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Apple MPP Adoption is Ripening Rapidly

Appbuddy

In case you’ve been living in a parallel digital universe, this means email images are now being automatically pre-fetched for Apple Mail users who have upgraded to the new iOS15 operating system, meaning that tracking pixels will fire regardless of whether recipients have engaged with their emails. What happened on launch day?

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Top 3 Ways to Avoid Email Spoofing Attacks

Appbuddy

It’s hard to overstate the impact of COVID-19 on the email landscape. Marketers have leveraged the email channel to communicate with subscribers more than ever before. Volume has skyrocketed and, as covered in our June State of Email webinar, there’s no sign of slowing down. What is spoofing?

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On Track for Email Success

Appbuddy

Email marketers need much more data – and the right tools – to create genuine relevance. KPI blind spots. This also stems from how email marketers measure relevance. Click-to-open rates are the most popular KPI ( 49% ), spam complaints ( 9% ) far less so – even though they are equally important sides of the same engagement coin.

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Ask the Experts: How Virgin Atlantic’s Email Program Reaches New Heights

Appbuddy

We were lucky to be joined by Tom Nowell and Jon Lockie, two of the experts behind Virgin Atlantic’s best-in-class email program, on a recent episode of State of Email Live. Keep reading to uncover amazing insights about their email program. request a demo today!

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Showing Email Some Love: Valentine’s Day Email Strategies That Work All Year Long

Appbuddy

Use these insights to inspire customers by connecting them with your product catalogue using refreshed personalization and messaging strategies. This in mind, offering a temporary opt-out (“snooze”) option should be an essential best practice. We asked our State of Email webinar audience how many have this in place.

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Do You Embrace These Qualities To Move Past Tough Times

Smooth Sale

The learning curve was seemingly more treacherous to me than climbing Mount Everest. Observing the competition teaches the best and the worst strategies. One excellent way to embrace the principles shared above is to tune in to webinars presented by those you admire. But the intrigue caught my interest and never left.

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Email: The Swiss Army Knife of Marketing

Appbuddy

During our “Train Your Email Brain” webinar featuring Anna Frigerio from the DMA, Alex Fadahunsi from Trainline, and Validity colleagues Elliot Hogg and Ignacio Lecuona, we reviewed key findings from this year’s Marketer Email Tracker report. This summary hardly gets us out of the station!

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