Sales Hacker

MARCH 21, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Companies that seamlessly bridge the two unlock incredible scale. Teams organically growing within accounts.

Enterprise 78

Enterprise Enterprise Scale Lead Rank 78

SBI Growth

DECEMBER 5, 2013

Most important items to remember – screen and select on competencies and pay on a competitive scale. Sales, Finance, Marketing and Customer Service need this alignment. This work also includes data governance and process flows. Armed with BPM’s and Personas, sales and marketing become much more effective.

Top of Funnel 296

Top of Funnel Territories Scale Segment 296

Sales Hacker

FEBRUARY 7, 2018

An increase in Market Size – Every seller now operates in a global marketplace with 10x more buyers, and buyers more accustomed to buying from remote providers. In 2015 Randy had kept pace with the growth in the market. Competitors were increasing their market share and Randy was falling behind. FIND PRODUCT MARKET FIT.

Scale 101

Scale Lead Rank Sales Qualified Lead Hiring 101

Sales and Marketing Management

JUNE 1, 2018

Managers of sales and marketing teams are charged with coaching up individual team members, enhancing their skill sets and improving overall team performance. Get them proficient with more marketing technologies? Storytelling has stood the test of time as a critical skill in sales and marketing?—?and But where to begin?

Marketing 226

Marketing Telemarketing Education Scale 226

Zoominfo

AUGUST 16, 2019

This GDPR for marketing post is informational only and not for the purpose of providing legal advice. GDPR: The 4-letter word that kept marketers up at night. If you’re still wondering how it impacts you as a B2B marketer, a year later, read on. It may appear that #2 applies to you if you are marketing to EU contacts.

Marketing 165

Marketing Government B2B Data 165

Sales and Marketing Management

OCTOBER 16, 2017

Nearmap, the company I work for, captures, manages and delivers high-resolution aerial imagery to engineering and construction firms, governments, property and real estate companies, solar installers, telecoms, and others. For example, Momentum Solar has emerged as a national player in the solar energy market.

Real Estate 243

Real Estate Construction Scale Hiring 243

Sales Hacker

DECEMBER 5, 2022

How to Align Marketing and Sales with a Gap Analysis. Aligning marketing and sales is a lot like making out in junior high. The reason for that is that there’s no real guide for marketing, sales, and RevOps leaders at software companies as to how to do it… until now! Governance. from Marketo. What is a gap analysis?

Analysis 127

Analysis Top of Funnel Lead Rank Lead Scoring 127

Close.io

SEPTEMBER 24, 2019

Here's how a tiny company started closing huge deals with federal government agencies—and how you too can get started in B2G (business-to-government) sales. B2G stands to business-to-government. It simply means that a business is selling its products or services to the government. Why sell to the government?

B2G 91

B2G Government Buyer Persona Cold Calling 91

Zoominfo

FEBRUARY 12, 2024

Choosing the best-fit revenue operations tools can dramatically enhance cross-departmental collaboration, enabling unified platforms where sales, marketing, and customer service teams are able to access and share critical data. Gong: Analyzes sales calls and customer interactions to offer actionable feedback and insights at scale.

Revenue 130

Revenue Tools Scale Lead Rank 130

Allego

FEBRUARY 18, 2025

Markets shift overnight, competitors launch new products in a flash, and buyer expectations evolve at breakneck speed. GenAI tools allow enablement to quickly adapt to market changes, ensuring training materials remain relevant, effective, and actionable. Sales training has never been more criticalor more challenging.

Training 62

Training Scale Hiring Lead Rank 62

SBI Growth

JANUARY 4, 2019

Technology has fundamentally changed the role of Marketing. What was once seen largely as an art, has increasingly become less about fancy pictures, and more about deploying revenue generating messaging to the masses. The rise of radio and television made.

Data 225

Data Marketing Revenue How To 225

Alice Heiman

JULY 9, 2024

Adapting Through Economic Turmoil Facing market turmoil and recession, Marko had to downsize and rebuild, showcasing resilience and adaptability in leadership. His expertise and dedication have been pivotal in Jatheon’s growth and its ability to help organizations manage their information governance and compliance challenges effectively.

Engineering 130

Engineering Hiring Scale Government 130

Zoominfo

FEBRUARY 12, 2024

CRM Software: Your All-in-One Sales Hub Offering more than just data management, the right customer relationship management (CRM) solution can help align sales with marketing, making for consistent messaging and a unified approach to customer engagement. Seismic : Delivers personalized training content to sales teams at scale.

