Zoominfo

JANUARY 30, 2025

Go-to-market teams that adopt AI-powered sales automation can reap major benefits: research shows they spend more time with customers, drive higher customer satisfaction, and most importantly, boost sales by up to 10%. Take email prospecting, for instance. Heres how AI can help: 1.

Lead Rank 130

Lead Rank Lead Scoring Intent Signal Conversion 130

Zoominfo

OCTOBER 31, 2024

On-Demand Webinar “Think of the 70% of tasks that don’t directly contribute to closing deals — updating CRM records, scheduling follow-ups, sorting through data,” Blount says. That’s why it’s critical to ensure that your data is clean, up-to-date, and reliable,” Iannarino says. This shift is already underway.

Scale 235

Scale Sales Qualified Lead Intent Data CRM 235

Zoominfo

FEBRUARY 12, 2025

After 18 years in B2B marketing, Ive seen this song and dance before. And lets face it, most B2B marketing teams didnt exactly have a foolproof plan to ensure ROI. Some are ramping up investments in large-scale user conferences. 40% on Post-Event Follow-Up: This is the part where most people drop the ball.

B2B 130

B2B Marketing Strategy Lead Rank 130

Zoominfo

MARCH 12, 2025

Winning in today’s markets takes more than just raw effort. Thats where Go-to-Market Intelligence enters the picture. The result: a 360-degree view of your customers and markets, no matter how quickly they change. Comprehensive, high-quality data to set sellers up for success.

Pipeline 130

Pipeline Ideal Customer Profile Marketing Sales Qualified Lead 130

Vengreso

JANUARY 2, 2025

The art of crafting the perfect follow up email can make all the difference in achieving your professional goals. Whether youre seeking a new job, nurturing sales leads, or simply maintaining business relationships, a well-structured follow up email template can enhance your chances of success.

Follow-up 63

Follow-up Examples Hiring Proposal 63

Zoominfo

OCTOBER 24, 2024

Reaching the right prospects at the right moment is often the difference between closing a deal and coming in second. Improved Forecasting : AI-powered algorithms analyze historical data and market trends to deliver more accurate sales forecasts, enabling better strategic planning.

Software 211

Software Software Tools Hubspot 211

Zoominfo

JULY 13, 2021

We launched Workflows to activate market insights, buyer intent, and website activity. But there are only a few milestones in ZoomInfo’s history that have had a game-changing impact on our trajectory and transformed how businesses everywhere go to market. We acquired Clickagy and launched Streaming and Custom Intent.

Conversion 70

Conversion Top of Funnel Marketing Lead Rank 70

Zoominfo

JULY 24, 2020

In theory, your sales and marketing departments should be the best of friends. What if I told you that misalignment between sales and marketing technologies costs B2B companies 10% of revenue or more per year? Why is Sales and Marketing Communication Important? Sure, it’s a problem, but your company is doing well.

Top of Funnel 301

Top of Funnel Marketing How To Funnel 301

Hubspot Sales

OCTOBER 15, 2024

Sales is, in large part, the art of developing trust in a tight window — making credibility one of the most valuable assets you can have when engaging with prospects. To help you out on that front, we connected with some sales leaders for the strategies they leverage to establish themselves as credible, consultative resources for prospects.

Prospecting 105

Prospecting Case Study Industry Study 105

Sales 2.0

MARCH 17, 2025

I accompany salespeople to meetings where the prospect has an interest in these types of services. Many of these prospects have very little technical background. Prospects eyes glazed over rapidly as these executives spoke to them about their amazing products. And up to this point, I thought I was doing well.

Engineering 195

Engineering Up-Sell Prospecting Course 195

Zoominfo

JUNE 8, 2021

We are at the dawn of a new era in B2B sales and marketing. The sales and marketing technology landscape has grown from just a few hundred applications to thousands—each one promising to streamline go-to-market operations, accelerate pipeline and generate revenue at scale. Insight-Driven Engagement for Sales AND Marketing.

Ideal Customer Profile 58

Ideal Customer Profile Sales Qualified Lead Scale Marketing 58

Understanding the Sales Force

JANUARY 15, 2025

When he got older, we watched Christmas Vacation, Home Alone, Elf, School of Rock, and Grown Ups every year. Until there is an agreed upon compelling to buy, the prospect has no incentive to enter into any qualification conversation. We watched The Lion King with him around one hundred times and Brother Bear another fifty times.

