DiscoverOrg Sales

MAY 29, 2019

A sales demo that’s focused on a few specific solutions may require more discovery time on the front end; this is especially true if you sell software with a wide range of features and use cases. The modern sales software demo is value-based, and focused on use cases that address the prospect’s unique and specific problems.

Software 198

Software Software Decision Maker Lead Rank 198

Sales and Marketing Management

AUGUST 28, 2020

Author: Annie Reiss, Chief Marketing Officer, CloudShare While businesses determine how to safely return to something resembling a pre-COVID world, software sales teams are still racing to meet their quotas and keep business moving. Further, buyers want to see exact product tackling true-to-life pain points.

Software 177

Software Software Skype Transportation 177

No More Cold Calling

APRIL 15, 2021

Despite the fact that most companies have marketing automation solutions, targeted outreach by SDRs, and intense social media strategies, account execs are still missing quota en masse. Talk to any software vendor, and they can’t wait to show you their cool software. Problem is, buyers don’t actually buy software.

Lead Gen 397

Lead Gen Sales Qualified Lead Leads Marketing Qualified Lead 397

Hubspot Sales

AUGUST 7, 2024

Early on in my position as head of business development at Lead Prosper, a SaaS company, I found myself on the receiving end of a software demo for an industry-leading company. It allows you to showcase the look, feel, and functionalities of your software without having you interact with the product itself.

Closing 104

Closing How To Call-back Software 104

Zoominfo

AUGUST 8, 2024

With the right sales enablement process, revenue leaders can confidently improve sales team skills, boost customer retention, expand market differentiation, and drive revenue growth. That reflects the fact that effective enablement relies on contributions from multiple teams, including product, marketing, and customer success.

Sales Enablement 130

Sales Enablement Strategy Scale Hiring 130

Hubspot Sales

AUGUST 20, 2024

How to Avoid Choice Paralysis Whether you’re buying enterprise software or deciding which car to buy, complex choices aren’t going anywhere. In the case of something like buying B2B software, consider your budget, the business objective you’re trying to fulfill, integration needs, etc. Here is the tiered structure for Marketing Hub.

Examples 111

Examples Conversion Customer Licensing 111

Sales Hacker

DECEMBER 29, 2022

Chances are good they know what solutions are on the market — and have likely done an enormous amount of research on you and your competitors by the time you reach them. For instance: A while back, the PandaDoc team was in contact with Autodesk , a software provider company. Now, procurement teams are armed with loads of data.

Solutions Selling 126

Solutions Selling Exact Buyer Sales Methodology 126

Zoominfo

DECEMBER 19, 2018

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. 2. Duct Tape Marketing. Go check it out!

Channels 220

Channels Marketing Lead Rank Outsourcing Services 220

Sales 2.0

OCTOBER 9, 2020

No, not those blokes in marketing that never have time to help you, your own team.). You can use a software program (I use QuickTime on the Mac) to record you moving your mouse around and you can record your voice giving instructions at the same time. Hey, but what if you had a team helping you? (No, Train Your team.

Account 385

Account Social Media Scale Small Business 385

The Pipeline

DECEMBER 11, 2014

CRM software can be tough to choose, but it is imperative to your team’s success. Act-On automates your social media and email marketing efforts, measures customer interaction, performs A/B testing, scores leads, and integrates with your CRM. Use the management side of Clari to direct your sales team in real time. Salesforce.

Tools 319

Tools SalesForce Sales Management Lead Scoring 319

Zoominfo

MARCH 4, 2018

While this undoubtedly makes for an ideal buying situation, it makes the job of a marketer significantly more difficult. For seasoned marketers, the practice of personalization – or the process of tailoring marketing efforts to a specific individual or group of people – is not a new concept. Enter, personalization.

Marketing 194

Marketing Scale Segment Channels 194

Hubspot Sales

SEPTEMBER 15, 2023

As a small business owner, you toggle between marketing, sales, operations, and customer service daily — and sometimes within the same hour. What you need is customer relationship management (CRM) software. Here are four ways a CRM software pays for itself once you get it up and running.

Small Business 122

Small Business Small Business Software Software 122

Cincom Smart Selling

FEBRUARY 25, 2025

Quote and proposal software has generated a lot of buzz. The most sophisticated quote and proposal software offerings provide AI-powered interfaces that communicate with customers and sales agents to fully configure and price highly complex products. The performance of these systems varies greatly.

