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Incentive Gift Cards Continue to Delight

Sales and Marketing Management

Author: SMM Research from the Incentive Gift Card Council (IGCC) and the Incentive Research Foundation (IRF) shows the majority of U.S. are increasingly using gift cards as a reward tool for multiple groups (channel, sales, employee and customer), and that investment in gift card rewards is both significant and growing.

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Team incentives: 7 do’s and 2 don’ts

Sales and Marketing Management

Author: TIM HOULIHAN Do you avoid team incentives because you are worried about being fair? Teams perform better than individuals [ Kuhn, “Experiments on Motivation, Incentives and Rationality” 2007 ], and you and your bottom line can benefit from rewarding teams. Don’t deprive your teams of these two important tools.

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2 Ways for Sales Operations to Improve the Sales Funnel

SBI Growth

Download the tool at this event to get started. Doubleclick, OpenX, Google). Once your audience is on your site, does Marketing offer an incentive for them to provide their contact information? Download this Lead Generation Success Metrics tool to get a complete picture of how effective Marketing’s efforts are.

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2 Ways to Turbocharge Your Sales Strategy

SBI Growth

Customer referrals have been the most powerful sales tool since the dawn of commerce. 73% of sales people using social tools in their sales process out-performed non-users. Doing a Google search for “B2B Social Selling” yields 7,150,000 results. Important steps are included in the tool with this post. Social Selling.

Strategy 310
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A Sales Leader’s Blueprint for 2014

SBI Growth

Your reps utilizing social and mobile tools consistently was not in your ’13 plan. Change the compensation plan to incent new logo growth by adding an accelerator. Complete the Strategy Blueprint Tool for 2014. This tool will help you come up with the answer. Matt Sharrers on Google+. Sales training.

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Insufficient Leads? How to Boost Campaign Effectiveness

SBI Growth

The purpose of your campaign is to incent the buyer to act. Use a tool like Google Analytics to track and measure. If you try solving too many things, you will dilute the campaign message. Think single-purpose. STEP 8 - CRAFT YOUR OFFER & CALL TO ACTION. Every campaign must therefore have an offer.

Campaigns 319
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Why Product-Agnostic Content Wins in B2B Marketing

Sales and Marketing Management

Creators can include a lot of information beneath each video, but it’s important to put a compelling incentive and/or promotional link first since YouTube cuts off the majority of this text. The video is essentially a tutorial, but also serves as a great promotional tool aimed at business consumers. Blog Posts and Articles.