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80% Of Prospects Use One Of Five Common Objections

The Pipeline

Ask any group of salespeople why they don’t like telephone prospecting, objections or rejections are number one on the list. While every cold call or prospecting call will result in an objection, the objections are not all that different. This is due to approaching two critical parts of the call in an unprepared fashion.

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Chairs are Dead—and Other B2B Marketing Hogwash

Pointclear

In 2015, I wrote this blog for Sales & Marketing Magazine: Dead is Dead (in Sales & Marketing). It seemed like, suddenly, a lot of things were dying: cold calling was dead; telephone prospecting was dead; outbound marketing was dead … many said that even marketing was dead. Maybe I was just sensitive.

B2B 392
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Sales climate warming?

Sales 2.0

We may be entering a “new, new era” of selling—an era that takes us back to good old-fashioned relationship selling. For many, this means learning new skills and processes—no more relying on a sales development team or their marketing department for all their leads. We will use fewer cold approach techniques.

Lead Rank 195
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Sales Stories: 3 Ways ZoomInfo Helps Reps Prospect Smarter

Zoominfo

Smarter Prospecting in Less Time For experienced sales professionals, using ZoomInfo for the first time often feels like discovering a secret; after spending years going door-to-door, suddenly having a world of information at your fingertips can be an invigorating experience. Meeting people face-to-face was a valuable experience.

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Go retro for important prospects

Sales 2.0

The first number is the number of emails I get as a marketing manager each quarter from sales people. And I’m the marketing manager at a small place. My recommendation is go buy yourself some of these old fashioned retro note cards with your name on it. Do you use business letters or handwritten notes in your prospecting?

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How to Optimize Your B2B Marketing Funnel: 3 Friction-Fighting Tips

Zoominfo

Whether they’re building a brand, fueling revenue generation, or supporting the customer journey, marketers are constantly looking for ways to highlight their value and increase ROI. There are dedicated stages to generate awareness, create engagement, and ultimately convert prospects into customers.

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AI’s Role In Sales and Marketing

Sales and Marketing Management

Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. There’s no reason it can’t have equally powerful impacts on B2B sales and marketing, but it’s in its infancy, experts say. “AI