Sales and Marketing Management

JULY 24, 2017

In industry speak, this is called forecasting, and most reps fail at it because they don’t trust the pipeline their CRM presents. The data they used to figure out their forecast isn’t accurate–and reps know it. In speaking with dozens of sales leaders, they all confirm forecasting today is more about gut, than it is about data.

Forecasting 224

Forecasting Quota Pipeline Follow-up 224

Zoominfo

JANUARY 15, 2021

If you’re a sales manager, you’ve maybe been in the sales forecasting hot seat — of presenting numbers that look different from your prediction. It’s time to take control of the process and find your forecasting sweet spot. What Is Sales Forecasting? Now is the perfect time to get your forecasting in top shape.

Sales Forecasts 207

Sales Forecasts Forecasting Hiring Pivotal 207

Zoominfo

FEBRUARY 7, 2025

The sales and marketing go-to-market frameworks weve relied on for decades staples like the funnel, the flywheel, and the buyers journey are fast becoming obsolete or are out the door already. Buyers Demand Relevance and Timing Prospecting thats irrelevant or poorly timed can harm deals more than help them. Sell Smarter.

Top of Funnel 130

Top of Funnel Lead Rank Intent Signal B2B 130

Zoominfo

DECEMBER 20, 2024

Sales acceleration platforms provide a powerful solution, helping businesses optimize workflows, engage prospects, and convert leads more efficiently. These tools are now essential for companies looking to maintain a competitive edge in a demanding market. Advanced Search Functionality : Pinpoint prospects with precision.

Scale 130

Scale SalesForce Analytics Hubspot 130

Zoominfo

JULY 13, 2021

We launched Workflows to activate market insights, buyer intent, and website activity. But there are only a few milestones in ZoomInfo’s history that have had a game-changing impact on our trajectory and transformed how businesses everywhere go to market. We acquired Clickagy and launched Streaming and Custom Intent.

Conversion 70

Conversion Top of Funnel Marketing Lead Rank 70

Sales and Marketing Management

MARCH 8, 2020

Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. There’s no reason it can’t have equally powerful impacts on B2B sales and marketing, but it’s in its infancy, experts say. “AI

Top of Funnel 218

Top of Funnel Marketing Scale Forecasting 218

Zoominfo

MARCH 21, 2025

Why Businesses Need Sales Coaching Software Today, customer expectations are higher than ever, and market conditions can change in the blink of an eye. And with shareable call snippets, sales can bridge team silos by looping in marketing, product, and engineering, amplifying the voice of the customer across the business.

Sales Coaching 130

Sales Coaching Software Software Coaching 130

The Pipeline

FEBRUARY 22, 2022

Quota attainment remains under 60%, closed forecasted deals aren’t much better. Even before you identify specific prospects, we need to understand why they would interact with us. Given that about 90% of your addressable market is not “In” the Market, you need to think outside the “product”. By Tibor Shanto.

Objections 351

Objections Forecasting Quota Buyer 351

Zoominfo

FEBRUARY 20, 2025

For frontline go-to-market (GTM) professionals, the struggle is real: Too much administrative work, too little selling time, and too many missed opportunities. We surveyed over 11,000 revenue professionals to uncover exactly how GTM teams use ZoomInfo to expand markets, accelerate sales cycles, and drive revenue. The results?

Report 130

Report Account Based Marketing Sales Qualified Lead Customer 130

No More Cold Calling

APRIL 15, 2021

Every sales leader says their #1 prospecting challenge is getting leads in the pipe. Despite the fact that most companies have marketing automation solutions, targeted outreach by SDRs, and intense social media strategies, account execs are still missing quota en masse. None of us stands out during prospecting. That’s a fact.

Lead Gen 397

Lead Gen Sales Qualified Lead Marketing Qualified Lead Leads 397

Hubspot Sales

MARCH 13, 2025

Ideally, these calculations should be done every month, and using a forecasting software can simplify this step. But mid- to low-level buyers have the tools to evaluate offerings on their own in fact, 96% of prospects do their own research before talking to a human sales rep. Forecast based on historical data.

Revenue 95

Revenue Meeting Top of Funnel Forecasting 95

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

Sales and Marketing Management

MAY 10, 2020

While our sales teams at WhiteHat Security have always been distributed, communicating with customers and prospects exclusively over the phone or video is a new challenge. When presenting to a client over the phone, the prospect may not be fully focused, and there’s not a foolproof way of knowing. Shifting Messaging .

