Sales and Marketing Management

JANUARY 18, 2021

With the pandemic pushing change in consumer behavior, marketing and sales teams specifically have seen a huge shift in how they must reach current and potential customers. So, how will we see video continue to evolve in 2021, and how can marketing and sales teams best use it to their advantage? AI for Video Will Enter a New Dimension.

Video 317

Video Scale Marketing Face-to-face 317

Steven Rosen

JANUARY 16, 2023

Succeeding in a recession will require developing new strategies and approaches to lead your team and adapt to the economic conditions. Succeeding in a recession will require developing new strategies and approaches to lead your team and adapt to the economic conditions. Their zero-risk approach can slow or kill deals.

Leads 317

Leads Marketing Qualified Lead Face-to-face Sales Leadership 317

Zoominfo

MARCH 13, 2025

Marketing leaders are constantly challenged to drive growth, personalize engagement, and uncover new revenue opportunities. But without the right Go-to-Market Intelligence foundation, marketing efforts can become fragmented leading to wasted budget, missed opportunities, and ROI thats nearly impossible to prove.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Account Based Marketing Sales Qualified Lead 130

No More Cold Calling

APRIL 6, 2025

As Q1 comes to a close, CROs face a critical inflection point. It can seem harder when we cant meet in person, but prospects dont trust you simply because you meet face-to-face, shake hands, or share a meal. Marketing isnt a strategy. Top sales teams win with referrals. Are you keeping up? Hope isnt a strategy.

Referrals 177

Referrals Pipeline Face-to-face GoldMine 177

Partners in Excellence

JANUARY 13, 2025

His strategy to engage the CRO was to lead with AI and the capabilities it enabled in the product he was selling. “Why are you leading with this,” I asked. It seems all outreaches are about or lead with AI. Are we focusing on the issues that are most critical to our customers and what they face?

Face-to-face 126

Face-to-face Maximizer Coaching Lead Scoring 126

Sales and Marketing Management

APRIL 13, 2020

Potential customers are risk-averse and reevaluating their budgets and priorities while trying to decipher the winds of the market. Most teams are rapidly adapting to remote work environments and the adoption of technologies to facilitate more collaboration and face time. These universal challenges are exacerbated by many smaller ones.

Face-to-face 393

Face-to-face How To Negotiation Lead Rank 393

Hubspot Sales

AUGUST 26, 2024

In fact, when you’re tenacious enough to book a call, data from Marketing Wizdom suggests that a mere 2% of sales leads will close on the first meeting. In fact, when you’re tenacious enough to book a call, data from Marketing Wizdom suggests that a mere 2% of sales leads will close on the first meeting.

Follow-up 122

Follow-up Lead Rank Lead Scoring Leads 122

Zoominfo

JANUARY 29, 2025

The world of B2B sales and marketing is at an inflection point. Traditional go-to-market (GTM) strategies, which rely on fragmented systems, are struggling to keep up with the demands of an increasingly competitive, fast-paced market. But in the AI era, half-measures and partial fixes will no longer suffice.

B2B 130

B2B Intent Signal Scale Marketing 130

Zoominfo

FEBRUARY 12, 2025

After 18 years in B2B marketing, Ive seen this song and dance before. And lets face it, most B2B marketing teams didnt exactly have a foolproof plan to ensure ROI. Youve gathered all these leads, but now what? Early in my career, events terrified me. Some are ramping up investments in large-scale user conferences.

B2B 130

B2B Marketing Strategy Lead Rank 130

Sales Gravy

MARCH 25, 2025

Wes from Flower Mound, Texas, has a familiar challenge: how to attract more qualified B2B leads and convert them before they slip away. Below are the key insights from our conversation, along with practical strategies to multiply your lead count and build a system that secures face-to-face meetings with the right buyers.

Ideal Customer Profile 88

Ideal Customer Profile Sales Qualified Lead B2B Top of Funnel 88

Zoominfo

JULY 24, 2020

In theory, your sales and marketing departments should be the best of friends. What if I told you that misalignment between sales and marketing technologies costs B2B companies 10% of revenue or more per year? Why is Sales and Marketing Communication Important? Sure, it’s a problem, but your company is doing well.

Top of Funnel 301

Top of Funnel Marketing How To Funnel 301

Zoominfo

SEPTEMBER 17, 2024

Today’s most effective go-to-market teams are increasingly embracing signal-based selling , a strategy that leverages real-time data and unique insights about promising prospects to gain a crucial edge in intensely competitive markets. Funding Funding rounds are among the strongest signals for both sales and marketing teams.

