Zoominfo

MAY 25, 2021

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. . But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. It’s nearly impossible to believe that will be true. A Lack of Training.

Marketing 252

Marketing Decision Maker Telecommunications Lead Rank 252

Sales and Marketing Management

DECEMBER 14, 2020

Author: Paul Nolan Nick Kavadellas is thankful for golf, not only because he’s enjoyed playing it for years, but also because it is one of the few face-to-face selling tools he has continued using during the COVID-19 outbreak. The shift to less face-to-face interaction with customers and prospects isn’t a 2020 development.

Outsourcing Services 279

Outsourcing Services Face-to-face Travel Lead Rank 279

Zoominfo

AUGUST 25, 2020

But what does it mean to actually be productive when it comes to marketing? Obstacles to Marketing Productivity. Even the most disciplined employees face productivity roadblocks. Even the most disciplined employees face productivity roadblocks. So, You Want to Improve Marketing Productivity?

Marketing 221

Marketing Campaigns ROI Scale 221

Zoominfo

MARCH 17, 2021

To better understand what companies are spending money on, ZoomInfo surveyed over 400 CEOs, IT professionals, and marketers to understand patterns of near-term investment and cost cutting. Meanwhile,marketing departments find themselves challenged by how to effectively track ROI and generate more leads. Source: ZoomInfo.

Company 324

Company ROI Survey Face-to-face 324

Hubspot Sales

AUGUST 7, 2024

Today I'll walk you through the most popular SaaS CRM solutions on the market to help you find the best tool for your needs. Benefits of Using a SaaS CRM The Best SaaS CRM Software Finding the Perfect CRM for Your SaaS Company What Is a SaaS CRM? The CRM market size is expected to grow to $262.74 User Experience.

Software 115

Software Software CRM Oracle 115

Zoominfo

JUNE 4, 2018

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Although vanity metrics make you feel good about your marketing efforts, these surface-level metrics only reveal part of the story. But, fear not dear marketer! Facebook likes. Twitter followers.

Social Media 234

Social Media Marketing How To Campaigns 234

Sales and Marketing Management

OCTOBER 5, 2020

Author: Brandon Brown Today, most marketers and salespeople agree that we need to build relationships with our customers. But many of those same marketers and salespeople are implementing old-school marketing tactics that bombard consumers with unwanted ads and clickbait. Two words: influencer marketing.

Influencer 194

Influencer Marketing How To Face-to-face 194

Zoominfo

FEBRUARY 2, 2021

Regardless of a company’s tech stack size, CRM systems are a staple for sales and marketing teams. For instance, your social media strategy that your marketing manager ran five years ago looks different today — with multiple social media specialists running more channels. Enterprise vs. SMB CRM Systems. Enterprise CRM System Features.

Enterprise 290

Enterprise Enterprise Company CRM 290

Sales and Marketing Management

JULY 13, 2020

They’re shaped by numerous factors, but the risks they face during the COVID-19 pandemic are significant. This roadmap should include the steps necessary for successful face-to-face meetings as well as the workarounds that can keep clients and salespeople completely separated. Determine the Where. Add Space In Offices.

Face-to-face 257

Face-to-face Outbound Collateral Conference 257

SBI

APRIL 27, 2021

26 Top Sales Software to Drive Growth in 2021. The pace of innovation in the Sales Software market is accelerating. Top Sales Software. Each year, I identify solutions that address both the basic challenges sales organizations face as well as new challenges that are surfacing due to changing markets.

Software 143

Software Software Lead Rank InsideView 143

Sales and Marketing Management

DECEMBER 12, 2018

Author: Jacob Dillon The marketing environment never sits in one place. As the digital era is here, every marketer and salesman must adapt to the most effective practices that bring the most results. Effective selling is impossible if the marketer/salesman fails to understand his target audience. Pay attention and apply!

Marketing 196

Marketing Social Media Scale Case Study 196

Zoominfo

JUNE 10, 2018

Research shows price objections are the number one objection sales rep face—but half of all price objections are phony ( source ). While our previous post contains some valuable information, we want to dive a little deeper in and explore some actionable ways to establish value in the face of price objections. Keep reading.

