Zoominfo

DECEMBER 20, 2024

ZoomInfos data and AI capabilities transform a wealth of information into actionable insights, enabling sales teams to target decision-makers and prioritize prospects showing strong buying intent. Users can create and manage rich campaigns to drive top-of-funnel engagement, while personalized automation helps with mid-funnel conversion.

SalesForce 130

SalesForce Top of Funnel Demand Generation Agencies Intent Signal 130

Zoominfo

APRIL 9, 2024

Many marketers and frontline salespeople are turning to real-time intent data as a competitive edge in their pursuit of strong leads and motivated buyers. Having a sophisticated range of intent data available from a single source of truth can be a powerful advantage.

Intent Data 130

Intent Data Intent Data Intent Signal 130

Sales Gravy

JANUARY 14, 2025

Success in sales is about balance across the entire funnel. ZoomInfo, Apollo, LeadIQ) to identify new leads and tap into intent data. Intent Data: Tools like ZoomInfo can show you whos actively looking for solutions like yours. Success in sales is about balance across the entire funnel.

Data 98

Data Tools Intent Data Top of Funnel 98

Zoominfo

MARCH 21, 2024

As B2B prospects demand increasingly personalized experiences, incorporating account-based marketing (ABM) throughout the customer acquisition funnel becomes increasingly important. But what does full-funnel integration look like in practice?

Top of Funnel 130

Top of Funnel Account Based Marketing Funnel Webinar Metrics 130

Zoominfo

JUNE 15, 2021

At ZoomInfo, we’ve put a lot of time and effort into providing top-notch buyer intent data. Our Intent product monitors web traffic to understand which companies are consuming content about specific topics more than usual. More Contacts Based on Intent Signals. How Our Contact Algorithm Respects Your Privacy.

Intent 130

Intent Top of Funnel Intent Signal Intent Data 130

Zoominfo

OCTOBER 21, 2021

Every business needs to fill its sales funnel with qualified leads, convert those leads into customers, and retain paying customers for the long term. What makes the difference between a high-performing sales funnel and one that isn’t ready for the needs of a modern B2B sales motion? Free Trial A Sales Funnel Has Four Stages: 1.

Top of Funnel 130

Top of Funnel Funnel Sales Qualified Lead Data 130

Zoominfo

MAY 31, 2023

With increased investments in intent data, targeting capabilities, buying committee concepts, and integrated ABM technology tools, creating a solid ABM engine is more accessible than ever. Intent Data: Avoid Waste, Propel Growth The goal of an account-based funnel is to measure how an account is progressing through the customer journey.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Intent Intent Signal 130

Zoominfo

AUGUST 6, 2024

From websites and social media to events and trade shows, these lead capture systems ensure that no opportunity to introduce a lead to your sales funnel slips through the cracks. Lead capture software is a vital tool that enables companies to identify, collect, and manage potential customer information across various channels.

Lead Capture 130

Lead Capture Software Software Sales Qualified Lead 130

Zoominfo

SEPTEMBER 9, 2020

So, let’s go back to the basics, and deconstruct four common points of failure in the typical lead acquisition funnel and what organizations can do to succeed over them. If you let your mind wander too far astray, this basic algebra analogy for B2B can look like something out of NASA headquarters.

Top of Funnel 191

Top of Funnel Ideal Customer Profile Funnel Sales Qualified Lead 191

Zoominfo

MARCH 30, 2023

For demand generation professionals in charge of optimizing a B2B marketing funnel, that means any friction getting in the way of alignment, efficiency, and scalability simply has to go. As accounts move further down the funnel, go-to-market teams often need to engage a growing cast of characters in order to close a deal.

Top of Funnel 130

Top of Funnel Lead Rank Funnel Marketing Qualified Lead 130

Zoominfo

OCTOBER 5, 2021

Scenario Prospect firmographics and technographics help you identify who’s a good fit for your solution — but intent data helps you target the right prospects at the right time. Using ZoomInfo, you can select intent topics related to your business and monitor when a specific account, or a set of accounts, conducts high levels of research.

Intent Data 100

Intent Data Intent Data Prospecting 100

Zoominfo

APRIL 21, 2021

Be sure to create content for multiple stages of the funnel, such as blog posts for more top of funnel reads, and eBooks for more middle-funnel consumption. You can also go one layer deeper using intent data to personalize your content. Analyze Org Charts.

