Zoominfo

FEBRUARY 12, 2025

After 18 years in B2B marketing, Ive seen this song and dance before. And lets face it, most B2B marketing teams didnt exactly have a foolproof plan to ensure ROI. But just because were all back in the conference halls doesnt mean we should forget the hard-earned lessons from our COVID-era virtual transformation.

B2B 130

B2B Marketing Strategy Lead Rank 130

Zoominfo

FEBRUARY 22, 2021

Social media has become a bullhorn for top sales influencers, and these easy-to-use (not to mention, free) platforms are something you should absolutely be active on in order to stay current in your sales strategy and become a sales influencer yourself. Let’s face it: Salespeople need all of the pep talks they can get.

Social Media 205

Social Media Influencer Media Hiring 205

Sales and Marketing Management

JANUARY 21, 2019

The front-runners focus on data hygiene and ensuring they have accurate and holistic customer information across sales, marketing and service departments. Also, data from channels such as chat, social media, phone, web and more must come together into a single view of the customer. Social selling.

Trends 297

Trends B2B Social Media Telemarketing 297

Zoominfo

JUNE 4, 2018

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Although vanity metrics make you feel good about your marketing efforts, these surface-level metrics only reveal part of the story. But, fear not dear marketer! Social media followers.

Social Media 234

Social Media Marketing How To Campaigns 234

Pipeliner

FEBRUARY 18, 2025

In the latest episode of the Expert Insight Interview, host John Golden engages in a thought-provoking conversation with Kasper , a marketing visionary based in Copenhagen, Denmark. Kasper is the founder of a company that helps brands build in-house marketing capabilities and the author of the bestselling book “Moving In-House.”

Lead Rank 95

Lead Rank Outsourcing Services Lead Scoring Marketing 95

No More Cold Calling

APRIL 15, 2021

Despite the fact that most companies have marketing automation solutions, targeted outreach by SDRs, and intense social media strategies, account execs are still missing quota en masse. Wait, wasn’t lead-gen technology supposed to solve that problem? percent of salespeople made quota in 2019, according to CSO Insights.

Lead Gen 397

Lead Gen Sales Qualified Lead Leads Marketing Qualified Lead 397

Zoominfo

FEBRUARY 2, 2021

Regardless of a company’s tech stack size, CRM systems are a staple for sales and marketing teams. For instance, your social media strategy that your marketing manager ran five years ago looks different today — with multiple social media specialists running more channels. Enterprise vs. SMB CRM Systems.

Enterprise 290

Enterprise Enterprise Company CRM 290

SocialSellinator

JULY 4, 2023

Small businesses often face resource constraints, making it even more important to maximize available opportunities. One effective way to do this is by utilizing social media services specifically tailored for small businesses.

Social Media 98

Social Media Small Business Small Business Media 98

Hubspot Sales

SEPTEMBER 30, 2024

A solid social selling strategy falls somewhere between “nice-to-have” and “need-to-have” in the modern sales landscape. Activities like prospect outreach, cultivating brand awareness, and online relationship building are all enhanced by social media — so having a solid presence on these platforms can really help your case.

Social Selling 108

Social Selling Social Media Media Networking 108

No More Cold Calling

DECEMBER 14, 2017

They spent plenty of time on social media and sent tons of emails, but they rarely reached actual decision-makers. Today, many account based sales teams depend on email, texts, and social media for generating sales leads. Email vs. Face Time? Their outreach took too long. Well, that was a splash of cold water.

Account 228

Account Face-to-face Decision Maker Social Media 228

SalesFuel

FEBRUARY 10, 2025

As you pitch your services and media space to prospects, let them know how high growth accounts succeed. Their laser focus on their content marketing cycle explains some of their success. The businesses face numerous key challenges in the coming year. They are also faced with: New competitors 37.3%

Paid Content 59

Paid Content Outsourcing Services Marketing Social Media 59

Smooth Sale

JANUARY 8, 2025

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Tips to Make Your Social Media Posting Catchy Social media is noisy; everybody wants attention, and you probably wonder how to make your content noticed without resorting to gimmicks. Engage Like You Mean It Social media is meant to be social.

Social Media 113

Social Media Media Film Face-to-face 113

Zoominfo

DECEMBER 20, 2024

Sales teams face constant pressure to close deals faster and more effectively. These tools are now essential for companies looking to maintain a competitive edge in a demanding market. Sales acceleration platforms provide a powerful solution, helping businesses optimize workflows, engage prospects, and convert leads more efficiently.

