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For years I have worked with sales professionals who strive to get around the Gatekeeper – that person at your prospective customer’s company who guards their executive from unnecessary time with all sorts of things but most notably from salespeople. Have a negative image of what a Gatekeeper is and instead align with them.
Influencers are key to both getting through to decision makers, and to eventually making a sale. The question is: How do you properly qualify them and get them to influence the sale in your favor? There are three keys to successfully dealing with influencers, and the better you understand and use them, the more success you’ll have.
More and more these days, decision makers hid behind their assistants or other influencers. As I’m sure you’ve no doubt noticed, influencers have, well, a big influence on the final decision sometimes, and they almost certainly have a big influence on the decision maker. ON DEMAND SALES TRAINING THAT GETS RESULTS!
It can be frustrating dealing with gatekeepers, receptionists, and executive assistants. The sales person is rude to the receptionist, gatekeeper or executive assistant. Too many sales people treat the gatekeeper with disdain or like a second-class citizen. Not to mention that decision makers seldom return voice mail messages.
The person may, though, be a key influencer in the process, so you will want them to feel they have confidence in your approach and so build up trust. Doing that may well help you get to the next stage in the sale if the person does have influence with the final decision-maker. 3) Use the gatekeeper screen to get further information.
Without question, gatekeeper is the most intimidating designation in sales. While they may or may not have influence, they are always important. Often, if the gatekeeper doesn’t like you, you’re not meeting the VIP you need, let alone presenting a pitch. Here are five keys to advance past a gatekeeper: No Funny Business.
And, if they are an influencer collecting information, then: “What is the timeline of the (decision maker) to put something like this to work for them?” And, to qualify the influencer: “How do you get involved in the decision process?” ON DEMAND SALES TRAINING THAT GETS RESULTS!
Then: “And also, I’m not the decision maker on this, I’m just an influencer. Key #2: When he says, “I’m just an influencer—not the decision maker,” I would have again addressed it right then by saying: “Thanks for letting me know. ON DEMAND SALES TRAINING THAT GETS RESULTS! Then hit I’d hit mute and let them talk.
Have gatekeepers had some form of combat training? One of the problems is that the buyer is no longer the buyer of yesterday, no longer the buyer that our traditional sales training was based on, and no longer the buying cycle we are used to. Is customer loyalty really down? Do contacts suddenly go AWOL ?
5) Make friends with gatekeeper or secretary. Oftentimes, people on our sales courses ask for techniques to get ‘through’ the gatekeeper, or ‘overcome’ them. MTD Sales Training | Sales Blog | Image courtesy of Big Stock Photo. The post Six Ways Of Dealing With A Client Who Won’t See You appeared first on MTD Sales Training.
They’re off-the-charts busy, bombarded with sales messages, and gatekeepers keep them well insulated. In a recent RAIN Group Center for Sales Research report , we asked buyers how they prefer to be contacted by sellers and what influences their decision to connect with some sellers and not others. Gatekeepers are a different story.
Have a discussion with a gatekeeper that makes him or her interested to forward you on. Lori Richardson is recognized on Forbes as one of the “Top 30 Social Sales Influencers” worldwide. Lori speaks, writes, trains, and consults with inside sales teams in mid-sized companies.
Then: “And also, I’m not the decision maker on this, I’m just an influencer. Key #2: When he says, “I’m just an influencer—not the decision maker,” I would have again addressed it right then by saying: “Thanks for letting me know. ON DEMAND SALES TRAINING THAT GETS RESULTS! Then hit I’d hit mute and let them talk.
are just a few of the other factors that influence sales. ON DEMAND SALES TRAINING THAT GETS RESULTS! If your team is struggling with call reluctance and is tired of the endless rejection they face, then get instant access to our On Demand training today. Need More Proven Responses to the Selling Situations You Face Every Day?
As a very successful inside sales rep, I never bullied the receptionist or gatekeeper, and even today, when need be, we pick up the phone and usually always reach our intended party. However, we know it is 2012 and buyers are on the web doing research about us and our industry counterparts. Also, post your thoughts about this one.
Even if theyre not the final decision-maker, they can heavily influence whether your premium line or a cheaper knockoff is chosen. Dealing with the Distributor as a Gatekeeper You can do all the contractor or engineer training you want, but if the distributors inside salesperson steers a buyer to a cheaper product, you still lose.
As a result, they breeze right past the gatekeeper. They get “intel” about the buying process, who’s on the committee, who the influencers are, who has the budget, what’s the timeline, and who to watch out for. Learn more about how to get referrals in my new LinkedIn Learning online sales training course. They get referrals.
When prospecting, has a decision maker or influencer or office manager ever told you: “Just email me some information.” ON DEMAND SALES TRAINING THAT GETS RESULTS! If your team is struggling with call reluctance and is tired of the endless rejection they face, then get instant access to our On Demand training today.
Discover sales training with best tips, rebuttal techniques and responses on how to go about handling and overcoming most common objections in phone cold call prospecting. Prospecting by phone can be hard—gatekeepers screening you out, decision makers don’t want to talk to you, etc.—but 4) Influencers, etc. 2) Decision makers.
Are you speaking to decision makers or gatekeepers or influencers? If your lead generators aren’t scheduling enough appointments or if your sellers aren’t closing deals, you can train and coach them to hit their desired outcomes—as long as you have a methodology that is fully developed, documented, tested, and refined.
