Sales and Marketing Management

SEPTEMBER 14, 2018

Author: Andrew Frazier You need to market your small business like a drug dealer. It does until you take a closer look at their marketing and sales strategy. Small business owners can learn a lot from analyzing what drug dealers do in terms of defining their target market, performing marketing activities, and building relationships.

Small Business 260

Small Business Small Business Marketing Social Media 260

SBI Growth

FEBRUARY 10, 2014

He even knew the probability of closing a prospect based on this criteria match. It will get you started on identifying and prioritizing your best customers and prospects. The SVP knew these details because he had just conducted an Account Prioritization exercise. Marketing and Sales were not even targeting this segment.

Customer 308

Customer Retail Segment Exercises 308

SBI Growth

NOVEMBER 19, 2013

It starts with the Marketing departments buyer centered marketing strategy. Doing so will assist your reps to spot where their prospects are in their buyers journey. They can then locate the right marketing collateral needed assist in the buying process. The purpose of the exercise is to identify existing content.

Outsourcing Services 317

Outsourcing Services Buyer Persona Infusion Exercises 317

SBI Growth

SEPTEMBER 17, 2012

So when your prospect finally speaks with your company, who is the first point of contact? Prospects don’t want to engage with a Sales Rep before they are ready. Sign up for our Q3 Make The Number Tour to get access to the LDR Skills and Exercise Checklist to give them the training they need. However, buyer behavior has changed.

Sales Qualified Lead 293

Sales Qualified Lead Buyer Training Leads 293

Zoominfo

SEPTEMBER 18, 2018

It’s one of the most talked-about trends in the marketing world today. Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. What is personalized marketing? Personalization. Keep reading!

Marketing 206

Marketing Demographics Campaigns Social Media 206

SBI Growth

OCTOBER 21, 2012

A definition of latent demand is a prospect is unaware of a problem. When the prospect becomes aware of the problem, you win a sale. Your marketing department must be skilled at stimulating latent demand. My bet is your marketing department is terrible at this. Active demand is when a prospect is going to buy something.

Demand Generation Agencies 314

Demand Generation Agencies Demand Generation Targets Demand Generation Outsourcing Services 314

SBI Growth

AUGUST 12, 2013

Marketing leaders are under great pressure these days. More often than not, I find marketers take the “Ready, Fire, Aim” approach to lead generation. Unfortunately Marketers frequently skimp or altogether skip the critical 1 st step in the process: Account Segmentation. What is the size of the potential market?

Lead Gen 282

Lead Gen Ideal Customer Profile Leads Marketing Qualified Lead 282

The Pipeline

JULY 14, 2014

A large part of the problem is that a lot of the advice is focused on how to avoid the unpleasant aspects of the exercise, most specifically the objection/rejection. Part of that effort is the reality of interrupting prospects, making it more crucial that we engage that buyer as quickly as possible. I am the Zomby Woof ).

Cold Calling 308

Cold Calling Social Media Call-back Exercises 308

Sales and Marketing Management

OCTOBER 23, 2017

Author: Paige Musto In marketing, much like in life, success is often a function of how well you plan – how much you’re willing to research, strategize, optimize your approach. Mankind’s earliest marketers knew this: Umbricius Scaurus , a resident of Pompeii in the first century, A.D, Marketing adapted to taste and preference. .

Marketing 192

Marketing eBook Social Media Trade Show 192

SBI Growth

FEBRUARY 9, 2013

The CEO has promised the market a hit. In six months the market will react. Your role as Chief Marketing Officer is crucial to success. Product Launch Marketing Plans – The Wrong Way. Your team produces a comprehensive marketing plan for the product launch that seems to be complete.

Promotion 317

Promotion Channels Influencer Decision Maker 317

SBI Growth

SEPTEMBER 11, 2013

Gaining B2B prospects via LinkedIn referrals is the best way to succeed in 2014. These are business contacts with an “in” to someone you’ve deemed a qualified prospect. Connecting online gives you and your prospect more information about each other. Additionally, you’ll have more insight into your prospect. Hands down.

Referrals 331

Referrals LinkedIn Social Selling Cold Calling 331

Sales and Marketing Management

FEBRUARY 11, 2019

Because marketers live on the very channels the customers are engaging with, clever marketers harness these channels to reach potential and loyal customers. More than ever before, the new reality of sales must rely on marketing to a higher extent. Marketing should ask sales about the customer.

Education 330

Education Buyer Buyer Persona Social Media 330

The Pipeline

MARCH 25, 2013

Some sales people seem to want to sell things they don’t have, at times they do this on their own, other times they let their prospects lead them down a dead end path. Don’t get me wrong, sales people play a crucial role in the feedback loop that helps your company develop and market your offering better. What’s in Your Pipeline?

