Zoominfo

AUGUST 12, 2018

So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm. With the ultimate goal of increasing conversion rates, marketers have to accelerate brand activity through digital channels. Our examples highlight ways companies achieved branding success through creative marketing initiatives.

Examples 130

Examples B2B Marketing Inbound 130

Smooth Sale

APRIL 24, 2024

Photo by Tumisu via Pixabay Attract the Right Job or Clientele: Examples of Good First Impressions for New Hires Despite being different from what you advertised, you evaluate new hires in their first days and weeks to ensure they’re the best fit for your company. But have you thought about how those new hires might also evaluate you?

Hiring 114

Hiring Examples Outsourcing Services Infusion 114

SocialSellinator

OCTOBER 9, 2024

Master product video marketing with best practices and examples for 2024. Engage audiences and boost sales effectively.

Examples 40

Examples Video Marketing Sales 40

BuzzBoard

JANUARY 2, 2024

In the rapidly evolving landscape of digital marketing, staying ahead of the curve is not just an advantage; it’s a necessity. In this article, we’ll explore the best examples of using hyper-personalization in the digital advertising realm. This is a classic example of hyper-personalization on digital media.

Examples 52

Examples Advertising Advertising Marketing 52

Zoominfo

JUNE 17, 2018

In the marketing world, brand storytelling refers to campaigns that use creative narratives to showcase a brand or product. Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. The ad is over 20 years old, but still holds up today as an example of powerful brand storytelling.

Examples 237

Examples B2B Microsoft Telecommunications 237

Allego

OCTOBER 27, 2022

To help you, here are five steps for creating the perfect elevator pitch, plus nine sales pitch examples you can customize to use in your own sales conversations. Financial services firms have different challenges than manufacturing , for example.) 9 Winning Sales Pitch Examples. Some examples: Can you send me the information?

Examples 114

Examples Ideal Customer Profile Face-to-face Cold Calling 114

Nutshell

SEPTEMBER 16, 2024

Today, a sales or marketing team member’s LinkedIn bio needs to shine to stand out and impress prospects in the social arena. To help you take your LinkedIn page to the next level, we’ve compiled some of our favorite LinkedIn profile summary examples in this post. Table of Contents What is a LinkedIn profile summary?

Ideal Customer Profile 71

Ideal Customer Profile LinkedIn Examples Networking 71

Zoominfo

MAY 21, 2020

And we’ve got examples. Hyper-personalized cold emails are the main tenant of account-based sales approach (related to account-based marketing, or ABM ). How to Write a BASHO Cold Email (With Tons of Examples). Like many B2B companies, ZoomInfo has such a wide total addressable market. What is a BASHO Email?

Examples 264

Examples Account Based Marketing Decision Maker Ideal Customer Profile 264

Zoominfo

SEPTEMBER 23, 2019

It’s no overstatement to suggest that a unique selling proposition (USP) is the very soul of any marketing strategy. The notion dates back to the 1940s when advertisers started to explore the ways in which their marketing propositions influenced customers to buy from one company over another. .

Examples 248

Examples B2B Lead Rank Lead Scoring 248

Zoominfo

SEPTEMBER 24, 2024

For today’s marketers, data is more than just numbers on a dashboard — it’s the key to unlocking new opportunities and staying ahead of the competition. But here’s the catch: many marketing teams are flooded with disconnected data points and siloed insights, struggling to understand what truly drives customer behavior.

Top of Funnel 130

Top of Funnel Ideal Customer Profile Marketing Buyer 130

Nutshell

AUGUST 30, 2024

We’re here to share our wealth of email marketing expertise so you can go from beginner to event invite mastery by the end of this blog post. Download our Complete Guide to Writing MUCH Better Sales Emails to access our best sales email tips and see example templates that really work. Table of Contents What is an invitation email?

