SBI Growth

MARCH 13, 2025

As CEOs move through 2025, understanding how to drive sustainable revenue growth while navigating declining go-to-market (GTM) efficiency remains a critical challenge. CEOs are tasked with delivering consistent revenue growth while facing unpredictable demand cycle and increasing costs of operation.

Face-to-face 156

Face-to-face Sales Cycle Revenue Marketing 156

Zoominfo

JANUARY 29, 2025

The world of B2B sales and marketing is at an inflection point. Traditional go-to-market (GTM) strategies, which rely on fragmented systems, are struggling to keep up with the demands of an increasingly competitive, fast-paced market. But in the AI era, half-measures and partial fixes will no longer suffice.

B2B 130

B2B Intent Signal Scale Marketing 130

Zoominfo

FEBRUARY 12, 2025

After 18 years in B2B marketing, Ive seen this song and dance before. And lets face it, most B2B marketing teams didnt exactly have a foolproof plan to ensure ROI. But just because were all back in the conference halls doesnt mean we should forget the hard-earned lessons from our COVID-era virtual transformation.

B2B 130

B2B Marketing Strategy Lead Scoring 130

Partners in Excellence

JANUARY 13, 2025

Are we focusing on the issues that are most critical to our customers and what they face? Customers, in fact all of us, face challenges around increasingly complex markets, growing disruption, new competition. They face challenges in engaging, supporting, and growing their relationship with the customer.

Face-to-face 126

Face-to-face Maximizer Coaching Lead Scoring 126

Zoominfo

AUGUST 8, 2024

Sellers across every industry are under intense pressure to deliver ambitious results in tightly competitive markets, and it’s much more than a passing trend. Luckily, sellers of every stripe now have access to AI-powered tools that can help them excel in a challenging market.

Churn 130

Churn Face-to-face How To Buyer Intent 130

Sales and Marketing Management

APRIL 13, 2020

Potential customers are risk-averse and reevaluating their budgets and priorities while trying to decipher the winds of the market. Most teams are rapidly adapting to remote work environments and the adoption of technologies to facilitate more collaboration and face time. These universal challenges are exacerbated by many smaller ones.

Face-to-face 393

Face-to-face How To Negotiation Lead Rank 393

No More Cold Calling

DECEMBER 10, 2020

Not so fast: Contrary to popular stereotypes about young people, Gen Z is very focused on financial stability , and they prefer face-to-face communication in many situations. Remember when your parents told you to turn down that loud, obnoxious music? Actually, they yelled, because otherwise you wouldn’t have heard them.

Face-to-face 421

Face-to-face Motivation Hiring Fashion 421

Zoominfo

SEPTEMBER 17, 2024

Today’s most effective go-to-market teams are increasingly embracing signal-based selling , a strategy that leverages real-time data and unique insights about promising prospects to gain a crucial edge in intensely competitive markets. Funding Funding rounds are among the strongest signals for both sales and marketing teams.

Hiring 214

Hiring Data Prospecting Lead Scoring 214

Pipeliner

FEBRUARY 18, 2025

In the latest episode of the Expert Insight Interview, host John Golden engages in a thought-provoking conversation with Kasper , a marketing visionary based in Copenhagen, Denmark. Kasper is the founder of a company that helps brands build in-house marketing capabilities and the author of the bestselling book “Moving In-House.”

Lead Rank 95

Lead Rank Outsourcing Services Lead Scoring Marketing 95

SBI Growth

NOVEMBER 12, 2020

In most cases, face-to-face selling was the top method or process, allowing for strong relationship building, effective communication, and the ability to. While the world innovated rapidly and continually adopts many advanced technologies, the sales environment is still catching up.

Face-to-face 344

Face-to-face How To Up-Sell Buyer 344

Steven Rosen

AUGUST 2, 2021

Marketing Executive Gets It. In comparison, when faced with the same challenges, marketers will bring in an outside advertising agency. They will insist that their marketers join marketing associations to network and gain insights. You’ll ask, isn’t this the responsibility of the marketing executive?

Hiring 424

Hiring Comparison Face-to-face Objections 424

SBI Growth

JANUARY 6, 2025

Every other page works to guide your user slowly through the sales and marketing funnels until reaching the final gate between you gaining some life saving revenue and another sale lost. Your pricing page is the most important page on your site. Dont judge us. We got the pricing fever.

Face-to-face 156

Face-to-face Top of Funnel Segment Funnel 156

Sales Gravy

OCTOBER 24, 2024

On this episode of The Sales Gravy Podcast, JBJ sits down with Amy Franko, a sales expert specializing in the mid-market, to discuss pipeline velocity, qualifying deals, and the importance of asking the right questions in sales. Adapting to New Products: Sales teams can face difficulties when launching new products.

Pipeline 98

Pipeline Face-to-face Compensation Sales Qualified Lead 98

Steven Rosen

APRIL 4, 2022

The most significant impact of COVID on salespeople was the shift from face-to-face to virtual sales calls. The most likely scenario is that your reps will be doing a combination of face-to-face and virtual selling calls. From being on the road to working from home. This was a painful transition for many sales reps.

Coaching 290

Coaching Face-to-face Selling Skills Sales Coaching 290

Partners in Excellence

NOVEMBER 5, 2024

In the context of the issues they face, the impact is small. Saving money might not be the core issue they face at the moment. It may be market growth, or bringing a new product to market or something else. They may be facing crises in other areas, and won’t focus on what we do.

