DiscoverOrg Sales

JANUARY 29, 2018

May 25, 2018 is a date on the minds of many sales and marketing professionals: the day the new General Data Protection Regulation (GDPR) goes into effect. We think the GDPR, based on its plain language, does not apply to B2B marketing under this test, because the offer is to the employer, not the employee. The GDPR deadline is looming.

Data 215

Data Marketing Ideal Customer Profile B2B 215

Close.io

SEPTEMBER 24, 2019

Here's how a tiny company started closing huge deals with federal government agencies—and how you too can get started in B2G (business-to-government) sales. B2G stands to business-to-government. It simply means that a business is selling its products or services to the government. Why sell to the government?

B2G 91

B2G Government Buyer Persona Cold Calling 91

SBI Growth

DECEMBER 5, 2013

Sales, Finance, Marketing and Customer Service need this alignment. This work also includes data governance and process flows. Having a clear understanding of your ideal customers and prospects is essential to success. Armed with BPM’s and Personas, sales and marketing become much more effective. IT needs to step up here.

Top of Funnel 296

Top of Funnel Territories Scale Segment 296

Zoominfo

AUGUST 16, 2019

This GDPR for marketing post is informational only and not for the purpose of providing legal advice. GDPR: The 4-letter word that kept marketers up at night. If you’re still wondering how it impacts you as a B2B marketer, a year later, read on. It may appear that #2 applies to you if you are marketing to EU contacts.

Marketing 165

Marketing Government B2B Data 165

Sales and Marketing Management

OCTOBER 16, 2017

They’ve been through it so many times they can rattle off the typical objections from customers and prospects: “I don’t have time to hear this pitch”. Storytelling gives a prospect a compelling reason to hear you out. Early stage prospects often gravitate toward videos and short, educational demonstrations. Closing the deal.

Real Estate 243

Real Estate Construction Scale Hiring 243

Sales and Marketing Management

NOVEMBER 6, 2020

Despite the economic damage this crisis has caused, it has also created opportunities, especially for marketers. Most B2B companies have reduced marketing budgets in the wake of the pandemic, even as the need for impactful customer engagement has increased. In order to be nimble, marketers must react to news and events in real time.

Marketing 166

Marketing Trends Government Face-to-face 166

SBI Growth

SEPTEMBER 1, 2013

Loss of market share. Industry Vertical – reps are organized by specific industry types (government, pharmaceutical, tech, etc.). Prospects – similar to customers, but with buyers unfamiliar with your offerings. In an emerging market, you have to organize to beat the bad guys. Below average win rates. Sales rep turnover.

Revenue 316

Revenue Hiring Lead Rank How To 316

Zoominfo

OCTOBER 5, 2021

Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution.

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Buyer Persona 147

Zoominfo

FEBRUARY 21, 2021

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. 4251 Wholesale Electronic Markets & Agents & Brokers. 425110 Business to Business Electronic Markets.

Transportation 204

Transportation Chemicals Automotive Marketing 204

Zoominfo

FEBRUARY 28, 2024

Here’s what it will mean for go-to-market teams. Generative AI as the Next Frontier of Customer Trust The sheer ubiquity of generative AI is accelerating at a pace that has surprised even seasoned industry analysts and raised important questions about responsible regulation and governance. Greene says. “If

Government 130

Government Marketing Policies Analytics 130

DiscoverOrg Sales

JANUARY 2, 2019

Most conversations around big data reference healthcare data, GPS/location data, data within government and education systems, financial data – all personal information at the consumer level. TOPO’s research suggests that, as Intent Data goes mainstream and becomes more integrated, it will become part of the prospect lifecycle.

Data 196

Data Intent Data Customer Intent 196

Zoominfo

MAY 31, 2018

The EU’s General Data Protection Regulation (GDPR) is here and mandates major changes to the modern marketer’s B2B lead generation efforts. Most marketers are (or should be) well on their way to GDPR compliance when it comes to website and landing-page form language, data transfer procedures, and documentation.

Lead Generation 217

Lead Generation Leads Marketing Qualified Lead Lead Gen 217

Pointclear

SEPTEMBER 29, 2015

I recently asked fellow industry leaders to weigh in on the rising popularity of Account-Based Marketing among B2B companies. Is ABM the Holy Grail to lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before?

