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Learn How to Get the Gatekeeper on Your Side

No More Cold Calling

Getting past the gatekeeper shouldn’t be so daunting. Why is getting past the gatekeeper and finding qualified leads so challenging for salespeople? It starts with inbound leads: responding to leads from marketing, answering website inquiries, and following up with podcast and webinar attendees. The dreaded gatekeeper.

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How to Build Sales & Marketing Pipeline During the Coronavirus

Zoominfo

Sales and marketing teams, specifically, have abandoned chasing (demand gen) waterfalls or examining funnels. Instead, go-to-market teams are tirelessly doing anything and everything they can to hit their numbers today. Market segmentation needs to be beyond reproach and sales metrics need to be measurable and projectible.

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This Is Why Your Lead Generation Process Isn’t Working

No More Cold Calling

In most cases, their lead generation process depends on marketing to round up online leads. What has changed is the abundance of technology tools, and with that change comes a huge risk. They’ve forgotten that their most powerful prospecting tool is referral sales. Why can’t they get past the gatekeeper? Yep, that long.

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How Technology Has Changed Selling: New Tools, Old Rules

Fill the Funnel

Consider some of the changes that have occurred as a result of technology and tools: Prospect Research. New Tools: Instant availability of everything imaginable about each prospect. The Gatekeeper. Old Rule: Do you remember the dance with the gatekeeper? Preparing Quotes and Proposals.

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How Digital Dependence Derails Account Based Selling Teams

No More Cold Calling

They believe the fastest ways into the C-suite are digital: targeted emails, cold calls , social media outreach, and inbound marketing automation. Some Lead Generation Tools Never Change. There are hundreds of great applications for account based sales development—CRM, marketing automation, social-selling tools, advocate platforms.

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How to Reach Decision Makers Every Time

No More Cold Calling

They believe a call isn’t cold because it’s a marketing-qualified lead, because the prospect downloaded a whitepaper, or because they have a mutual connection on LinkedIn. When you receive a referral introduction, you breeze past gatekeepers and walk right into meetings with your prospects. Then, ask for an introduction.

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3 Reasons Small Businesses Should Nix Cold Calling

No More Cold Calling

Here’s what Megan has to say on the matter: “Thanks to the Internet, the modern small business has plenty of tools in its arsenal. The name of the game is speed for salespeople and marketers. Today’s successful sales and marketing pros are turning to referrals, not taking shots in the dark. So why are people still cold calling?