Exercises 275

Exercises Buyer Call-back ACT 275

The Pipeline

JULY 27, 2017

Proactive Prospecting Summer – Part 4. In this part of the Proactive Prospecting Summer series, we look at improving how we communicate early in the call. Clear concise communication is key to sales, especially in the pressure packed first few seconds of an unscheduled prospecting call, yes, a cold call. Marketing Automation.

Transportation 225

Transportation Trade Show Exercises Call-back 225

The Pipeline

SEPTEMBER 25, 2013

Whether by fate or chance, the following definition was contained in a marketing piece I received in my inbox yesterday: “By definition, “Cold Calling” is the marketing process of approaching prospective customers or clients, typically via telephone, who were not expecting such an interaction. Tibor Shanto.

Cold Calling 282

Cold Calling Outsourcing Services Wireless Harvest 282

SBI Growth

APRIL 7, 2013

This is the time of year that you need to strengthen your position with prospects and customers. It can be a heavy lift and difficult to do when you are so close to the customer and prospect. One exercise that can help is looking at the BPM from a personal level. Where do your current prospects stand? Not in the Market.

Customer 297

Customer Buyer Persona Consumer Buyer 297

The Pipeline

OCTOBER 3, 2019

Like most in our profession, I am a big fan of account-based sales and marketing. According to the ITSMA, 87% of respondents agreed Account-Based methodologies deliver a higher ROI than other marketing activities. The first step is to identify ideal prospects is to look in the current customer base by firmqographic details.

Account 251

Account Account Based Marketing Ideal Customer Profile Exercises 251

SBI Growth

JULY 25, 2013

The best-in-class marketing leaders have already started planning for next year. They follow an annual planning process that starts in July with a Marketing Productivity Benchmark. A productivity benchmark assesses the marketing organization’s capabilities – its strengths and weaknesses. The best marketers assess both.

Outsourcing Services 257

Outsourcing Services Lead Rank Buyer Persona Lead Scoring 257

SBI Growth

OCTOBER 28, 2013

He’s facing the extraordinary pressure of leading a Marketing organization at a firm poised to go public. They constantly prepare to meet tomorrow’s buyer behavior and marketing demands. The demands for the CMO keeping pace with the market require constant recalibration. Who are the new competitors for new product or solutions?

Outsourcing Services 300

Outsourcing Services Demand Generation Agencies Lead Rank Lead Scoring 300

SBI Growth

SEPTEMBER 22, 2012

Walk into most marketing departments today and you will find people hard at work creating a constant flow of new content. Many marketers are doing a good job building brand awareness and stimulating interest in the marketplace for their product and services. Buyer Personas are the foundation of your marketing strategy.

Maximizer 288

Maximizer Buyer Persona Lead Rank Leads 288

Sales and Marketing Management

NOVEMBER 16, 2020

Author: Ron Carson Just about every marketer today has been told to listen to the voice of the customer to inform marketing strategy. First, marketing teams only receive this information second-hand – through sales, product management, etc. And it is why I encourage marketers to have regular “voice of the market” conversations.

Conversion 177

Conversion Marketing Customer Trade Show 177

Zoominfo

APRIL 21, 2021

For this exercise, pretend you work at a digital marketing agency that helps healthcare organizations digitally transform their practices to improve patient satisfaction. Understanding hyper-specific terms and key performance indicators is the first step — then you should incorporate prospects’ pain points into your sales strategy.

Ideal Customer Profile 246

Ideal Customer Profile Top of Funnel Lead Rank Lead Scoring 246

The Pipeline

JULY 14, 2014

A large part of the problem is that a lot of the advice is focused on how to avoid the unpleasant aspects of the exercise, most specifically the objection/rejection. Part of that effort is the reality of interrupting prospects, making it more crucial that we engage that buyer as quickly as possible. I am the Zomby Woof ).

Cold Calling 247

Cold Calling Social Media Call-back Exercises 247

The Pipeline

MAY 15, 2014

To use a sport analogy, your pipeline is your core, no matter what sport you are in hockey, tennis, or running, a strong core, a well exercised and maintained core adds to athletic performance and lifts one competitor to victory over a comparably talented athlete with a less conditioned core. Let’s explain what I mean by binary.

Pipeline 300

Pipeline Top of Funnel Funnel Sports 300

The Pipeline

NOVEMBER 13, 2014

You know I have never read an article or a post that was written by an advocate of cold calling, suggesting that social selling is bad, ridiculing people who use the practice to engage with prospects, suggest that it is inadequate, or about to die. Step back you don’t wanna get any on your shoes). . Why do Socialites? Kumbaya Time.

