Sales and Marketing Management

FEBRUARY 10, 2020

Author: Adam Ortman Each year, it seems like the list of marketing conferences grows exponentially, which isn’t a bad thing. At conferences, you can learn about best practices, the latest technologies, and upcoming tools in the marketing world. Think SEO, SEM, and marketing analytics all rolled into one. Google Marketing Live.

Conference 229

Conference Microsoft Marketing Advertising 229

Sales and Marketing Management

SEPTEMBER 14, 2018

Author: Andrew Frazier You need to market your small business like a drug dealer. It does until you take a closer look at their marketing and sales strategy. Small business owners can learn a lot from analyzing what drug dealers do in terms of defining their target market, performing marketing activities, and building relationships.

Small Business 260

Small Business Small Business Marketing Social Media 260

Zoominfo

SEPTEMBER 17, 2018

Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. 1. This Old Marketing Podcast.

Paid Content 252

Paid Content Marketing Social Media Top of Funnel 252

Sales 2.0

NOVEMBER 12, 2012

We are going to continue to use Linkedin and Twitter for outreach and experiment with some inbound marketing tactics. HubSpot does an amazing job at creating social media distributed content and making sure that all their sales and marketing team members have a strong presence. We’re looking to develop something along those lines.

Hiring 384

Hiring Jigsaw Social Media Cold Calling 384

Hubspot Sales

SEPTEMBER 19, 2019

However, basic product knowledge training isn’t enough. So, how can you train your sales reps on the product they’re selling and ensure they’ll remember the information when they’re making a sale? Below, you’ll learn how to train your salespeople to sell your product better and faster. Solve for the customer.

Hiring 144

Hiring Training Case Study Hubspot 144

SBI Growth

JUNE 8, 2013

If you formalize them into your sales process, training and measurement, revenue will grow. The two elements to formalize into your sales process, training and measurement are: Referral Sales. Reps aren’t trained to these activities and very few track success. Begin training based on your Expert Panel’s best practices.

Strategy 310

Strategy Referrals Cost per Lead Social Selling 310

SBI Growth

SEPTEMBER 23, 2013

Market conditions 12 months ago were very different. Why This Matters— The size of your addressable market has shifted. Phase 2 - Develop Go To Market Plan - Many sales VPs don’t know the best route to market. Why This Matters- The optimal routes to market have changed. Sales training. This is flawed.

Compensation 325

Compensation Social Media Incentives Incentive 325

SBI Growth

SEPTEMBER 19, 2013

To assist you further, sign-up for SBI’s Sales & Marketing Research Review here. Launch – train the team. Google the term and you can read for hours on end. An example of this would be adding real time quizzes to sales training. Use For – sales training events, field adoption checkpoints. Here’s why.

Lead Rank 321

Lead Rank Lead Scoring Hiring Airlines 321

MTD Sales Training

JANUARY 10, 2018

Have they branched out into new markets? Google The Person You Are Visiting. Google Yourself. The buyer may well google you as you call, or before meeting with you, so you should do so too. What does your Google persona say about you? MTD Sales Training. Could it be they have bought from you before?

Ideal Customer Profile 220

Ideal Customer Profile Google Competition LinkedIn 220

SBI Growth

JULY 31, 2013

Training reps on more than one process is time consuming and hard. It is customized to the market segment, product and buying persona. This involves activities like big deal reviews and rep led training. In doing so, you are constantly updating and modifying the process to respond to market changes. Author: Matt Sharrers.

Sales Process 321

Sales Process Buyer Persona Buyer Segment 321

SBI Growth

DECEMBER 3, 2013

It was done via event based training. Unfortunately, somebody in marketing gave you one day because “the agenda is packed.” Because you believe you have capable people, you delivered the training. During the training, everybody nods. The CEO was asking him “did the training work?” Matt Sharrers on Google+.

Groups 297

Groups Follow-up SalesForce Training 297

SBI Growth

OCTOBER 29, 2013

To make matters worse, everybody in the planning sessions (finance, product, training, HR) has never made a number. 2 — Rep and Manager Skills: You are debating what training you should do at your Q1 sales kickoff. You could focus Q1 training on detailed reviews of their patch at the account level. Matt Sharrers on Google+.

Territories 308

Territories Compensation Buyer Google 308

SBI Growth

DECEMBER 22, 2013

People get disappointed with sales training events. They satisfy a box checking exercise around providing training. Specifically: Problem - Marketing does not generate enough demand. Choice - Accept it, complain about marketing or generate your own leads. Improved the ability for sales to not rely on marketing.

