Zoominfo

JULY 24, 2020

In theory, your sales and marketing departments should be the best of friends. What if I told you that misalignment between sales and marketing technologies costs B2B companies 10% of revenue or more per year? Why is Sales and Marketing Communication Important? It’s not the biggest issue, right?

Top of Funnel 301

Top of Funnel Marketing How To Funnel 301

SocialSellinator

OCTOBER 9, 2024

Master product video marketing with best practices and examples for 2024. Engage audiences and boost sales effectively.

Examples 40

Examples Video Marketing Sales 40

The Digital Sales Institute

NOVEMBER 26, 2020

Sales Techniques Examples. Sales techniques examples for an ever changing world to which all salespeople now find themselves selling into. We know that sale success is a based on two main things, hard sale skills, like product knowledge, and soft sale skills, which are harder to define. What Is Sales?

Examples 100

Examples Ideal Customer Profile ACT Sales 100

BuzzBoard

JANUARY 2, 2024

In the rapidly evolving landscape of digital marketing, staying ahead of the curve is not just an advantage; it’s a necessity. In this article, we’ll explore the best examples of using hyper-personalization in the digital advertising realm. This is a classic example of hyper-personalization on digital media.

Examples 52

Examples Advertising Advertising Marketing 52

Nutshell

SEPTEMBER 16, 2024

Today, a sales or marketing team member’s LinkedIn bio needs to shine to stand out and impress prospects in the social arena. To help you take your LinkedIn page to the next level, we’ve compiled some of our favorite LinkedIn profile summary examples in this post. Table of Contents What is a LinkedIn profile summary?

Ideal Customer Profile 71

Ideal Customer Profile LinkedIn Examples Networking 71

Zoominfo

SEPTEMBER 24, 2024

For today’s marketers, data is more than just numbers on a dashboard — it’s the key to unlocking new opportunities and staying ahead of the competition. But here’s the catch: many marketing teams are flooded with disconnected data points and siloed insights, struggling to understand what truly drives customer behavior.

Top of Funnel 130

Top of Funnel Ideal Customer Profile Marketing Buyer 130

Zoominfo

MAY 21, 2020

We looked to one of our internal experts, our Sales Development Rep with the 60% response rate, to show you how (and when) to write a perfectly personalized BASHO email. And we’ve got examples. Great sales emails typically reflect a deep understanding of who the prospect is and what they care about. What is a BASHO Email?

Examples 264

Examples Account Based Marketing Decision Maker Ideal Customer Profile 264

Zoominfo

JUNE 17, 2018

In the marketing world, brand storytelling refers to campaigns that use creative narratives to showcase a brand or product. Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. The ad is over 20 years old, but still holds up today as an example of powerful brand storytelling.

Examples 237

Examples B2B Microsoft Telecommunications 237

Zoominfo

SEPTEMBER 23, 2019

It’s no overstatement to suggest that a unique selling proposition (USP) is the very soul of any marketing strategy. The notion dates back to the 1940s when advertisers started to explore the ways in which their marketing propositions influenced customers to buy from one company over another. .

Examples 248

Examples B2B Lead Rank Lead Scoring 248

Gong.io

JULY 5, 2022

It‘s no secret that B2B sales (especially at the enterprise level) take a significant amount of time and effort to nurture and eventually close. The B2B sales funnel is a popular method for modeling this journey. Then, we‘ll discuss how you‘d actually go about using it in practice, and share a few helpful examples to illustrate.

Top of Funnel 133

Top of Funnel Funnel Examples B2B 133

BuzzBoard

JANUARY 2, 2024

In this article, we’ll explore the best examples of using hyper-personalization in the digital advertising realm. The Next Step: Catching on the Best Examples of Hyper-personalization Usage Hyper-personalization goes beyond conventional targeting methods. This is a classic example of hyper-personalization on digital media.

Advertising 98

Advertising Advertising Examples ROI 98

Nutshell

AUGUST 30, 2024

We’re here to share our wealth of email marketing expertise so you can go from beginner to event invite mastery by the end of this blog post. Elements of a successful invitation email Event invitation email templates Invitation email best practices DOWNLOAD Want to write sales emails that convert?