Cold Calling 292

Cold Calling Social Media Decision Maker Lead Rank 292

Sales and Marketing Management

AUGUST 31, 2017

It may seem an easy enough question, but you’d be surprised by how many marketers and salespeople can’t provide a simple answer. Outside of your business, the same strong vision inspires confidence in your prospects while providing clear insight for why your business exists, and why they should work with you. Vision is vital.

Top of Funnel 246

Top of Funnel Oracle Scale Small Business 246

Jeffrey Gitomer

JUNE 14, 2011

Tweet Share To maximize your networking effectiveness, you must follow one simple rule: Rule A1A — go where your customers and prospect go, or are likely to be. The more you attend, the more you get known, grow, and succeed in your market. This is a great place to learn more about your customers AND get introduced to your prospects.

Networking 325

Networking Hiring Trade Show Social Media 325

SBI Growth

NOVEMBER 19, 2018

Sales operation needs to be in lock-step with your sales leader on your coverage plan exercise? Many sales operations leaders are stuck in tactical and daily activities. How can you elevate your sales operations team to think strategically? Sales operations.

Sales Operations 256

Sales Operations Exercises Ideal Customer Profile Sales 256

SBI Growth

DECEMBER 23, 2012

The above exercise is a useful one for developing a hypothesis. The future are prospects. Their view of the market problems and how to solve is pure. Sales assigns arbitrary metrics to the various stages of the process. For instance, phase 1 gets a 10% chance of closing. Phase 2 is 25%, and so on. It doesn’t work. Go heavy here.

Forecasting 316

Forecasting Sales Forecasts Top of Funnel Proposal 316

SBI Growth

DECEMBER 22, 2013

They satisfy a box checking exercise around providing training. Specifically: Problem - Marketing does not generate enough demand. Choice - Accept it, complain about marketing or generate your own leads. New Capability Required - Modern prospecting methodology that sales reps can consistently execute. They are easy.

Scale 282

Scale Compensation Exercises Follow-up 282

SBI Growth

AUGUST 22, 2013

Analysis - the candidate studies the data provided, does independent research and determines the prospect''s needs. VP of Sales - Scenario: Marketing is not providing enough leads for the Sales team to succeed. But the job tryout is a exercise that proves how the candidate prepares, thinks and acts. A Slice of the Real World.

Hiring 300

Hiring Proposal Exercises Lead Rank 300

The Pipeline

SEPTEMBER 11, 2013

As the month goes on, if they can’t find pain, i.e. not enough opportunities in the pipeline, they turn to creating pain, and it all becomes an uneasy exercise. One reason many default to pain is that they spend too much time with the wrong segment of the market. Passively looking (15%). Status quo (30%). What’s in Your Pipeline?

Vendor 282

Vendor Objections Buyer Guarantee 282

The Pipeline

JUNE 25, 2019

How to do that continues to be a real challenge, especially with the nervous markets. Others questioned the need for the exercise, saying more prospects relieves the tension. Their marketing group has already laid that out for them, who needs the client’s input. Improved profiling and targeting were standard.

Buying Cycle 241

Buying Cycle Sales Cycle Lead Rank Lead Scoring 241

Sales and Marketing Management

MARCH 8, 2019

Sales skills like how to have a good discovery call, pricing and negotiation is like physical exercise – you need to learn the techniques from subject matter experts (SMEs) and then practice repeatedly to gain muscle memory. Part of that is mixing it up so it’s not staid and the exercises are not too easy.

InsideView 223

InsideView Scale Exercises Call-back 223

Pointclear

JANUARY 4, 2018

see marketing charts analysis of HubSpot’s “2017 Demand Generation Benchmarks Report” ). This table compares the cost per lead on outbound (PointClear Prospecting/Nurturing) to several other sources of inbound leads. Marketing on the other hand stated that they had provided sales with more than 4,000 leads. per gross lead).

Cost per Lead 170

Cost per Lead Sales Qualified Lead PointClear Lead Rank 170

Hubspot Sales

MARCH 12, 2018

Yes, you read the title right -- I guarantee that these templates will get responses from prospects. But, compared to the overly salesy prospecting email templates most salespeople are sending, I am confident that these will work better -- or your money back. Where Sales Prospecting Went Bad. No, this isn't an infomercial.

Guarantee 145

Guarantee Prospecting Lead Rank Top of Funnel 145

DiscoverOrg Sales

NOVEMBER 14, 2018

The Ideal Customer Profile (ICP) is used to identify, source, and prioritize your best prospects – but how do you create an accurate ICP in the first place? First, let’s level-set on why you should go through this exercise in the first place. You can’t market to everyone. Two words: finite resources. How do you rally?

Ideal Customer Profile 150

Ideal Customer Profile Lead Rank Lead Scoring Customer 150