Sales and Marketing Management

OCTOBER 26, 2020

Author: Mark Kovac, David Deming and Sushant Khandelwal Virtual selling in business-to-business markets, often associated with inside sales, has carried a bit of a stigma within field-dominated sales organizations. Myth 1: Field sales reps sell primarily in person. Reimagining Sales Coverage.

Lead Rank 339

Lead Rank Quota Face-to-face Hiring 339

Zoominfo

AUGUST 12, 2020

But what does the structure of a B2B sales organization look like as we enter the next decade? What focus areas should Chief Revenue Officers be asking themselves as they plan out go-to-market motions. But before we do, let’s examine where things go wrong and address perhaps the most challenging problem sales leaders face: turnover.

B2B 200

B2B Lead Rank Sales Qualified Lead Top of Funnel 200

Mindtickle

SEPTEMBER 6, 2016

I often hear from our customers how challenging it is to manage distributed field sales teams. So ongoing communication on these topics tends to play a bigger role in making their sales teams successful. Coaching and accountability happen at four levels; Your sales reps, sales managers, sales enablement, and leadership.

Field Sales 52

Field Sales Hiring Distribution Sales Enablement 52

Mindtickle

SEPTEMBER 6, 2016

I often hear from our customers how challenging it is to manage distributed field sales teams. So ongoing communication on these topics tends to play a bigger role in making their sales teams successful. Coaching and accountability happen at four levels; Your sales reps, sales managers, sales enablement, and leadership.

Field Sales 52

Field Sales Hiring Distribution Sales Enablement 52

Hubspot Sales

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Paid Content 98

Paid Content Top of Funnel Lead Rank Webinar Metrics 98

Partners in Excellence

OCTOBER 15, 2015

There’s a lot written about the shift from field sales to inside sales. It makes sense–but I wonder is there really much of a distinction between inside and outside sales. Perhaps our notions of inside and outside sales are outdated and we might be better served just focusing on sales.

Field Sales 48

Field Sales Face-to-face Lead Rank Inside Sales 48

Sales and Marketing Management

DECEMBER 14, 2020

But Kavadellas recognizes the golf course doesn’t suit everyone as an effective setting for a sales meeting. Orasi’s team of 12 field sales reps is supplemented with 10 inside salespeople who call on a second tier of prospects. What does it mean for B2B sales managers as they strategize for 2021?

Outsourcing Services 279

Outsourcing Services Face-to-face Travel Lead Rank 279

Hubspot Sales

NOVEMBER 21, 2018

When your unveiling a new product, the last thing you want is to waste time and resources bringing a product to market where or when it’s unnecessary. So, here’s my step-by-step guide to building your own go-to-market strategy using the strategies I’ve implemented to build multiple companies throughout the years.

Paid Content 139

Paid Content Top of Funnel Lead Rank Webinar Metrics 139

BrainShark

OCTOBER 25, 2022

Product marketing professionals (sometimes called solutions marketing) have a broad set of responsibilities, ranging from product launches and persona research to product messaging, go-to-market strategies, and more. See also: 5 Projects to improve your sales and marketing alignment with sales enablement.

Top of Funnel 62

Top of Funnel Sales Enablement Revenue Distribution 62

Highspot

MARCH 12, 2024

To maximize the impact of revenue enablement, you must focus on three elements: the enablement’s position in your go-to-market (GTM) engine, its strategic role, and how you measure its impact. The Role of Enablement in Modern Sales Organizations Enablement’s primary directive should be driving behavior change.

Scale 115

Scale Engineering Maximizer Lead Rank 115

Zoominfo

AUGUST 12, 2020

But what does the structure of a B2B sales organization look like as we enter the next decade? What focus areas should Chief Revenue Officers be asking themselves as they plan out go-to-market motions. But before we do, let’s examine where things go wrong and address perhaps the most challenging problem sales leaders face: turnover.

B2B 100

B2B Lead Rank Sales Qualified Lead Top of Funnel 100

Jonathan Farrington

APRIL 26, 2013

Agile Field Sales is an emerging paradigm made possible by the rapid expansion of capabilities in cloud and mobile technologies. Emerging tools that require little or no IT resources to implement and run, enable sales management to examine, assess and adapt their tactics in direct response to what they see going on in the field.

Field Sales 43

Field Sales Wireless Sales Qualified Lead Outside Sales 43

Sales and Marketing Management

NOVEMBER 5, 2018

For example, what caused pain points at the end of the program: reps changing territories mid-program, sales that were booked but not invoiced, clients who made verbal commitments but didn’t sign contracts, field sales managers that vouched for sales that didn’t get logged into the system on time, etc.?

