Zoominfo

JULY 13, 2021

We launched Workflows to activate market insights, buyer intent, and website activity. But there are only a few milestones in ZoomInfo’s history that have had a game-changing impact on our trajectory and transformed how businesses everywhere go to market. We acquired Clickagy and launched Streaming and Custom Intent.

Conversion 70

Conversion Top of Funnel Marketing Lead Rank 70

Allego

NOVEMBER 14, 2024

Yet, many still rely on learning management system (LMS) software designed for basic, classroom-style training. In this post, we’ll explore the difference between a sales enablement platform vs. LMS software. With that type of software, top reps can train, prepare, and grow every day—without having to switch tools.

Sales Enablement 62

Sales Enablement Software Software System 62

Zoominfo

MARCH 25, 2021

Therefore, coding skills are now essential to competing in any growing industry, such as digital marketing. Consider these 7 advantages and disadvantages when learning to code as a digital marketer: 1. Digital marketers rely on advancements in a number of technologies to communicate with potential customers in an effective way.

Marketing 246

Marketing Analysis Software Software 246

Zoominfo

OCTOBER 6, 2020

We’ve previously written about the four quadrants that make up the go-to-market framework for businesses. Those quadrants include building loyalty; expanding offers; expanding markets; and company transformation. Allocate resources: Hire needed staff and purchase, equipment, software, and other tools.

Churn 246

Churn Marketing Loyalty Software 246

Hubspot Sales

DECEMBER 17, 2024

For example, small businesses may want to use AI to personalize the transaction experience, like suggesting new products to customers before checkout. Depending on the kind of AI you need for your business, it can get costly, especially if you need a software designer to connect the moving parts for you.

Examples 98

Examples Ideal Customer Profile System Benefit 98

Sales and Marketing Management

MAY 4, 2020

Author: Nick Lisette Email remains one of the best marketing tools at our fingertips, and yet it’s also one of the most underutilized. If you’ve been dabbling in email marketing or using email for sales purposes, it’s no surprise you’re ending up disappointed by the results. It’s annoying your intended audience.

Email Marketing 248

Email Marketing Marketing Follow-up Course 248

Zoominfo

OCTOBER 25, 2024

Best Demo Days & Times: Here’s What the Numbers Say If you sell software, you know how persuasive product demos can be as a sales tool. What’s the Best Time of Day to Schedule Software Demos? According to ZoomInfo data, the best time of day to schedule software demos is between 2-4 p.m. We took a look at the data.

Software 130

Software Software Scale Cancellation 130

Cincom Smart Selling

MARCH 29, 2025

Now imagine the same situation with a Quoting Software. Quoting software, often powered by Configure, Price, Quote solutions, automates the entire pricing and proposal generation process. In this article, we will take a deep dive into how quoting software enhances accuracy and accelerates sales cycles.

Software 48

Software Software Discount Lead Rank 48

Zoominfo

AUGUST 8, 2024

With the right sales enablement process, revenue leaders can confidently improve sales team skills, boost customer retention, expand market differentiation, and drive revenue growth. That reflects the fact that effective enablement relies on contributions from multiple teams, including product, marketing, and customer success.

Sales Enablement 130

Sales Enablement Strategy Scale Hiring 130

Cincom Smart Selling

MARCH 30, 2025

This is where quotation software becomes a game-changer. Quotation Software is a specialized tool that is specifically designed to help businesses generate accurate and transparent quotes much faster. The online quotation software ensures sales teams generate precise quotes in minutes rather than hours and seal the deal quickly.

Software 48

Software Software Discount Lead Rank 48

Zoominfo

OCTOBER 27, 2020

It’s one of the most talked-about trends in the marketing world. . Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. But what does developing an actual personalized marketing strategy actually entail?

B2B 246

B2B Marketing Segment Scale 246

Zoominfo

JULY 28, 2020

Putting together a B2B marketing team kind of feels like assembling a superhero group. An essential step towards building this powerful pack is recognizing which areas in your marketing structure currently come up short. to marketing team structure. Marketing team structure by audience segments.

Outsourcing Services 246

Outsourcing Services B2B Hiring Marketing 246

Zoominfo

MAY 5, 2021

If you were a marketer twenty years ago, you would have given anything for this scenario. In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. Years ago, marketers primarily segmented their audiences by age range—mainly because the data to get super granular didn’t exist back then. “As

Segment 246

Segment Lead Rank Trends Marketing Qualified Lead 246

Zoominfo

MAY 25, 2021

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. . But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. Why has automation failed to gain traction despite its obvious promise?

