Sales and Marketing Management

MARCH 1, 2021

Cespedes, Yuchun Lee and Mark Magnacca A lot of sales training misunderstands how salespeople learn. This is very different from the experience in most training seminars, especially if the instructor lacks the credibility of successful peers. Citizens Bank has cut its training time in half. Author: Frank V. Blended Learning .

SAP 177

SAP Face-to-face Hiring Exercises 177

Allego

JANUARY 30, 2024

If you’re involved in sales training , you know creating a training program is a multi-step and multi-person effort. For sales training to be effective, you must: Identify Specific Needs: This involves understanding the unique aspects of your product or service, the target market, and the skills or knowledge gaps within the sales team.

Training 105

Training Hiring Exercises Webinar Metrics 105

Mr. Inside Sales

AUGUST 29, 2020

You can credit Drucker for all the KPI’s you collect and measure, and for all the software that’s been created to measure all the stats in your sales process, i.e., calls, contacts, closing ratios, top, middle, and bottom of the funnel management, etc. It’s a standard exercise and step counter.

Top of Funnel 180

Top of Funnel Face-to-face Exercises Gatekeeper 180

Highspot

MAY 20, 2021

With organizations spending $2,020 per rep a year on training, it’s unsurprising that 95% of sales leaders reported that sales training is the most important form of enablement for their teams, according to CSO Insights. ” Highspot changed that, improving the company’s speed of training delivery by 30%.

Coaching 97

Coaching Training Customer Face-to-face 97

Mr. Inside Sales

JANUARY 29, 2021

They think about the effort and endurance it takes; they think about the last time they tried to run; they consider their current physical shape and their lack of an exercise routine. In 1998, this Texas software engineer woke up with numbness in his legs. ON DEMAND SALES TRAINING THAT GETS RESULTS! You can too.

Face-to-face 187

Face-to-face Gatekeeper Licensing Decision Maker 187

Hubspot Sales

SEPTEMBER 1, 2023

Train AI in sales, and you’ll join 81% of salespeople surveyed who agree that AI significantly reduces their manual tasks and data entry workload. How to Train Your AI Ethically Remember this: If we weren’t thinking about AI ethically, then something would be wrong. Thoughtful execution ensures AI can be trained correctly.

Training 116

Training Policies Guidelines How To 116

Anthony Cole Training

MARCH 5, 2013

Why is it that I continue to hear about sales people not putting data into the software? Sales people do not see the connection between data input and sales success - so they see no value in the exercise. Sales people see sales software as something only for management and finance.

ROI 210

ROI Pipeline Report Sales Cycle 210

Allego

MAY 28, 2020

For one of the premier software vendors in Europe, incorporating mobile video-based learning and readiness into sales enablement was the key to supporting remote teams and overcoming these barriers to success. Founded in 1969, Software AG is an enterprise software company with over 10,000 customers in over 70 countries.

Software 87

Software Software Hiring Strategy 87

Allego

SEPTEMBER 24, 2024

Conversation intelligence software is the game-changer that ensures sales reps don’t just think they nailed it—they actually do. Conversation intelligence software helps teams analyze those conversations, easily spotting patterns, uncovering pain points, and fine-tuning messaging to resonate more deeply with prospects.

Software 62

Software Software Conversion Analytics 62

Sales and Marketing Management

OCTOBER 23, 2017

In the Expand phase, think about training and adoption. Smart marketers are turning to fresh new approaches for the age-old planning exercise. Director, Corporate Marketing at Act-On Software , a marketing automation provider. How do you cultivate happy customers who love you, keep buying and recommend you to others?

Marketing 192

Marketing eBook Social Media Trade Show 192

Highspot

JANUARY 19, 2022

Sales training programs are often like that — but they don’t have to be. The trick is knowing what training program and techniques to use. In this guide, we’ll dive deep into sales training and give you the information you need to choose an impactful course for your team, including: What is sales training?

Training 92

Training Lead Rank Hiring Course 92

Hubspot Sales

MAY 29, 2023

For transportation, there were two options: a flight or a train ride. The flight was two hours and the train ride, four. Deciding based on practicality, rather than train nostalgia, most people would choose the airplane. But then again, there are significantly fewer steps to the train ride. Start coffee machine.