Sales Process 173

Sales Process Lead Rank Lead Scoring Sales Qualified Lead 173

Zoominfo

MARCH 26, 2025

Imagine that one of your top sales reps spends weeks courting a promising prospect, only to discover at the 11th hour that its actually a subsidiary of your largest customer. Marketing teams pour budget into new accounts that arent really new. Its hard to stomach, but scenarios like this play out every single day.

Data 130

Data Revenue Scale Territories 130

Sales 2.0

MARCH 12, 2020

Big events are happening so quickly it’s hard to keep up. The global crisis is taking up everyone’s mindshare. This includes your prospects. Don’t be surprised if prospects associated with these deals don’t respond to your team’s emails or phone calls anymore. Your prospecting numbers may drop too. Hopefully not.

Top of Funnel 378

Top of Funnel Pipeline Follow-up Proposal 378

Vengreso

OCTOBER 23, 2024

Not too long ago, on the sidelines of a digital marketing event, some of my buddies and I met for a brief friendly chat. We disagreed on many points and had the same opinion on only a handful, one of which is the potential of video prospecting to generate leads and close more deals. Let’s start your video prospecting journey.

Video 68

Video Lead Rank Lead Scoring Prospecting 68

No More Cold Calling

JUNE 25, 2020

The lyrics perfectly sum up the most common B2B lead generation mistakes: “I was lookin’ for love in all the wrong places, Lookin’ for love in too many faces, Searchin’ their eyes and lookin’ for traces, Of what I’m dreaming of.”. How do most companies ramp up their B2B lead generation strategies?

Lead Generation 409

Lead Generation B2B Lead Rank Lead Scoring 409

The Pipeline

JUNE 3, 2020

As people ascend from their quarantine, fix up their hair, and realize their sales, or specifically quota retirement, needs attention. Who To Follow? What are the thought leaders in your target market talking about? They don’t know either, but they have a following, your target market. By Tibor Shanto.

Sage 361

Sage Airlines Enterprise Enterprise 361

Smooth Sale

MARCH 27, 2025

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Prospects Can Direct Us to A Better Path for Sales Long ago, salespeople were advised to generate many cold calls daily to find one or two interested parties. Its critical to realize that we are each unique individuals, prospects included, with varying thinking and abilities.

Prospecting 78

Prospecting Hiring Lead Rank Lead Scoring 78

Hubspot Sales

SEPTEMBER 6, 2024

When a prospect first reaches out for more information, I’ve found that engagement is at its peak. Many times I’ve been frustrated trying to chase down a once-excited prospect whose priorities have already shifted to the next item on the list. Wondering how to achieve this lofty goal? AI can help.

Closing 115

Closing Ideal Customer Profile Top of Funnel Lead Rank 115

Nutshell

APRIL 14, 2025

With the new Meta integration in Nutshell Engagement, your business can engage with prospects and customers through Facebook Messenger and Instagram DMs to expand its omnichannel engagement strategy even further. And now, two new channels have been added to your Nutshell Engagement inbox: Facebook and Instagram.

Facebook 62

Facebook Prospecting Ideal Customer Profile Channels 62

Zoominfo

AUGUST 8, 2024

Sellers across every industry are under intense pressure to deliver ambitious results in tightly competitive markets, and it’s much more than a passing trend. But it’s backing up those higher targets with support investments, a strong signal that executives view higher coverage figures as a new normal.

Churn 130

Churn Face-to-face How To Buyer Intent 130

Hubspot Sales

SEPTEMBER 9, 2024

How to Build a Lead List My Tips for Building a Sales Lead List A prospect may have shown interest in a product or service by responding to an online offer, visiting your company’s booth at a conference, or engaging with social media posts. MQLs that your sales team has vetted and identified as worthy of direct follow-up.

Lead Rank 118

Lead Rank Ideal Customer Profile Marketing Qualified Lead Sales Qualified Lead 118

Zoominfo

APRIL 15, 2025

ZoomInfos State of AI in Sales and Marketing survey, which gathered insights from more than 1,000 GTM professionals, reveals just how quickly AI is transforming sales teams and the roadblocks for further AI innovation. These tools help streamline day-to-day tasks and offer actionable insights into prospect behavior.

Survey 130

Survey Forecasting Lead Rank Lead Scoring 130

Pipeliner

NOVEMBER 24, 2024

Direct Mail: Send personalized mail to capture the attention of prospects. The goal is to make prospects aware of your existence and offerings. Wes stresses the importance of standing out in a crowded market by being creative and authentic in your approach. This inconsistency undermines trust and authenticity.

