH 5, 2024

Artificial Intelligence has emerged as the next great technological leap in commercial software apps, with high-profile mentions of AI exploding among the Fortune 500 and investors pouring billions of dollars into generative AI companies across the globe. Chatbots such as ChatGPT are the most frequently used AI tools.

Marketing 130

Marketing Survey Lead Rank Government 130

Hubspot Sales

FEBRUARY 8, 2018

Here are some interesting findings from the data: Out of the 29 industries, Marketing and Advertising companies have the lowest email open rates. Arts & Entertainment, Construction, Human Resources, Legal & Government, and Real Estate have the highest open rates. Software: 28%. Legal and Government: 44%.

Industry 145

Industry Real Estate Outsourcing Services Biotechnology 145

Sales and Marketing Management

JULY 26, 2018

This could include data from relevant industry organizations, government economic indicators and various inflationary measures for different geographies. Erik Charles is the vice president of strategic marketing with Xactly , which provides cloud-based enterprise and software services.

Training 206

Training Penetration Government CRM 206

Zoominfo

MAY 1, 2020

So why doesn’t anyone want a software demo? A sales demo that’s focused on a few specific solutions may require more discovery time on the front end; this is especially true if you sell software with a wide range of features and use cases. Your SaaS product is new! It will save future customers time and money! First, the easy stuff.

Software 100

Software Software Lead Rank Top of Funnel 100

Sales Hacker

JANUARY 13, 2021

Enterprise OEM software licensing is a multibillion-dollar segment of the software industry. It includes factual information, personal experience, and interviews from successful professionals on both the buy-side and the sell-side of enterprise OEM software licensing to ensure a broad mix of experience and ideas.

Licensing 88

Licensing Software Software Enterprise 88

Sales and Marketing Management

MAY 17, 2020

While government and business leaders around the globe debate when and how the economy will turn back on, waiting until for the proverbial green light will be too late and your organization will immediately be at a competitive disadvantage. ENABLE: Sales and Marketing Enablement Must Look, Feel and Perform Differently.

Engineering 207

Engineering Revenue Incentive Incentives 207

Zoominfo

DECEMBER 11, 2020

A public health crisis, limping economy, divisive election, and heavy unemployment have all made the job market unpredictable. These businesses outstripped mid-market firms when it comes to product launches over the past three years. Job seekers face a new workplace in 2021 that reflects the harshness of the prior year.

Nonprofit 130

Nonprofit Hiring Marketing Face-to-face 130

Sales Hacker

FEBRUARY 14, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Given how tough this market is, I figured it would be valuable to break down exactly how we did it. You cannot openly market or solicit the fact that you are raising a fund. And with all humility, its a damn good product.

Outsourcing Services 79

Outsourcing Services Scale Marketing How To 79

Smooth Sale

JUNE 27, 2024

Photo by Inverewe via Pixabay Attract the Right Job or Clientele: Proven Strategies for Closing More B2G SaaS Deals As the popularity of cloud services and applications continues to trend upward, the SaaS (Software-as-a-Service) industry has grown tremendously. Many SaaS solutions are rarely purchased directly.

B2G 109

B2G Closing Government Strategy 109

Sales and Marketing Management

JUNE 29, 2020

Author: STEVEN KELLAM While government and business leaders around the globe debate when and how the economy will turn back on, waiting for the proverbial green light will be too late and your organization will immediately be at a competitive disadvantage. Enablement must look, feel and perform differently.

Engineering 156

Engineering Revenue Incentive Incentives 156

Zoominfo

FEBRUARY 12, 2024

CRM Software: Your All-in-One Sales Hub Offering more than just data management, the right customer relationship management (CRM) solution can help align sales with marketing, making for consistent messaging and a unified approach to customer engagement. Zoho CRM : Known for its robust analytics and wide variety of integrations.

