Is BANT a Sales Process or a Man-Made Disaster?
Understanding the Sales Force
JANUARY 15, 2025
The first page of this Google search reveals 10 articles written about BANT in 2024 alone. Until there is an agreed upon compelling to buy, the prospect has no incentive to enter into any qualification conversation. How is it that in 2024, people are still hailing BANT as some kind of relevant and beneficial sales tool?
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