Zoominfo

FEBRUARY 12, 2025

After 18 years in B2B marketing, Ive seen this song and dance before. And lets face it, most B2B marketing teams didnt exactly have a foolproof plan to ensure ROI. Some are ramping up investments in large-scale user conferences. 40% on Post-Event Follow-Up: This is the part where most people drop the ball.

B2B 130

B2B Marketing Strategy Lead Rank 130

Janek Performance Group

DECEMBER 24, 2024

Sales training can be a significant investment in your sales team. However, despite this, it would be a mistake for organizations to think they can just sign their team up for training and watch them succeed. To be successful, training cannot be a one-off event. What do you want reps to take away from the training?

Training 118

Training Hiring How To Retention 118

Sales and Marketing Management

DECEMBER 16, 2019

Companies have heads of operations, marketing, accounting, sales and human resources, but rarely do they have someone in charge of their second most important asset (after employees). It reminded employees to pay attention to personal anecdotes from customers, and follow up with a thoughtful surprise. Build employee engagement.

Company 423

Company Customer Insurance Insurance 423

Sales 2.0

MAY 30, 2023

Collective[i] provides the most comprehensive solution on the market for companies seeking to optimize revenue using AI, connections, and collaboration. I think the last statistic I read is that over 80% of buyers are unhappy with the sales process (and this was based on buyers that actually ended up buying from that salesperson!)

Face-to-face 312

Face-to-face CRM Forecasting Cold Calling 312

MTD Sales Training

FEBRUARY 3, 2020

When we ask how they are developing sales opportunities with existing customers who already know their products and services, often they say that market is saturated and there’s no more business available. 3) Identify opportunities your customer is missing in the market-place. Can they expand their market? Happy Selling!

Customer 246

Customer How To Call-back Cold Calling 246

Zoominfo

FEBRUARY 7, 2025

The sales and marketing go-to-market frameworks weve relied on for decades staples like the funnel, the flywheel, and the buyers journey are fast becoming obsolete or are out the door already. Conventional GTM tools cant keep up, providing information that is outdated, static, and frustratingly out of sync with reality.

Top of Funnel 130

Top of Funnel Lead Rank Intent Signal B2B 130

Nutshell

APRIL 26, 2023

What is a CRM system in marketing? But with the right Customer Relationship Management (CRM) solution, you can optimize your marketing to suit the unique needs of every customer, just like you might in a small independent business. What is a CRM system in marketing? What are some CRM marketing examples? What is CRM?

Marketing 171

Marketing SugarCRM CRM Lead Rank 171

Smooth Sale

JANUARY 4, 2025

Photo by Geralt via Pixabay Attract the Right Job or Clientele: How to Improve Your Marketing and Get More Customers One key strategy for running a successful business is to reach as many customers as possible. Market Research Its a simple fact that you cant appeal to everyone. Today, having an active social media presence is critical.

Film 150

Film Customer Marketing How To 150

Sales and Marketing Management

MAY 8, 2019

After the event, the video can be used for training and professional development, marketing and sales materials -- the sky’s the limit. Follow these steps, and you’ll be on your way. Just think of all that valuable content your audience could reference – and you could market – year-round. Turn up the interactivity.

Video 316

Video Strategy Maximizer ROI 316

Mr. Inside Sales

NOVEMBER 20, 2023

A few months ago, both AT&T, and then Google Fiber, dug up our street and lawns and bushes to install fiber Internet cable. Then a Google rep showed up out of the blue, canvassing the neighborhood. Then Google REALLY started marketing! Then they showed up because my neighbor switched to them. Or Google Fibers?

Google 222

Google Face-to-face Gatekeeper Decision Maker 222

Zoominfo

NOVEMBER 17, 2020

After hours of training, product reviews, company culture rah rahs, and riffling through bags of swag, many employees feel they have officially started their jobs. Truth be told, one of the most important events during new hire onboarding is getting set up on the wide range of digital tools you will need to do your job.

Scale 246

Scale Google Analytics Hiring Software 246

Sales 2.0

JULY 8, 2022

Before you can go setting up meetings, you need to figure out who you need to meet. Avoid banging your head up against the same wall over and over again. Consider the following questions to help you get into your prospects’ shoes and see how you can serve them. Do you know how you help? Is it a good time to talk about this?