Face-to-face 124

Face-to-face Up-Sell Enterprise Enterprise 124

Sales Gravy

OCTOBER 17, 2024

With economic uncertainty on the horizon, many companies are coming out of some of their most successful years but now face challenges in maintaining growth. Guiding Sales Teams Through Tough Times As companies face economic headwinds, staying active, increasing knowledge, and adapting behaviors will be essential for continued growth.

Outbound 96

Outbound Strategy Face-to-face Conference 96

SBI Growth

SEPTEMBER 12, 2024

The reality faced by B2B organizations today is a challenging one: profitable growth is increasingly elusive, rising costs has led to eroding commercial efficiency, and many firms are near the point of EBITDA erosion.

Marketing 177

Marketing Face-to-face B2B Company 177

No More Cold Calling

JUNE 25, 2020

The lyrics perfectly sum up the most common B2B lead generation mistakes: “I was lookin’ for love in all the wrong places, Lookin’ for love in too many faces, Searchin’ their eyes and lookin’ for traces, Of what I’m dreaming of.”. How’s that for attracting new clients in a highly competitive market?

Lead Generation 409

Lead Generation B2B Lead Scoring Lead Rank 409

SalesFuel

APRIL 14, 2025

Optimism about the economy is fading, and inflation is pressuring marketing budgets. But business leaders are finding the best path to marketing spend optimization, especially with the use of AI. Customer Acquisition Marketers also rely on acquiring new customers. In the past year, overall marketing spending grew only 3%.

Survey 59

Survey B2C Marketing Social Media 59

Sales and Marketing Management

NOVEMBER 11, 2020

Author: Jen Smith, VP Marketing, MarketingProfs In the “Before Times” – way before the start of the COVID-19 pandemic – virtual events were often seen as lesser-than to in-person, bigger-budget events. They were viewed as less compelling, less useful and, certainly, less fun. Organizers and speakers are reinventing virtual events.

Demand Generation Agencies 358

Demand Generation Agencies Face-to-face Lead Rank Conference 358

Zoominfo

DECEMBER 20, 2024

Sales teams face constant pressure to close deals faster and more effectively. These tools are now essential for companies looking to maintain a competitive edge in a demanding market. Sales acceleration platforms provide a powerful solution, helping businesses optimize workflows, engage prospects, and convert leads more efficiently.

Scale 130

Scale SalesForce Analytics Hubspot 130

Zoominfo

MARCH 17, 2025

Revenue operations leaders are confronting complex challenges on two fronts: designing smarter territories for expansion, and maximizing productivity for frontline go-to-market (GTM) teams. Blind spots in your addressable market and missed opportunities from good-fit prospects. The result?

Territories 130

Territories Ideal Customer Profile Account Based Marketing Lead Rank 130

Zoominfo

MARCH 17, 2021

To better understand what companies are spending money on, ZoomInfo surveyed over 400 CEOs, IT professionals, and marketers to understand patterns of near-term investment and cost cutting. Meanwhile,marketing departments find themselves challenged by how to effectively track ROI and generate more leads. Source: ZoomInfo.

Company 324

Company Survey ROI Face-to-face 324

Pipeliner

JANUARY 3, 2025

They discuss the common pain points faced by sales leaders, particularly in relation to ineffective CRM systems. This blog post will break down the key insights and actionable advice shared during the episode, providing a comprehensive guide for sales leaders and business owners. The Challenge of Clarity Why is Clarity So Difficult?

Video 105

Video Lead Scoring Lead Rank Exercises 105

Sales and Marketing Management

DECEMBER 2, 2024

Proactive scenario planning and agile execution allow B2B teams to pivot quickly, ensuring alignment and progress even when facing unforeseen challenges. The post What Happens When Your Go-to-Market Strategy Encounters the Unexpected? appeared first on Sales & Marketing Management.

Strategy 156

Strategy Face-to-face Pivotal Marketing 156

Pipeliner

NOVEMBER 4, 2024

People in the homebuying market have been waiting for lower rates to make an offer. Risk and Risk Reduction Businesses face risks from several sources. Businesses could face competition that could undercut them and take their business. High interest rates put a damper on getting a loan. So, you need an effective sales strategy.

Small Business 98

Small Business Small Business Insurance Insurance 98

No More Cold Calling

APRIL 16, 2020

Face Facts: The Client Is Not Always Right, and Your Sales Pitch Is Annoying. Whatever I have to say about Coronavirus, the plunging stock market or the long-term economic implications is just that, my opinion. How do we get our arms around such an emotional word? Who do we trust for health information? Top salespeople are different.

Face-to-face 434

Face-to-face Call-back Cold Calling Webinar Metrics 434

Sales Gravy

MARCH 25, 2025

Below are the key insights from our conversation, along with practical strategies to multiply your lead count and build a system that secures face-to-face meetings with the right buyers. A blend of outbound prospecting, inbound content marketing, and nurturing activities generally works best.

Ideal Customer Profile 88

Ideal Customer Profile Sales Qualified Lead B2B Top of Funnel 88

SalesFuel

FEBRUARY 10, 2025

Their laser focus on their content marketing cycle explains some of their success. Market Conditions The Hinge Research Institutes 2025 study of High Growth firms includes input from 770 businesses representing a wide cross-section of industries. The businesses face numerous key challenges in the coming year.

Paid Content 59

Paid Content Outsourcing Services Marketing Social Media 59

Steven Rosen

JANUARY 16, 2023

You are likely to face the following internal obstacles to growing your business and achieving your objectives: 1. You are likely to face the following internal obstacles to growing your business and achieving your objectives: 1. Your success is directly related to achieving or exceeding company revenue objectives.

Marketing Qualified Lead 317

Marketing Qualified Lead Leads Face-to-face Sales Leadership 317