Examples 71

Examples Webinar Metrics Conference Campaigns 71

BuzzBoard

JANUARY 2, 2024

In this article, we’ll explore the best examples of using hyper-personalization in the digital advertising realm. The Next Step: Catching on the Best Examples of Hyper-personalization Usage Hyper-personalization goes beyond conventional targeting methods. This is a classic example of hyper-personalization on digital media.

Advertising 98

Advertising Advertising Examples ROI 98

Zoominfo

OCTOBER 5, 2021

Marketers often employ brand storytelling in campaigns containing creative narratives, showcasing a brand or its product in more relatable, human contexts. Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. Get a Demo Examples of Brand Storytelling 1. What Is Brand Storytelling?

Examples 130

Examples B2B Microsoft Case Study 130

Zoominfo

OCTOBER 5, 2021

For example, Apple is issuing $2.5 Her company uses data to predict global food and agriculture markets and is addressing the pressing problem of resource scarcity in the face of a rapidly expanding population. But, we hope these examples illustrated how influential a successful business can be when they use that influence for good.

Examples 130

Examples Policies Microsoft SalesForce 130

Zoominfo

SEPTEMBER 25, 2019

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. Keep reading! We have it!”.

Direct Mail 182

Direct Mail Paid Content Campaigns Examples 182

Hubspot Sales

AUGUST 21, 2023

We’ll also see some ideas and examples to help guide yours. Types of Business Proposals How to Write a Business Proposal Business Proposal Templates Business Proposal Example Tips for Writing a Business Proposal Business Proposal Ideas It's a common misconception that business proposals and business plans are the same.

Proposal 98

Proposal Examples How To Social Media 98

Nutshell

MARCH 12, 2024

A great landing page has the power to increase conversions exponentially and turn your marketing campaign from a dream to a success. Studying some of the best landing page examples from across the internet is an excellent place to start. Wix This Wix landing page offers us another example of an effective minimalist landing page design.

Paid Content 71

Paid Content Examples Lead Rank Lead Scoring 71

The Digital Sales Institute

NOVEMBER 26, 2020

Sales Techniques Examples. Sales techniques examples for an ever changing world to which all salespeople now find themselves selling into. Sales Techniques Examples. These sales techniques examples are designed to provide food for thought. There is no doubt that selling today is highly competitive. Solve Problems.

Examples 100

Examples Ideal Customer Profile ACT Sales 100

Salesmate

FEBRUARY 26, 2021

Here you’ll find some of the most valuable marketing strategies that you can apply to your business. Create different designs, prepare various marketing strategies and implement them on different landing pages. Three Sixty is a perfect example of an ideal real estate website. I’m assuming the answer is no.

Real Estate 108

Real Estate Lead Generation Examples Sales Qualified Lead 108

Hubspot Sales

NOVEMBER 26, 2021

Here, we'll dive into the concept a bit further, review who it works best for, see some discount pricing examples, and review the method's pros and cons. Quantity Discount Pricing Example: Papa John's Buy One, Get One Free. Location Discount Strategy Example: Walmart's Pickup Discount. Image Source: InvoiceBerry.

Discount 126

Discount Examples Strategy Loyalty 126

Smooth Sale

NOVEMBER 5, 2024

image credit Attract the Right Job or Clientele: Influencer Marketing Can Be the Differentiator for Business Growth In recent years, influencers’ reach and impact on consumers have become a marketing juggernaut, benefiting brands and influencers. The Kardashians especially provide both cautionary tales and successful examples.

Influencer 94

Influencer Marketing Hiring Campaigns 94

Zoominfo

JULY 24, 2020

In theory, your sales and marketing departments should be the best of friends. What if I told you that misalignment between sales and marketing technologies costs B2B companies 10% of revenue or more per year? Why is Sales and Marketing Communication Important? Sure, it’s a problem, but your company is doing well.

Top of Funnel 301

Top of Funnel Marketing How To Funnel 301

Zoominfo

MARCH 2, 2021

Improving the way you harness and use big data will benefit your marketing strategy by helping you reach the right people at the best time with relevant content. E-mail remains at the center of the marketing mix for most businesses. This post will highlight the ways that big data influences email marketing.