Prospecting 370

Prospecting Outsourcing Services Cold Calling Hiring 370

Sales and Marketing Management

DECEMBER 22, 2019

This savvy also allows sellers to engage around the entire sales cycle and open up opportunities throughout. Sales leaders can build their teams’ business acumen by facilitating the following steps: 1. They also involve a strong point of view and the right questions to ask so that the customer executives open up about their businesses.

Decision Maker 240

Decision Maker Face-to-face Demographics Call-back 240

Zoominfo

JUNE 24, 2019

Experts across the globe are offering up their own take—trying to be first to tell you exactly how artificial intelligence will impact your industry, your company, your product, your job. We recently discussed AI in the following post: The Impact of Artificial Intelligence on B2B Marketing. And, at ZoomInfo, we’re no exception.

Forecasting 272

Forecasting B2B CRM Quota 272

Janek Performance Group

APRIL 17, 2024

In B2B sales and marketing, companies employ various strategies to drive growth and expand their client base. 76% percent of BDRs report to sales over marketing. They then leverage research tools and market insights to pinpoint promising opportunities. 85% percent focus on outbound activities.

Outsourcing Services 118

Outsourcing Services B2B Lead Rank Sales Qualified Lead 118

Sales and Marketing Management

FEBRUARY 18, 2019

Consider the following example: You and I both sell sand to the same glass manufacturer. When I promise Friday delivery, half the time it shows up the following Monday. They train the customer on how to use the product (both initially and ongoing), which enhances perceptions of overall product quality and performance.

Loyalty 290

Loyalty Airlines Banking Discount 290

Mr. Inside Sales

JANUARY 2, 2023

In fact, this is also felt in the accounting department, the marketing department, and everywhere else. If I get an, “Ah, I don’t know,” then I once again use layering questions like: “Have you heard of my new On Demand Inside Selling Skills Training?” And, “How big of a role do you think increased sales training is going to play?”

Face-to-face 223

Face-to-face Gatekeeper Decision Maker Licensing 223

Sales and Marketing Management

AUGUST 20, 2018

The sales team was jumping on these opportunities, firing back an answer to the prospect’s question – often within minutes – and then following up with a phone call. Additional follow-up calls and emails mostly went ignored. You think about picking up the phone, but that takes time, and you might not get them.

Buyer 294

Buyer Call-back Follow-up Sales Qualified Lead 294

No More Cold Calling

JUNE 23, 2019

In fact, 87 percent of frontline sales reps and 82 percent of sales leaders agree that referrals are their best leads , according to an Influitive/Heinz Marketing survey. Many salespeople now buy into the “ warm call fantasy ”—the idea that social media intel, mutual connections, and name-dropping can “warm up” cold leads.

Referrals 297

Referrals Scale How To Lead Rank 297

KLA Group

NOVEMBER 8, 2024

Are you making the most of your sales calls, webinars, and demos? There is a wealth of opportunity waiting in every sales conversation. I am talking about the words, phrases, objections, and

Follow-up 86

Follow-up Campaigns Webinar Metrics Objections 86

Zoominfo

JANUARY 30, 2025

Go-to-market teams that adopt AI-powered sales automation can reap major benefits: research shows they spend more time with customers, drive higher customer satisfaction, and most importantly, boost sales by up to 10%. Just as you coach a team member to improve, AI systems need consistent training to provide better insights.

Lead Rank 130

Lead Rank Lead Scoring Intent Signal Conversion 130

No More Cold Calling

APRIL 30, 2020

Plus, check out what you might have missed from No More Cold Calling this month: Pick Up the Damn Phone and Have Sales Conversations. I wrote my second book— Pick Up the Damn Phone!: That’s why I’ve offered the Kindle version of my book, Pick Up the Damn Phone! , Read “ Pick Up the Damn Phone and Have Sales Conversations.”).

Referrals 279

Referrals Cold Calling Lead Generation Webinar Metrics 279

Understanding the Sales Force

APRIL 15, 2024

The stock market has lost nearly all of its gains and the only thing we haven’t yet seen is massive layoffs. Teams and players don’t hang their heads, give up or end their season early. They make trades, call up talent from their minor league team, move people around, and take a “next man up” philosophy.

Hiring 194

Hiring Discount Decision Maker Call-back 194

DiscoverOrg Sales

JUNE 6, 2018

They’re the ones with the ready-to-go resume and up-to-date website. They’re attending networking events, following your company on social media, and applying for your open positions. If that sounds like marketing – you’re right! ). Skills can be taught with training. They’re easy to find. Don’t flake.