Exercises 122

Exercises Transportation Motivation Call-back 122

Corporate Visions

AUGUST 2, 2019

The post Can Online Sales Training Be Better Than the Classroom? When it comes to creating lasting behavior change, most sales leaders assume that online sales training is just a pale imitation of the in-person classroom. So, what are the pros and cons of online training versus classroom training? Not anymore.

Training 75

Training Scale Decision Maker Study 75

Sales Evangelist

JANUARY 26, 2020

5 Ways Exercise Will Help You Become A Better Sales Professional Everybody wants to be better and be the best version of themselves. Austin Rolling is the founder and CEO of a software company based in Houston, Texas called Outfield. Austin wrote an article about 5 areas we can become a better sales professional through exercise.

Exercises 52

Exercises Energy Ideal Customer Profile Outside Sales 52

Hubspot Sales

JANUARY 9, 2018

For example, HubSpot salespeople might primarily sell marketing software to CMOs and sales software to sales directors. Sales training. On a smaller team, this exercise helps people avoid replicating each other’s work -- and shifting blame around if targets aren’t met. Struggle with the same challenge? Sales tools.

Buyer Persona 145

Buyer Persona Referrals How To Commission 145

Lessonly

OCTOBER 8, 2020

And that’s held true for me through 2020, whether I’m practicing yoga through a number of virtual classroom platforms or helping my customers better leverage Lessonly’s virtual training software. Wondering what yoga and virtual training software have in common? Who’s Patañjali, you ask? Isn’t that the truth?

Relationals 49

Relationals Software Software Training 49

Hubspot Sales

OCTOBER 9, 2019

In a case study by Rain Group , a global sales training organization, they discovered that a client who went through sales training closed 15.2% Attend sales training. Sales training and professional development opportunities can keep your skills fresh. There are several roleplay exercises your team could try.

Film 144

Film Hubspot Sales Cycle Lead Rank 144

Hubspot Sales

NOVEMBER 30, 2017

Presentation software. Not only will this training help reps deal with prospect objections, they can also be the entertainment at your next office party. 12) Presentation Software. Exercise can help your favorite salespeople stay balanced, sane, and healthy. A website domain. LinkedIn Sales Navigator. Sales books.

Travel 145

Travel Wireless Transportation Exercises 145

Zoominfo

SEPTEMBER 25, 2018

According to The Sales Evangelist Show notes, host Donald Kelly says the following: “Just like most of you, I am a real life B2B sales professional hustling in the world of software sales. Over the years I’ve received training/coaching from some of the industry’s leading experts. I know you will enjoy it. Listen here. Listen here.

Hiring 269

Hiring Top of Funnel B2B Lead Rank 269

The Brooks Group

MAY 2, 2019

With the rise of technology in the workplace, some may wonder if classroom training will soon be replaced by digital alternatives. As it stands, face-to-face instructor-led training still remains the gold standard for developing employees and achieving lasting performance lift and training ROI.

Face-to-face 78

Face-to-face Training Hiring Webinar Metrics 78

Lessonly

JULY 2, 2020

How do you create a virtual training program? But remotely-operating businesses are now feeling the pains of what it’s like to continue exercising important muscles, like training and communicating change with their employees, without being face-to-face. If training normally happened in person, now it has to shift online.

Software 49

Software Software SME Training 49

Showpad

DECEMBER 11, 2020

As a sales manager, it’s important to recognize that you have a better chance of slowly but steadily building a talented sales team with the help of a strong sales training platform than you do of hitting home runs on every hire and creating an elite group out of sheer luck. It must support your sales training program.

Training 59

Training Hiring Exercises Collateral 59

John Barrows

SEPTEMBER 18, 2018

In 2012, during one of John’s month-long globe-trotting sprints delivering the Filling The Funnel and Driving To Close training on-site, we realized we were at terminal velocity. What’s more, customers had started asking for additional ways to deliver and access our training. Building Sales Training Software: Right or Wrong.

Top of Funnel 93

Top of Funnel Scale Hiring Funnel 93

Highspot

NOVEMBER 24, 2024

It might sound like a lofty goal, but there’s a proven way to get there with sales enablement training. 54% of enablement teams that manage sales training programs report a six-percentage-point increase in customer retention. What is Sales Enablement Training? What Does Sales Enablement Training Include?

Sales Enablement 52

Sales Enablement Training Top of Funnel How To 52

Zoominfo

APRIL 19, 2023

How Does Sales Coaching Differ From Sales Training? Sales coaching differs from sales training because it’s personalized. Good coaching can provide specific benefits, including improved sales results, better employee satisfaction, and more productive training. This style of training takes some of the burden off sales managers.