Incentive 201

Incentive Incentives Quota Territories 201

Sales Hacker

SEPTEMBER 2, 2020

They do this by first identifying and focusing on the sales motions that are best for their product, team, and customer. In this article we’ll review the four main sales motions B2B SaaS teams use: Field sales ( outside sales ). Inside sales. Low-touch sales. No-touch sales. Field Sales.

Top of Funnel 114

Top of Funnel Examples Lead Rank ActiveConversion 114

Sales and Marketing Management

DECEMBER 14, 2020

But Kavadellas recognizes the golf course doesn’t suit everyone as an effective setting for a sales meeting. Orasi’s team of 12 field sales reps is supplemented with 10 inside salespeople who call on a second tier of prospects. What does it mean for B2B sales managers as they strategize for 2021?

Demand Generation Targets 120

Demand Generation Targets Outsourcing Services Face-to-face Travel 120

Sales and Marketing Management

JUNE 4, 2017

A creative and consistent approach to sales team communication is important to ensure your sales team remains connected to your organization, motivated and producing measurable results. Here are some tips for communicating effectively with sales teams. Create a plan.

Face-to-face 197

Face-to-face Automotive Webinar Metrics Conference 197

Nutshell

OCTOBER 21, 2019

The ability to see things from your customer’s perspective is a huge advantage in B2B sales and marketing. That’s why I see empathy as a superpower in marketing and sales. NUTSHELL: You’ve worked in B2B marketing for almost 25 years now.

Demand Generation Agencies 90

Demand Generation Agencies Marketing Top of Funnel Demand Generation 90

SBI

JULY 29, 2014

This post is part of a series of Executive Interviews of top sales and marketing solutions company. What problem/s are you solving for sales and/or marketing organizations? It’s an easy to use product that doesn’t require too much IT involvement, so the Sales Department can run the whole solution themselves if required.

Up-Sell 135

Up-Sell Closing Field Sales Revenue 135

Mindtickle

JULY 24, 2017

Many often fall into sales enablement roles because someone suggests it to them or perhaps they’ve taken on some of the functions of the role as part of their position in sales or marketing. There are benefits to be gained from hiring from both sales and marketing backgrounds. Sales is in your DNA.

Hiring 59

Hiring Sales Enablement Marketing Scale 59

SBI Growth

MARCH 19, 2013

The sales team deserved a training program as aggressive as this year’s budget. Onboarding is a topic the markets have been screaming to get for quite some time. ” In a recent post , I urged Sales Ops leaders to take responsibility for training and development. This sales leader agrees. The market is shifting.

Revenue 288

Revenue Hiring Face-to-face Social Media 288

Steven Rosen

JULY 5, 2016

It’s called Whale Hunting with Global Accounts: Four Critical Sales Strategies to Win Global Customers , and it’s for fast company entrepreneurs, sales VPs and sales managers, large account sales team leaders from inside sales and field sales—whether you’re already managing global accounts or you haven’t yet gone global with your biggest accounts.

Customer 136

Customer Account Inside Sales Field Sales 136

Jeff Shore

JUNE 13, 2018

West is the author of the heartwarming sales parable, The Unexpected Tour Guide, winner of the Axiom Business Book Awards Bronze Award in the Business Fable Category and the recipient of kind endorsements from bestselling authors such as Bob Burg, Brian Tracy, Tom Hopkins and Susan Solovic, THE Small Business Expert as seen of Fox Business Network.

Insurance 115

Insurance Insurance Banking Travel 115

Mindtickle

JULY 24, 2017

Many often fall into sales enablement roles because someone suggests it to them or perhaps they’ve taken on some of the functions of the role as part of their position in sales or marketing. There are benefits to be gained from hiring from both sales and marketing backgrounds. Sales is in your DNA.

Hiring 52

Hiring Sales Enablement Marketing Scale 52

Hubspot Sales

APRIL 12, 2023

Do you have sales development reps who generate leads and then distribute those leads to account executives? Or are your field sales reps handling deals from start to finish within their assigned territories? Once you've mapped out the structure of your sales team, define the critical activities for each role.

Revenue 122

Revenue Proposal SalesForce Software 122

The Pipeline

JULY 22, 2013

I have worked with a number of sales organizations that have brought people in as say sales admins, then they move to inside sales, either in a support, or some form of outbound calling, then to field sales, all the way up to enterprise or national account status.

