Zoominfo

DECEMBER 28, 2020

They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. For every action a prospect takes, they create a trail of intent data across the internet.

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

Sales and Marketing Management

JANUARY 21, 2019

Author: Sabrina Ferraioli “A trend gains power over time, because it’s not merely part of a moment, it’s a tool, a connector that will become more valuable as other people commit to engaging in it.". — Seth Godin. Automated sales prospecting. Sales prospecting tools, such as Pipedrive, Vainu.io

Trends 297

Trends B2B Social Media Telemarketing 297

Zoominfo

OCTOBER 31, 2024

AI tools are reshaping the way salespeople tackle their day-to-day work, automating many of the core business development tasks that have eaten away at the average sellers’ day. Predictive Insights: Let AI Identify High-Value Prospects AI’s predictive capabilities are perhaps its most exciting feature for sales teams.

Scale 235

Scale Sales Qualified Lead Intent Data CRM 235

Zoominfo

DECEMBER 11, 2024

In Q4, we released enhancements to Copilot, our GTM Intelligence platform, that further empower enterprise GTM teams to engage prospects and customers with greater precision, speed, and intelligence. We believe these innovations will continue to revolutionize how teams identify opportunities, engage prospects, and close deals.

Intent Signal 130

Intent Signal Prospecting Intent Decision Maker 130

Sales and Marketing Management

APRIL 1, 2020

By optimizing messaging, collateral and communication through effective sales enablement, sellers can better communicate the differentiating value of your new solution, showcase marketplace positioning and properly advise prospects. For example, a playbook could be based on industries, roles and stages of the prospect.

Campaigns 326

Campaigns Sales Enablement Education Collateral 326

Zoominfo

JULY 24, 2020

Sales reps spend a lot of time looking for content to share with prospects, or sorting through leads that don’t necessarily meet the mark. Marketing can equip the sales team with industry data and best practice content so that they can better inform and engage prospects. Increased Productivity. Better Use of Resources .

Top of Funnel 301

Top of Funnel Marketing How To Funnel 301

Hubspot Sales

JUNE 13, 2023

85% of salespeople using AI/automation agree it makes their prospecting efforts more effective. As prospecting is an extremely critical step in the sales process , adopting AI to help with your processes is worth considering. Read on to learn more about using AI for sales prospecting and specific use cases for generative AI.

Prospecting 130

Prospecting Lead Rank Lead Scoring Sales Qualified Lead 130

No More Cold Calling

JUNE 25, 2020

Is your sales team searching too many faces, looking for traces of prospects, instead of narrowing the search to recruit only your ideal clients? Of all the B2B lead generation tools at your disposal, referral selling is the most effective and least expensive. Companies focus their sales prospecting on signing new logos.

Lead Generation 409

Lead Generation B2B Lead Rank Lead Scoring 409

Sales 2.0

MAY 6, 2020

Is your training available in different formats, for example video? Prospecting : How well does your prospecting process work? Do you manage the development of proposals as a joint process with your prospect, leading to a high close rate? Do they have time blocks for key activities, like prospecting?

Hiring 269

Hiring Proposal Sales Qualified Lead System 269

The Pipeline

FEBRUARY 12, 2019

Salespeople are preoccupied with closing; makes sense, that seems to be where the pay-off is for everyone, at times even the prospect. We use a simple tool, The Activity Calculator , that allows individuals to tailor a success plan based on their skills and ratios. Number of prospects in Discovery that move to Proposal.

Closing 292

Closing Quota Proposal Face-to-face 292

Sales 2.0

MAY 1, 2023

“Best in Breed” vs “all in one” The sales tool market will likely follow the same pattern that has played out in the marketing tech market. The key problem with the “best of breed” approach is integrating all the tools, so they communicate to each other. Per Scott, “There are also just giant enablement problems.

Scale 221

Scale Top of Funnel Territories Sales 221

Sales and Marketing Management

NOVEMBER 25, 2019

But this staple tactic of the poker table can be a valuable and valid tool in sales negotiations. For example, if you’re trying to negotiate a price, then both parties have the opportunity to bluff. Learn how your prospect behaves, and use this insight to determine your bluffing style.

Negotiation 248

Negotiation Maximizer Sales Cycle Call-back 248

Nutshell

AUGUST 30, 2024

Download our Complete Guide to Writing MUCH Better Sales Emails to access our best sales email tips and see example templates that really work. Email marketing tools will provide you with a host of features to design stunning visual elements and layouts. DOWNLOAD THE FREE GUIDE What is an invitation email? Get started for free!