Face-to-face 302

Face-to-face Hiring Lead Rank Lead Scoring 302

Hubspot Sales

NOVEMBER 29, 2022

Today, 57% of sales reps inaccurately forecast their pipeline, according to data from Chorus. To reduce the probability of such inaccuracies, sales forecasting software has become an indispensable part of the professional sales kit. Benefits of Sales Forecasting Software. The 12 Best Sales Forecasting Software.

Sales Forecasts 124

Sales Forecasts Forecasting Software Software 124

Hubspot Sales

DECEMBER 4, 2023

If you’re a business owner like me, you’re probably familiar with the terms demand forecasting and sales forecasting. Not to mention, figuring out the difference between demand forecasting vs sales forecasting can be tricky too. Demand Forecasting — What is it? But as with all things, it’s not always that simple.

Forecasting 103

Forecasting Sales Forecasts Hiring Retail 103

Zoominfo

MARCH 17, 2025

Revenue operations leaders are confronting complex challenges on two fronts: designing smarter territories for expansion, and maximizing productivity for frontline go-to-market (GTM) teams. Blind spots in your addressable market and missed opportunities from good-fit prospects. The result?

Territories 130

Territories Ideal Customer Profile Account Based Marketing Lead Rank 130

Sales Hacker

JULY 28, 2021

After spending many quarters creating sales forecasts, you should have the process down and deliver precision accuracy. Unfortunately, sales forecasting is not that straightforward. In fact, 60% of forecasted deals don’t close, leading to uncomfortable conversations about budgets and with investors. What is sales forecasting?

Sales Forecasts 131

Sales Forecasts Forecasting Tools Oracle 131

Hubspot Sales

SEPTEMBER 9, 2024

How to Build a Lead List My Tips for Building a Sales Lead List A prospect may have shown interest in a product or service by responding to an online offer, visiting your company’s booth at a conference, or engaging with social media posts. A lead meets a company’s qualification criteria (like BANT ) to be added to a company’s deal forecast.

Lead Rank 118

Lead Rank Ideal Customer Profile Marketing Qualified Lead Sales Qualified Lead 118

Gong.io

MARCH 15, 2022

Sales forecasting isn’t revolutionary — it’s been around since the dawn of time. Forecasting relies on opinions … subjective percentages tied to “what we think” will happen. Take a single deal: A sales rep who is overly aggressive may have a different looking forecast compared to a rep who is more conservative.

Sales Forecasts 127

Sales Forecasts Forecasting Call-back Decision Maker 127

Zoominfo

JULY 30, 2024

Revenue operations (RevOps) professionals are an increasingly important voice on go-to-market teams, with analysts predicting 75% of the highest-growth companies will soon employ a RevOps strategy. And one of the clearest ways to deliver that value is through evaluation of a company’s go-to-market technology stack. .”

Government 130

Government Webinar Metrics System Account 130

Zoominfo

JULY 12, 2021

Business leaders depend on the conversations that sales reps are having with prospects to grow their pipeline and stoke their go-to-market engine. Most notably, 83 percent of B2B leaders believe switching to digital omnichannel buying environments proved effective for reaching prospects and securing new business. Sales teams.

Face-to-face 264

Face-to-face Intent Data GoldMine Lead Rank 264

Zoominfo

SEPTEMBER 2, 2021

The integrations help revenue teams develop stronger prospect and customer relationships, make better decisions, and win more business. For example, reps can watch for keywords in conversations that historically indicate a prospect is more likely to buy, while sales managers can better coach their teams by reviewing call trends.

Data 52

Data Scale SalesForce Forecasting 52

Zoominfo

FEBRUARY 18, 2025

By centralizing call data, sales teams gain insights into call effectiveness, prospect engagement, and overall campaign success. ZoomInfo ZoomInfos Go-to-Market Intelligence platform enhances outbound sales call tracking by providing unmatched B2B data, real-time insights, and AI-driven automation. Learn More about Close 3.

Outbound 130

Outbound Software Software Buyer Intent 130

Sales 2.0

MAY 30, 2023

Collective[i] provides the most comprehensive solution on the market for companies seeking to optimize revenue using AI, connections, and collaboration. Those professional salespeople want to spend their time upskilling and not spending their time doing data entry and filling out forecasts.”

Face-to-face 312

Face-to-face CRM Forecasting Cold Calling 312

Zoominfo

AUGUST 27, 2020

With a focus on getting ahead of competitors, reps are assigned target prospects without overlapping each other. Greater adaptability: One of the main reasons territory maps are built is to maximize company visibility to sales prospects. What is Sales Territory Mapping? So let’s say you want to target larger enterprises in the US.

