Remove Gatekeeper Remove Marketing Remove Software
article thumbnail

Busting the GTM Engineer Hype: Better Tools & Data are the Real Answer

Zoominfo

Suddenly, lots of people are talking about the rise of the go-to-market (GTM) engineer: semi-technical polymaths who can master APIs, stitch together data flows, harness automations, and singlehandedly connect your go-to-market dots. Those multi-step, hacked-together workflows are really a software problem being solved by people.

article thumbnail

Your Lead Gen Is Broken (Here’s How to Fix It)

No More Cold Calling

Despite the fact that most companies have marketing automation solutions, targeted outreach by SDRs, and intense social media strategies, account execs are still missing quota en masse. Talk to any software vendor, and they can’t wait to show you their cool software. Problem is, buyers don’t actually buy software.

Lead Gen 397
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Get Past the Gatekeeper, According to Sales Reps

Hubspot Sales

Sales development representatives and gatekeepers. only to get stopped by a gatekeeper. Gatekeepers — who are typically executive assistants, receptionists, or office managers — are the people who stand between you and the decision-maker with whom you're hoping to make a sale. How to Get Past the Gatekeeper When Cold Calling.

article thumbnail

How to Build Trust and Generate Leads with a Referral Program

No More Cold Calling

Despite the fact that most companies have marketing automation solutions, targeted outreach by SDRs, and intense social media strategies, account execs still aren’t making quota. Talk to any software vendor, and they can’t wait to show you their cool software. Problem is, buyers don’t actually buy software.

Referrals 276
article thumbnail

B2B Sales Emails that Open Conversations with Executives

Sales and Marketing Management

Author: Sabrina Ferraioli When you try to call business executives, you’re up against some substantial hurdles — gatekeepers, voicemail, caller ID and their not-a-minute-to-spare schedules. For example: “3D2B recently helped an enterprise software company generate 17,000 qualified leads. Keep it Short .

article thumbnail

The Sales 2.0 Gift Horse

Sales 2.0

After playing with the client’s accounting software for a fun few hours I managed to get a list of their top 100 accounts by revenue for the last year. One thing I found in the CRM system was the name of this account’s head of marketing. I typed this head of marketing’s name into Linkedin. So then my habits kicked in.

article thumbnail

6 Qualities Of The Modern Day Sales Professional

MTD Sales Training

Things like CRM maximisation, sales process management, time management, multi-media, e-marketing, e-prospecting, and social networking avenues and techniques are no longer a luxury—they are the foundation of your business. . If you are not yet making the most use of current technology you are a dinosaur awaiting extinction.

Consumer 247