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How B2B Marketing Leaders Can Transform Click Data into ROI Insights

SBI Growth

In fact, sales leaders are tired of hearing about traffic stats when all they care about is if any of it is generating leads for the sales force. Refocusing your Web Analytics effort will enable you to drive results while setting the foundation to improve results. Reveals your prospects' interests. Why do you care?

ROI 306
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The Beginner’s Guide to B2B Marketing Attribution Modeling

Zoominfo

Several popular analytics platforms allow you to build marketing attribution models—but the most common and cost-effective method is to leverage Google Analytics conversion tracking. A first-touch attribution model assigns all credit to the first touchpoint that leads a prospect to an eventual conversion.

Lead Rank 236
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9 Killer B2B Demand Generation Strategies To Fuel Your Marketing

Sales and Marketing Management

This approach helps in turning profitable prospects into long-term, lucrative clients. By carrying out a feasible demand generation plan, you’ll not just scout new opportunities but also create them, from marketing and sales alignment to data-driven growth for businesses. Utilize Intent Data. Offer Exceptional UX On Your Website.

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How ZoomInfo’s WebSights Improves Retargeting Strategies

Zoominfo

Now, imagine two prospects working for different organizations. On their way to work, both prospects see your company’s billboard and think to themselves, “Hmm, I should check that product out.” Each prospect visits your company’s website. Neither prospect converts. One business is an ideal fit. Not so much.

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How To Use Personas For Better Marketing

Zoominfo

Analyze Prospect And Customer Data. This way, you have a well-rounded understanding of who your actual prospects and customers are. Imagine being able to prospect whenever, wherever. Align Sales And Marketing. Working collaboratively with sales is imperative to marketing success. Check it out!

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How ZoomInfo WebSights Improves Retargeting Strategies

Zoominfo

Now, imagine two prospects working for different organizations. On their way to work, both prospects see your company’s billboard and think to themselves, “Hmm, I should check that product out.” Each prospect visits your company’s website. Neither prospect converts. One business is an ideal fit. Not so much.

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How to Shorten Turnaround on Inbound Lead Generation

Zoominfo

Well, for starters, inbound prospects, by definition, choose themselves as leads. They’ve identified a business problem or opportunity, and after educating themselves on available options in the marketplace, the prospect has identified your company’s solution as a potential suitor to invest in (Congrats!). Sales agrees!

Lead Rank 246