Insufficient Leads? How to Boost Campaign Effectiveness
SBI Growth
MARCH 21, 2013
The purpose of your campaign is to incent the buyer to act. Use a tool like Google Analytics to track and measure. If you try solving too many things, you will dilute the campaign message. Think single-purpose. STEP 8 - CRAFT YOUR OFFER & CALL TO ACTION. Every campaign must therefore have an offer.
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