The Pipeline

JUNE 30, 2014

And despite the bravado from the Canadian Government that they will pursue these spammers to the four corners of the world (I thought earth was round), I doubt they will be able to stop or even slow the usual abusers. Meaning that most will experience the downside of CASL. Forethought? Let’s look at some of the unintended consequences here.

Cold Calling 302

Cold Calling Government Direct Mail Inbound 302

Zoominfo

MAY 14, 2018

In marketing, it’s common knowledge that lead quality is generally more important than lead quantity. And yet, marketing lead qualification remains a sticking point for many organizations. In fact, 61% of B2B marketers send all leads directly to sales, but only 27% are sales qualified ( source ).

Lead Rank 214

Lead Rank Lead Qualification Marketing Qualified Lead Sales Qualified Lead 214

DiscoverOrg Sales

MARCH 29, 2018

GDPR: It’s the 4-letter word keeping marketers up at night. There’s a lot of confusion and anxiety surrounding the upcoming General Data Protection Regulations (GDPR), which goes into effect May 25, 2018, l eaving a lot of people wondering how it impacts them as a B2B marketer. Direct marketing as a legitimate interest.

Marketing 198

Marketing Outbound Government Data 198

Zoominfo

FEBRUARY 23, 2023

And that means data governance — managing the data produced, acquired, and used by a company — has become a critical function. A comprehensive data governance strategy is essential to addressing data quality , security, privacy, and access — all of which are key to maximizing the value of a company’s data assets.

Government 100

Government Data Policies How To 100

Zoominfo

APRIL 2, 2025

Marketing Automation : Executed independently of upstream data sources, which limits personalization and weakens campaign performance. However, its important to recognize that these elements form an interdependent ecosystem where actions in one area cascade throughout the entire go-to-market motion.

System 130

System Enterprise Enterprise Data 130

Lead411

DECEMBER 5, 2024

Understanding the SLED Market – B2G for Sales The SLED industry is vast and varied, comprising state governments, local municipalities, and educational institutions ranging from small rural schools to sprawling university systems. Sending your pitch to the wrong contact wastes time, resources, and potential opportunities.

B2G 52

B2G Marketing Government Intent Signal 52

SMEI

JANUARY 5, 2024

In today’s highly competitive job market, particularly in the dynamic fields of sales and marketing, standing out to prospective employers is more crucial than ever. Keeping Up with Industry Trends The sales and marketing sector is continuously evolving, with new tools, strategies, and market dynamics emerging regularly.

Marketing 219

Marketing Ideal Customer Profile Social Media Webinar Metrics 219

Sales and Marketing Management

JUNE 1, 2018

Managers of sales and marketing teams are charged with coaching up individual team members, enhancing their skill sets and improving overall team performance. Get them proficient with more marketing technologies? Storytelling has stood the test of time as a critical skill in sales and marketing?—?and But where to begin?

Marketing 226

Marketing Telemarketing Education Scale 226

Zoominfo

APRIL 12, 2021

How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? An SMB digital marketing strategy , meanwhile, will typically focus on a customer base that best fits the product or service rather than exponential growth. . What Is an Enterprise Marketing Strategy? Personalize at scale.

Scale 189

Scale Enterprise Enterprise Account Based Marketing 189

SBI Growth

JULY 20, 2013

To engage in markets and geographies previously out of reach. Download our “Choose Your Channel” Guide to learn how you should Go To Market. They can brand and market themselves more effectively. Would my channel exist without government regulations and laws? To sell goods cheaply without investing in retail space.

Salary 316

Salary Automotive Face-to-face Channels 316

Sales and Marketing Management

JULY 17, 2020

Changing this behavior starts with sales operations working with sales, marketing and service leaders to decide what needs to be captured, when it needs to be recorded, and who will be responsible for it. Insufficient Data Governance. Infrequent Data Quality Inspection.

Sales Forecasts 194

Sales Forecasts Forecasting Data Government 194

Zoominfo

JANUARY 8, 2020

If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s something you’ve got to build from scratch. But setting up a sales and marketing database from scratch is not as difficult as you may think. How big is your overall market?

Top of Funnel 200

Top of Funnel Marketing How To Inbound 200

Zoominfo

AUGUST 16, 2019

This GDPR for marketing post is informational only and not for the purpose of providing legal advice. GDPR: The 4-letter word that kept marketers up at night. If you’re still wondering how it impacts you as a B2B marketer, a year later, read on. It may appear that #2 applies to you if you are marketing to EU contacts.

