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Generate 25%+ of Sales Pipeline Opportunities from Marketing

SBI Growth

Lead Generation is the surest way to drive tangible return on marketing investment. Building a robust B2B Lead Generation program requires the adoption of best practices in two areas; Demand Generation and Lead Management. The decks show a healthy growth curve of leads being generated for Sales. Today’s Status Quo.

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3 Ways for CEOs to Educate Themselves on Making the Number

SBI Growth

When you ask why the number is getting missed: Sales tells you they aren’t getting enough leads from marketing. Marketing says sales can’t convert leads to orders. If you aren’t sure who’s telling the truth, start by taking the CEO’s Funnel Test. This will give you an objective view of your entire sales funnel.

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Your 2014 Marketing Budget Roadmap

SBI Growth

As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads – Number of Sales Qualified Leads delivered to Sales. Opportunities – Percent contribution by Marketing to the Sales Funnel. You also want to create campaigns that nurture leads that are still early in the buying process.

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The Four Key Elements to Successful Lead Generation

SBI Growth

Does your content guide your buyers through the sales funnel at their own pace? To be successful at lead generation you need all four essential elements. Process: Lead Management. Today’s marketing leader can no longer afford to emphasize lead volume over lead quality. Validate and score leads.

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The Pipeline ? 3 Lead Generation Myths That Will Clog Your Sales.

The Pipeline

3 Lead Generation Myths That Will Clog Your Sales Funnel & Keep You From Closing More Sales. Stored in Attitude , Communication , Funnel management , Guest Post , Lead Management , Prospecting , Referrlas , Sales 2.0 , Sales Technique , execution. Then hasten their passage through the sales funnel.

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Do your Leads have an Image Problem? 2 Steps to an Image Makeover Now

SBI Growth

The first call to action is to get Sales and Marketing together and agree on their definition of a lead. Plugging the Leaky Funnel. The second major hurdle to generating quality leads is a Leaky Funnel. Forrester Research compiled a study where they identified the B2B Lead Management Gap. Absolutely!

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How to Sell Marketing to your CEO

SBI Growth

Her key objectives were: Generating demand at the top of the funnel & acquiring new customers. Tracking new business generated from marketing leads presupposes several things: Demand Generation Strategy that fills the top of the funnel. They also track the investment and leads sourced from each channel.