DiscoverOrg Sales

MARCH 27, 2018

When it comes to sales and marketing, building a prospecting list of target accounts and contacts may feel like a good place to start, but identifying the Total Addressable Market should come first. Total Addressable Market (TAM) is the total available opportunity for your product or services. What is Total Addressable Market?

Lead Rank 162

Lead Rank Marketing Hiring Vendor 162

Zoominfo

JANUARY 22, 2021

There’s a saying in marketing that goes, “if you’re targeting everyone, you’re targeting no one,” and for the most part, I agree with it. There are a million reasons why personalized content is widely promoted as a sales and marketing best practice, one of them being that it’s more effective than any kind of ‘spray and pray’ method.

Ideal Customer Profile 221

Ideal Customer Profile Marketing Buyer Persona B2B 221

Zoominfo

JUNE 2, 2019

The goal of every marketing department is to get more work done faster. Ready to learn how to boost your B2B marketing productivity? Five surprising habits that impact your B2B marketing productivity: Lack of routine: This may seem like a no-brainer, but we’re going to include it anyway. Sales reps ignore 50% of marketing leads.

B2B 254

B2B Marketing Sales Qualified Lead Meeting 254

Sales and Marketing Management

JULY 25, 2022

The post Using B2B Social Selling to Generate Better Leads appeared first on Sales & Marketing Management. Social selling flips the switch on traditional cold calls and takes a customer-centric approach, which is exactly what businesses need to do to stand out from their ever-increasing competition.

Social Selling 346

Social Selling B2B Leads Marketing Qualified Lead 346

Zoominfo

MAY 8, 2020

When it comes to sales and marketing, building a prospecting list of target accounts and contacts may feel like a good place to start, but identifying and analyzing the total addressable market should come first. Total addressable market (TAM) is the total available opportunity for your product or services.

Analysis 273

Analysis Marketing Lead Rank How To 273

Zoominfo

JANUARY 6, 2021

It’s important to reconsider your tech stack when markets shift, and now CRMs are top priority for customer engagement. Read on to discover the latest CRM trends for sales and marketers to use in 2021—and beyond. Share the same goals and tools between sales and marketing teams. Future Trends in CRM.

Trends 246

Trends CRM Top of Funnel Marketing 246

Sales and Marketing Management

NOVEMBER 15, 2022

The post A Strong Product Thread Builds Loyalty and Helps Box Out Competitors appeared first on Sales & Marketing Management. A strong product thread not only improves overall product management, it creates consistent, revenue-driving trust in a brand. So what is a product thread, exactly?

Loyalty 317

Loyalty Exact Revenue Marketing 317

Zoominfo

NOVEMBER 11, 2020

Account-based marketing (ABM) is time-consuming; getting it right takes hard work, consolidation of resources and alignment on the part of both sales and marketing. I Zoom’ed with Hussam AlMukhat, Senior Director of Strategic Marketing at ZoomInfo, for all the details. Anastasia: Very cool.

Account Based Marketing 246

Account Based Marketing Account Intent Data Data 246

Zoominfo

JANUARY 15, 2021

Both market and sales intelligence fall under the umbrella of lead intelligence, which collectively gives comprehensive insights about prospects. Today we’re covering how sales teams can benefit from both sales and market intelligence along the buyer’s journey. What is Market Intelligence? What is Sales Intelligence?

Sales Qualified Lead 207

Sales Qualified Lead Marketing Qualified Lead Marketing Top of Funnel 207

Zoominfo

JANUARY 12, 2021

Social media has quickly become an integral part of any B2B marketing strategy, and when it comes to your go-to-market (GTM) plan, you’re missing a crucial part of the puzzle without it. What Is A B2B Social Media Marketing Strategy? Key Benefits Of B2B Social Media Marketing Strategies For Your GTM Plan.

Social Media 200

Social Media Media Strategy Benefit 200

DiscoverOrg Sales

SEPTEMBER 26, 2017

Account-based marketing (ABM) is a hot topic of conversation, and momentum is building to expand this person-first approach from Marketing to Sales and beyond, breaking down department barriers with shared goals: Enter account-based everything (ABE). Recently, we brought a new HR dataset to market.