Ideal Customer Profile 246

Ideal Customer Profile Top of Funnel Lead Rank Lead Scoring 246

Zoominfo

MAY 21, 2021

That’s the goal of buyer intent data, a cutting-edge sales intelligence tool that cues you into prospects’ subtle buying signals , positioning you to be first in the door to make your pitch. To use a sports analogy: If firmographic data shows where all the players are on the field, intent data shows what they’re each about to do next.

Intent Data 130

Intent Data Intent Lead Rank Data 130

Hubspot Sales

MARCH 30, 2021

As buyer behaviors continue to change, and the level of competition scales up, B2B buyer intent data is becoming increasingly valuable. In this post, you’ll learn the differences between first-party intent data and third-party intent data. First-Party vs. Third-Party Intent Data: What’s The Difference?

Intent Data 111

Intent Data Buyer Intent Intent Top of Funnel 111

Sales Hacker

MARCH 5, 2021

Investing in buyer intent data is one of the best ways to differentiate yourself — now, more than ever. As we move into 2021, buyer intent data will help you gain ground on competitors and connect with prospects. How to Use Buyer Intent Data for Differentiation. Companies that were unable to make the switch have suffered.

Buyer Intent 128

Buyer Intent Intent Data Intent Top of Funnel 128

Lead411

SEPTEMBER 22, 2022

Buyer Intent Best Practices: How to Build a Successful Buyer Intent Process. You know buyer intent is important. So what are the first steps to get the most out of buyer intent data? It is easy to get overwhelmed at first with the thousands of topics available to choose from within the buyer intent platform.

Buyer Intent 98

Buyer Intent Intent Buyer Intent Data 98

Zoominfo

FEBRUARY 5, 2021

If you think a B2B sales funnel is an abstract idea, brace yourself. It’s time to build a sales funnel that captures and converts your best buyers. That’s where your streamlined, four-stage sales funnel comes in. What Is a B2B Sales Funnel? The funnel structure has three levels: top, middle, and bottom.

Top of Funnel 130

Top of Funnel Ideal Customer Profile Funnel B2B 130

Zoominfo

MARCH 9, 2021

While the two terms are somewhat synonymous, demand generation strategies span the entire funnel. On the other hand, while it is aided by top-of-funnel awareness that demand generation drives, lead generation is the process of converting sales-ready prospects into qualified pipeline. You aren’t the only one to think so.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Targets Demand Generation Paid Content 225

Crunchbase

JULY 9, 2021

While pay-per-click ads and cold outreach are popular methods for generating leads — the future of lead generation lies in buyer intent data. By mapping out your prospects’ behaviors and capturing their interest, buyer intent data offers insight into your potential leads. What is buyer intent data?

Buyer Intent 105

Buyer Intent Intent Data Intent Buyer 105

Zoominfo

AUGUST 7, 2018

Here’s what we mean: Consider your list of target keywords and the intent behind each of them. Can this intent be matched to any particular phase of the sales funnel? This particular query has extremely low buying intent behind it. This next phrase has slightly more intent behind it. Query Three: Best SEO agency.

Buyer Persona 196

Buyer Persona Top of Funnel Buyer Strategy 196

Sales and Marketing Management

MAY 28, 2020

Utilize Intent Data. In 2020, the hype around behavioral intent data will reach its peak. Intent data is behavioral information about a consumer’s action. Extracted from online footprints, these intent insights can help you create more personalized and relevant marketing experiences. Incorporate Video Marketing.

Demand Generation Agencies 271

Demand Generation Agencies Demand Generation Targets Demand Generation B2B 271

Zoominfo

OCTOBER 5, 2021

According to a Demand Gen Report Survey, 80% of companies that leverage intent data say it helped with ABM account prioritization and scoring. Here are five ways intent data can improve your ABM campaigns. 5 Ways Intent Data Can Improve Your ABM Campaigns 1. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Intent Data 100

Intent Data Account Based Marketing Intent Campaigns 100

Apptivo

OCTOBER 8, 2021

The concept of sales pipelines and sales funnels are common sales terms that are normally discussed by teams to measure several metrics. However, people tend to get confused while understanding the difference between sales pipeline and funnel. Sales Funnel Vs Pipeline – An Absolute Guide. Definition Of Sales Funnel.

Top of Funnel 98

Top of Funnel Funnel Pipeline Decision Maker 98

Understanding the Sales Force

APRIL 7, 2014

Of course, it is the king of the top of the funnel where everything begins, but with few exceptions, selling rarely ends in that department. The top of the funnel group is responsible for generating leads and/or scheduling calls and meetings for more traditional salespeople. Are inside sales and consultative selling mutually exclusive?