Marketing 165

Marketing Government B2B Data 165

SBI Growth

JUNE 6, 2013

As CMO, you implemented marketing automation; provide great content, and your campaigns are world class. For proof, try to measure the return on marketing spend without sales alignment. Research conducted by the Aberdeen Group indicates when sales and marketing are aligned: Pipeline size increases by 18-27% and. The Last Mile.

Sales Qualified Lead 308

Sales Qualified Lead Lead Rank Lead Scoring Lead Qualification 308

Pipeliner

MARCH 6, 2025

These ideas help explain how modern financial markets and business cycles work. Example: Spains Housing Market Crash Dr. Polleit uses Spain as an example. Eventually, the market crashed, leaving empty buildings and financial struggles. They need to watch market trends and avoid taking on too much risk.

Lead Rank 98

Lead Rank Lead Scoring Video Banking 98

Sales and Marketing Management

NOVEMBER 6, 2020

Despite the economic damage this crisis has caused, it has also created opportunities, especially for marketers. Most B2B companies have reduced marketing budgets in the wake of the pandemic, even as the need for impactful customer engagement has increased. In order to be nimble, marketers must react to news and events in real time.

Marketing 166

Marketing Trends Face-to-face Government 166

DiscoverOrg Sales

JANUARY 29, 2018

May 25, 2018 is a date on the minds of many sales and marketing professionals: the day the new General Data Protection Regulation (GDPR) goes into effect. We think the GDPR, based on its plain language, does not apply to B2B marketing under this test, because the offer is to the employer, not the employee. The GDPR deadline is looming.

Data 215

Data Marketing Ideal Customer Profile B2B 215

SBI Growth

JULY 8, 2013

Without a policy to govern social media use, expect problems and inconsistencies. Mary in Marketing saw the post (during an infrequent scan of the company page.) Their report showed only 11% of companies had this, compared to 82% for marketing. I’ll explain the first component, Policy. Four Components of Social Selling.

Social Selling 320

Social Selling Company Social Media Policies 320

SBI Growth

SEPTEMBER 1, 2013

Loss of market share. Industry Vertical – reps are organized by specific industry types (government, pharmaceutical, tech, etc.). In an emerging market, you have to organize to beat the bad guys. In a competitive replacement market, you need to organize to take share. Below average win rates. Sales rep turnover.

Revenue 316

Revenue Hiring Lead Rank How To 316

SBI Growth

DECEMBER 5, 2013

Sales, Finance, Marketing and Customer Service need this alignment. This work also includes data governance and process flows. Armed with BPM’s and Personas, sales and marketing become much more effective. Channel / Routes-To-Market – Understanding BPM’s and Personas will provide a base line here.

Top of Funnel 296

Top of Funnel Territories Scale Segment 296

SBI Growth

JANUARY 4, 2019

Technology has fundamentally changed the role of Marketing. What was once seen largely as an art, has increasingly become less about fancy pictures, and more about deploying revenue generating messaging to the masses. The rise of radio and television made.

Data 225

Data Marketing Revenue How To 225

Zoominfo

OCTOBER 5, 2021

Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution.

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Buyer Persona 147

SBI Growth

MAY 27, 2013

A quick meeting with Sales Reps and Managers revealed the industry was in turmoil due to government regulations. Steve had marketing create specific messaging and materials to combat it. A key vertical had 50% less in the pipeline than the historical average. He introduced a SPIFF to drive increase demand.

Data 323

Data Top of Funnel Hiring Harvest 323

Sales Hacker

DECEMBER 5, 2022

How to Align Marketing and Sales with a Gap Analysis. Aligning marketing and sales is a lot like making out in junior high. The reason for that is that there’s no real guide for marketing, sales, and RevOps leaders at software companies as to how to do it… until now! Governance. from Marketo. What is a gap analysis?

Analysis 127

Analysis Top of Funnel Lead Rank Lead Scoring 127

Zoominfo

FEBRUARY 10, 2021

It has little to do with staffing, pandemic-related revenue difficulties, or fluctuations in the market. It’s tough being mid-market ,” according to accounting services firm Praxity. In conclusion, mid-market companies will play catch-up in 2021 if recent years are any indication. Medium Companies May Struggle to Recover.

