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How to Boost the Effectiveness of Sales Training

Janek Performance Group

Sales training can be a significant investment in your sales team. However, despite this, it would be a mistake for organizations to think they can just sign their team up for training and watch them succeed. To be successful, training cannot be a one-off event. What do you want reps to take away from the training?

Training 118
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Selling to the Enterprise Customer vs. the SMB Market: 3 Key Skills

SBI Growth

For example, if you target the small- and medium-sized business market (SMB) and now want to target enterprise customers thats where the money is you need to rethink how you sell. One of the biggest challenges for a sales organization is moving upmarket.

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6 Ways to Help Customers Avoid Choice Paralysis and Boost Your Conversions [+Examples]

Hubspot Sales

For companies with a wide range of products, use your website or marketing efforts to highlight what others in their situation have done. Here is the tiered structure for Marketing Hub. Train your sales reps. Then train them again. Buyer psychology doesn’t change depending on the environment. Which gets the best reviews?

Examples 111
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Training Incentives Are Vital in the Digital Sales Era

Sales and Marketing Management

My answer: sales training initiatives. We’re currently in what some might consider the golden age of sales training initiatives. Sales training has grown in importance in the past decade. A closer look at a sales training incentive program. In the COVID-19 era, online training and certifications have skyrocketed.

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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4 Marketing Trends to Expect for a Post-COVID-19 World

Sales and Marketing Management

It can make it hard to predict what B2B marketing and sales will look like when we enter the post-COVID-19 era. . With that in mind, here are four things you can expect to occur in B2B markets as things reopen. Marketing spends will be lower. This is an excellent time to double down on your automated content marketing.

Trends 333
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AI Payments — How Brands are Already Using AI in Commerce [+Examples]

Hubspot Sales

Not-so-spoiler alert: I am fully on the AI train. For example, small businesses may want to use AI to personalize the transaction experience, like suggesting new products to customers before checkout. Darlea brought this up and mentioned that you need to ensure your AI tools are GDPR compliant for the European market.