Territories 264

Territories Outside Sales Field Sales Segment 264

No More Cold Calling

AUGUST 22, 2024

Leadership can’t count on accurate forecasts when pipelines are unqualified. Without high-quality prospects, your team can’t close enough deals to meet revenue targets. Inconsistent Sales Forecasting: With an unpredictable pipeline, accurate forecasting becomes impossible. Marketing is not the answer. Big problem!

Referrals 177

Referrals Sales Qualified Lead Hiring Face-to-face 177

Zoominfo

JUNE 24, 2019

We recently discussed AI in the following post: The Impact of Artificial Intelligence on B2B Marketing. At the time, one of the primary motivations for a CRM purchase was the promise of an increased pipeline, visibility, and control, which many believed would lead to more accurate revenue forecasts. Keep reading. The problem?

Forecasting 272

Forecasting B2B CRM Quota 272

The Pipeline

AUGUST 24, 2020

I have a lot of empathy for pundits in a subjective undefined area of practice, like prospecting for example. A great example of this Greek-like tragedy, is the never-ending debate about the best day to make prospecting calls? Many will tell you that their data has pinpointed the best day and time to make prospecting calls.

Call-back 290

Call-back Pipeline Face-to-face Cold Calling 290

Hubspot Sales

JANUARY 14, 2025

Theyre someone who takes initiative, inspires their fellow salespeople, and drives revenue growth through an innovative approach to prospecting and selling. When it comes to B2B sales, relationships, strategic alignment, and trust determine the success of everything, from initial prospecting to long-term client retention.

Data 111

Data Hubspot Negotiation B2B 111

Lead411

FEBRUARY 13, 2025

Leveraging AI in B2B Sales: How Artificial Intelligence is Transforming Lead Generation and Prospecting Artificial Intelligence (AI) is actually revolutionizing industries, including B2B selling. Sales organizations currently are dealing with data, leads, and shifting market environments. Increase engagement with prospects?

Lead Rank 52

Lead Rank Lead Generation Lead Scoring Sales Qualified Lead 52

Vengreso

NOVEMBER 19, 2024

Imagine a digital assistant that not only handles mundane tasks like data entry and follow-ups but also provides predictive analytics to forecast sales trends and optimize strategies. Predictive Analytics: Algorithms analyze historical data patterns to forecast future sales trends, making sales forecasting software an invaluable asset.

Software 115

Software Software Scale Sales Qualified Lead 115

Zoominfo

OCTOBER 23, 2019

31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ). 31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ). billion in 2021, according to market research firm IDC ( source ).

B2B 247

B2B Telecommunications Forecasting Scale 247

Zoominfo

JUNE 15, 2022

Profiling prospective customers is vital to ensuring that a marketing campaign is targeting the right people with the right message. Marketers can attract and retain prospective customers more effectively. Profiling prospective customers also enables sales and marketing teams to predict larger problems before they arise.

Ideal Customer Profile 130

Ideal Customer Profile Customer Marketing Demand Generation Agencies 130

No More Cold Calling

AUGUST 30, 2018

Unless your prospect knows who you are and expects to hear from you, you might as well step into a freezer. Reps fool themselves into believing that they’re not sending cold emails or making cold calls because they’ve researched their prospects and sent emails with catchy subject lines about why buyers should talk to them.

Referrals 258

Referrals Cold Calling Social Media Lead Generation 258

MEDDIC

JANUARY 9, 2025

Remember, a written plan isnt staticit evolves as your market and goals do, always rooted in the deeper purpose that fuels your success. Activity goals, on the other hand, focus on the actions required to reach those outcomes, such as making 50 prospecting calls, delivering 4 demos or attending five networking events weekly.

Ideal Customer Profile 64

Ideal Customer Profile Lead Rank Lead Scoring Forecasting 64

Zoominfo

FEBRUARY 28, 2025

For more than a generation, customer relationship management (CRM) systems have been the unquestioned core of virtually every go-to-market strategy. Your CRM is too often a mirage of the true market, hindering frontline GTM teams, slowing revenue growth, and limiting opportunities across the board. Bottom line?

CRM 130

CRM Data Ideal Customer Profile Lead Rank 130

The Pipeline

NOVEMBER 26, 2019

The basic gist was a Reader’s Digest version of the message they would deliver live to a prospect on the phone. If something works once out of ten times, there is hope, and where there is hope, you will find forecasts. (Or Or is it where there are forecasts we find hope?) As will a salesperson, in the form of voicemail.

Call-back 319

Call-back Forecasting Face-to-face Buyer 319