Company 246

Company Face-to-face Enterprise Enterprise 246

The Sales Heretic

MARCH 24, 2020

The disease—and the government responses to it—have affected every industry, with impacts ranging from mild to devastating. The COVID-19 pandemic is wreaking havoc around the world. One of the best things you can do in this unprecedented environment is to ask questions: • “What can we do to keep our employees and customers safe?” • [.].

Government 200

Government Industry Customer Marketing 200

Zoominfo

FEBRUARY 28, 2024

Here’s what it will mean for go-to-market teams. Generative AI as the Next Frontier of Customer Trust The sheer ubiquity of generative AI is accelerating at a pace that has surprised even seasoned industry analysts and raised important questions about responsible regulation and governance. Greene says. “If

Government 130

Government Marketing Policies Analytics 130

Zoominfo

APRIL 12, 2021

How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? An SMB digital marketing strategy, meanwhile, will typically focus on a customer base that best fits the product or service rather than exponential growth. What Is an Enterprise Marketing Strategy?

Scale 130

Scale Enterprise Enterprise Account Based Marketing 130

Zoominfo

MARCH 5, 2024

A new ZoomInfo survey of more than 1,000 go-to-market professionals shows frontline workers have eagerly adopted common tools such as ChatGPT or AI-powered CRMs, helping users achieve a 47% boost in productivity and saving GTM professionals an average of 12 hours per week. The goal of this report is to bridge that gap.

Marketing 130

Marketing Survey Lead Rank Government 130

Adaptive Business Services

APRIL 23, 2025

Determine what municipality governs the property in question and if there may be any overlay districts such as CCDC, Historical, Convention Center, etc. as have been established by government agencies and landlords. This may also include verifying any previous sign variance that may have been granted for the property.

Buyer 71

Buyer Hiring Government Proposal 71

Sales and Marketing Management

OCTOBER 16, 2017

Nearmap, the company I work for, captures, manages and delivers high-resolution aerial imagery to engineering and construction firms, governments, property and real estate companies, solar installers, telecoms, and others. For example, Momentum Solar has emerged as a national player in the solar energy market.

Real Estate 243

Real Estate Construction Scale Hiring 243

DiscoverOrg Sales

JANUARY 2, 2019

Most conversations around big data reference healthcare data, GPS/location data, data within government and education systems, financial data – all personal information at the consumer level. We think 2019 is the year Intent Data moves into the sales and marketing stack, and the skills will follow. “Big data” is very 2012.

Data 196

Data Intent Data Customer Intent 196

Sales Hacker

MARCH 21, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Common pitfalls: Resource allocation conflicts: Enterprise and PLG teams require different marketing, sales, and product support creating an internal tug-of-war. She was the Director of Product Marketing at VMware prior to Gusto.

Enterprise 78

Enterprise Enterprise Scale Lead Rank 78

Smooth Sale

APRIL 22, 2025

Environmental Consciousness Is Shaking Up Brand Loyalty At one point, consumers remained loyal to a brand as long as the company continued to provide the same products and services at a fair price, considering market conditions. And that’s not considering that even the government has a hand in how consumers spend their money.

Consumer 78

Consumer How To Government Face-to-face 78

Smooth Sale

APRIL 25, 2025

Environmental Consciousness Is Shaking Up Brand Loyalty Consumers remained loyal to a brand at one point as long as the company continued to provide the same products and services at a fair price, considering market conditions. And that’s not considering that even the government has a hand in how consumers spend their money.

Film 78

Film Consumer Government Face-to-face 78

Mereo

APRIL 17, 2025

In the fast-paced world of B2B solution marketing, content is both an asset and a challenge. Marketers need to communicate value across multiple industries, personas and sales channels. By streamlining content development, marketing leaders can: Minimize content redundancy while maximizing reach.

B2B 41

B2B Marketing Scale Social Media 41

Zoominfo

FEBRUARY 12, 2024

As your business expands into new markets, privacy considerations must be top of mind. Maintaining a compliant go-to-market strategy, on the other hand, can help your brand build customer trust and grow your revenue in a sustainable and scalable way. Canada has its own set of privacy laws that impact how companies go to market.

Telemarketing 130

Telemarketing Marketing Inbound Intent Signal 130