Hiring 267

Hiring Licensing Health Care Sales Talent 267

Understanding the Sales Force

AUGUST 18, 2015

Sales Process isn't even the only thing that inbound marketers say is dead. It isn't dead but the authors are making a lot of money by saying that and pushing the Challenger Sale! And the rest were written by marketers who might sell a lot more of their services if they can convince you that sales process is dead.

Inbound 120

Inbound Inside Sales Sales Process Top of Funnel 120

Steven Rosen

JULY 5, 2016

It’s called Whale Hunting with Global Accounts: Four Critical Sales Strategies to Win Global Customers , and it’s for fast company entrepreneurs, sales VPs and sales managers, large account sales team leaders from inside sales and field sales—whether you’re already managing global accounts or you haven’t yet gone global with your biggest accounts.

Customer 120

Customer Account Inside Sales Field Sales 120

Hubspot Sales

NOVEMBER 17, 2020

Sales leaders in charge of new revenue growth have felt this change in their core. Businesses moved their entire customer experience and go-to-market online, many for the first time. Teams that traditionally sold in person had to pivot to an inside sales model. Before this year, there was already a clear split in sales models.

Hubspot 126

Hubspot Lead Rank Opportunity Face-to-face 126

Sales Hacker

AUGUST 7, 2020

Sales Development. Sales Growth. Sales Enablement. Enterprise Sales. Sales Operations. Sales Technology. VP Nokia Software, North America Sales. Digital Sales and Development Manager. VP Europe Sales, Presales and Marketing. Managing Client Partner. Sales Director.

Demand Generation Agencies 127

Demand Generation Agencies Hiring Enterprise Enterprise 127

Partners in Excellence

APRIL 10, 2014

Not long ago, I was meeting with the top management team of large organization. They had traditionally, had a large field sales organization. Sales people were just overworked, stretched very thin. The needs for recruiting and bringing more sales people on board were skyrocketing.

Inside Sales 99

Inside Sales Face-to-face Field Sales Channels 99

SalesLoft

APRIL 9, 2020

The second conclusion is the market is changing rapidly and what worked last week might not work this week. This will allow you to keep your finger on the pulse of the market and adapt your approach as the market shifts. Virtually all field sellers became inside sellers overnight. Everyone is working from home.

Cold Calling 93

Cold Calling Lead Rank Call-back Face-to-face 93

Showpad

DECEMBER 18, 2020

In today’s wildy competitive and sometimes uncertain business environment, organizations need every advantage possible to keep themselves ahead of (or, at the very least, competitive with) other vendors in their field. A comprehensive and well-thought-out sales enablement strategy can be exactly that advantage.

Sales Enablement 98

Sales Enablement Hiring Lead Rank Lead Scoring 98

Gong.io

DECEMBER 15, 2022

Sales territory mapping is the process of defining the areas of your target market that sales reps are responsible for growing. While only some sales organizations create sales territories, there are plenty of reasons to do so. . Divide markets strategically . So everyone has the same sales potential. .

Territories 62

Territories Ideal Customer Profile Hiring Forecasting 62

Mindtickle

APRIL 9, 2024

However, the costs associated with inside sales are significantly lower than those associated with outside sales. According to the Harvard Business Review , when appropriately utilized, inside sales “reduces cost-of-sales by 40-90% relative to field sales, while revenues may be maintained or even grow.”

Inside Sales 52

Inside Sales Face-to-face Hiring Outside Sales 52

Braveheart Sales

FEBRUARY 20, 2020

This article is written with field sales teams in mind. However, if you run an inside sales team exclusively, don’t despair, you may still find a nugget or two of helpful information as well. If your sellers think that every company or consumer out there is a right fit for your company, you are wasting money on field sales.

Revenue 52

Revenue Hiring PointClear Inside Sales 52

SBI Growth

JANUARY 27, 2013

Can’t promote a sales manager to a director. Can’t vary the comp plan based on market cost of living – it’s outside the comp rules. What greater alignment is needed between Sales and Marketing? How should we structure for a multi-national/multi-cultural sales force? Do we even need an outside sales force?

Hiring 308

Hiring Compensation Commence Sales Talent 308

Partners in Excellence

DECEMBER 9, 2020

I see product management present reviews on new product announcements/plans for the coming year. Marketing presents their programs and plans. Sales presents their plans, what they are going to do to achieve their numbers. Product management had an exciting new year. I get asked to sit in on a lot of these plan reviews.

Channels 78

Channels Lead Rank Lead Scoring Forecasting 78