Account Based Marketing 100

Account Based Marketing Lead Generation Account Government 100

Zoominfo

FEBRUARY 12, 2024

As your business expands into new markets, privacy considerations must be top of mind. Maintaining a compliant go-to-market strategy, on the other hand, can help your brand build customer trust and grow your revenue in a sustainable and scalable way. Canada has its own set of privacy laws that impact how companies go to market.

Telemarketing 130

Telemarketing Marketing Inbound Intent Signal 130

Zoominfo

SEPTEMBER 5, 2023

Combining historical sales patterns and customer profile data with external signals — economic indicators, news and survey data, and buyer intent — results in improved forecasts grounded in both past performance and current market conditions.

Lead Rank 130

Lead Rank Data Marketing Segment 130

Sales Hacker

DECEMBER 5, 2022

How to Align Marketing and Sales with a Gap Analysis. Aligning marketing and sales is a lot like making out in junior high. The reason for that is that there’s no real guide for marketing, sales, and RevOps leaders at software companies as to how to do it… until now! Governance. from Marketo. What is a gap analysis?

Analysis 107

Analysis Top of Funnel Lead Rank Lead Scoring 107

Sales and Marketing Management

MAY 2, 2018

What you learn when you hold down a police beat, cover a major research university or monitor local government is that everyone has a story. In fact, the sources we reached for this cover story made it clear that being a great storyteller isn’t merely an advantage in sales and marketing, it’s an essential job requirement.

Government 168

Government Report Relationals Research 168

Zoominfo

DECEMBER 9, 2018

And your marketing team is busy too—fully entrenched in holiday messaging and plans for the upcoming year. In many industries, gift giving is governed by a very specific set of compliance laws. Gifts to government officials. Gifts to government officials for expedited service. Don’t stress, we have you covered!

Handbook 160

Handbook Government Policies B2B 160

Sales Hacker

FEBRUARY 2, 2021

Closing an enterprise sale in a niche market follows the same sales funnel as any other deal, but a bit more fine tuned. This contrasts with traditional sales, which typically are associated with shorter sales cycles, fewer stakeholders, and are managed by a sales and marketing department. Expand your pipeline of ideal prospects.

Enterprise 103

Enterprise Enterprise Ideal Customer Profile Sales Process 103

Zoominfo

MARCH 28, 2023

A strong data management framework combines data governance, quality control, security, analysis and automation to make sure data is both accurate and reliable. Your third-party data sources are equally as important as the tools you use to manage your data,” ZoomInfo product marketing manager Neha Nirkondar says.

Data 130

Data Government Policies System 130

Zoominfo

AUGUST 16, 2019

GDPR: The 4-letter word that kept marketers up at night. If you’re still wondering how it impacts you as a B2B marketer, a year later, read on. It may appear that #2 applies to you if you are marketing to EU contacts. In any case, assuming it does apply to you, read on to see how GDPR affects marketers. That’s right.

Marketing 100

Marketing Government Scale Data 100

Zoominfo

JULY 30, 2024

Revenue operations (RevOps) professionals are an increasingly important voice on go-to-market teams, with analysts predicting 75% of the highest-growth companies will soon employ a RevOps strategy. And one of the clearest ways to deliver that value is through evaluation of a company’s go-to-market technology stack. .”

Government 130

Government Webinar Metrics System Account 130

Zoominfo

FEBRUARY 12, 2024

CRM Software: Your All-in-One Sales Hub Offering more than just data management, the right customer relationship management (CRM) solution can help align sales with marketing, making for consistent messaging and a unified approach to customer engagement. HubSpot: Traditionally a more common choice for SMBs looking for an all-in-one solution.

Sales Operations 130

Sales Operations Tools Scale Lead Rank 130

Hubspot Sales

FEBRUARY 8, 2018

Here are some interesting findings from the data: Out of the 29 industries, Marketing and Advertising companies have the lowest email open rates. Arts & Entertainment, Construction, Human Resources, Legal & Government, and Real Estate have the highest open rates. Legal and Government: 44%. Marketing and Advertising: 25%.

Industry 145

Industry Real Estate Outsourcing Services Biotechnology 145

Mindtickle

NOVEMBER 5, 2024

Every revenue organization must have a governance strategy and the right tools to support it. If you’re unsure what corporate governance is, you’ve come to the right place. In this post, we’ll answer questions like: What is content governance? What is content governance? Proper content governance requires the right tools.