Examples 109

Examples Webinar Metrics Conference Campaigns 109

Mr. Inside Sales

APRIL 2, 2021

, I’m going to give you two rules for developing an effective elevator pitch and then some examples that you can plug your product or service into. Remember, this is an “elevator pitch” designed to inform and grab interest in a prospect during the time you’re in an elevator together (or during that crucial 20 seconds you’ve got on the phone).

Sales Qualified Lead 231

Sales Qualified Lead Face-to-face Advertising Advertising 231

Hubspot Sales

NOVEMBER 12, 2024

Every once in a while, the conversation with a prospect is going to die down and never pick back up — but you don't have to take those fizzle-outs lying down. There are some strategies you can leverage to give yourself a fighting chance at re-engaging a prospect who seems like a lost cause. Let's see what they had to say!

Demand Generation Agencies 115

Demand Generation Agencies Prospecting Strategy Follow-up 115

Zoominfo

AUGUST 21, 2019

There’s no better example of this development than the relationship between content marketing and sales enablement. . Sales enablement refers to the process of providing a sales team with the information and content they need to nurture prospects and close deals more efficiently. Those are just a few examples. Case studies.

Top of Funnel 241

Top of Funnel Sales Enablement Marketing Case Study 241

Mr. Inside Sales

MAY 14, 2022

An example is how most sales reps open their calls. Given the example above, this translates to: “Hi, Dave Anderson, please.”. There are many other examples of this (too many for this limited blog post), and if you would like a book full of them, then check this out. Is Dave Anderson available?”. Get Access Today.

Gatekeeper 235

Gatekeeper Face-to-face Licensing Decision Maker 235

Zoominfo

MARCH 24, 2021

You hire talented sales and marketing professionals and set them up with state-of-the-art CRM and automation tools. Examples of poor data include: Missing contact fields Inaccuracies due to outdated information (e.g., Examples of poor data include: Missing contact fields Inaccuracies due to outdated information (e.g.,

Data 251

Data B2B Churn Buyer Persona 251

The Pipeline

JULY 7, 2021

No doubt we all want greater quality prospects, than just more things in the pipeline. But there is no denying that a lack of quality prospects leads to the same poor results. Simple questions, like of ten prospects who enter Discovery, how many will take a proposal. You would be surprised how many do not know, they say depends.

Discount 361

Discount Quota Sports Objections 361

Mr. Inside Sales

MAY 25, 2024

Who do you think knows why your prospect buys? If you have followed me for a while, you may know that my opinion on whether to ask a prospect, “How are you,” has changed over the years. You can’t tell if your prospect is annoyed, resistant, bothered, or if they are willing to have a conversation with you. I’m well also.”

Face-to-face 224

Face-to-face Cold Calling Gatekeeper Licensing 224

The Pipeline

JUNE 23, 2020

There are a lot of prospecting and cold calling books out there, most trying to cash in on trends and fears. Done right, as Art outlines in the book, cold calling, sorry Smart Calling, is still one of the most direct and cost-effective ways to directly engage with your prospects. In this case fear of the phone. More Than a Book.

Cold Calling 250

Cold Calling Call-back Face-to-face Top of Funnel 250

Sales and Marketing Management

JULY 21, 2019

Accordingly, video coaching has become a popular tool for driving readiness in sales organizations of all sizes and across industries. Typically, a coach (often a rep’s manager) will issue an activity: for example, “Show me your 30-second elevator pitch.” Example queries might be: “How would you message this product to Persona X?”

Coaching 241

Coaching Video Hiring Trade Show 241

Sales 2.0

MAY 30, 2023

Once AI is implemented, she says, “The question then becomes, ‘do sales organizations that use technologies like this shift their time to higher value activities, like training, researching prospects and strategy, so that when they do get face-to-face time to sell, they show up prepared and better trained?’” Sign up for the Sales 2.0

Face-to-face 312

Face-to-face CRM Forecasting Cold Calling 312

Sales and Marketing Management

MAY 15, 2020

While making sales is, of course, the cornerstone of our profession, making purchases during this time is far from a priority – or even a possibility – for many of our prospects. Acting with thoughtfulness and a relaxed expectation of when the sale needs to be closed will mitigate the risk of you turning prospects off to your business.

Loyalty 296

Loyalty Cancellation Churn Face-to-face 296

Zoominfo

JANUARY 15, 2021

Sales reps can easily lose a successful sale if they don’t have the right tools or framework to work with. Both market and sales intelligence fall under the umbrella of lead intelligence, which collectively gives comprehensive insights about prospects. What is Market Intelligence? How Can I Optimize Intelligence in the Sales Cycle?