Stakeholder management is complicated—because it involves an ever-expanding number of roles who influence purchase decisions at an organization. According to CSO Insights’ 2018 Buyer Preferences Study , the average salesperson must now navigate six or more buying influences to close a single deal (which can take five months or more).
The most straightforward structure for organizing the roles in the buying process is to think in terms of decision makers and influencers. When it comes to lead qualification, it is equally important to turn attention to influencers. The degree of influence an Advisor can have varies tremendously. The stage has now been set.
centers of influence (1). Leadership Training (2). sales management training (4). Sales Training (5). training sales (25). Tony Cole, Founder and CEO of Anthony Cole Training Group. Join Tony for the Cincinnati Chambers 2012 Sales Team in Training Series! Best in Class Sales Training.
It’s hard to get decision-makers, department heads, and people of influence —the people you really want to reach—on the phone. If you don’t have their direct-dial phone number , you could plan to spend a lot of time negotiating with admins and other gatekeepers, or pressing buttons to navigate the phone tree.
Others are influencers. Still others are gatekeepers who can’t say yes, but can say no. If you found this post helpful, you might want to join the conversation and subscribe to the Sales Training Connection. There aren’t many shortcuts – five skills are key: 1. Remember it’s a Network. A few are key decision makers.
It’s hard to get decision makers, department heads, and people of influence – the people you really want to reach – on the phone. If you don’t have their direct-dial phone number, you could plan to spend a lot of time negotiating with admins and other gatekeepers, or pressing buttons to navigate the phone tree.
Applicant Tracking System (ATS) An Applicant Tracking System is the first gatekeeper you will likely encounter on the job hunt. This process typically includes filling out employment paperwork, meeting key team members, learning about company policies, and getting the training necessary to perform your job.
There’s the old adage–still promoted in way too many sales training workshops, articles, and blogs: “Start at the top!” Gatekeepers will do their job. These gatekeepers will do their job and prevent you from wasting anyone else’s time. Don’t get me wrong.
They’ve never been trained, taught, coached , or enlightened as to why most salespeople don’t want to make calls. It’s your fault for not training him. Organizations that spend more time training reps see better sales numbers. Believe it or not, today, some companies’ sales training goes like this…. Guess what?
Every salesperson is familiar with the frustration that comes with being blocked by a gatekeeper, which could be a physical person or even just a system or automation that prevents you from interacting with the decision-maker of your target organization. In today’s episode of The Sales Evangelist, Donald is going to do just that.
Every salesperson is familiar with the frustration that comes with being blocked by a gatekeeper, which could be a physical person or even just a system or automation that prevents you from interacting with the decision-maker of your target organization. In today’s episode of The Sales Evangelist, Donald is going to do just that.
Every salesperson is familiar with the frustration that comes with being blocked by a gatekeeper, which could be a physical person or even just a system or automation that prevents you from interacting with the decision-maker of your target organization. In today’s episode of The Sales Evangelist, Donald is going to do just that.
A salesperson’s definition of success is often influenced by the environment they work in, the greater goals of their organization, and their own personal drives and tendencies. During this stage, B2B reps may also have to communicate with gatekeepers to reach the individual who can make the final purchasing decision.
But most are unaware that ‘gatekeepers’ reside within our mindset, preventing us from achieving business growth and our desires. How to Begin For people new in their careers or business, it’s often best to invest in training. Learn more to train teams and join the advocacy program.
Sometimes all it takes to get past the gatekeeper is to build a solid relationship with them. Make connections with the gatekeeper: Ask them what the best method is is to talk with them. Many salespeople know the gatekeeper is essential, yet we treat them as if they aren’t. Don’t be afraid to interact with the gatekeeper.
Sometimes all it takes to get past the gatekeeper is to build a solid relationship with them. Make connections with the gatekeeper: Ask them what the best method is is to talk with them. Many salespeople know the gatekeeper is essential, yet we treat them as if they aren’t. Don’t be afraid to interact with the gatekeeper.
Sometimes all it takes to get past the gatekeeper is to build a solid relationship with them. Make connections with the gatekeeper: Ask them what the best method is is to talk with them. Many salespeople know the gatekeeper is essential, yet we treat them as if they aren’t. Don’t be afraid to interact with the gatekeeper.
Good luck asking a top-performing rep to sit through a long, useless meeting or irrelevant training — they’ll either take out their phone or laptop or stop showing up to future ones. If the gatekeeper is having a bad day, they might not let you through no matter how persuasively you frame your request. They put in the effort.
A few are key decision makers; others are influencers. Still others are gatekeepers who can’t say yes, but can say no. If you found this post helpful, you might want to join the conversation and subscribe to the Sales Training Connection. Look for opportunities that may signal other opportunities. Remember it’s a network.
25% of sales reps believe they have not received enough sales training. Sales operations normally handle administrative functions like recruiting, training, and onboarding new sales reps. 81% of non-C-suite employees have some influence on final purchase decisions. 40% of businesses did not meet revenue targets in 2020.
You probably don’t need me to explain the value of direct dials, but just in case, two words: circumventing gatekeepers. Human Resources can help Sales hire more skilled people, more quickly, who need less training — just add the words “qualified leads provided” to your job listing and take your pick of competitive closers.
A typical business project or initiative involves various decision-makers who can influence the outcome. These decision-makers have a significant influence on the sales process. In making sales, a few common personas might include decision-makers, gatekeepers, end users and opponents.
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