Marketing 252

Marketing Decision Maker Telecommunications Lead Rank 252

Nutshell

NOVEMBER 20, 2024

Read on to learn more about sales reports, templates, and how to create them, including helpful sales report template examples to get you started. Steps to creating a sales report template Effective sales report template examples Level up sales reporting with Nutshell What is a sales report? Table of Contents What is a sales report?

Report 62

Report Examples How To Sales Forecasts 62

Sales and Marketing Management

MAY 4, 2020

Author: Nick Lisette Email remains one of the best marketing tools at our fingertips, and yet it’s also one of the most underutilized. If you’ve been dabbling in email marketing or using email for sales purposes, it’s no surprise you’re ending up disappointed by the results. It’s annoying your intended audience.

Email Marketing 265

Email Marketing Marketing Follow-up Course 265

Nutshell

FEBRUARY 14, 2025

Website popups have become a staple for B2B digital marketing teams, delivering opportunities for businesses to capture visitor attention, generate leads, and drive audience engagement. They have proven to be an effective marketing tool in the B2B environment. Table of Contents What is a website popup for B2B businesses?

Examples 62

Examples B2B Webinar Metrics Campaigns 62

Zoominfo

DECEMBER 11, 2020

A public health crisis, limping economy, divisive election, and heavy unemployment have all made the job market unpredictable. This approach opens the talent pool for organizations while letting employees have better control over housing costs (take a peek at house prices in Dubuque, Iowa, compared to San Francisco, for example).

Nonprofit 246

Nonprofit Hiring Marketing Face-to-face 246

Hubspot Sales

SEPTEMBER 12, 2024

Ninety-five percent use the software to some degree, 78% use it regularly, and only 5% don’t use it at all. These numbers hold true to my own experience in SaaS, which is why it’s critical to show prospective buyers how intuitive your software can be or make improvements in usability if that’s not a selling point you can currently tout.

Hubspot 116

Hubspot B2B Buyer Data 116

Nutshell

JANUARY 30, 2025

Every marketing team should clearly understand whether its efforts are yielding results. However, many marketing departments struggle to define their key performance indicators (KPIs) or establish effective analytics tracking, which can make their marketing reports less useful. Table of Contents What is a marketing report?

Report 83

Report Lead Scoring Lead Rank Marketing 83

Zoominfo

FEBRUARY 24, 2025

In the crowded arena of GTM demand generation, most organizations are laser-focused on optimizing whats already known: nurturing interest in established markets, identifying accounts actively searching for solutions, and meeting familiar challenges head-on. The lesson: Latent demand exists before the market realizes it. Lets see how.

Demand Generation Agencies 130

Demand Generation Agencies Lead Rank Ideal Customer Profile Scale 130

Nutshell

APRIL 26, 2023

What is a CRM system in marketing? But with the right Customer Relationship Management (CRM) solution, you can optimize your marketing to suit the unique needs of every customer, just like you might in a small independent business. When people refer to CRM, they’re usually referencing the software. What is CRM?

Marketing 171

Marketing SugarCRM CRM Lead Scoring 171

Sales and Marketing Management

OCTOBER 30, 2020

Author: Jim Ewel This should be the golden age of marketing. We have more tools at our disposal to implement and measure marketing, and, until the pandemic hit, advertising budgets were at record levels. The traditional marketing plan is broken. The traditional marketing organization is broken. How do we fix this?

Marketing 207

Marketing Advertising Advertising Twitter 207

Hubspot Sales

SEPTEMBER 4, 2024

If you’re looking for CRM (Customer Relationship Management) software for your startup, a third-party review website like G2.com To help you evaluate your options, I reviewed a range of CRM software and identified the best ones. As an example, you won’t have a situation where multiple sales reps accidentally email the same lead.