Account Based Marketing 307

Account Based Marketing Account Ideal Customer Profile Outbound 307

Zoominfo

AUGUST 14, 2020

Part one of our GTM series was all about our inbound go-to-market motions. Beyond the sales organization, these SDRs move all across the company; driving placements in product marketing, operations, product management, and even engineering. For example, say, a VP of Sales or Marketing that uses ZoomInfo leaves to go to a new company.

Hiring 200

Hiring Lead Rank Lead Scoring Outbound 200

Zoominfo

JULY 1, 2020

Sales and marketing often speak different languages: Convert vs Close, Prospect vs Leads, Sales cycle vs Marketing funnel. And using it collaboratively can help alignment and improve go-to-market results from a campaign planning standpoint. This can make alignment between the two difficult. What is data collaboration?

Data 246

Data Intent Data How To Intent 246

Grant Cardone

MARCH 30, 2024

Just when we thought we had perfected the digital marketing funnel… A new generation brings along new technology, new social platforms, and etiquette that changed the game as we know it. And how are brands changing their marketing to serve Generation Z and Millennials? So what exactly changed?

Top of Funnel 115

Top of Funnel Funnel Marketing Exact 115

No More Cold Calling

JUNE 25, 2020

During these pandemic times, there are fewer opportunities and more competition going after the same exact business. How’s that for attracting new clients in a highly competitive market? During one of these sessions, Justin Keller, vice president of marketing at Terminus , gave a presentation called “Retention is the New Acquisition.”

Lead Generation 409

Lead Generation B2B Lead Rank Lead Scoring 409

Zoominfo

MARCH 4, 2021

You want to be on top in your market, but it’s more difficult when you’re pitted against enterprises. Follow these steps to create an effective lead generation strategy for your SMB: Identify your target audience – Think about who’s in your market and if they’re interested in your product or service.

Lead Generation 246

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 246

Zoominfo

MAY 22, 2024

But in today’s go-to-market environment, data isn’t enough. It’s not enough to know who your buyer is — you need to know what they care about, exactly when they are in the market, and what problems they’re facing right now. Modern sales is becoming a science. Sell Smarter. Win Faster.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Scale Marketing 130

Sales 2.0

OCTOBER 9, 2020

No, not those blokes in marketing that never have time to help you, your own team.). I’ve got to put together proposals and update the CRM and make sure my current clients are taken care of and respond to emails from my bosses and other political stuff in my company”. Hey, but what if you had a team helping you? (No, Train Your team.

Account 385

Account Scale Social Media Small Business 385

Zoominfo

JANUARY 12, 2021

You’ve already made great strides in seeking out a solution that will help your company go-to-market and reach the right customers, faster. ZoomInfo’s Henry Schuck speaks about the latest CRM trends in regard to ROI, data quality, and digitizing the go-to-market motion. B2B Growth.

Data 238

Data CRM B2B ROI 238

Sales and Marketing Management

FEBRUARY 8, 2021

There are two dovetailing arguments for using TikTok, the fastest-growing social media platform, as a B2B marketing tool: Its generous algorithm and its lack of polish. Many marketers have expressed skepticism about the app’s viability as a B2B marketing tool. Good Content Gets Rewarded. The TikTok Look and Feel. to go viral?—?or

B2B 285

B2B Top of Funnel Social Media Advertising 285

No More Cold Calling

APRIL 15, 2021

Despite the fact that most companies have marketing automation solutions, targeted outreach by SDRs, and intense social media strategies, account execs are still missing quota en masse. Reps cold call, send cold emails, do cold outreach on social media, and rely on marketing to nurture prospects and send them qualified leads.

Lead Gen 397

Lead Gen Sales Qualified Lead Leads Marketing Qualified Lead 397

The Pipeline

JUNE 17, 2021

Do you need to work with marketing more effectively on lead profiling and scoring? Do you need to work with Product Management and Marketing to reduce your closed lost ratio with features and positioning fixes? Execution can even be via a cross-functional team. Everyone is likely to be running around and feel thinly spread.

