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Cracking the B2B Code on Facebook

SBI Growth

Every Marketing Leader has asked the question: “Can Facebook be leveraged to drive leads?” The B2B CMO’s that I have asked are typically skeptical of a Facebook investment. A common answer is, “Facebook is for personal usage, not B2B. Facebook in contrast is primarily used to share personal updates with friends and family.

Facebook 331
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The 13 Best Live Chat Software Tools of 2019

Hubspot Sales

Wouldn't it be great if your sales team could connect with prospects in a similar way? Live chat software allows salespeople to interact with website visitors as they're exploring content or researching products. Plus, many live chat software options integrate with CRM databases , and contact data and transcripts can be aggregated.

Software 145
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I Don’t Want Your Deck

No More Cold Calling

Software salespeople, in particular, love to give demos, thinking if someone agrees to a demo, the prospect is qualified and can go into the CRM as a lead. A prospect is not a lead until you speak with that person and ask your qualifying questions. How do you make life easier for your prospects and Referral Sources?

Referrals 286
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The Best 10 Appointment Scheduling Apps and Booking Software

Hubspot Sales

Tools like appointment scheduling apps and booking software help automate the process of scheduling meetings with potential and existing customers. You'll speed up your sales process by allowing prospects to book meetings when it's best for them. Acuity Scheduling makes it easy to book appointments with clients and prospects.

Software 145
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Social Selling is Personalized Selling

No More Cold Calling

Social selling is a way to discover, engage, and interact with potential prospects. Sellers now have more opportunities to accomplish all three of these goals—with more prospects than we dared dream of in the past. Prospects also have the opportunity to find us like never before. Listen to and learn about your prospects.

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A New Tool to Drive B2B Leads from LinkedIn

SBI Growth

Facebook & Twitter ads deliver high volume but lack the high-level targeting options. This gives marketers the ability to deliver highly targeted content to prospects beyond sidebar ads. Prospects are more likely interact with promoted posts than the traditional sidebar ad. Case Study. Mike Volpe , CMO at Hubspot.

LinkedIn 323
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The 7 Best Sales Funnel Software Tools for 2020

Hubspot Sales

The sales funnel might be the most notorious, fundamental, straightforward model detailing the process by which prospects become customers. Not every prospect makes it from awareness to consideration — the same goes for the shifts from consideration to decision and decision to purchase. Image Source: PlusThis. Image Source: Leadpages.