Scale 130

Scale SalesForce Analytics Hubspot 130

Zoominfo

SEPTEMBER 26, 2018

Recruiting and marketing may be two separate fields—but in today’s digital world, the lines between the two have become increasingly blurred. In fact, 86% of HR professionals agree that recruitment is becoming more like marketing ( source ). The recruiting landscape is now a candidate-driven and highly competitive environment.

Hiring 250

Hiring Social Media Face-to-face Channels 250

Sales and Marketing Management

DECEMBER 14, 2020

Author: Paul Nolan Nick Kavadellas is thankful for golf, not only because he’s enjoyed playing it for years, but also because it is one of the few face-to-face selling tools he has continued using during the COVID-19 outbreak. The shift to less face-to-face interaction with customers and prospects isn’t a 2020 development.

Outsourcing Services 279

Outsourcing Services Face-to-face Travel Lead Rank 279

Zoominfo

JUNE 25, 2018

Brands that market directly to consumers recognize YouTube as a powerful tool. But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. Benefits of YouTube for B2B Marketing. 400 hours of video are uploaded to YouTube every minute.

B2B 217

B2B Marketing Lead Rank Lead Scoring 217

Zoominfo

JANUARY 16, 2019

In decades past, the world of marketing was dominated by print advertisements in newspapers and magazines. These antiquated marketing tactics had one thing in common: They put the product front and center, with clever presentations intended to entice prospects to become paying customers. Let’s get into it! Use natural language.

Marketing 202

Marketing Advertising Advertising Face-to-face 202

SalesFuel

APRIL 14, 2025

Optimism about the economy is fading, and inflation is pressuring marketing budgets. But business leaders are finding the best path to marketing spend optimization, especially with the use of AI. Customer Acquisition Marketers also rely on acquiring new customers. In the past year, overall marketing spending grew only 3%.

Survey 59

Survey B2C Marketing Social Media 59

Zoominfo

FEBRUARY 18, 2021

Sharing information, being active on social media, and creating interesting content can all help people get to know who you are and what you do. Here are 5 ways you can get your audience to know you: Have conversations with people on social media, and answer their questions. You can even benefit your entire industry.

Social Media 227

Social Media Top of Funnel Face-to-face Conference 227

Sales and Marketing Management

DECEMBER 12, 2018

Author: Jacob Dillon The marketing environment never sits in one place. As the digital era is here, every marketer and salesman must adapt to the most effective practices that bring the most results. Effective selling is impossible if the marketer/salesman fails to understand his target audience. Pay attention and apply!

Marketing 196

Marketing Social Media Scale Case Study 196

No More Cold Calling

AUGUST 23, 2018

A Complete Guide to Putting the “Social” Back in Social Selling. Social selling has finally (and dangerously) reached buzzword status. Misperceptions, because salespeople have forgotten the social part of social selling. It’s not, because that’s not what social media is for. What Is Social Selling?

Social Selling 218

Social Selling Social Media Referrals Lead Rank 218

No More Cold Calling

OCTOBER 4, 2018

I’ve had it with the accusations that referrals don’t scale, that referrals are a favor, that referrals can be digital, that all you need to do is ask for referrals, and the other crap that so-called experts tout on social media. It reminds me of when social media became popular. Most of those people are long gone.

Lead Generation 266

Lead Generation Sales Qualified Lead Lead Rank Lead Scoring 266

Pipeliner

NOVEMBER 24, 2024

He notes that while buyers once faced “paralysis by analysis” due to a lack of information, they are now overwhelmed with too much information. Wes stresses the importance of standing out in a crowded market by being creative and authentic in your approach.

Video 116

Video Strategy Top of Funnel Direct Mail 116

Sales Gravy

MARCH 25, 2025

Hes already tried a variety of channels, including inside sales, social media, and email, but is struggling to ramp up both volume and quality. Below are the key insights from our conversation, along with practical strategies to multiply your lead count and build a system that secures face-to-face meetings with the right buyers.

Ideal Customer Profile 84

Ideal Customer Profile Sales Qualified Lead B2B Top of Funnel 84

Sales and Marketing Management

JANUARY 11, 2019

Author: Warren Fowler Sales teams and marketers focus on digital communication so much that they seem to forget the power of offline promotion channels. While online tools are often more convenient and practical than traditional marketing techniques, the fact remains that the latter usually perform better. Let’s take a look!