Examples 71

Examples Webinar Metrics Conference Campaigns 71

Gong.io

FEBRUARY 14, 2022

Chris Orlob, John Barrows, and Mark Roberge know a thing or two about how to create this unfair advantage and dominate sales. Chris was an early Gong guy (Nov ‘16 start date) where he’s served as the Senior Director of Product Marketing followed by the Head of Sales for Existing Accounts. He’s now the Multi-Product Lead.

Examples 121

Examples Strategy Hiring Cold Calling 121

Zoominfo

OCTOBER 5, 2021

Marketers often employ brand storytelling in campaigns containing creative narratives, showcasing a brand or its product in more relatable, human contexts. Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. Get a Demo Examples of Brand Storytelling 1. What Is Brand Storytelling?

Examples 130

Examples B2B Microsoft Case Study 130

Zoominfo

OCTOBER 5, 2021

For example, Apple is issuing $2.5 Her company uses data to predict global food and agriculture markets and is addressing the pressing problem of resource scarcity in the face of a rapidly expanding population. But, we hope these examples illustrated how influential a successful business can be when they use that influence for good.

Examples 130

Examples Policies Microsoft SalesForce 130

Hubspot Sales

AUGUST 21, 2023

We’ll also see some ideas and examples to help guide yours. Types of Business Proposals How to Write a Business Proposal Business Proposal Templates Business Proposal Example Tips for Writing a Business Proposal Business Proposal Ideas It's a common misconception that business proposals and business plans are the same.

Proposal 98

Proposal Examples How To Social Media 98

Zoominfo

SEPTEMBER 25, 2019

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. Keep reading! We have it!”.

Direct Mail 182

Direct Mail Paid Content Campaigns Examples 182

Allego

APRIL 18, 2024

Well, it’s no longer just a promise—AI is actively reshaping the way we manage our day-to-day tasks and how we conduct business, particularly in sales. In fact, consulting firm McKinsey & Company says, “AI is poised to disrupt marketing and sales in every sector.”

Examples 62

Examples Top of Funnel Lead Rank Lead Scoring 62

Zoominfo

AUGUST 21, 2019

There’s no denying it — sales and marketing teams don’t always work well together. The two departments may see eye-to-eye and share unified goals, but it’s less common for sales to proactively help marketing perform better, or vice versa. Every hero needs a sidekick — and in sales, that sidekick is content marketing.

Top of Funnel 241

Top of Funnel Sales Enablement Marketing Case Study 241

BrainShark

AUGUST 31, 2023

Why is sales enablement important? Most people have a basic idea of what the term “sales enablement” means. But you may still wonder why sales enablement is a priority for almost 2/3 of sales organizations out there. Example: Assessing sales readiness. That’s one (very simple) explanation.

Sales Enablement 62

Sales Enablement Examples Coaching Channels 62

Hubspot Sales

NOVEMBER 26, 2021

We've all seen retail outlets offering sale prices or "buy one, get one free deals" — and for good reason. These kinds of strategies work better for certain businesses than they do for others — and you run the risk of undermining your company's reputation and losing out on hard sales if yours isn't effective. Image Source: Walmart.

Discount 126

Discount Examples Strategy Loyalty 126

Smooth Sale

NOVEMBER 5, 2024

image credit Attract the Right Job or Clientele: Influencer Marketing Can Be the Differentiator for Business Growth In recent years, influencers’ reach and impact on consumers have become a marketing juggernaut, benefiting brands and influencers. The Kardashians especially provide both cautionary tales and successful examples.

Influencer 94

Influencer Marketing Hiring Campaigns 94

Zoominfo

JUNE 28, 2021

Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. What is conversational marketing? Conversational marketing is the strategy of leveraging 1:1 engagement between you and your customer in the form of real-time conversations. Problem #2: Pushy marketing.

Conversion 246

Conversion Marketing Lead Capture Face-to-face 246

Salesmate

FEBRUARY 26, 2021

Here you’ll find some of the most valuable marketing strategies that you can apply to your business. Create different designs, prepare various marketing strategies and implement them on different landing pages. Three Sixty is a perfect example of an ideal real estate website. I’m assuming the answer is no.