Sales Operations 130

Sales Operations Tools Scale Lead Rank 130

Mereo

APRIL 17, 2025

In the fast-paced world of B2B solution marketing, content is both an asset and a challenge. Marketers need to communicate value across multiple industries, personas and sales channels. By streamlining content development, marketing leaders can: Minimize content redundancy while maximizing reach.

B2B 41

B2B Marketing Scale Social Media 41

Zoominfo

FEBRUARY 28, 2024

Here’s what it will mean for go-to-market teams. Generative AI as the Next Frontier of Customer Trust The sheer ubiquity of generative AI is accelerating at a pace that has surprised even seasoned industry analysts and raised important questions about responsible regulation and governance. Greene says. “If

Government 130

Government Marketing Policies Analytics 130

Zoominfo

OCTOBER 5, 2021

Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution.

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Buyer Persona 147

Hubspot Sales

MARCH 3, 2025

The federal government begins its fiscal year on October 1, a schedule that many U.S. If your company qualifies as a smaller reporting company or an emerging growth company , it will be eligible to rely on scaled disclosure requirements for these reports, writes the SEC. Some businesses may start their year in January.

Cost per Acquisition 66

Cost per Acquisition Government Report Sales Qualified Lead 66

Cincom Smart Selling

APRIL 21, 2025

The era of intuition-driven decisions is giving way to real-time dashboards, predictive models, and tightly aligned go-to-market systems. Can our quote processes scale? Let reps co-create better plays based on live market feedback. Sales management doesnt just scale linearly; rather, it multiplies in complexity.

Sales Management 48

Sales Management Top of Funnel Strategy Scale 48

Zoominfo

SEPTEMBER 5, 2023

Combining historical sales patterns and customer profile data with external signals — economic indicators, news and survey data, and buyer intent — results in improved forecasts grounded in both past performance and current market conditions.

Lead Rank 130

Lead Rank Data Marketing Segment 130

Hubspot Sales

APRIL 23, 2018

In 2013, Veronica Juarez left a longtime career in state government to take a chance with a one-year-old ride sharing company called Lyft. Juarez was tasked with helping the company scale, and scale quickly. Once governments determined we were on the same page, it was much more of a collaborative process.”.

Transportation 111

Transportation Scale Government Travel 111

Sales Hacker

OCTOBER 10, 2019

Being able to scale easily. Data Governance & Salesforce Objects. In reality, salespeople today are technologically adept and spend up to 30% of their time dealing with the results of inconsistent data governance. RELATED: If You’re Building Your B2B Marketing Strategy, Start Here. The challenge? Why bother?

Government 71

Government SalesForce Objections Lead Rank 71

Zoominfo

OCTOBER 20, 2023

The governing idea is keeping things tight, mixing it up, and always maintaining focus on the prospect, their pain points, and their needs. Aim for both focus and scale You’re one person having an ongoing conversation. Then read them back — does this scale out to a broader audience? Let’s get started.

Scale 130

Scale How To Buyer Intent Collateral 130

Zoominfo

MARCH 5, 2024

A new ZoomInfo survey of more than 1,000 go-to-market professionals shows frontline workers have eagerly adopted common tools such as ChatGPT or AI-powered CRMs, helping users achieve a 47% boost in productivity and saving GTM professionals an average of 12 hours per week. The goal of this report is to bridge that gap.

Marketing 130

Marketing Survey Lead Rank Government 130

Cincom Smart Selling

MARCH 9, 2025

How to Create an Attractive Dealer Quoting Experience Download eBook Now CPQ Tools vs. Traditional Quoting: Key Differences That Impact Sales Success When it comes to closing deals faster, ensuring pricing accuracy, and scaling sales operations, the right quoting method makes all the difference. Cincom CPQ is designed to do just that.

Tools 48

Tools Scale Comparison Discount 48

Zoominfo

AUGUST 16, 2023

By selecting a partner whose sole focus is delivering accurate, insightful, and reliable data, go-to-market leaders can turn their focus to the strategic and tactical decisions that will make a difference for their business. It’s an efficient way to build predictive go-to-market workflows and results. Ready to learn more?