Objections 239

Objections Case Study Face-to-face Study 239

Zoominfo

DECEMBER 15, 2020

And to get there, you have to ramp up your visibility and engagement with your best sales, marketing, and recruiting teams. B2B Tips for Sales, Marketing, Recruitment, and More. Buyer intent data is digital information collected from the public-facing digital world, such as web page views, downloaded content, and webinar attendance.

B2B 237

B2B Trade Show Intent Data Buyer Intent 237

Sales and Marketing Management

OCTOBER 31, 2018

Author: Carson Conant The use of sales and marketing technologies has become a critical piece of the puzzle for organizations looking to increase their sales productivity. Yet, chances are most organizations are missing out on a substantial opportunity to boost their sales revenue.

Face-to-face 243

Face-to-face Enterprise Enterprise Sales Qualified Lead 243

Zoominfo

MARCH 10, 2021

So the company begins defining requirements for new CRM software, and two months later selects a vendor. For example, ecosystems not only include vendors of software, but also consulting firms that help clients manage installations and third-party maintenance providers. billion doing so, according to new analysis from ZoomInfo.

Analysis 246

Analysis CRM Remedy SalesForce 246

Sales and Marketing Management

MAY 15, 2020

In the current climate, it’s a particularly peculiar time to be a salesperson; how can we pitch to customers who are most likely facing their own fair share of financial hardships? Here are best practices for securing sales while remaining sensitive to customer circumstances amidst crisis. Focus On Customer Relationships.

Loyalty 296

Loyalty Cancellation Churn Face-to-face 296

Zoominfo

JUNE 2, 2021

Layering various customer buying signals on top of each other is a reliable, data-based approach to predict when a prospect is facing a business challenge that your product can solve. By adding automation to these high-quality results, day-to-day sales and marketing efforts get easier, too. Buying Signals Reveal Interests.

Data 246

Data Intent Lead Rank Lead Scoring 246

Zoominfo

AUGUST 14, 2020

Part one of our GTM series was all about our inbound go-to-market motions. Beyond the sales organization, these SDRs move all across the company; driving placements in product marketing, operations, product management, and even engineering. Contrast that with other software companies that have to actually go out and buy this talent.

Hiring 200

Hiring Lead Rank Lead Scoring Outbound 200

Zoominfo

FEBRUARY 16, 2021

These businesses offer a customer experience that connects with buyers, whether that is web conferencing software, TV streaming services, or home cleaning products. According to Gartner, “In response to the ongoing COVID-19 crisis, marketers are exhibiting a range of responses beyond creating COVID-19-specific content.

Retention 219

Retention Loyalty Customer B2C 219

Sales and Marketing Management

AUGUST 5, 2019

Technology is the driving force behind workplace mobility, with smartphones, lightning-fast WiFi connections, cloud computing, project management software, and instant messaging enabling workers to communicate and work together instantly. Most people who opt for remote working face the challenge of lack of organization.

Face-to-face 184

Face-to-face Small Business Small Business Salary 184

Zoominfo

FEBRUARY 27, 2021

Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. But with hundreds of sales intelligence tools on the market, which ones are right for your teams? ZoomInfo is a cloud-based suite of numerous solutions for sales and go-to market teams.

Hoovers 264

Hoovers Campaigns InsideView Tools 264

Zoominfo

JULY 15, 2019

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. In the age of information overload, marketers face the challenge of separating flash-in-the-pan trends from truly valuable business tactics. But, we’re here to tell you this: brand activation is much more than an industry buzzword.

Trade Show 246

Trade Show Campaigns Face-to-face B2B 246

Zoominfo

JUNE 14, 2022

During the past 15 years, the B2B software ecosystem has exploded. Billions of dollars have been invested in software promising to transform how sales and marketing teams reach new audiences. Instead, far too many companies made significant investments in B2B software tools, only to abandon them shortly afterward.

Ideal Customer Profile 130

Ideal Customer Profile Hiring Marketing Face-to-face 130

Vengreso

NOVEMBER 19, 2024

In an era where efficiency and productivity are paramount, AI sales assistant software emerges as a game-changer for businesses eager to streamline their sales processes and maximize output. In this comprehensive guide, I will dive into crucial factors to consider when selecting the ideal AI sales assistant software for your business needs.

Software 111

Software Software Scale Sales Qualified Lead 111

Zoominfo

AUGUST 17, 2020

Businesses, in all industries of all sizes, are faced with a pandemic that’s unlikely to disappear before 2021. Figure 2: E-signature and payroll software saw a spike in June after a steady increase in adoption in the months since shut down order began. To survive, the adoption of digital tools has become almost essential.

