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Old-fashioned sales techniques

Sales 2.0

Mass email these days seems to mostly go into prospects’ spam filters (0.01% response rates etc.). Due to some people figuring this out the success rates of getting through to people via email and social media platforms seems to be dropping every year. One tactical idea is to go “retro”. Pick up a pen! Beautiful handwriting.

Fashion 279
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Go retro for important prospects

Sales 2.0

My recommendation is go buy yourself some of these old fashioned retro note cards with your name on it. Buy yourself 50 of these cards and when you’ve got an important prospect through a handwritten note into your prospecting mix. Do you use business letters or handwritten notes in your prospecting? Conduct a test.

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80% Of Prospects Use One Of Five Common Objections

The Pipeline

Ask any group of salespeople why they don’t like telephone prospecting, objections or rejections are number one on the list. While every cold call or prospecting call will result in an objection, the objections are not all that different. This is due to approaching two critical parts of the call in an unprepared fashion.

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Best Time To Prospect?

The Pipeline

With regularity, most active sales trainers and I get the following question: “When is the best time to prospect?”. First, wanting to stay real and all, what they are really looking for is either a reason not to prospect or absolution from having not prospected for a while for all the wrong and usual reasons.

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Old-fashioned sales techniques

Sales 2.0

Mass email these days seems to mostly go into prospects’ spam filters (0.01% response rates etc.). Due to some people figuring this out the success rates of getting through to people via email and social media platforms seems to be dropping every year. One tactical idea is to go “retro”. Pick up a pen! Beautiful handwriting.

Fashion 150
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Do you need an Enterprise Selling Plan (ESP)?

Sales 2.0

He is cartoonist and sends cartoons to his prospects but our mutual friend Dan Waldschmidt sends swords! Old-fashioned letters and handwritten notes : I have never sent anyone a sword but I have had a lot of luck with the mighty pen. Take a look at Stu Heinecke’s books on this.

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Cold Calling is “IN” Again! – Sales eXchange 234

The Pipeline

Well it seems that cold calling is coming back into fashion. When it comes to Responsibilities, just look at what is number one on the list: About the only thing that could make cold calling more fashionable is to call it Zombie Calling ! The only thing I can’t remember if it was 1987, 1993 or 2007 when I actually first bought it.