Direct Mail 323

Direct Mail How To Advertising Advertising 323

Zoominfo

DECEMBER 21, 2020

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. A core piece of expansion is the idea of increasing a seller’s total addressable market. How a company already performs in a new market.

Lead Rank 211

Lead Rank Company Apparel Lead Scoring 211

No More Cold Calling

JULY 13, 2021

They believe a call isn’t cold because it’s a marketing-qualified lead, because the prospect downloaded a whitepaper, or because they have a mutual connection on LinkedIn. Attempting to reach decision makers you don’t know on social media is just as pointless. A referral is the best way to get a meeting with the decision maker.

Decision Maker 401

Decision Maker Referrals Sales Qualified Lead Marketing Qualified Lead 401

Pipeliner

JANUARY 25, 2025

Its a combination of marketing tactics that can make your offer unique and irresistible without coming off as loud or gimmicky. Selling online isnt what it used to be. With thousands of competitors just a click away, customers are overwhelmed by options. Theyre looking for something anything that sets one product apart from the rest.

Case Study 105

Case Study Customer Social Media Lead Rank 105

Sales and Marketing Management

MAY 18, 2018

Engaged customers are more likely to share positive experiences on social media. The best events integrate products and services in interesting and original ways, ensuring the experience is unforgettable – and highly shareable on social media. Step One: Know What Motivates Your Customers.

B2B 221

B2B Customer Social Media Face-to-face 221

No More Cold Calling

AUGUST 30, 2018

There’s no such thing as a warm anything in sales—an email, phone call, social media outreach, or even a knock on the door. To learn more about the power of referral selling, check out this month’s blog posts from No More Cold Calling: Social Selling: What You Should and Should NOT Do. Referrals are HOT, HOT, HOT!

Referrals 258

Referrals Cold Calling Social Media Lead Generation 258

SocialSellinator

AUGUST 28, 2023

Introduction In the increasingly digital landscape of business, the importance of a strong and effective social media presence cannot be overstated. Yet, for many small business owners, the challenge of managing their social media and digital marketing proves to be a daunting task.

Social Media 98

Social Media Media Face-to-face Lead Generation 98

SalesFuel

DECEMBER 9, 2024

The marketing team in every organization faces a familiar tug of war. Should they adjust their brand message in favor of performance marketing? Brand vs. Performance Marketing Your clients have many ways to spend their marketing budgets. But marketers aren't on board with that message.

Marketing 65

Marketing Ideal Customer Profile Travel Campaigns 65

No More Cold Calling

FEBRUARY 28, 2019

One guy even said he was thinking of cold calling (shudder) and doing more marketing. You have email, social media, and smartphones at your fingertips. How long does it take to make one more call, send one more email, or contact someone you know on social media to schedule a phone call or a get-together?

Referrals 233

Referrals Lead Gen Social Media Cold Calling 233

No More Cold Calling

MARCH 15, 2018

And technology will eliminate the time-consuming, face-to-face aspect of communication. Video killed the radio star. Not in your personal life, and certainly not in your lead generation system. B2B selling is all about relationships. But we’ve never been surrounded by so much of it. The Birth of the Boob Tube.

Lead Generation 243

Lead Generation System Leads Marketing Qualified Lead 243

The Pipeline

JANUARY 7, 2020

The economy seems to grow in line with the average sales, or is it the other way? And every app you add to the stack, claims to add 30% to your productivity and efficiency. Reminds one of the old joke about a salesman introducing technology to a VP of sales. The pitch concluded by the rep saying, “It will help you close 50% more deals.”

Face-to-face 257

Face-to-face Lead Gen Hiring Google 257

No More Cold Calling

JANUARY 24, 2019

Cold calling doesn’t address the top two challenges that sales teams face. Regardless of the way you reach out—via email, social media, text, direct mail, or even a knock on the door—prospects are cold as ice unless they know who you are and expect to hear from you. You call a lead that marketing has “qualified.”

Cold Calling 269

Cold Calling Referrals Sales Qualified Lead Lead Generation 269

Nutshell

DECEMBER 4, 2024

With the enormous amount of ads and other marketing messages the average person views per day (somewhere between 4,000 and 10,000), it’s more important than ever to stand out as a brand. That’s the essence of disruptive marketing, a practice that has been around for as long as people have sold and people have bought. Download it today!

Marketing 62

Marketing Social Media Campaigns Consumer 62