Video 116

Video Strategy Top of Funnel Direct Mail 116

Zoominfo

DECEMBER 28, 2020

They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. Your marketing and sales teams need both. Let’s break that down. How to spot buying signals.

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

Smooth Sale

APRIL 2, 2025

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Know Your Prospects Well for Sales and Business Growth Many approaches and specific strategies exist for most endeavors, including attempting to sell. Our blog offers insights on how to ‘Know your prospects well for sales and business growth.’

Prospecting 78

Prospecting Hiring Lead Rank Decision Maker 78

Smooth Sale

APRIL 7, 2025

Photo via Geralt via Pixabay Attract the Right Job or Clientele: Do You Play Games with Prospects for Business Growth? Our blog question is, Do you play games with prospects for business growth? The better approach is to include your observation, followed by inquiring, Do you have a question?

Prospecting 78

Prospecting Film Influencer Hiring 78

Sales 2.0

OCTOBER 25, 2021

Prospecting : Companies routinely run cold calling prospecting processes that fail 99% of the time, with 1 in 100 calls getting a meeting. Smarter approaches to prospecting are needed. One of the main reasons for this low close rate is that sales people miss decisionmakers in the prospect company. Sales time sucks.

Territories 396

Territories Compensation Scale Decision Maker 396

Zoominfo

DECEMBER 6, 2024

Lead-to-account matching and routing solutions connect new leads with existing account records in your go-to-market data systems, automatically directing them to the right salesperson saving time, reducing errors, and enhancing the overall effectiveness of your sales efforts.

Account 130

Account Sales Qualified Lead Lead Rank Account Based Marketing 130

Sales 2.0

DECEMBER 17, 2024

The project has already thrown up a few reminders I see time-and-time-again in the sales world. Little left behind My journey through the old dusty files did not turn up much. Placing bets Since the salespersons account list might turn up some short-term deals, it is one potential source of the quick wins I seek.

Ideal Customer Profile 195

Ideal Customer Profile Territories CRM Account 195

Zoominfo

AUGUST 8, 2024

To be successful, sales professionals need to be experts in many different areas at once: their product’s strengths and weaknesses, their prospects’ pain points and needs, and the broader economic and competitive landscapes. You can throw in tactical skills like effective messaging, multi-threading, persuasive cold-calling, and much more.

Sales Enablement 130

Sales Enablement Strategy Scale Hiring 130

SMEI

JANUARY 5, 2024

In today’s highly competitive job market, particularly in the dynamic fields of sales and marketing, standing out to prospective employers is more crucial than ever. Keeping Up with Industry Trends The sales and marketing sector is continuously evolving, with new tools, strategies, and market dynamics emerging regularly.

Marketing 219

Marketing Ideal Customer Profile Social Media Webinar Metrics 219

SalesFuel

FEBRUARY 26, 2025

Nearly a quarter of sellers say prospecting is a top challenge. Yet prospecting is vital to the sales process. A sales lead list is a collection of potential customers' contact information and details that sellers use to target prospects. And by tracking engagement, you can determine the best time for follow-up.

Ideal Customer Profile 52

Ideal Customer Profile Sales Qualified Lead Marketing Qualified Lead Lead Rank 52

Hubspot Sales

JULY 30, 2024

As a B2B salesperson for companies like IBM and Open Text, scheduling in-person meetings or phone calls was often challenging, regardless of my prospect or client’s industry or business size. Aggressive, generic offers were just as fruitless, especially when the prospect hadn’t already confirmed their interest in what I was offering. (In

Closing 122

Closing Quota How To Webinar Metrics 122

Zoominfo

MAY 19, 2020

There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for thousands of companies worldwide. It is clear from this definition that if you are doing your job as an email marketer, you should NEVER be sending spam. The CAN-SPAM Act.

Guidelines 317

Guidelines ACT Campaigns Pharmaceuticals 317

The Pipeline

AUGUST 5, 2021

No issue with that, but I prefer to use investment and the financial markets, primarily because of the focus on value. With nearly half of B2B reps missing quota , it follows that they are failing to deliver value to their prospects. This involves many of the same activities over time across many prospects and/or clients.

Lead Rank 352

Lead Rank Lead Scoring Ideal Customer Profile Objections 352

Zoominfo

SEPTEMBER 17, 2024

Business is more competitive than ever, and conventional prospecting is simply no longer enough. Lead mining is becoming increasingly commonplace among companies seeking to expand into new markets and territories, as well as those hoping to increase profitability. There are many lead mining tools and platforms available today.

Sales Qualified Lead 130

Sales Qualified Lead Software Software Lead Rank 130