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Show me the money

Sales 2.0

Those are the words from a classic movie scene in the film Jerry Maguire (see the video at the end of this post). Two software firms approached me with a product in the same space. “Hmm This meeting was actually quite quick but I walked away with 3 case studies showing what this vendor’s software could do in financial terms.

ROI 273
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Customers Name Chorus to 7 Different Software Award Lists by G2

Chorus.ai

We are thrilled to announce that Chorus , ZoomInfo’s conversation intelligence software, has been named one of the Best Software Products , Highest Satisfaction Products , and Best Mid-Market Products for 2022 by G2. Looking back, we have experienced incredible growth over the last year. To see the full 2022 lists, visit G2.

Software 102
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Get Your “Foot in the Door” with this Sales Cold Email Template

Zoominfo

For one, we were filming a cold email course. Example 1: Selling B2B Software. “Hi (First Name), I noticed you are using (competing software tool). And there was one other roadblock: traditional cold email is illegal in Japan. Meaning, we could only contact public emails or contact forms provided on company websites.

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9 Great Examples of B2B Brand Storytelling

Zoominfo

But, this short film is incredibly engaging, as it creates a menacing character to represent the threats companies face if their printer security is lacking. It’s an entertaining story that also makes viewers understand how vital HP’s printer security software can be.

Examples 237
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15 Tried and True Ways to Improve Your Sales Skills

Hubspot Sales

For example, if you're a salesperson at a software company, reading articles on the software industry will help you prepare for questions that prospects may ask and position your product or service in context. Ask your sales manager if they host film reviews — and start one with your peers if nothing's currently available.

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Companies That Care: Supporting Customers During the Coronavirus

Zoominfo

Similarly, Loom , a screen video and recording software, is removing the recording limit on their free plan and also giving free access to K-12 schools and educators. Zoho is offering free access to its remote work software, Remotely, until July 1st, 2020. Giving us face-time with our colleagues–and our loved ones.

Company 173
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What Is Captive Product Pricing?

Hubspot Sales

Imagine owning an Xbox without games, or a film camera with no film. The companies you buy from know that you need both the film and the games to make these products work, so they sell the core product, the Xbox or film camera, separate from the accessory product, games or camera film, in order to inspire more sales.

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