This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Getting past the gatekeeper shouldn’t be so daunting. Why is getting past the gatekeeper and finding qualified leads so challenging for salespeople? It starts with inbound leads: responding to leads from marketing, answering website inquiries, and following up with podcast and webinar attendees. The dreaded gatekeeper.
When I ask sales people what their biggest challenge is in getting to speak directly with decision makers they are targeting, and voice mail or gatekeepers are at the top of the list, (while call reluctance should be right there with the other two, they don’t usually volunteer that fact). This will primarily look at the latter. Tibor Shanto.
My definition of prospecting is trying to take prospects from latent to active need. Another way to phrase that is to say that: Prospecting is looking for people that aren’t looking. Let’s take a step back and more closely consider the term “gatekeeper.” So how can salespeople get past this hurdle with gatekeepers?
Sales reps often refer to receptionists, assistants, and phone operators as gatekeepers—and for good reason. Essentially, gatekeepers hold the key to B2B sales success. If you can’t convince a gatekeeper you’re important, you can kiss that sale goodbye. Treat gatekeepers with respect. Use the gatekeeper as your resource.
Today’s salespeople need to know more about their prospects before conducting outreach. In days of old, salespeople could call the C-suite, marketing could email them, and it was much easier to gain access to the decision maker. Here are a few ways to determine which type of prospect you're speaking with. 1) The Gatekeeper.
Be upfront and transparent with your prospects. Consider these following tips to get more success in your cold calls — before, during, and afterward: Do: Research your prospect (Who are they? Anticipate gatekeepers (the jaded call operators). Back in 2007, it took 3-4 cold call attempts to reach a prospect. Conclusion.
Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. But what are the most effective outbound marketing channels for kicking off a business relationship? billion on search marketing for the same purpose. billion on search marketing for the same purpose.
So how exactly do you prospect on LinkedIn ? But these connections might not be potential prospects for you, so how can you get to the key decision makers who you really want to engage with? It quite literally is a prospecting power tool…in the right hands. Marketing Manager. Regards, Louise. Louise Denny.
Every sales leader says their #1 prospecting challenge is getting leads in the pipe. Despite the fact that most companies have marketing automation solutions, targeted outreach by SDRs, and intense social media strategies, account execs are still missing quota en masse. None of us stands out during prospecting. That’s a fact.
Sales development representatives and gatekeepers. only to get stopped by a gatekeeper. Gatekeepers — who are typically executive assistants, receptionists, or office managers — are the people who stand between you and the decision-maker with whom you're hoping to make a sale. How to Get Past the Gatekeeper When Cold Calling.
You get an introduction to your prospect, and you get a meeting with the decision maker. They believe a call isn’t cold because it’s a marketing-qualified lead, because the prospect downloaded a whitepaper, or because they have a mutual connection on LinkedIn. If you don’t get the meeting, Part Two doesn’t matter.
Sales and marketing teams, specifically, have abandoned chasing (demand gen) waterfalls or examining funnels. Instead, go-to-market teams are tirelessly doing anything and everything they can to hit their numbers today. Market segmentation needs to be beyond reproach and sales metrics need to be measurable and projectible.
Here’s a hint: Any sales tactics, activities, or systems that help you build relationships with clients and prospects are worth the time and effort. Gatekeepers can smell phoniness a mile away. Think you’re getting away with cold calling and pretending you’re best buddies with your prospect? And certainly not when you cold call.
Reps say they’re challenged finding the right prospects. In most cases, their lead generation process depends on marketing to round up online leads. No wonder it can take a dozen touches to reach prospects. No wonder it can take a dozen touches to reach prospects. Why can’t they get past the gatekeeper?
The events of 2020 changed the customer buying journey, so we must change our prospecting tactics. Or rather, change them back —from digital marketing to relationship building. Seller access is a newly popular term for an old problem—the struggle to bypass gatekeepers and get meetings with high-level decision makers.
Sales reps often refer to receptionists, assistants, and phone operators as gatekeepers—and for good reason. Essentially, gatekeepers hold the key to B2B sales success. If you can’t convince a gatekeeper you’re important, you can kiss that sale goodbye. How To Get Past The Gatekeeper 1. Keep reading! Free Trial 2.
1 way to save time, reach your best prospects, and close deals faster than ever. The name of the game is speed for salespeople and marketers. Today’s successful sales and marketing pros are turning to referrals, not taking shots in the dark. Referrals get you past the spam filters (and the gatekeepers). Good question.
He was making one crucial error that was leading to him not getting very far with prospects. I want to share with you what this common prospecting error is and how to immediately fix it. If you could wave a magic wand and change two things about your online marketing, what would they be?”. Wait and respond accordingly—engage!].
Are you going to rely too much on marketing to provide high quality leads to hit the number? Let’s be honest, the majority of reps would be out on the street if they had to rely solely on marketing for Lead Generation What can you do about it? Our Make the Number Tour specifically addresses market changes that will affect you in 2013.
Too many account based selling teams over-rely on technology to reach their prospects. They believe the fastest ways into the C-suite are digital: targeted emails, cold calls , social media outreach, and inbound marketing automation. Account based sales development only works if reps get in the door and meet with their ideal prospects.
Marketing and sales intelligence data is dynamic, which is to say frequently and continuously refreshed. But a lot of marketing, sales, and recruiting professionals don’t know how much data has changed over the past few years! Time to plan your next marketing campaign or start prospecting into your top accounts!
The last thing you want is to spin cycles on bad data until your sales and marketing teams wear out. Many data providers claim to have the “most accurate” or “most actionable” business intelligence on the market. 50% fewer encounters with gatekeepers. Setting up the A/B data test. 300% more meetings booked. Implications.