Hiring 214

Hiring Data Prospecting Lead Scoring 214

Smooth Sale

JANUARY 13, 2025

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Increase B2G Leads with Effective Client Acquisition Strategies for Growth B2G (business-to-government) markets present significant opportunities for organizations selling new products and services. Unfortunately, these markets are also highly competitive.

B2G 109

B2G Lead Rank Lead Scoring Webinar Metrics 109

SMEI

JANUARY 24, 2023

Are you a marketer looking for a quick and dirty way to boost sales? If so, then shame marketing may be right up your alley. Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. Here are some examples of shame marketing campaigns: 1.

Loyalty 231

Loyalty Marketing Lead Rank Face-to-face 231

Steven Rosen

AUGUST 2, 2021

Marketing Executive Gets It. In comparison, when faced with the same challenges, marketers will bring in an outside advertising agency. They will insist that their marketers join marketing associations to network and gain insights. You’ll ask, isn’t this the responsibility of the marketing executive?

Hiring 424

Hiring Comparison Face-to-face Objections 424

Pipeliner

FEBRUARY 18, 2025

In the latest episode of the Expert Insight Interview, host John Golden engages in a thought-provoking conversation with Kasper , a marketing visionary based in Copenhagen, Denmark. Kasper is the founder of a company that helps brands build in-house marketing capabilities and the author of the bestselling book “Moving In-House.”

Lead Rank 95

Lead Rank Outsourcing Services Lead Scoring Marketing 95

No More Cold Calling

DECEMBER 10, 2020

Not so fast: Contrary to popular stereotypes about young people, Gen Z is very focused on financial stability , and they prefer face-to-face communication in many situations. Remember when your parents told you to turn down that loud, obnoxious music? Actually, they yelled, because otherwise you wouldn’t have heard them.

Face-to-face 421

Face-to-face Motivation Hiring Fashion 421

Sales Gravy

OCTOBER 17, 2024

With economic uncertainty on the horizon, many companies are coming out of some of their most successful years but now face challenges in maintaining growth. Guiding Sales Teams Through Tough Times As companies face economic headwinds, staying active, increasing knowledge, and adapting behaviors will be essential for continued growth.

Outbound 96

Outbound Strategy Face-to-face Conference 96

Zoominfo

DECEMBER 20, 2024

Sales teams face constant pressure to close deals faster and more effectively. Sales acceleration platforms provide a powerful solution, helping businesses optimize workflows, engage prospects, and convert leads more efficiently. These tools are now essential for companies looking to maintain a competitive edge in a demanding market.

Scale 130

Scale SalesForce Analytics Hubspot 130

Vengreso

OCTOBER 23, 2024

Not too long ago, on the sidelines of a digital marketing event, some of my buddies and I met for a brief friendly chat. We disagreed on many points and had the same opinion on only a handful, one of which is the potential of video prospecting to generate leads and close more deals. However, you may not have to face this situation.

Video 68

Video Lead Rank Lead Scoring Prospecting 68

No More Cold Calling

APRIL 16, 2020

Face Facts: The Client Is Not Always Right, and Your Sales Pitch Is Annoying. Whatever I have to say about Coronavirus, the plunging stock market or the long-term economic implications is just that, my opinion. How do we get our arms around such an emotional word? Who do we trust for health information? Top salespeople are different.

Face-to-face 434

Face-to-face Call-back Cold Calling Webinar Metrics 434

Sales and Marketing Management

OCTOBER 12, 2020

A growing market suddenly became an uncertain one. A profession that thrives on face-to-face communication with customers became shackled by travel restrictions. A profession that thrives on face-to-face communication with customers became shackled by travel restrictions. There’s a positive side to this.

Face-to-face 317

Face-to-face Lead Rank Vendor Guidelines 317

Zoominfo

MARCH 17, 2021

To better understand what companies are spending money on, ZoomInfo surveyed over 400 CEOs, IT professionals, and marketers to understand patterns of near-term investment and cost cutting. Meanwhile,marketing departments find themselves challenged by how to effectively track ROI and generate more leads.

Company 324

Company Survey ROI Face-to-face 324

Sales and Marketing Management

MAY 10, 2020

The use of Zoom and other face-to-face applications to carry out sales calls instead of doing them in person is the new normal. Businesses can and will go more digital, but with a lack of face-to-face meetings, there can be an effect. Author: Dave Gerry From the U.S. and the U.K.

Face-to-face 302

Face-to-face Hiring Lead Rank Lead Scoring 302

No More Cold Calling

APRIL 9, 2020

Humans need face-to-face contact with others. Even with whisper-light computing power and immediate, 140-character Twitter posts, we are a face-to-face species, one that thrives on interpersonal communication and being in the presence of like-minded individuals working together for a common goal. The phone works.