Sales Coaching 130

Sales Coaching Coaching Hiring Analysis 130

Allego

FEBRUARY 23, 2023

Then we had to do the role-playing exercises in front of the entire class (!), That actually isn’t too far off from how some companies train and coach sales reps today. But old-school sales training will only take you so far these days. It was a room full of 8-year-olds running through call scripts like pint-sized sales reps.

Call-back 127

Call-back Analysis Coaching Face-to-face 127

Allego

FEBRUARY 26, 2019

In general, though, program failure is often attributable to one or more of these six causes : Training isn’t the right solution to the problem(s). Sometimes, training is simply the wrong solution to the performance problem in your organization. In these cases, training the sales force again – or at all – won’t solve the real problem.

Training 54

Training Exercises Video Coaching 54

Bigtincan

NOVEMBER 18, 2021

Over the past ten years, we’ve worked with thousands of sales leaders who run large sales teams and we’ve found that there are seven highly-effective techniques that are responsible for consistent and effective sales strategy development: Break training down into bite-sized chunks to help reps retain more product knowledge.

Software 59

Software Software Retention Call-back 59

SBI

MARCH 1, 2020

RICH : Without a way to train and reinforce the buying experience, companies risk a plan that is good in concept but not fully realized in the field. For that reason, selecting technologies that train and even promote the desired buying experience are essential. Rich Lanchantin CEO, Qstream.

Case Study 119

Case Study Retention Analytics Training 119

Mindtickle

JUNE 29, 2021

There’s only so much that a seller can digest through sales onboarding and training content — and in order for a rep to truly hone their skills, they must practice. Role-play sales training exercises have long been recognized as a powerful training tool for good reason — because they work. 8 Types of Sales Role-Play.

Negotiation 105

Negotiation Exercises Coaching Objections 105

SBI

JUNE 15, 2021

Sales enablement teams are fed up with chasing sales reps to complete their training exercises, sales managers resent having to take the time out of their busy schedule to listen to recorded sessions or do one-on-one roleplays, and front line sales people dislike being nagged to check the boxes on sales certification programs.

Sales Coaching 137

Sales Coaching Coaching Enterprise Enterprise 137

Sales Hacker

JANUARY 4, 2019

Summary: One of the earliest steps in my professional journey — a stint as an SAT and ACT preparation instructor for college-bound students — has unexpectedly prepared me for training sales talent. Here’s what standardized test prep has in common with coaching sales professionals in high-pressure settings.

Training 75

Training Hiring Face-to-face Lead Rank 75

Awarathon

DECEMBER 15, 2023

Getting the most out of every coaching and training session is key to increasing sales velocity and conversion rate. Sales Training Approach Every business wants to increase its sales, the key to growth. Sales training is essential as it reminds us to be more consistent in our daily work process. But, how shall one practice?

Software 52

Software Software Coaching Sales Coaching 52

Sales Hacker

FEBRUARY 10, 2021

The typical interview process for an AE can be three to five interviews plus a mock presentation or exercise. Scorecards can work well, too, and can be easily incorporated with or without recruitment software. Discuss their ramp time and what type of training they enjoy. Avoid bringing in an objective third-party interviewer.

Hiring 142

Hiring Sports Decision Maker Face-to-face 142

BrainShark

SEPTEMBER 10, 2023

Reps need to know A LOT to be at their best in front of buyers, but has your sales training strategy kept up with the times? Many organizations’ sales training has grown stale by relying on old-school tactics, like on-site boot camps and long-winded presentations, causing information overload for new reps.

Training 62

Training Hiring Coaching Objections 62

Highspot

DECEMBER 5, 2024

Key Takeaways Training and development build a balanced strategy for excelling in current tasks and future challenges or roles. This is where training and development comes in. Research from SHRM found that 86% of HR managers believe training aids in retention, and 83% said it’s a recruitment tool. What is Training?

Benefit 52

Benefit Training Webinar Metrics Hiring 52

Highspot

JANUARY 9, 2024

This makes B2B sales training more important than ever. A well-designed program, paired with a robust training software , will empower your sales reps with the knowledge they need to deliver value and close more deals. What Is B2B Sales Training? What is B2B Sales Training? The decision cycle is often longer.

B2B 52

B2B Training Top of Funnel B2C 52