Lies You Tell Gatekeepers. Gatekeepers can smell phoniness a mile away. Think you’re getting away with cold calling and pretending you’re best buddies with your prospect? When you have a referral, you’ll never have to use duplicitous tactics to bypass the gatekeeper. Read “ Lies You Tell Gatekeepers.”).
This shift led to the intertwining of concepts and phrases like technographic data, sales intelligence, sales enablement, and sales prospecting tools. Consider contact and company data to be any data points you’d need to get in touch with the right prospects at the right time. Bypass gatekeepers.
Ever wondered how you can get the attention of that elusive prospect you've been chasing? On this episode of the Sales Gravy Podcast, Fanatical Prospecting author Jeb Blount and Stu discuss creative ways to get meetings with anyone. Get more meeting with effective Prospecting Sequences. You know the one. You know the one.
The best way to create the kind of value proposition your prospect is looking for is by addressing a need. And that’s not what your prospect is looking for. The first is making the problem real and vivid in the prospect’s mind. Let’s talk about what value is – and what value isn’t. 300,000 minus $30,000). That’s not value.
No other sales or marketing strategy comes close to the results you get through referrals. If your biggest sales challenges are: Getting double-digit returns on your sales prospecting approaches. Getting past the gatekeeper to your decision-maker. Converting key prospects to paying clients. Referral-Selling Curriculum.
Theyre someone who takes initiative, inspires their fellow salespeople, and drives revenue growth through an innovative approach to prospecting and selling. When it comes to B2B sales, relationships, strategic alignment, and trust determine the success of everything, from initial prospecting to long-term client retention.
Problem: Salespeople talk too much when they finally get a prospect on the phone. They talk over their prospects and generally learn very little about what it takes to close a sale. Then hit MUTE again and listen as your prospect reveals more. They pitch features and benefits instead of asking questions and qualifying.
Then Google REALLY started marketing! This week ask yourself: Are you following AT&T’s marketing efforts? Then they sent out another one, this time in a neat, glossy package. Then a Google rep showed up out of the blue, canvassing the neighborhood. I wasn’t home, but he pitched my wife and said he’d come back. Or Google Fibers?
In fact, this is also felt in the accounting department, the marketing department, and everywhere else. As you speak with your clients and prospects this week, realize that they are all feeling the same stress as well. The point is to ask questions and LISTEN to your prospect’s needs. Getting screened out by the gatekeeper.
But I need to pay attention when I repeatedly hear the same request for help with referral marketing. Clarify your go-to-market strategy. Clarify your go-to-market strategy. Review and make recommendations on all print and web marketing materials. Find warm prospects and hot sales everywhere! What You Get.
Despite the fact that most companies have marketing automation solutions, targeted outreach by SDRs, and intense social media strategies, account execs still aren’t making quota. When they get introductions from people their prospects know and trust, they walk straight into meetings with your ideal clients.
As a marketing director, there are always projects I’d like to do but my company is not going to be able to fund or provide me the resources to get them all done. People in organizations like me (I’d call me a “gatekeeper” and a “user” in this case) need lots of information to verify and validate their buying decisions. And I mean it.
They’re off-the-charts busy, bombarded with sales messages, and gatekeepers keep them well insulated. When you mentioned your company’s expansion into emerging markets, it seems you were very successful in capturing market share in Asia-Pacific. The phone is also a terrific way to get past the gatekeepers.
It's hard to overstate the importance of B2B prospecting in the context of most B2B sales processes. But what is B2B prospecting? What is B2B prospecting? B2B Prospecting Methods. Capitalize on your inbound marketing. Learn how to communicate with gatekeepers. What is B2B prospecting?
Current clients threaten to leave; prospects demand more for less, and the economy bites at your profits. It’s not uncommon for the prospect to know as much or even more than the sales person about their product or service. Today’s buyer will test you, like never before. 2: Today’s Sales Professional is an Expert. . #2:
What’s going to happen to SDRs and prospecting teams in the future? We spoke to Josh Roth to hear how he thinks prospecting teams and the role of an SDR is going to change. Here’s how the structure of prospecting teams is going to change… Prospecting Teams Using Marketing Skills.
One of the core strengths of any small business is its ability to adapt and pivot with the market. Same Old Quota: Back in the day, just getting past the gatekeeper and into the corporate office required a lot of legwork. You’d like to see an increase in sales with this huge decrease in prospecting time. 2) Do it Yourself.
LinkedIn Prospecting Tips. Reach Out to Prospects in New Roles. See Who’s Commented On Your Prospects’ Posts. They keep their profiles in tip-top shape, look up their prospects' profiles before calling or emailing, and keep close tabs on what potential customers post in groups. How to Use LinkedIn for Sales Prospecting.
Hitting an early impasse with a prospect is an age-old sales dilemma. “I It is commonly used in account-based marketing. Gatekeepers have the title of buyer or purchasing manager. They behave as product experts and are responsible for staying on top of offerings in the market.
For more on why a real introduction—a referral—makes all the difference, read: “ How to Bypass the Gatekeeper ”. You convert sales prospects to clients more than 50 percent of the time. My definition of a cold call: You call a person who does not know you and is not expecting your call. (For Compare cold calling to referral sales.
I still get requests from clients, as well as readers, about how to handle getting blown off when they call a prospect back. Here are three proven scripts you can use the next time your prospect tells you “I looked it over and I’m not interested…. I’d like to revisit an objection and give you, once again, the scripts to deal with it.
Your competitors have access to the same data, social-selling tools, and marketing applications that you do. With referral introductions from people your buyers know and trust, you walk straight into meetings with your ideal prospects. Thanks to technology and globalization, competition is stiffer than ever. Here’s a hint.
We organize all of the trending information in your field so you don't have to. Join 283,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content