Conversion 305

Conversion Face-to-face Social Media Referrals 305

Sales Gravy

OCTOBER 24, 2024

On this episode of The Sales Gravy Podcast, JBJ sits down with Amy Franko, a sales expert specializing in the mid-market, to discuss pipeline velocity, qualifying deals, and the importance of asking the right questions in sales. Adapting to New Products: Sales teams can face difficulties when launching new products.

Pipeline 98

Pipeline Face-to-face Compensation Sales Qualified Lead 98

Zoominfo

MARCH 17, 2025

Revenue operations leaders are confronting complex challenges on two fronts: designing smarter territories for expansion, and maximizing productivity for frontline go-to-market (GTM) teams. Blind spots in your addressable market and missed opportunities from good-fit prospects. The result?

Territories 130

Territories Ideal Customer Profile Account Based Marketing Lead Rank 130

Hubspot Sales

NOVEMBER 22, 2024

Before starting my career in marketing, I worked in business development. You need a healthy pipeline of leads to meet those targets. That‘s why I’ve contacted some sales pros and AI experts to learn how they or their clients use AI for sales lead generation. Let's face it: There‘s a lot of spam out there.

Lead Generation 72

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 72

eGrabber

OCTOBER 25, 2024

The hospitality industry is in a prime position to tap into the lucrative corporate events market. However, reaching these decision makers and generating high-quality corporate event leads requires a strategic approach. Struggling to keep event leads flowing? Try Email-Researcher!

Paid Content 52

Paid Content Hotels Lead Generation Lead Rank 52

eGrabber

NOVEMBER 6, 2024

In today’s competitive landscape, healthcare staffing agencies face immense pressure to get new clients and fill positions efficiently. For recruiters, sales teams, and business development managers in this industry, the key to staying ahead lies in leveraging advanced tools to streamline lead generation for healthcare staffing agencies.

Lead Generation 52

Lead Generation Sales Qualified Lead Lead Rank Lead Scoring 52

Pipeliner

JANUARY 3, 2025

He points out that humans are naturally inclined to create complex solutions, often leading to paralysis by analysis. They discuss the common pain points faced by sales leaders, particularly in relation to ineffective CRM systems. The Challenge of Clarity Why is Clarity So Difficult? What is their pain point or pleasure point?

Video 105

Video Lead Rank Lead Scoring Exercises 105

Zoominfo

DECEMBER 20, 2024

The Salesforce AppExchange is a marketplace that makes it easy for busy IT and go-to-market professionals to find and leverage cloud computing and software solutions that work with Salesforce s industry-leading CRM tools and services. Scalability: Solutions that grow with your business, adapting to evolving requirements.

SalesForce 130

SalesForce Top of Funnel Demand Generation Agencies Intent Signal 130

Sales and Marketing Management

NOVEMBER 11, 2020

Author: Jen Smith, VP Marketing, MarketingProfs In the “Before Times” – way before the start of the COVID-19 pandemic – virtual events were often seen as lesser-than to in-person, bigger-budget events. They were viewed as less compelling, less useful and, certainly, less fun. Organizers and speakers are reinventing virtual events.

Demand Generation Agencies 358

Demand Generation Agencies Face-to-face Lead Rank Conference 358

Zoominfo

JULY 12, 2021

Business leaders depend on the conversations that sales reps are having with prospects to grow their pipeline and stoke their go-to-market engine. As your sales reps jump into a selling space and tackle stakeholders’ questions and objections, the better prepared they are, the more likely they are to lead a successful call.

Face-to-face 264

Face-to-face Intent Data GoldMine Lead Rank 264

No More Cold Calling

JULY 13, 2021

They believe a call isn’t cold because it’s a marketing-qualified lead, because the prospect downloaded a whitepaper, or because they have a mutual connection on LinkedIn. A referral is the best way to get a meeting with the decision maker. There are two parts to the sales process: Part One: Getting meetings with decision makers.

Decision Maker 401

Decision Maker Referrals Sales Qualified Lead Marketing Qualified Lead 401

Pipeliner

NOVEMBER 4, 2024

People in the homebuying market have been waiting for lower rates to make an offer. Getting money for the sake of getting money will be unlikely to lead to good results. Risk and Risk Reduction Businesses face risks from several sources. Businesses could face competition that could undercut them and take their business.

Small Business 98

Small Business Small Business Insurance Insurance 98

Sales 2.0

FEBRUARY 21, 2020

The biggest challenge facing most sales people and small business owners is getting meetings with prospective clients. Develop your relationships with other sales people or other small business owners that serve similar markets to you. Both of you get more leads. Cold prospecting techniques get harder-and-harder every day.

Prospecting 407

Prospecting Face-to-face Small Business Small Business 407