Top of Funnel 352

Top of Funnel Quota Proposal Lead Rank 352

The Pipeline

SEPTEMBER 21, 2021

While the exact number may vary, people in sales continue to accept the false assertion of an 80/20 world. When we look at how our friends in Marketing see the world, three simple categories. By Tibor Shanto. Keeps the 80% out of the way, allowing the 20% to do their thing. Let’s measure “readiness to buy” as time from decision.

Buyer 345

Buyer Demographics Video Territories 345

The Pipeline

APRIL 23, 2019

This is why I work with my clients to develop their central value to the broadest segment of the market, the Status Quo. But I have not spent three hours on a loading dock taking in everything or pretending to understand that setting. Being able to talk to it, is not living it. It is incumbent on us to “fit in” in every way.

Prospecting 260

Prospecting Transportation Retail Exact 260

Zoominfo

SEPTEMBER 23, 2019

It’s no overstatement to suggest that a unique selling proposition (USP) is the very soul of any marketing strategy. The notion dates back to the 1940s when advertisers started to explore the ways in which their marketing propositions influenced customers to buy from one company over another. . We hope they inspire you to do the same!

Examples 248

Examples B2B Lead Rank Lead Scoring 248

Zoominfo

DECEMBER 15, 2020

And to get there, you have to ramp up your visibility and engagement with your best sales, marketing, and recruiting teams. B2B Tips for Sales, Marketing, Recruitment, and More. These signals alert sales and marketing teams to recognize their pain points and take the next step in putting them through the pipeline.

B2B 237

B2B Trade Show Intent Data Buyer Intent 237

Zoominfo

MAY 27, 2021

Imagine, however, that on top of having access to a universe of sales and marketing data, you could sift through it all quickly to zero in on just those in-market prospects on the hunt for a solution like yours — actively doing more research online for a problem that you can solve. Without benefiting from it through sales.

Intent Data 246

Intent Data Intent Data Top of Funnel 246

Zoominfo

MARCH 13, 2024

For nearly 20 years, ZoomInfo has been fueled by an unwavering belief in the power of data to transform markets, companies, and careers. Today, ZoomInfo has been named a Leader by Forrester Research in The Forrester Wave™ : Marketing And Sales Data Providers for B2B, Q1 2024. Marketers tell us they’ve grown their pipelines by 1.5X

Report 130

Report Research Data Marketing 130

Sales and Marketing Management

FEBRUARY 25, 2020

By precision, she’s referring to specificity or how the reward aligns with an exact amount or value. Points may be a weak proxy for the exact value of the reward (which is good), but they also act as a reliable proxy for success once the award is achieved. Precision and Imprecision.

Incentives 323

Incentives Incentive Travel Motivation 323

Zoominfo

FEBRUARY 3, 2021

As the person responsible for Innovation at ZoomInfo, a core part of my job is understanding markets where we do not currently offer a solution — but might want to in the future. My research landed me squarely on Bizo, a company that once aspired marketers to “precisely target business people by specific business demographic criteria.”

Data 246

Data Advertising Advertising Lead Rank 246

Zoominfo

JUNE 24, 2020

For quality leads — that are more effective in the long-term — inbound marketing undoubtedly provides better sources for lead generation than outbound. Inbound lead generation is a part of inbound marketing. Outbound marketing does push the brand’s message via cold calling, advertising, and email campaigns. Sales agrees!

Lead Rank 246

Lead Rank Lead Generation Marketing Qualified Lead Inbound 246

Zoominfo

JULY 15, 2019

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. In the age of information overload, marketers face the challenge of separating flash-in-the-pan trends from truly valuable business tactics. Experiential marketing. Enter, brand activation. .

Trade Show 246

Trade Show Campaigns Face-to-face B2B 246

Zoominfo

MARCH 9, 2021

If you’re in MarTech–or know someone who is–you’ve likely come across a somewhat dizzying supergraphic portraying the MarTech landscape through categories and logos (around 8,000 to be exact). Consider WordPress, a single software company, and its now 60,000+ plug-ins.

Account Based Marketing 246

Account Based Marketing Hubspot Data Advertising 246