Scale 282

Scale Compensation Exercises Follow-up 282

Nutshell

APRIL 26, 2023

What is a CRM system in marketing? But with the right Customer Relationship Management (CRM) solution, you can optimize your marketing to suit the unique needs of every customer, just like you might in a small independent business. What is a CRM system in marketing? What are some CRM marketing examples? What is CRM?

Marketing 171

Marketing SugarCRM CRM Lead Rank 171

Zoominfo

MAY 23, 2018

Search engine optimization—or SEO—is an essential component of any online marketing strategy. After all, more and more users are turning to Google and other search engines to research companies and products. So, if you’re struggling to infiltrate Google search results and generate organic traffic to your B2B blog, fear not!

B2B 183

B2B Lead Rank Lead Scoring Google 183

SBI Growth

NOVEMBER 12, 2013

If you google “sales strategy,” you can read for hours on the subject. They lack focus on your target market. You can market to customers who are best suited to purchase your products. Benefit – Gives your reps formal training before the new product hits the street. What is a Sales Strategy? This is a commonly used term.

Strategy 317

Strategy Hiring Margin Top of Funnel 317

Hubspot Sales

OCTOBER 14, 2020

For example, you might hear about a company using Instagram to market their products, LinkedIn to share industry expertise and insights, or Facebook Messenger to respond to customer service queries. An important distinction to make here is that social selling is not social media marketing. Social Media Training for Sales Reps.

Social Selling 137

Social Selling Training Social Media How To 137

Zoominfo

NOVEMBER 17, 2020

After hours of training, product reviews, company culture rah rahs, and riffling through bags of swag, many employees feel they have officially started their jobs. Many believe that we adopt software to accomplish a task, what we choose to adopt, and how we use the tool has a large impact on how we market, sell and go to market.

Scale 246

Scale Google Analytics Hiring Analytics 246

The Pipeline

JANUARY 7, 2020

Witness the recent announcement that a Google company AI was able to better spot breast cancer than experts in the field. Some of you may be yelling at the screen about the Google AI that set a haircut appointment ? They for pattern, I for nuance; there was no nuance in the Google calls above. But we listen for different things.

Face-to-face 257

Face-to-face Lead Gen Hiring Google 257

MTD Sales Training

JULY 23, 2019

Demandwave.com states in one of its research papers that, of a group of B2B marketers surveyed, 59% were able to confidently say LinkedIn is generating leads for them. If you have a LinkedIn account, Google yourself now. Put your name and company into Google and see where your LinkedIn account is placed.

Ideal Customer Profile 161

Ideal Customer Profile LinkedIn Google How To 161

Sales and Marketing Management

OCTOBER 16, 2017

To the prospect who says, “I already have imagery from Google Earth,” we like to tell stories about customers that used older, outdated imagery in the past. For example, Momentum Solar has emerged as a national player in the solar energy market. Getting them trained and on-script takes time. For example, Apex, N.C.,

Real Estate 243

Real Estate Construction Scale Hiring 243

MTD Sales Training

AUGUST 10, 2018

Google yourself and your company now. Your marketing department can help you develop articles that will be relevant and applicable to the current market. So, our opinion is that to create a presence in your market-place, you need to be visible first and valuable next. First, to be found. This means you have to be visible.

Leads 197

Leads Marketing Qualified Lead Cold Calling LinkedIn 197

Smooth Sale

AUGUST 4, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Digital Marketing Strategies That Significantly Empower Business Growth In today’s digital age, small businesses face challenges and opportunities in their quest for success. Tailoring marketing efforts to these personas ensures that messages are relevant and engaging.

Paid Content 96

Paid Content Strategy Marketing Social Media 96

Zoominfo

MARCH 15, 2022

Every company has a sales and marketing function. But you probably wouldn’t expect a virtual assistant to assess the top predictive marketing companies in California. Even with all this effort, teams still grapple with unreliable data in their records and dashboards, leading to missteps throughout their go-to-market strategy.

B2B 130

B2B Marketing Scale Lead Rank 130

Nutshell

JANUARY 27, 2021

Affiliate marketing that produces qualified traffic with high intent to buy and low BV/A is the marketer’s equivalent to sitting on a pot of gold. But without traffic, your affiliate marketing’s target products won’t have buyers. A smart affiliate marketing SEO strategy solves the traffic problem. What is SEO?