Consultative Selling 297

Consultative Selling Inside Sales Top of Funnel Funnel 297

Hubspot Sales

SEPTEMBER 6, 2024

Move Deals Along Even in ideal situations where the prospect fits neatly into our ideal customer profile (ICP) and has demonstrated clear purchasing intent, I’ve found it takes quite a few touches to get to a signed contract and closed sale.

Closing 115

Closing Ideal Customer Profile Top of Funnel Lead Rank 115

PandaDoc

JULY 6, 2022

When nurturing customers, it often becomes hard to understand where to start and where to stop, which is why tools like the sales funnel exist , helping you understand what stage your customer is currently at and why, and how to best qualify that lead. What is a sales funnel? Why would you need a sales funnel?

Top of Funnel 98

Top of Funnel Funnel Sales Qualified Lead Lead Rank 98

Lead411

MARCH 31, 2022

Growth Intent and Lead Scoring Combined give Sales Teams a Huge Advantage. It’s no mystery that leads need to be nurtured through the sales funnel in order to keep them warm and moving forward. We already provide growth intent, which we provide as growth triggers. Lead411 now offers Lead Scoring.

Lead Rank 96

Lead Rank Lead Scoring Ideal Customer Profile Intent 96

Zoominfo

JULY 1, 2020

Sales and marketing often speak different languages: Convert vs Close, Prospect vs Leads, Sales cycle vs Marketing funnel. We’ve all been hearing about buyer intent data for several years. A Guide for 2020 #intent #zoominfo #hityournumber [link] — ZoomInfo (@ZoomInfo) April 2, 2020. But what is it?

Data 246

Data Intent Data How To Intent 246

Zoominfo

AUGUST 21, 2019

For example: let’s say a prospect displays clear intent to make a purchase, but they require one last push before they make a decision. This piece of content adds momentum to the decision stage of the funnel. All of these assets and more will enable your sales team to ease prospects into purchasing conversations.

Top of Funnel 241

Top of Funnel Sales Enablement Marketing Case Study 241

Zoominfo

FEBRUARY 27, 2021

B2B professionals can find leads with the highest, most relevant intent to purchase their product or service. Using this tracked behavior, Leadfeeder helps point out intent for potential purchases. ZoomInfo is a cloud-based suite of numerous solutions for sales and go-to market teams. LinkedIn Sales Navigator. Leadfeeder.

Hoovers 264

Hoovers Campaigns InsideView Tools 264

Zoominfo

JULY 13, 2021

We acquired Clickagy and launched Streaming and Custom Intent. We launched Workflows to activate market insights, buyer intent, and website activity. Signals we generate come from all over: intent from research on the B2B web, executive changes, funding alerts, website chats, and emails, to name a few.

Conversion 70

Conversion Top of Funnel Marketing Lead Rank 70

Zoominfo

DECEMBER 15, 2020

Find More Selling Opportunities with Buyer Intent Data. Buyer intent data is digital information collected from the public-facing digital world, such as web page views, downloaded content, and webinar attendance. Our post, “What is Buyer Intent Data? Read more: What is Buyer Intent Data?

B2B 237

B2B Trade Show Intent Data Buyer Intent 237

Zoominfo

APRIL 12, 2021

How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? Getting ahead of large-scale marketing challenges is critical to ensure that quality MQLs keep flowing into your funnel. Getting ahead of enterprise marketing challenges will help keep your marketing strategy (and funnel) on track.

Scale 189

Scale Enterprise Enterprise Account Based Marketing 189

Zoominfo

MAY 14, 2018

This step is crucial if you want to truly understand the buyer’s journey and it will ultimately impact how successful you are at nurturing leads through the sales funnel. The intention of an MQL isn’t always readily apparent, but as you continue to interact with this type of lead you collect more information until they become sales ready.

Lead Rank 214

Lead Rank Lead Qualification Marketing Qualified Lead Sales Qualified Lead 214

Zoominfo

OCTOBER 20, 2020

Rather, personalized selling is about having a multi-tiered approach applied to your sales funnel. Personalization increases as the customer progresses through the funnel. The act of personalized selling is more than just adding a customer’s name to the subject line of an email, or knowing what company they work at.

Top of Funnel 246

Top of Funnel Segment Intent Data Funnel 246

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. The key to a sound content marketing strategy is mapping messaging to a sales funnel. Email Nurturing.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Zoominfo

MAY 11, 2021

Trick #3: Use intent data to serve relevant content Your content will have a greater impact if it aligns with your audience’s pain points. By understanding how much prospects already know about your product or solution, you can serve them the next most logical piece of content to push them further down the funnel. Here’s how it works.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130