Face-to-face 246

Face-to-face Software Software Trends 246

Hubspot Sales

SEPTEMBER 22, 2023

That’s why you need sales tracking software to help hit your revenue goals. The right software can help your sales team optimize its strategies and close more deals. This post reviews 17 of the top sales tracking software packages available today to help you select the right one for your team. Who are your leads?

Software 111

Software Software Top of Funnel Lead Rank 111

Sales and Marketing Management

SEPTEMBER 19, 2018

But compliance isn’t just the domain of IT: marketing and sales teams now need to rethink their strategies when leveraging data from third-party vendors and customers. 1 priority. The Risks Posed by the Proposal Process. The Burden of Security Questionnaires.

Proposal 251

Proposal Ideal Customer Profile Vendor Face-to-face 251

Sales and Marketing Management

JUNE 22, 2020

Author: Kaveri Kalavath Implementing enterprise software has never been easy. And this hasn’t changed, even with software as a service (SaaS) and cloud-based technology. Managing the technology, however, is just the first hurdle. Top Risk Factors in B2B SaaS Customer Success. Too often, the initial implementation cycle takes too long.

B2B 207

B2B Customer Vendor Enterprise 207

Zoominfo

SEPTEMBER 17, 2024

Today’s most effective go-to-market teams are increasingly embracing signal-based selling , a strategy that leverages real-time data and unique insights about promising prospects to gain a crucial edge in intensely competitive markets. Funding Funding rounds are among the strongest signals for both sales and marketing teams.

Hiring 214

Hiring Data Prospecting Lead Rank 214

Zoominfo

JUNE 15, 2022

Profiling prospective customers is vital to ensuring that a marketing campaign is targeting the right people with the right message. Remember, nobody buys business software for its own sake. People invest in business software to solve specific problems. People invest in business software to solve specific problems.

Ideal Customer Profile 130

Ideal Customer Profile Marketing Customer Demand Generation Agencies 130

Sales and Marketing Management

APRIL 28, 2019

Especially now, when new sales-related tech seems to crop up weekly: data management systems, sales forecasting, customer relationship management software, and automated email marketing platforms. Video marketing is one of the simplest ways to pull this off, even when you have a large team. And … Action! Start Your Engines.

Video 214

Video Closing Scale Face-to-face 214

Zoominfo

JULY 27, 2023

Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations. Sales and marketing leadership need to align on: The business outcomes that your ABM strategy will achieve.

Account Based Marketing 246

Account Based Marketing Scale Data Strategy 246

Sales and Marketing Management

MARCH 1, 2021

They pick up lessons about how to pitch, answer objections, use marketing collateral and other aspects of selling for that product in that market, while gaining confidence in their abilities. We use interactive video, face-to-face meetings and experiential learning as part of a larger learning arc,” Ruddock says.

SAP 177

SAP Face-to-face Hiring Exercises 177

Zoominfo

JUNE 17, 2018

In the marketing world, brand storytelling refers to campaigns that use creative narratives to showcase a brand or product. Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. It’s an entertaining story that also makes viewers understand how vital HP’s printer security software can be.

Examples 237

Examples B2B Microsoft Telecommunications 237

Zoominfo

MAY 5, 2020

Many industries, such as real estate and banking, are faced with critical bottlenecks that required in-person signatures. While electronic signature technology as a whole has grown, Docusign has increased their market share over the last three months. HR & Payroll Software.

Tools 179

Tools Real Estate Travel Face-to-face 179

Sales and Marketing Management

OCTOBER 16, 2017

A water utilities company updating an ancient water system, for example, might want to know how to integrate our software within its current Geographic Information System (GIS), allowing analysts to quickly inspect, plan, design and calculate storm water runoff that translates into monthly water bills to pay for all maintenance and expansion.

Real Estate 243

Real Estate Construction Scale Hiring 243

Zoominfo

AUGUST 6, 2020

Today we’re going to take a look at how to use important data insights — from our platform — to combat the main obstacles recruiters face in their day-to-day workflows. We know salespeople and marketers are focused on building a qualified pipeline, but so are recruiters. . Core Pain Points for Recruiters.

Hiring 221

Hiring B2B Intent Data Face-to-face 221