Sales Operations 130

Sales Operations Tools Scale Lead Rank 130

Nutshell

MAY 21, 2024

Software for financial services companies helps to determine investment opportunities, identify risks, forecast returns, and much more. Organizations in this industry often provide several different services, requiring them to have access to various software solutions. Table of Contents What software is used in financial services?

Software 71

Software Software Company Analytics 71

Crunchbase

MAY 9, 2023

I often hear from startup founders who are interested in selling to government agencies but don’t know how to get started. It’s easy to understand why: Each year, 90,000 state and local government organizations spend more than $ 1.5 Plus, selling to governments represents an incredible opportunity for real impact.

Government 59

Government How To Competition Scale 59

Zoominfo

MARCH 31, 2023

Control and governance of business data, especially when there are regulatory and compliance standards at hand, are mission-critical tasks for any enterprise company. Reasons to Break Down Data Silos While data silos may be an inevitable part of modern business, it doesn’t mean your go-to-market (GTM) team has to live with them.

Data 130

Data Government Decision Maker Lead Rank 130

PandaDoc

MARCH 27, 2025

For instance, if you provide project management software, you might cross-sell by offering advanced reporting tools or storage options so that teams can better analyze data and manage their resources. You might also benefit from a complementary solution like CPQ software , which can help make your quoting process seamless.

Lead Rank 52

Lead Rank Lead Scoring Customer Loyalty 52

Zoominfo

MARCH 15, 2024

While the benefits are clear, the work of cleaning and updating a typical CRM can seem so overwhelming that many go-to-market leaders are unclear where to start and unsure how to get buy-in from executive leadership. Proper CRM hygiene helps improve customer relationships and supports effective sales and marketing strategies.

CRM 130

CRM Data Ideal Customer Profile Lead Rank 130

Zoominfo

AUGUST 16, 2023

By selecting a partner whose sole focus is delivering accurate, insightful, and reliable data, go-to-market leaders can turn their focus to the strategic and tactical decisions that will make a difference for their business. It’s an efficient way to build predictive go-to-market workflows and results. Ready to learn more?

Ideal Customer Profile 130

Ideal Customer Profile Data Lead Rank Scale 130

Hubspot Sales

JANUARY 14, 2025

Financial Literacy Having a solid understanding of financial principles, like budgeting, investment analysis, and market economics, is crucial for sustaining profitability as a real estate entrepreneur. Adaptability The real estate market is tricky to navigate. Adaptability The real estate market is tricky to navigate.

Real Estate 92

Real Estate Licensing How To Education 92

Nutshell

MARCH 9, 2023

Unreliable or poor-quality data can lead to impractical, poorly developed sales, marketing, and customer service strategies. Impact on marketing Your marketing efforts are essential to attracting new customers and clients. The post Ensuring data quality and accuracy in CRM software appeared first on Nutshell.

CRM 62

CRM Data Software Software 62

PandaDoc

MARCH 25, 2025

Complex sales examples Complex sales are common in SaaS, B2B, and service industries, such as with the following: Software with customizations, options, or add-ons Financial or consultative services Selling products or services to large organizations Whats the difference between complex and transactional sales?

Sales Cycle 52

Sales Cycle Decision Maker Proposal Lead Rank 52

Cincom Smart Selling

MARCH 9, 2025

CPQ Tools: The Smart Alternative to Traditional Quoting If traditional quoting methods are a roadblock, Configure, Price, Quote (CPQ) software is the fast lane. Breaking Down CPQ CPQ software automates and optimizes the quoting process by handling: Configuration: Ensures only valid product combinations are quoted.

Tools 48

Tools Scale Comparison Discount 48

Pointclear

FEBRUARY 28, 2018

I spend a lot of time on the phone every day, talking to sales and marketing leaders—including prospects. What they have in common are complex sales processes, and the need for outbound account-based marketing services that generate high-quality leads for sales. Software to optimize the insurance business through predictive analytics.

PointClear 100

PointClear Sales Qualified Lead Transportation Lead Qualification 100