Hiring 230

Hiring Networking Positioning Compensation 230

Mr. Inside Sales

APRIL 30, 2023

They may get some leads out and set up some “demos or presentations,” but because they didn’t discover whether a prospect was truly a buyer and in the market at that time, their close rate is a disappointing 2 sales out of 10 full presentations…. with your voice lifting up at the end of the word. Like you’re really curious.

Sales Qualified Lead 212

Sales Qualified Lead Face-to-face Gatekeeper Decision Maker 212

Zoominfo

MAY 12, 2020

They’re the ones with the ready-to-go resume and up-to-date website. They’re attending networking events, following your company on social media, and applying for your open positions. If that sounds like marketing—you’re right!). We split up passive job seekers into a few different groups: Types of Passive Candidates.

Hiring 278

Hiring How To Networking Salary 278

Smooth Sale

SEPTEMBER 11, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Training Programs to Empower Employees and Business Growth In today’s dynamic business environment, investing in employee training isn’t just a luxury—it’s a necessity.

Training 102

Training Lead Rank Hiring Lead Scoring 102

No More Cold Calling

JANUARY 16, 2020

And you will align all systems in your organization—recruiting, training, and compensation—to support the referral selling process. Running a referral-based business doesn’t mean giving up your sales team. You may think that because you are hiring experienced people, you don’t need to train them. It’s a transformation.

Referrals 328

Referrals Sales Management Hiring Scale 328

Zoominfo

JANUARY 13, 2025

Go-to-market teams that adopt AI-powered sales automation can reap major benefits: research shows they spend more time with customers, drive higher customer satisfaction, and most importantly, boost sales by up to 10%. Just as you coach a team member to improve, AI systems need consistent training to provide better insights.

Lead Rank 130

Lead Rank Lead Scoring Conversion Prospecting 130

Allego

FEBRUARY 18, 2025

Sales training has never been more criticalor more challenging. Markets shift overnight, competitors launch new products in a flash, and buyer expectations evolve at breakneck speed. This groundbreaking technology is transforming how enablement teams create, update, and personalize sales training content atunprecedented speed.

Training 62

Training Scale Hiring Lead Rank 62

Zoominfo

JUNE 25, 2021

Our teams have different activities that lead up to [revenue number delivery],” says Steve Bryerton, vice president of sales at ZoomInfo. “I Number of new meetings booked or attended provides a daily view of ongoing performance,including follow-up logs and stalled communications. and appointments made with prospects.

Sales Qualified Lead 227

Sales Qualified Lead Top of Funnel B2B Lead Rank 227

Vengreso

JANUARY 22, 2025

Our list of the best sales training blogs offers expert tips and practical advice to help you succeed. Introduction to Sales Training Blogs Sales training blogs are an essential resource for sales professionals looking to improve their skills, stay up-to-date with industry trends, and learn from experienced sales leaders.

Training 75

Training Top of Funnel Ideal Customer Profile SalesForce 75

The Pipeline

JANUARY 14, 2020

Let’s borrow descriptions from marketing to simplify. The opportunity in Awareness and Consideration is to shape their thinking, so when they get to Decision mode, you have all but locked things up. Maybe they’re thinking about how to speed up their receivables, reducing their reliance on their line of credit. Or can you?

Lead Scoring 250

Lead Scoring Lead Rank Buyer Objections 250

Smooth Sale

DECEMBER 18, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: The Long-Lasting Impact of Sensory Marketing Do your marketing efforts focus on audio-visual presentations, such as print ads, radio spots, and videos on TV and the Internet? It examines the science behind sensory perception and its influence on purchasing decisions.

Marketing 83

Marketing Influencer Loyalty Remedy 83

Smooth Sale

AUGUST 4, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Digital Marketing Strategies That Significantly Empower Business Growth In today’s digital age, small businesses face challenges and opportunities in their quest for success. Tailoring marketing efforts to these personas ensures that messages are relevant and engaging.

Paid Content 93

Paid Content Strategy Marketing Social Media 93

Understanding the Sales Force

FEBRUARY 14, 2025

the largest group of respondents were individual contributors at 25% followed by frontline sales managers at 19%. “53% of respondents said that factors, including inflation, market volatility, and sector growth, create a complex environment for sales teams to meet their quotas.”

Data 227

Data Hiring Compensation Quota 227

Smooth Sale

AUGUST 12, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Leverage Email Marketing to Build Customer Relationships for Growth Email marketing can be a cornerstone for building and maintaining strong customer relationships in today’s digital landscape.

Email Marketing 102

Email Marketing Customer Marketing Loyalty 102