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Getting past the gatekeeper shouldn’t be so daunting. Why is getting past the gatekeeper and finding qualified leads so challenging for salespeople? The dreaded gatekeeper. The Gatekeeper Is Not the Enemy. The goal is reaching the right person, which means getting past the gatekeeper. in my Referral I.Q.
When you have a referral introduction, there’s no need to dupe the gatekeeper. It’s tiresome reading about how to get past the gatekeeper. These “gatekeeper” tactics are insincere, duplicitous, unprofessional, offensive, and a waste of sales time. Gatekeepers are good at their jobs. Of course you would.
Executives are more likely to have admins (often referred to as gatekeepers) that invariably will ask a question that sends shivers down many sellers’ spines: “Who is this and what is it regarding?”. Let’s take a step back and more closely consider the term “gatekeeper.” So how can salespeople get past this hurdle with gatekeepers?
If there is one type of person every salesperson has more than a few pain-filled stories about, it is the gatekeeper. You don’t have to think that the gatekeeper is the person waking up in the morning with the sole intent to keep you out. Let’s first look at who is the gatekeeper. I’ve experienced my share of this too.
Sales reps often refer to receptionists, assistants, and phone operators as gatekeepers—and for good reason. Essentially, gatekeepers hold the key to B2B sales success. If you can’t convince a gatekeeper you’re important, you can kiss that sale goodbye. Treat gatekeepers with respect. Use the gatekeeper as your resource.
You make the call and boom, you’re blocked by the gatekeeper. First off, remember that the gatekeeper is only doing their joy by guarding the gate. Video: How Do I Get Past the Gatekeeper: You handle each one totally different, but it’s determined quickly which category they fall into. We’ve all been there.
The economic buyer The users The gatekeepers If you dont know the people that play the roles above, you are taking a risk with your sale. One framework for progressing sales opportunities that I have had a lot of success with is described in Robert Miller and Stephen Heimans book Strategic Selling (now called New Strategic Selling.)
This may sound elemental, but I rarely hear sales reps use it when speaking with gatekeepers. Try it this week and watch yourself get further with gatekeepers than you ever have. When a gatekeep puts you through, say thank you. And watch how much further you get with gatekeepers! The second word is, “thank you.”.
Switchboards and personal gatekeepers have mostly gone away so you can access decision makers much more easily than in the old days. Today, there are sales intelligence tools that provide us with direct lines and phone numbers to your contacts’ cell phones.
Sales development representatives and gatekeepers. only to get stopped by a gatekeeper. Gatekeepers — who are typically executive assistants, receptionists, or office managers — are the people who stand between you and the decision-maker with whom you're hoping to make a sale. How to Get Past the Gatekeeper When Cold Calling.
Trying to Go Around the Gatekeeper Some salespeople try to avoid the gatekeeper at all costs. However, the gatekeeper doesnt need to be your enemy in fact, he can be your ally. Gatekeepers often have valuable insights about the property and decision-making process that can make or break a sale. Your prospect trusts him.
Without question, gatekeeper is the most intimidating designation in sales. Often, if the gatekeeper doesn’t like you, you’re not meeting the VIP you need, let alone presenting a pitch. Here are five keys to advance past a gatekeeper: No Funny Business. Remember, to the gatekeeper, you are no better than the mail carrier.
This powerful CD (or MP3 Download) will instantly improve your ability to: • Get past gatekeepers. (July 20 th to July 26 th , midnight). Click Here to read about the program. Click this special link to make a purchase. Connect with decision makers easier. Qualify prospects better and learn their buying motives. Overcoming objections easier.
If you found this article helpful, then you’ll love Mike’s eBook, “The Complete Book of Phone Scripts” with over 130 pages of powerful and effective scripts to help you easily get past the gatekeeper, set appointments, overcome objections and close more money! Happy Selling! ON DEMAND SALES TRAINING THAT GETS RESULTS!
Yet, nearly 80 percent say they don’t always get past the gatekeeper. Why can’t they get past the gatekeeper? Breeze Past the Gatekeeper with Referral Sales. Of course, reaching the right person at the right level typically means there’s a gatekeeper looming. Reps view gatekeepers like trolls guarding the bridge.
