Zoominfo

MARCH 13, 2025

Marketing leaders are constantly challenged to drive growth, personalize engagement, and uncover new revenue opportunities. But without the right Go-to-Market Intelligence foundation, marketing efforts can become fragmented leading to wasted budget, missed opportunities, and ROI thats nearly impossible to prove.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Account Based Marketing Sales Qualified Lead 130

Sales and Marketing Management

APRIL 13, 2020

Potential customers are risk-averse and reevaluating their budgets and priorities while trying to decipher the winds of the market. Most teams are rapidly adapting to remote work environments and the adoption of technologies to facilitate more collaboration and face time. These universal challenges are exacerbated by many smaller ones.

Face-to-face 393

Face-to-face How To Negotiation Lead Rank 393

Tenbound

JANUARY 28, 2025

In todays competitive business landscape, Sales Technology software has become a must-have for organizations aiming to streamline operations, enhance productivity, and drive revenue growth. Ask yourself and your team: – What challenges are we facing in our sales process? – Do we need better analytics and reporting?

Sales Technology 91

Sales Technology Software Software Vendor 91

Zoominfo

JULY 24, 2020

In theory, your sales and marketing departments should be the best of friends. What if I told you that misalignment between sales and marketing technologies costs B2B companies 10% of revenue or more per year? Why is Sales and Marketing Communication Important? Sure, it’s a problem, but your company is doing well.

Top of Funnel 301

Top of Funnel Marketing How To Funnel 301

Zoominfo

MARCH 25, 2021

Therefore, coding skills are now essential to competing in any growing industry, such as digital marketing. Consider these 7 advantages and disadvantages when learning to code as a digital marketer: 1. Digital marketers rely on advancements in a number of technologies to communicate with potential customers in an effective way.

Marketing 246

Marketing Analysis Software Software 246

Allego

NOVEMBER 14, 2024

Yet, many still rely on learning management system (LMS) software designed for basic, classroom-style training. In this post, we’ll explore the difference between a sales enablement platform vs. LMS software. With that type of software, top reps can train, prepare, and grow every day—without having to switch tools.

Sales Enablement 62

Sales Enablement Software Software System 62

Partners in Excellence

NOVEMBER 5, 2024

In the context of the issues they face, the impact is small. For example, if we are selling software technologies, while IT may be key, it represents a net incremental expense to them. Saving money might not be the core issue they face at the moment. It may be market growth, or bringing a new product to market or something else.

Face-to-face 124

Face-to-face Up-Sell Enterprise Enterprise 124

No More Cold Calling

APRIL 15, 2021

Despite the fact that most companies have marketing automation solutions, targeted outreach by SDRs, and intense social media strategies, account execs are still missing quota en masse. Talk to any software vendor, and they can’t wait to show you their cool software. Problem is, buyers don’t actually buy software.

Lead Gen 397

Lead Gen Sales Qualified Lead Marketing Qualified Lead Leads 397

Sales and Marketing Management

DECEMBER 14, 2020

Author: Paul Nolan Nick Kavadellas is thankful for golf, not only because he’s enjoyed playing it for years, but also because it is one of the few face-to-face selling tools he has continued using during the COVID-19 outbreak. The shift to less face-to-face interaction with customers and prospects isn’t a 2020 development.

Outsourcing Services 279

Outsourcing Services Face-to-face Travel Lead Rank 279

Zoominfo

MAY 25, 2021

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. . But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. It’s nearly impossible to believe that will be true. A Lack of Training.

Marketing 252

Marketing Decision Maker Telecommunications Lead Rank 252

Zoominfo

AUGUST 25, 2020

But what does it mean to actually be productive when it comes to marketing? Obstacles to Marketing Productivity. Even the most disciplined employees face productivity roadblocks. Even the most disciplined employees face productivity roadblocks. So, You Want to Improve Marketing Productivity?

Marketing 221

Marketing Campaigns ROI Scale 221

Zoominfo

MARCH 17, 2021

To better understand what companies are spending money on, ZoomInfo surveyed over 400 CEOs, IT professionals, and marketers to understand patterns of near-term investment and cost cutting. Meanwhile,marketing departments find themselves challenged by how to effectively track ROI and generate more leads. Source: ZoomInfo.

Company 324

Company Survey ROI Face-to-face 324

Zoominfo

DECEMBER 20, 2024

Sales teams face constant pressure to close deals faster and more effectively. These tools are now essential for companies looking to maintain a competitive edge in a demanding market. Sales acceleration platforms are comprehensive software solutions designed to streamline sales processes. What Are Sales Acceleration Platforms?