Lead Scoring 105

Lead Scoring Lead Rank Hubspot Scale 105

Sales Hacker

OCTOBER 22, 2024

9:10) Will the vast majority of software companies have a PLG motion in the future? 9:10) Will the vast majority of software companies have a PLG motion in the future? (18:56) 18:56) Using product data for marketing purposes. (21:17) 18:56) Using product data for marketing purposes. (21:17)

Churn 114

Churn Software Software LinkedIn 114

Zoominfo

JUNE 2, 2021

By adding automation to these high-quality results, day-to-day sales and marketing efforts get easier, too. Savvy sales reps and marketers can take this approach to engage with leads earlier and stay ahead of their competitors. Figure 1 : Real-time buying signals can boost various sales and marketing activities.

Data 246

Data Intent Lead Scoring Lead Rank 246

Hubspot Sales

AUGUST 7, 2024

Early on in my position as head of business development at Lead Prosper, a SaaS company, I found myself on the receiving end of a software demo for an industry-leading company. It allows you to showcase the look, feel, and functionalities of your software without having you interact with the product itself.

Closing 104

Closing How To Call-back Software 104

Mindtickle

FEBRUARY 7, 2025

of sales managers feel coaching positively impacts team performance 0 % Investing in sales coaching software can help you improve the effectiveness of your coaching initiatives. But not all sales coaching software is the same. In this post, well examine 9 of the top sales coaching software tools today.

Sales Coaching 52

Sales Coaching Software Software Coaching 52

Zoominfo

NOVEMBER 17, 2020

Then, if you work in sales or marketing, you have your Google analytics, Adobe, CRM system, sales acceleration tools, CMS login, WordPress login, project management, and ooooh so many more. The chart above is a clear example of the increasing complexity of larger businesses. Source: ZoomInfo. Source: ZoomInfo.

Scale 246

Scale Google Analytics Hiring Software 246

Allego

DECEMBER 20, 2023

I’m willing to bet you’re like me when it comes to buying something, whether it’s a new pair of boots or enterprise software. One such technology, Digital Sales Room software , has emerged as a game-changer, empowering sales teams to operate seamlessly in a virtual environment. What Is Digital Sales Room Software?

Software 125

Software Software Lead Rank Vendor 125

Zoominfo

MARCH 17, 2021

copper baking pans,” or “data privacy software”). For example, would you search for “automated invoicing cloud-based software,” or would you rather go for “online payment solutions”? Also, consider leveraging some help from an influencer to help boost awareness about your software.

Lead Scoring 246

Lead Scoring Lead Rank Social Media Engineering 246

Highspot

MARCH 12, 2025

Top B2B companies maintain a GTM Efficiency Factor below 100%, meaning they spend less than $1 in sales and marketing to generate $1 in new ARR. Does your sales team spend countless hours working on leads that marketing swore were qualified, but most fizzle out before a demo even takes place? The goal is repeatable revenue growth.

Ideal Customer Profile 52

Ideal Customer Profile Lead Rank Lead Scoring Scale 52

Hubspot Sales

SEPTEMBER 15, 2023

As a small business owner, you toggle between marketing, sales, operations, and customer service daily — and sometimes within the same hour. What you need is customer relationship management (CRM) software. Here are four ways a CRM software pays for itself once you get it up and running.

Small Business 122

Small Business Small Business Software Software 122

Sales and Marketing Management

APRIL 13, 2020

Potential customers are risk-averse and reevaluating their budgets and priorities while trying to decipher the winds of the market. For example, if you need to walk through calculations and data projections that require significant context, you would be unlikely to dump everything into an email or text message. Be a human first.

Face-to-face 393

Face-to-face How To Negotiation Lead Rank 393

Sales Hacker Training

JANUARY 7, 2025

And I think if you look at the Australian market, they are early adopter exactly as the U.S. That’s going to work because your market is not so big. And would you suggest, let’s say I’m an early stage leader listening to this, should I dip my toes into the Australian market?

Ideal Customer Profile 124

Ideal Customer Profile Outsourcing Services Customer Lead Rank 124

Sales Hacker

NOVEMBER 15, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. It includes a breakdown of the Sales AI landscape, adoption of GenAI and Sales software across buyer groups.

Outsourcing Services 112

Outsourcing Services Scale Cold Calling Hiring 112

Zoominfo

MARCH 17, 2021

To better understand what companies are spending money on, ZoomInfo surveyed over 400 CEOs, IT professionals, and marketers to understand patterns of near-term investment and cost cutting. Meanwhile,marketing departments find themselves challenged by how to effectively track ROI and generate more leads. Marketing Spending Trends.

Company 324

Company Survey ROI Face-to-face 324