Proposal 48

Proposal Software Software Scale 48

Zoominfo

DECEMBER 15, 2020

And to get there, you have to ramp up your visibility and engagement with your best sales, marketing, and recruiting teams. B2B Tips for Sales, Marketing, Recruitment, and More. These signals alert sales and marketing teams to recognize their pain points and take the next step in putting them through the pipeline.

B2B 237

B2B Trade Show Intent Data Buyer Intent 237

Zoominfo

AUGUST 14, 2020

Part one of our GTM series was all about our inbound go-to-market motions. Beyond the sales organization, these SDRs move all across the company; driving placements in product marketing, operations, product management, and even engineering. Contrast that with other software companies that have to actually go out and buy this talent.

Hiring 200

Hiring Lead Scoring Lead Rank Outbound 200

The Pipeline

JUNE 17, 2021

Do you need to work with marketing more effectively on lead profiling and scoring? Do you need to work with Product Management and Marketing to reduce your closed lost ratio with features and positioning fixes? Execution can even be via a cross-functional team. Everyone is likely to be running around and feel thinly spread.

Top of Funnel 352

Top of Funnel Quota Proposal Lead Scoring 352

Zoominfo

JUNE 2, 2021

By adding automation to these high-quality results, day-to-day sales and marketing efforts get easier, too. Savvy sales reps and marketers can take this approach to engage with leads earlier and stay ahead of their competitors. Figure 1 : Real-time buying signals can boost various sales and marketing activities.

Data 246

Data Intent Lead Scoring Lead Rank 246

DiscoverOrg Sales

OCTOBER 3, 2018

What does it TAKE to sell to the Chief Marketing Officer? Jill began this task by talking to Heidi Bullock , Chief Marketing Officer at Engagio , formerly GVP of Global Marketing for Marketo. Engagio is a B2B SaaS software company focused on helping marketers and salespeople drive the best business value for their company.

Marketing 193

Marketing Intent Data Face-to-face Webinar Metrics 193

Sales Hacker Training

JANUARY 7, 2025

And I think if you look at the Australian market, they are early adopter exactly as the U.S. That’s going to work because your market is not so big. And would you suggest, let’s say I’m an early stage leader listening to this, should I dip my toes into the Australian market?

Ideal Customer Profile 124

Ideal Customer Profile Outsourcing Services Customer Lead Rank 124

No More Cold Calling

JUNE 7, 2018

Despite the fact that most companies have marketing automation solutions, targeted outreach by SDRs, and intense social media strategies, account execs still aren’t making quota. Talk to any software vendor, and they can’t wait to show you their cool software. Problem is, buyers don’t actually buy software.

Referrals 276

Referrals Sales Qualified Lead Leads Marketing Qualified Lead 276

Zoominfo

MARCH 17, 2021

copper baking pans,” or “data privacy software”). For example, would you search for “automated invoicing cloud-based software,” or would you rather go for “online payment solutions”? Also, consider leveraging some help from an influencer to help boost awareness about your software.

Lead Scoring 246

Lead Scoring Lead Rank Social Media Engineering 246

Sales Hacker Training

OCTOBER 11, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Product : Vanta Your deal is almost closed, and all that’s left is the security review. The twist?

Sales Leadership 119

Sales Leadership Lead Rank Scale Marketing Qualified Lead 119

DiscoverOrg Sales

JUNE 21, 2017

Our gracious host is determined to show two newcomers – from sales and marketing, respectively – how the DiscoverOrg platform powers a bigger pipeline , more appointments, and faster revenue growth. The sales and a marketing professionals gaze around a room filled with … people. DiscoverOrg for Account-Based Marketing.

Account Based Marketing 250

Account Based Marketing Ideal Customer Profile Video Lead Scoring 250

Zoominfo

MARCH 9, 2021

If you’re in MarTech–or know someone who is–you’ve likely come across a somewhat dizzying supergraphic portraying the MarTech landscape through categories and logos (around 8,000 to be exact). The lightbulb goes on, and they’re like, ‘we can build software to do this.’