Scale 130

Scale SalesForce Analytics Hubspot 130

Zoominfo

JUNE 4, 2018

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Although vanity metrics make you feel good about your marketing efforts, these surface-level metrics only reveal part of the story. But, fear not dear marketer! Facebook likes. Twitter followers.

Social Media 234

Social Media Marketing How To Campaigns 234

Sales and Marketing Management

OCTOBER 5, 2020

Author: Brandon Brown Today, most marketers and salespeople agree that we need to build relationships with our customers. But many of those same marketers and salespeople are implementing old-school marketing tactics that bombard consumers with unwanted ads and clickbait. Two words: influencer marketing.

Influencer 194

Influencer Marketing How To Face-to-face 194

SalesFuel

APRIL 14, 2025

Optimism about the economy is fading, and inflation is pressuring marketing budgets. But business leaders are finding the best path to marketing spend optimization, especially with the use of AI. Customer Acquisition Marketers also rely on acquiring new customers. In the past year, overall marketing spending grew only 3%.

Survey 59

Survey B2C Marketing Social Media 59

Zoominfo

FEBRUARY 2, 2021

Regardless of a company’s tech stack size, CRM systems are a staple for sales and marketing teams. For instance, your social media strategy that your marketing manager ran five years ago looks different today — with multiple social media specialists running more channels. Enterprise vs. SMB CRM Systems. Enterprise CRM System Features.

Enterprise 290

Enterprise Enterprise Company CRM 290

Sales and Marketing Management

JULY 13, 2020

They’re shaped by numerous factors, but the risks they face during the COVID-19 pandemic are significant. This roadmap should include the steps necessary for successful face-to-face meetings as well as the workarounds that can keep clients and salespeople completely separated. Determine the Where. Add Space In Offices.

Face-to-face 257

Face-to-face Outbound Collateral Conference 257

Cincom Smart Selling

MARCH 29, 2025

Now imagine the same situation with a Quoting Software. Quoting software, often powered by Configure, Price, Quote solutions, automates the entire pricing and proposal generation process. In this article, we will take a deep dive into how quoting software enhances accuracy and accelerates sales cycles. Sounds familiar?

Software 48

Software Software Discount Lead Rank 48

Cincom Smart Selling

MARCH 30, 2025

This is where quotation software becomes a game-changer. Quotation Software is a specialized tool that is specifically designed to help businesses generate accurate and transparent quotes much faster. The online quotation software ensures sales teams generate precise quotes in minutes rather than hours and seal the deal quickly.

Software 48

Software Software Discount Lead Rank 48

Zoominfo

DECEMBER 20, 2024

The Salesforce AppExchange is a marketplace that makes it easy for busy IT and go-to-market professionals to find and leverage cloud computing and software solutions that work with Salesforce s industry-leading CRM tools and services. Scalability: Solutions that grow with your business, adapting to evolving requirements.

SalesForce 130

SalesForce Top of Funnel Demand Generation Agencies Intent Signal 130

Zoominfo

JUNE 10, 2018

Research shows price objections are the number one objection sales rep face—but half of all price objections are phony ( source ). While our previous post contains some valuable information, we want to dive a little deeper in and explore some actionable ways to establish value in the face of price objections. Keep reading.

Objections 239

Objections Case Study Face-to-face Study 239

Zoominfo

DECEMBER 15, 2020

And to get there, you have to ramp up your visibility and engagement with your best sales, marketing, and recruiting teams. B2B Tips for Sales, Marketing, Recruitment, and More. Buyer intent data is digital information collected from the public-facing digital world, such as web page views, downloaded content, and webinar attendance.

B2B 237

B2B Trade Show Intent Data Buyer Intent 237

Sales and Marketing Management

OCTOBER 31, 2018

Author: Carson Conant The use of sales and marketing technologies has become a critical piece of the puzzle for organizations looking to increase their sales productivity. Yet, chances are most organizations are missing out on a substantial opportunity to boost their sales revenue.

Face-to-face 243

Face-to-face Enterprise Enterprise Sales Qualified Lead 243

Zoominfo

MARCH 10, 2021

So the company begins defining requirements for new CRM software, and two months later selects a vendor. For example, ecosystems not only include vendors of software, but also consulting firms that help clients manage installations and third-party maintenance providers. billion doing so, according to new analysis from ZoomInfo.

