Sales Hacker
DECEMBER 29, 2022
Chances are good they know what solutions are on the market — and have likely done an enormous amount of research on you and your competitors by the time you reach them. Find out what they’re building and why — if they’re doing their jobs right, their releases should be addressing a market need. Sales may be a “numbers game.”
Partners in Excellence
JUNE 26, 2024
Disruptions in markets, businesses. We struggle with “What do we do about it?” ” Most of those I speak with have been through all sorts of business cycles. Different economic cycles. But we are all seeing similar things, things we have never experienced, things to which we have no answers. There is pervasive overwhelm.
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The Pipeline
MAY 22, 2014
We talk quite often about sales tactics and marketing ideas in a general sense. In the no-so-distant past, the baby boomers have arguably been the most important group to market to, as they did (and still do) make up such a huge portion of the population. The Pipeline Guest Post – Megan Totka. Photo Source). About Megan Totka.
Sales and Marketing Management
JANUARY 18, 2021
With the pandemic pushing change in consumer behavior, marketing and sales teams specifically have seen a huge shift in how they must reach current and potential customers. So, how will we see video continue to evolve in 2021, and how can marketing and sales teams best use it to their advantage? That’s where video emails come in. .
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Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.
Allego
FEBRUARY 22, 2021
If you work in sales or marketing, chances are you’ve recently heard the term sales enablement. There is a greater need for sales teams to be flexible and responsive and to align more closely with their marketing teams. 4 Sales Communications / Marketing Alignment. Are marketing and sales on the same page? 5 Coaching.
Smooth Sale
NOVEMBER 5, 2024
image credit Attract the Right Job or Clientele: Influencer Marketing Can Be the Differentiator for Business Growth In recent years, influencers’ reach and impact on consumers have become a marketing juggernaut, benefiting brands and influencers. Our collaborative blog offers insights into the benefits of influencer marketing.
Advertiser: ZoomInfo
It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.
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That means B2B marketers miss out on 85% of a buyer’s journey! How can B2B marketers reach active buyers sooner in the sales cycle and influence their purchase decisions? “B2B buyers spend just 15% of their time interacting with brands before making a purchase decision” (Gartner). Intent signal data can help.
Speaker: Susan Spencer, Principal of Spencer Communications
The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. Intent signal data can go a long way toward shortening sales cycles and closing more deals. and get a practical roadmap for effectively leveraging intent data once you receive it.
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Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.
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