Top of Funnel 134

Top of Funnel Lead Scoring Lead Rank Marketing 134

Sales and Marketing Management

MAY 7, 2018

Google “sales enablement definition” and you will get plenty of results. As more fully described below, the supporting framework includes key roles played by executives, sales managers, marketing and a cross-functional development team. Numerous definitions exist. The result is a buyer-centric approach to sales enablement.

Sales Enablement 192

Sales Enablement Hiring Compensation Buyer 192

SocialSellinator

AUGUST 28, 2022

Did you know that social media personalization can increase your marketing ROI by up to 400% ? When customers feel like a business knows them personally, they are more likely to respond positively to marketing initiatives. What is Personalization in Marketing? You wouldn’t present a soccer training program to a hockey team.

Social Media 138

Social Media Campaigns Media Strategy 138

Understanding the Sales Force

JULY 6, 2022

I conducted a Google search for "why salespeople quit their jobs" and was surprised to find more than 6 million results for that query! While there were no surprises to these lists of reasons, I think there is a more pervasive reason that is not represented on the lists created by marketers and recruiters: Good/Great Salespeople.

Retention 207

Retention Customer Compensation Hubspot 207

Pipeliner

AUGUST 21, 2023

Harnessing AI in Content Marketing: Insights from John Golden and Kyle Stout Hello everyone, I’m John Golden, your host for this enlightening discussion on the role of Artificial Intelligence (AI) in content marketing. I had the pleasure of hosting Kyle Stout, the founder of Elevate and Scale, a leading email marketing agency.

Scale 97

Scale Strategy Marketing Lead Scoring 97

Smooth Sale

JULY 21, 2024

One of the fundamental aspects of SEO that many businesses overlook is Google’s E-A-T principle. Google uses these criteria to evaluate the quality of your site. If Google doesn’t see your content as credible, it won’t rank you highly. Google takes user experience very seriously.

Lead Rank 159

Lead Rank Lead Scoring Strategy Social Media 159

No More Cold Calling

APRIL 6, 2017

Save you money (There are no expensive marketing costs—just your own sales team out there selling for you.). It’s not just one more lead generation initiative or training program to introduce to your organization. No other sales or marketing strategy delivers such powerful, predictable results. Create a referral system.

Guarantee 233

Guarantee Referrals Prospecting Lead Generation 233

Zoominfo

NOVEMBER 20, 2023

Marketers are definitely at the forefront of experimenting with GenAI. Their rapid growth recalls some of the most durable tech-driven shifts of modern history, with research by Bloomberg suggesting the generative AI market will grow to $1.3 What Does this Mean for Marketers? How Do Marketers Use Generative AI?

Data 130

Data Scale Lead Rank Marketing 130

Smooth Sale

MAY 23, 2024

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: How to Market Like A Big Business On A Small Budget Scaling the marketing mountain might seem like a task reserved for the giants in the business world, but hey, even the underdogs have their days of glory.

Marketing 113

Marketing Social Media How To Small Business 113

Smooth Sale

AUGUST 27, 2024

Use tools like Google Keyword Planner, Ahrefs, or SEMrush to find high-volume, low-competition keywords that are relevant to your business. Use tools like Google Analytics and Google Search Console to track your website’s performance, identify improvement areas, and measure your SEO efforts’ effectiveness.

Lead Scoring 165

Lead Scoring Lead Rank Engineering Google Analytics 165

Zoominfo

DECEMBER 13, 2018

With just the click of a mouse and a quick Google search, today’s sales reps have a whole host of resources right at their fingertips—resources that help them streamline and simplify activities like prospect research, sales outreach, and professional development. His focus is to accelerate peak performance fast. 3. Criteria for Success.

Channels 187

Channels Face-to-face Video Hubspot 187

Zoominfo

MAY 21, 2020

Hyper-personalized cold emails are the main tenant of account-based sales approach (related to account-based marketing, or ABM ). Like many B2B companies, ZoomInfo has such a wide total addressable market. Because—let’s face it—Googling someone is more fun and less risk than actually reaching out!). In that case, walk away.

Examples 264

Examples Account Based Marketing Decision Maker Ideal Customer Profile 264

Accent Technologies

SEPTEMBER 5, 2023

Marketing Teams need a powerful tool that goes beyond traditional approaches. Let's explore how this technology transforms content creation and knowledge management for marketing professionals. Centralized Knowledgebase Marketing teams often struggle with scattered information across various platforms.

Enterprise 97

Enterprise Enterprise Marketing Face-to-face 97