Imagine: for less than $18 you can suddenly fly past gatekeepers, overcome initial resistance statements from prospects, and qualify leads so you’ll know exactly how to close them! And all it takes is a little bit of effort, time, and a tiny amount of money. Unlimited License: One to 100 reps can attend for one low price!
Here are some areas in your sales approach that may need to change in order for you and your team to sell to enterprise accounts: Training your sales people to sell in a more complex environment, with more decision-makers, and gatekeepers evaluating the details of your product Ensuring your sales people are able to hold business conversations in enough (..)
3) Use the gatekeeper screen to get further information. Some salespeople dread talking to the gatekeeper (a person whose job is to filter approaches so the decision-makers don’t get hounded by sales calls ). Here’s an example of how it works: Gatekeeper: “ABC Ltd, how can I help you?”. Am I right with that assumption?”.
The economic buyer The users The gatekeepers The coach I described these four types of people and gave you some tips on how to find the fourth type of person a “coach”. If you are not confident that you know who the economic buyer is, who the users are, and who the gatekeepers are, then issue yourself a “red flag” for each information gap.
The economic buyer The users The gatekeepers The coach 1. GatekeepersGatekeepers are people whose job it is to protect the prospect company. Be careful with gatekeepers. These are: the economic buyer, the users, the gatekeepers, and the coach. Users can be very useful to salespeople.
I’ll get you started: For the Gatekeeper: Closed ended: “Is _ available?” (or—“Can If you would like to instantly improve your selling skills—and so your open and close rate—you can do so by taking just a few minutes to complete the following exercise (don’t worry, it’s easy and fun!). or—“Can I talk to _?) or just—“Hi, __ please.”)
Bypass the gatekeeper and score meetings with decision-makers every time. Only one kind of lead with a 50-to-70-percent conversion rate. Only one kind of lead that sales managers should care about. And that’s referral leads. When you source referrals from trusted colleague and clients, you: .
How many times have you been stopped by the gatekeeper asking you: “Will he/she know what this call is about?”. In all likelihood, you yourself are creating this objection by the way you’re opening your dialogue with the gatekeeper. Here’s what not to do: Gatekeeper: “Johnson company, may I help you?”. Frustrating, isn’t it?
What these approaches have in common is they are passive, and they give the gatekeeper control of the call. When greeted by the receptionist, they’ll ask: “Ah, would it be possible to speak with Dave Anderson?”. Is Dave Anderson available?”. Top reps, on the other hand, are assumptive. Hi, could I speak with Dave, please?”.
Bypass gatekeepers. Secretaries, administrative assistants, and phone operators are often referred to as gatekeepers in the world of sales. Of course, it’s not impossible to gain access to top sales prospects by first speaking to a gatekeeper. Spend less time searching and more time selling.
Learn How To Get Through Gatekeepers. You need to be able to identify a gatekeeper screen and also know how to get through them! You need to sound as though you are just calling up a colleague for a chat rather than a “have I got a deal for you” salesperson! Opening Is The New Closing.
It’s easy to see the correlation between data accuracy and sales efforts: If phone numbers are correct and link sales reps directly to their buyers, they can spend more time talking to likely prospects at the other end of the line, rather than shaking down a phone tree of gatekeepers. 50% fewer encounters with gatekeepers.
Now over 130 pages of powerful and effective scripts to help you easily get past the gatekeeper, set appointments, overcome objections and close more money! Getting screened out by the gatekeeper. If you found this article helpful, then you’ll love my Completely Updated and Revised eBook, “The Complete Book of Phone Scripts.”
Dylis and Joanne discuss how to get introductions to the type of clients you love working with, avoiding gatekeepers, and why prospects don’t call you back. Joanne joins Tony Morris to share her referral journey and explain how sales teams can tap into their referral networks to fill their pipelines with qualified leads. Dylis Guyan Podcast.
5) Make friends with gatekeeper or secretary. Oftentimes, people on our sales courses ask for techniques to get ‘through’ the gatekeeper, or ‘overcome’ them. Try calling after normal hours, or delay an email to be sent at a very early hour, so they will see it first when they log on in the morning. We don’t subscribe to that view.
They don’t have to worry about getting past gatekeepers or heading off the competition, because they have the best possible competitive advantage—a relationship built on trust. When they get introductions from people their prospects know and trust, they walk straight into meetings with your ideal clients. Can I Trust You?
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