Email Marketing 272

Email Marketing Campaigns Data Marketing 272

Gong.io

JULY 5, 2022

Then, we‘ll discuss how you‘d actually go about using it in practice, and share a few helpful examples to illustrate. Let‘s say, for example, you use a B2B sales funnel model with the following stages: Awareness. The best sales funnel examples are those that work as a high-level model. Example, please! Consideration.

Top of Funnel 133

Top of Funnel Funnel Examples B2B 133

Zoominfo

JUNE 28, 2021

Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. What is conversational marketing? Conversational marketing is the strategy of leveraging 1:1 engagement between you and your customer in the form of real-time conversations. Problem #2: Pushy marketing.

Conversion 246

Conversion Marketing Lead Capture Face-to-face 246

SalesFuel

NOVEMBER 18, 2024

Your clients need to focus on marketing promotions to stay ahead of the competition in coming years. Marketing Promotions: Your Client’s Key to Boosting Sales Promotions Are Highly Influential According to a study by RELEX and Incisiv , 20% of retails sales ($1 trillion) were driven by promotions in 2023. Marketing information (e.g.,

Promotion 59

Promotion Marketing Retail Margin 59

Smooth Sale

SEPTEMBER 11, 2024

Marketing is one of the most effective ways to grow your business and customer base. If you don’t market your business, people can’t find out about it. Effective marketing isn’t simply telling people about your brand; good marketing means making it appealing and applicable to people. First, think about your niche.

Marketing 100

Marketing How To Social Media Hiring 100

SalesFuel

NOVEMBER 8, 2024

One of the most important marketing fundamentals around is staying on top of marketing trends. Marketing Fundamentals: Trends to Keep an Eye On Limit Use of the Same Ad No matter how great an ad is, consumers get tired of seeing it over and over again. It’s the same with anything, but let’s use music as an example.

Trends 59

Trends Marketing Social Media Ideal Customer Profile 59

Pipeliner

MAY 29, 2024

We look at some examples where employers have conveyed their culture to entice the best talent. According to IT Salary Guide , the constant fluctuations in the IT industry require a tight hold of the job market and an understanding of not just what is required today, but what may be needed tomorrow.

Examples 52

Examples Scale SalesForce Google 52

Hubspot Sales

SEPTEMBER 21, 2020

For example, suppose you're selling technical software. However, in this example, the chief executive is the last person you’ll have to convince, and there's likely a series of people below C-Suite that will be involved in the process. For example, are you going to be speaking to the IT team that will troubleshoot your software?

Examples 131

Examples Insurance Insurance Sales Cycle 131

Gong.io

FEBRUARY 14, 2022

Chris was an early Gong guy (Nov ‘16 start date) where he’s served as the Senior Director of Product Marketing followed by the Head of Sales for Existing Accounts. They specifically covered the 6 powerful sales strategy examples your competitors don’t know. Sales Strategy Example #1: Separate yourself with a Nexus. See #1 here.

Examples 121

Examples Strategy Hiring Cold Calling 121

Hubspot Sales

NOVEMBER 11, 2022

Feasibility Study Examples. Qualitative sales forecasting data takes customers’ opinions, market research, and survey results into account. The target market. Market Overview. This section of your feasibility study should discuss your target market and why your project or plan will (or will not) succeed.

Study 83

Study Examples Forecasting Proposal 83

SocialSellinator

AUGUST 8, 2024

Discover 23 user persona examples for 2024. Learn how to create effective buyer persona example templates and boost your marketing strategies.

Examples 40

Examples Buyer Persona Buyer Strategy 40

Nutshell

AUGUST 12, 2024

Rest assured, there’s no mind-reading involved – this is simply the result of behavioral marketing. In this post, we’ll cover the basics of behavioral marketing and segmentation, why it’s important, and strategies for implementing it into your marketing plan. Table of Contents What is behavioral marketing?

Consumer 71

Consumer Influencer Marketing Segment 71