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Buying happens when it happens

Sales 2.0

The economic buyer The users The gatekeepers If you dont know the people that play the roles above, you are taking a risk with your sale. One framework for progressing sales opportunities that I have had a lot of success with is described in Robert Miller and Stephen Heimans book Strategic Selling (now called New Strategic Selling.)

Follow-up 195
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Increasing sales productivity – 7 steps to improving lead qualification

Sales Training Connection

Lead Qualification. Well, there are several possibilities, but let’s explore one that’s often overlooked – getting the team better at lead qualification. When it comes to lead qualification, it is equally important to turn attention to influencers. What might you do? ©2012 Sales Horizons, LLC.

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Sales Reps Not Closing Sales? Try This

No More Cold Calling

Only one kind of lead with a 50-to-70-percent conversion rate. Only one kind of lead that sales managers should care about. And that’s referral leads. Bypass the gatekeeper and score meetings with decision-makers every time. When you source referrals from trusted colleague and clients, you: .

Closing 409
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Cover the bases…or you’re out!

Sales 2.0

The economic buyer The users The gatekeepers The coach I described these four types of people and gave you some tips on how to find the fourth type of person a “coach”. If you are not confident that you know who the economic buyer is, who the users are, and who the gatekeepers are, then issue yourself a “red flag” for each information gap.

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How to Reach Decision Makers Every Time

No More Cold Calling

When you receive a referral introduction, you breeze past gatekeepers and walk right into meetings with your prospects. Explain why you want to get a meeting with the decision maker, and learn about your prospect’s business and issues. Your referral sources can provide intel that you won’t get anyplace else. Then, ask for an introduction.

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The 5 Top Media for Cold Prospecting

Pointclear

Telephone is great for outbound inquiry generation, as well as lead qualification and nurturing. Direct mail Direct mail, for decades the workhorse of direct response communications for lead generation, still delivers the goods. Better yet, but more expensive, is dimensional mail, delivered by an express mail service.

Media 233
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The #1 Sales Program to Guarantee Qualified Leads

No More Cold Calling

(Image attribution: Sumran Ali ) A referral sales program addresses top lead generation challenges by helping sales teams: Get meetings with decision-makers in one call, because they’ve been referred by people their prospects know and trust Bypass the gatekeeper and get welcomed into the C-suite, while their competitors are still making cold calls (..)