Sales Qualified Lead 207

Sales Qualified Lead Marketing Qualified Lead Marketing Top of Funnel 207

Hubspot Sales

SEPTEMBER 26, 2023

While this sounds appealing, especially for time-strapped salespeople, there’s a catch: not all AI tools are created equal. Here, I put three AI tools to the test — ChatGPT, ChatSpot, and Copy.ai — to see which one writes the best cold email. Good catch – and yes, OpenAI powers all three tools. Let's dive in. all use OpenAI?

Tools 119

Tools Lead Rank Face-to-face Case Study 119

The Pipeline

MARCH 12, 2020

Done right to-do lists can be a great productivity tool, ensuring that you focused, not distracted. If you’re prospecting, and you should prospect daily, number two or three on a to-do list, you’re inviting more activity. Let’s use three months as an example. By Tibor Shanto. Done wrong, it can lead to long term issues.

Call-back 319

Call-back Consumer Meeting Video 319

Mr. Inside Sales

APRIL 30, 2021

This ad-libbing approach led to all the common problems we’ve chronicled before: He didn’t qualify the prospect for timeline, budget, decision making steps or even buying motives. He pitched “at” the prospect and didn’t use tie-downs, and so didn’t get buy in. He immediately dropped the price—without even receiving a price objection!

Face-to-face 247

Face-to-face Gatekeeper Licensing Decision Maker 247

Zoominfo

SEPTEMBER 2, 2021

The integrations help revenue teams develop stronger prospect and customer relationships, make better decisions, and win more business. For example, reps can watch for keywords in conversations that historically indicate a prospect is more likely to buy, while sales managers can better coach their teams by reviewing call trends.

Data 52

Data Scale SalesForce Forecasting 52

Zoominfo

AUGUST 2, 2021

Chatbots in B2B marketing and sales are the perfect lead generation tool for digital activities that lead prospects onto your website. However, Optimizing your chat tool to maximize your team’s efficiency and generate leads requires finding the balance between automated and human touchpoints in your chat platform’s programming.

B2B 246

B2B Sales Qualified Lead Lead Rank Lead Scoring 246

Zoominfo

JUNE 2, 2021

Layering various customer buying signals on top of each other is a reliable, data-based approach to predict when a prospect is facing a business challenge that your product can solve. These data points flesh out ideal prospects that you can target. Example: Manufacturer Researching Supply Chain Software.

Data 246

Data Intent Lead Rank Lead Scoring 246

Hubspot Sales

MAY 3, 2024

That put a sour taste in my mouth regarding using that AI tool for my small business. While I’m still not overly impressed with ChatGPT’s ability to write (or, should I say, generate ) content, I’ve come to think it’s a handy research tool. This round-the-clock support is driven mainly by AI-powered chatbots and self-service tools.

Small Business 116

Small Business Small Business Tools Social Media 116

Zoominfo

JUNE 8, 2021

gives ZoomInfo customers the ability to listen to and detect interesting activity on their websites, then engage with prospective buyers through intelligent chat experiences. Without the right tools, you simply can’t expect sales reps to know every detail about your prospects and customers. Why We’re Acquiring Insent.ai.

Ideal Customer Profile 58

Ideal Customer Profile Sales Qualified Lead Scale Marketing 58

Sales and Marketing Management

FEBRUARY 11, 2021

And when that sense of company and sales culture is lost, you can expect more problems in the future: Reps fail to be as enthusiastic with customers and prospects, leading to longer sales cycles and below-average close rates. But above all, you need to lead by example. Your reps must understand what they are working for.

Inside Sales 348

Inside Sales Revenue Lead Rank How To 348

Zoominfo

DECEMBER 20, 2019

Do you have time to read through a million examples of email subject lines to find the best ones? We sifted through top blogs to find the best email subject lines, plus some fresh, real-life examples from our own SMEs. For example, we sell to sales and marketing, so the fiscal calendar year drives decisions for our prospects. “For

B2B 243

B2B Hubspot Marketo Account Based Marketing 243

Sales and Marketing Management

APRIL 24, 2020

And they require the tools that allow them to leverage that data in ways that differentiate your business from the rest of the pack. Maybe they all found you in a similar way – social media, a trade show or sales outreach, for example. The number of tools is growing because they are useful and in demand. They need data.

Data 240

Data B2B Ideal Customer Profile Strategy 240

Hubspot Sales

OCTOBER 4, 2023

Yet, it can actually give us a better understanding of our prospects, making that human connection stronger. Here, I spoke with top sales leaders to learn how to AI to better understand your prospects, lead more effective conversations, and drive more results. How AI Can Help You Better Understand Your Prospects 1.

Prospecting 122

Prospecting Buyer Intent How To Intent 122