Real Estate 108

Real Estate Lead Generation Examples Sales Qualified Lead 108

SalesFuel

NOVEMBER 18, 2024

The past few years have been hard on sales with consumers increasingly worried about recession. Your clients need to focus on marketing promotions to stay ahead of the competition in coming years. One of the easiest ways to spot value is marketing promotions. Marketing information (e.g.,

Promotion 59

Promotion Marketing Retail Margin 59

Hubspot Sales

SEPTEMBER 21, 2020

sales processes and their methodologies is crucial to mastering the art of closing deals. Whether you're new to sales or a seasoned salesperson, you know that sales strategies vary depending on the deal you're trying to close. Because of the intricacies involved in this process, enterprise deals are referred to as complex sales.

Examples 131

Examples Insurance Insurance Sales Cycle 131

SalesFuel

NOVEMBER 8, 2024

One of the most important marketing fundamentals around is staying on top of marketing trends. Marketing Fundamentals: Trends to Keep an Eye On Limit Use of the Same Ad No matter how great an ad is, consumers get tired of seeing it over and over again. It’s the same with anything, but let’s use music as an example.

Trends 59

Trends Marketing Social Media Ideal Customer Profile 59

Smooth Sale

SEPTEMBER 11, 2024

Marketing is one of the most effective ways to grow your business and customer base. If you don’t market your business, people can’t find out about it. Effective marketing isn’t simply telling people about your brand; good marketing means making it appealing and applicable to people. First, think about your niche.

Marketing 100

Marketing How To Social Media Hiring 100

Hubspot Sales

APRIL 29, 2020

Essentially, their plan was to create the best product on the market. Ultimately, that's why I ended up buying their products even when I wasn't originally in the market for protein powder. That very idea is one aspect of a sales orientation approach to business. Why and when do companies use a sales orientation approach?".

Examples 96

Examples Insurance Insurance Retail 96

Hubspot Sales

OCTOBER 31, 2022

Exceeding sales targets and quotas is the primary goal for 45% of sales executives , according to 2022 HubSpot data. The best way to tackle this challenge is through effective sales networking. You’ll also find a few real-life examples that will help you get sales networking right. What is sales networking?

Networking 105

Networking Examples Social Media How To 105

Hubspot Sales

APRIL 28, 2020

I hate to break it to you, but even if you hit your sales target in terms of volume, there is still a possibility you can miss your revenue target. Although this scenario can be disappointing, it is a reality of doing business, especially for those working in competitive markets. What Is Sales Variance? The number of units sold.

Examples 87

Examples Competition Revenue Sales 87

Hubspot Sales

NOVEMBER 11, 2022

Feasibility Study Examples. Two types of sales forecasting data are appropriate for feasibility studies: Quantitative forecasting uses historical business data to predict trends. Qualitative sales forecasting data takes customers’ opinions, market research, and survey results into account. The target market.

Study 83

Study Examples Forecasting Proposal 83

Gong.io

MAY 31, 2021

Meet Exceed sales goals. Pick any (or all) of the above, and you have the reason sales playbooks exist. A sales playbook serves as a guide or a model for capturing best practices for each and every potential sales situation. Best-in-class sales playbooks include: . Sales enablement materials. Team processes.

Examples 118

Examples Top of Funnel How To Segment 118

Gong.io

DECEMBER 30, 2022

Ask any sales leader what they want, and you’ll get an answer along these lines. You can’t tell a sales rep to “increase sales” and expect them to know what to do. A good place to start is to set the right sales objectives. We’ll also look at examples of sales objectives that you can set for your sales team.

Objections 62

Objections Examples Ideal Customer Profile Sales Management 62

SalesLoft

SEPTEMBER 19, 2022

What is a Sales Funnel? A sales funnel is a visual representation of the buyer’s journey and the steps potential customers take to make a purchase. . Sellers use sales funnels to understand the sales process from the buyer’s perspective. Stages of a Sales Funnel. Top of the Sales Funnel (TOFU).

Top of Funnel 52

Top of Funnel Funnel Examples Lead Rank 52