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How Pitchers Fielding Practice is Exactly the Same as Salespeople Role-Playing

Understanding the Sales Force

It's short article Friday. Less is more. My Twitter feed had the funniest 1-minute baseball video I have ever seen. It was pitcher fielding practice (PFP) and the coach was miked up.

Exact 246
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What Was The REAL Story That Connected Total Strangers?

Bernadette McClelland

So last night began with a room filled with friendly strangers. Once those initial introductions were done – BAM! A story was told that relaxed us, humoured us and yes, we began to connect and form trust. . And this is exactly the result we want to achieve with our buyer. . Every person’s brain waves begin to fall into sync.

Chemicals 397
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Using B2B Social Selling to Generate Better Leads

Sales and Marketing Management

Social selling flips the switch on traditional cold calls and takes a customer-centric approach, which is exactly what businesses need to do to stand out from their ever-increasing competition. The post Using B2B Social Selling to Generate Better Leads appeared first on Sales & Marketing Management.

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Follow This Advice to Schedule More Meetings and Spend Less Time Doing It

Understanding the Sales Force

Yesterday I watched a toad walk across the outdoor side of our kitchen window. Picture it! I wish I had video but it ran so counter to what I have observed toads doing over the past 65 years that I froze. I performed a google search and found exactly one image of a toad on a window.

Meeting 390
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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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A Strong Product Thread Builds Loyalty and Helps Box Out Competitors

Sales and Marketing Management

A strong product thread not only improves overall product management, it creates consistent, revenue-driving trust in a brand. So what is a product thread, exactly? The post A Strong Product Thread Builds Loyalty and Helps Box Out Competitors appeared first on Sales & Marketing Management.

Loyalty 317
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Sales Assessments, More Like Guitar Manufacturers or Ripped-Off Products?

Understanding the Sales Force

This is gonna be fun! In 2005, GM produced four mini-vans known as the Buick Terraza, Chevrolet Uplander , Pontiac Montana SV6 and Saturn Relay. These four cars were exactly the same, with the brand logos being the only differentiators.

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Intent Signal Data 101

But there are many intent signal data options and many confusing terms used to describe them. This infographic clarifies three common areas of confusion: How does company-level and contact-level data differ? What exactly is first-party, second-party and third-party data? Which type of intent data is best for meeting specific goals?

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ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

and get a practical roadmap for effectively leveraging intent data once you receive it.

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Sales Enablement: What It Is, What It Isn't, and Where It's Going

Speaker: Roderick Jefferson, Chief Executive Officer

After 20+ years in the Sales Enablement space, he has narrowed his definition down to this: Breaking the complexity of the buying & selling process into practical ideas through scalable, repeatable, and measurable practices that leads to decreased time to revenue and increased productivity. A glimpse into the future of Sales Enablement.

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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.