Account Based Marketing 246

Account Based Marketing Hubspot Advertising Advertising 246

Gong.io

JANUARY 31, 2022

While the exact list depends on who you ask, the following (alphabetized) traits are all critical for a sales manager: Able to coach, analytical, available, confident, empathetic, good listener, innovative, leads by example, loyal, motivating, passionate, positive attitude, serves vs. dictates, strategic vision, strong communicator, and thoughtful.

Software 118

Software Software Sales Management Sales Forecasts 118

Hubspot Sales

NOVEMBER 29, 2022

To reduce the probability of such inaccuracies, sales forecasting software has become an indispensable part of the professional sales kit. This post shares 12 forecasting software that can help you predict, monitor, and optimize your deal pipeline. Benefits of Sales Forecasting Software. The 12 Best Sales Forecasting Software.

Sales Forecasts 124

Sales Forecasts Forecasting Software Software 124

Hubspot Sales

OCTOBER 16, 2024

For the heck of it, let’s say you’re a sales rep manager for a software company whose goal is to secure a certain amount of high-quality leads by the end of the fiscal quarter. Access to your leads-tracking software. Ideally, you’ll identify a company whose reputation aligns with the kind of prospecting you’re already doing.

Outsourcing Services 105

Outsourcing Services Cold Calling Scale Hiring 105

Zoominfo

OCTOBER 5, 2021

It’s one of the most talked-about trends in the marketing world. Marketers — us included — continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. But what does developing an actual personalized marketing strategy actually entail?

B2B 130

B2B Marketing Segment Consumer 130

Zoominfo

JUNE 24, 2019

We recently discussed AI in the following post: The Impact of Artificial Intelligence on B2B Marketing. As with many software offerings that fail to thrive, they changed their name (to Customer Relationship Management [CRM]) and introduced expanded functionalities. And, at ZoomInfo, we’re no exception.

Forecasting 272

Forecasting B2B CRM Quota 272

Zoominfo

FEBRUARY 3, 2021

As the person responsible for Innovation at ZoomInfo, a core part of my job is understanding markets where we do not currently offer a solution — but might want to in the future. My research landed me squarely on Bizo, a company that once aspired marketers to “precisely target business people by specific business demographic criteria.”

Data 246

Data Advertising Advertising Lead Rank 246

Zoominfo

JUNE 10, 2018

In fact, best-in-class software companies report a 60% conversion rate following a free trial ( source ). Did you know most B2B marketers consider customer testimonials and case studies to be the most effective content marketing tactic ( source )? Leverage customer testimonials or case studies.

Objections 239

Objections Case Study Face-to-face Study 239

Zoominfo

JULY 15, 2019

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. In the age of information overload, marketers face the challenge of separating flash-in-the-pan trends from truly valuable business tactics. Experiential marketing. Enter, brand activation. .

Trade Show 246

Trade Show Campaigns Face-to-face B2B 246

Zoominfo

JANUARY 11, 2021

The email inboxes of B2B executives are already filled with so much marketing clutter. Yet the people who actually might be interested in buying your product or service also play a big role in your target market. Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales.

Ideal Customer Profile 162

Ideal Customer Profile B2B Buyer Persona Top of Funnel 162

Sales and Marketing Management

APRIL 28, 2019

Especially now, when new sales-related tech seems to crop up weekly: data management systems, sales forecasting, customer relationship management software, and automated email marketing platforms. Video marketing is one of the simplest ways to pull this off, even when you have a large team. And … Action!

Video 214

Video Closing Scale Face-to-face 214

Hubspot Sales

JUNE 21, 2022

We’ll also dive into a few guided selling examples, cover some software tools that can help, and finish off with guided selling best practices to get this most from this approach. In a typical sales approach, customers find your site via traditional marketing or social selling solutions. Great Guided Selling Software.

Software 116

Software Software Tools B2C 116

Sales Hacker

MARCH 18, 2025

Prior to Mutiny, Jaleh was the Head of Marketing and Business Development at Gusto, where she grew the company from 500 to 50,000 customers over 4 years. She was the Director of Product Marketing at VMware prior to Gusto. 16:30 The biggest AI mistakes in sales and marketing. what you can do with LLMs is absolutely remarkable.

Marketing 65

Marketing Scale Case Study Lead Rank 65