Analysis 246

Analysis CRM Remedy SalesForce 246

Mindtickle

FEBRUARY 7, 2025

of sales managers feel coaching positively impacts team performance 0 % Investing in sales coaching software can help you improve the effectiveness of your coaching initiatives. But not all sales coaching software is the same. In this post, well examine 9 of the top sales coaching software tools today.

Sales Coaching 52

Sales Coaching Software Software Coaching 52

Sales and Marketing Management

MAY 15, 2020

In the current climate, it’s a particularly peculiar time to be a salesperson; how can we pitch to customers who are most likely facing their own fair share of financial hardships? Here are best practices for securing sales while remaining sensitive to customer circumstances amidst crisis. Focus On Customer Relationships.

Loyalty 296

Loyalty Cancellation Churn Face-to-face 296

Zoominfo

JUNE 2, 2021

Layering various customer buying signals on top of each other is a reliable, data-based approach to predict when a prospect is facing a business challenge that your product can solve. By adding automation to these high-quality results, day-to-day sales and marketing efforts get easier, too. Buying Signals Reveal Interests.

Data 246

Data Intent Lead Rank Lead Scoring 246

Hubspot Sales

AUGUST 20, 2024

You’re faced with a huge amount of choices — possibly even dozens depending on the store you’re in. It’s overwhelming. Imagine having to actually make a buying decision purely by shopping through the toothpaste aisle. This is choice paralysis in a nutshell, and it’s not just a B2C problem. Table of Contents What is Choice Paralysis?

Examples 111

Examples Conversion Customer Licensing 111

Cincom Smart Selling

MARCH 2, 2025

Vendors and manufacturers in healthcare face many challenges in sales processes due to product complexity and pricing. Here, CPQ (Configure, Price, Quote) software is a real rescuer for the sales team as it automates and streamlines complex sales workflows, improving speed and accuracy. This is applicable in their sales as well!

Software 48

Software Software Scale Face-to-face 48

Zoominfo

AUGUST 14, 2020

Part one of our GTM series was all about our inbound go-to-market motions. Beyond the sales organization, these SDRs move all across the company; driving placements in product marketing, operations, product management, and even engineering. Contrast that with other software companies that have to actually go out and buy this talent.

Hiring 200

Hiring Lead Scoring Lead Rank Outbound 200

Cincom Smart Selling

MARCH 30, 2025

Without a streamlined quoting system, businesses often face the following challenges: Inconsistent Pricing Sales reps may apply incorrect pricing, leading to revenue loss or customer dissatisfaction. Key Benefits of Sales Quote Software 1- Faster Quote Generation Time is crucial in sales.

Software 48

Software Software Discount Lead Rank 48

Zoominfo

FEBRUARY 16, 2021

These businesses offer a customer experience that connects with buyers, whether that is web conferencing software, TV streaming services, or home cleaning products. According to Gartner, “In response to the ongoing COVID-19 crisis, marketers are exhibiting a range of responses beyond creating COVID-19-specific content.

Retention 219

Retention Customer Loyalty B2C 219

Zoominfo

APRIL 17, 2025

These represent the key software platforms for your sales team to evaluate. Top Sales Tools for 2025 Breaking down the top sales tools means sorting the market into key categories that satisfy the top needs of your B2B sales team. The bad news?

Sales Tools 130

Sales Tools Tools B2B Lead Rank 130

Zoominfo

FEBRUARY 27, 2021

Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. But with hundreds of sales intelligence tools on the market, which ones are right for your teams? ZoomInfo is a cloud-based suite of numerous solutions for sales and go-to market teams.

Hoovers 264

Hoovers Campaigns InsideView Tools 264

Zoominfo

JULY 15, 2019

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. In the age of information overload, marketers face the challenge of separating flash-in-the-pan trends from truly valuable business tactics. But, we’re here to tell you this: brand activation is much more than an industry buzzword.

Trade Show 246

Trade Show Campaigns Face-to-face B2B 246

Zoominfo

JUNE 14, 2022

During the past 15 years, the B2B software ecosystem has exploded. Billions of dollars have been invested in software promising to transform how sales and marketing teams reach new audiences. Instead, far too many companies made significant investments in B2B software tools, only to abandon them shortly afterward.

Ideal Customer Profile 130

Ideal Customer Profile Hiring Marketing Face-to-face 130