Ideal Customer Profile 130

Ideal Customer Profile Data Lead Rank Scale 130

Zoominfo

AUGUST 16, 2019

GDPR: The 4-letter word that kept marketers up at night. If you’re still wondering how it impacts you as a B2B marketer, a year later, read on. It may appear that #2 applies to you if you are marketing to EU contacts. In any case, assuming it does apply to you, read on to see how GDPR affects marketers. That’s right.

Marketing 100

Marketing Government Scale Data 100

Zoominfo

MARCH 15, 2024

While the benefits are clear, the work of cleaning and updating a typical CRM can seem so overwhelming that many go-to-market leaders are unclear where to start and unsure how to get buy-in from executive leadership. Proper CRM hygiene helps improve customer relationships and supports effective sales and marketing strategies.

CRM 130

CRM Data Ideal Customer Profile Lead Rank 130

Sales Hacker

FEBRUARY 2, 2021

Closing an enterprise sale in a niche market follows the same sales funnel as any other deal, but a bit more fine tuned. This contrasts with traditional sales, which typically are associated with shorter sales cycles, fewer stakeholders, and are managed by a sales and marketing department. Stay on top of market trends and news.

Enterprise 113

Enterprise Enterprise Ideal Customer Profile Sales Process 113

Cincom Smart Selling

APRIL 10, 2025

Introduction In todays hypercompetitive market, having a fantastic product is no longer enough to guarantee sales success. At its core, sales enablement is a strategic function that empowers all customer-facing teams, such as sales, marketing, and customer success departments, to drive consistent, high-impact buyer interactions.

Sales Enablement 48

Sales Enablement Top of Funnel Tools Strategy 48

Zoominfo

MARCH 31, 2023

Control and governance of business data, especially when there are regulatory and compliance standards at hand, are mission-critical tasks for any enterprise company. Reasons to Break Down Data Silos While data silos may be an inevitable part of modern business, it doesn’t mean your go-to-market (GTM) team has to live with them.

Data 130

Data Government Decision Maker Lead Rank 130

PandaDoc

FEBRUARY 28, 2025

Aligning sales, marketing, and customer success is more crucial than ever to avoid fragmented processes and inconsistent revenue streams. Keith Rabkin , President at PandaDoc A solid RevOps framework eliminates silos through a centralized revenue-focused strategy across key teams like sales, marketing, and customer success.

Scale 52

Scale Revenue Lead Rank Lead Scoring 52

Zoominfo

MAY 3, 2024

One of the most urgent challenges facing businesses today is objectively evaluating their true go-to-market (GTM) capabilities. Are frontline sales and marketing teams working together, or against one another? How reliable is the data? How lean is the tech stack?

Company 130

Company Scale Webinar Metrics Lead Scoring 130

Product Management University

JANUARY 2, 2017

Your product management maturity is gauged by the manner in which your organization approaches the planning, development, marketing and sales of its products and services as business solutions. Assessing Your Product Management Maturity Scale From 1-3. As more competition enters the market, the more you need to specialize.

Scale 40

Scale B2B Segment Government 40

Hubspot Sales

FEBRUARY 9, 2021

Whether you’re looking to scale up or get started, there’s a resource for you. government agency that provides support to small businesses and entrepreneurs. If you are looking for government grants, this portal will be your guide. Small Business Administration (SBA). The SBA is a U.S. Grants.gov. iFundWomen. Kapor Capital.

Resources 138

Resources Nonprofit Banking Scale 138

Crunchbase

MAY 9, 2023

I often hear from startup founders who are interested in selling to government agencies but don’t know how to get started. It’s easy to understand why: Each year, 90,000 state and local government organizations spend more than $ 1.5 Plus, selling to governments represents an incredible opportunity for real impact.

Government 59

Government How To Competition Scale 59

Sales Hacker

APRIL 29, 2021

With the advent of sales engagement platforms (SEPs) and other tools which make it easy to scale outbound sales communications, Rolodexes and spreadsheets are things of the past, with technology taking over many formerly manual steps. When they do this, you lose predictability, visibility, and the ability to scale what’s effective.

Outbound 117

Outbound Scale Hiring How To 117

Highspot

JUNE 1, 2022

The Strategic Enablement Framework is the definitive model to drive rep behavior change at scale and accelerate business growth. By unlocking enablement impact, teams excel, and businesses maximize the return on large sales, marketing and enablement investments. ” Business-to-business sales is undergoing a tidal shift.

Revenue 98

Revenue Scale Government Sales Enablement 98