Government 52

Government Pharmaceuticals Remedy Buyer 52

Zoominfo

MARCH 15, 2024

While the benefits are clear, the work of cleaning and updating a typical CRM can seem so overwhelming that many go-to-market leaders are unclear where to start and unsure how to get buy-in from executive leadership. Proper CRM hygiene helps improve customer relationships and supports effective sales and marketing strategies.

CRM 130

CRM Data Ideal Customer Profile Lead Rank 130

Crunchbase

MAY 9, 2023

I often hear from startup founders who are interested in selling to government agencies but don’t know how to get started. It’s easy to understand why: Each year, 90,000 state and local government organizations spend more than $ 1.5 Plus, selling to governments represents an incredible opportunity for real impact.

Government 59

Government How To Competition Scale 59

Zoominfo

MARCH 31, 2023

Control and governance of business data, especially when there are regulatory and compliance standards at hand, are mission-critical tasks for any enterprise company. Reasons to Break Down Data Silos While data silos may be an inevitable part of modern business, it doesn’t mean your go-to-market (GTM) team has to live with them.

Data 130

Data Government Decision Maker Lead Rank 130

Zoominfo

MAY 1, 2020

A lot of companies struggle to get prospects to show up to sales demos. But prospects are much more likely to stay engaged, keep moving through the funnel, and see the value in your product. The modern sales software demo is value-based and focused on use cases that address the prospect’s unique and specific problems.

Software 236

Software Software Lead Rank Top of Funnel 236

Mr. Inside Sales

MARCH 20, 2020

The challenges your prospects are going through are the same ones you are. Here are some emails you may be getting, and some suggested wording for your responses to them: Email from Prospect #1: Dear…. “I Email from Prospect #2: Dear…. Email from Prospect #3: “Dear…. “I Email from Prospect #4: “Dear….

Face-to-face 157

Face-to-face Call-back Objections Gatekeeper 157

Zoominfo

JANUARY 21, 2021

“Looking back, GDPR forced marketers to spend money on data quality in order to comply, marketing technology,” expert Scott Brinker told ZoomInfo.” ” In that process, marketing teams saw the greater benefits of using quality data, and that trend will likely continue with CCPA.” Source: ZoomInfo.

Data 173

Data Retail Consumer Advertising 173

Zoominfo

JANUARY 8, 2020

If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s something you’ve got to build from scratch. How do you find prospects quickly? But setting up a sales and marketing database from scratch is not as difficult as you may think.

Top of Funnel 100

Top of Funnel Marketing How To Inbound 100

Sales Hacker

DECEMBER 19, 2018

As of a year ago, 57% of surveyed marketing and sales reps were not aware of GDPR or how it would impact them, and only 29% of organizations label their approach to data protection and organization as “mature.”. The regulation impacts those dealing in massive amounts of consumer data, such as data brokers and marketers. Image Source.

Prospecting 87

Prospecting Policies Social Media Vendor 87

DiscoverOrg Sales

APRIL 3, 2018

There are a lot of sales acceleration tools out there, but the redesigned DiscoverOrg’s Outreach connector solves some very specific problems: (1) a disjointed sales tech stack, (2) inaccurate, untrustworthy data, and (3) governance practices designed to preserve data quality. Sales research – fast.

SalesForce 33

SalesForce Data System Sales Operations 33

DiscoverOrg Sales

MAY 29, 2019

A lot of companies struggle to get prospects to show up to sales demos. But ultimately, prospects are much more likely to stay engaged, keep moving through the funnel, and see the value in your product. The modern sales software demo is value-based, and focused on use cases that address the prospect’s unique and specific problems.

Software 198

Software Software Decision Maker Lead Rank 198

PandaDoc

DECEMBER 19, 2022

Sales prospecting acts as the first stage in the sales process. And poorly managed prospecting lists will result in seller fatigue. In this article, we share how leads, prospects, and customers form the backbone of an effective sales process, enabling sales teams to tackle fatigue and sometimes mundane work.

Ideal Customer Profile 98

Ideal Customer Profile B2B Prospecting Top of Funnel 98

DiscoverOrg Sales

JULY 11, 2017

Vendor market position advantages: Sales and marketing are more likely to give upstart products a chance, while IT is more risk-averse and brand sensitive. Evaluators who are part of IT, Engineering, and Accounting are more critical of the salespeople than those from less-scientific, process-oriented departments such as Marketing.

Study 206

Study Buyer B2B Vendor 206