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In case you’ve been living in a parallel digital universe, this means email images are now being automatically pre-fetched for Apple Mail users who have upgraded to the new iOS15 operating system, meaning that tracking pixels will fire regardless of whether recipients have engaged with their emails. What happened on launch day?
It’s hard to overstate the impact of COVID-19 on the email landscape. Marketers have leveraged the email channel to communicate with subscribers more than ever before. Volume has skyrocketed and, as covered in our June State of Emailwebinar, there’s no sign of slowing down. What is spoofing?
Email marketers need much more data – and the right tools – to create genuine relevance. KPI blind spots. This also stems from how email marketers measure relevance. Click-to-open rates are the most popular KPI ( 49% ), spam complaints ( 9% ) far less so – even though they are equally important sides of the same engagement coin.
We were lucky to be joined by Tom Nowell and Jon Lockie, two of the experts behind Virgin Atlantic’s best-in-class email program, on a recent episode of State of Email Live. Keep reading to uncover amazing insights about their email program. request a demo today!
Use these insights to inspire customers by connecting them with your product catalogue using refreshed personalization and messaging strategies. This in mind, offering a temporary opt-out (“snooze”) option should be an essential best practice. We asked our State of Emailwebinaraudience how many have this in place.
The learning curve was seemingly more treacherous to me than climbing Mount Everest. Observing the competition teaches the best and the worst strategies. One excellent way to embrace the principles shared above is to tune in to webinars presented by those you admire. But the intrigue caught my interest and never left.
During our “Train Your Email Brain” webinar featuring Anna Frigerio from the DMA, Alex Fadahunsi from Trainline, and Validity colleagues Elliot Hogg and Ignacio Lecuona, we reviewed key findings from this year’s Marketer Email Tracker report. This summary hardly gets us out of the station!
Manager at The Rank Group, is one of these marketers, and she joined us recently for a fascinating webinar on this topic. This is where our partners at Validity come in—Everest has been a game changer for us.” Want to learn more about The Rank Group’s ethical approach to delivering high-performance email marketing?
This continual quest to “know what great looks like” drove record registrations for our latest webinar. Marketers who would like to benefit should schedule a demo to look at Everest , Validity’s all-in-one email marketing solution. The post An Antispam Masterclass for Great Email Marketing appeared first on Validity.
Jon and Tom generously explained how Validity’s email success platform, Everest , helps with all of these aspects—as well as list validation, design and content optimization, inbox placement (including Sender Certification ), reputation monitoring, and competitive intelligence. . Want to hear more from this action-packed webinar?
Webinars still reign supreme in the marketing world. But for growth-minded companies, simply hosting a monthly webinar won’t cut it in 2022. Marketing teams should challenge themselves to find ways to address webinar fatigue (accelerated by COVID-19), especially in highly technical industries. . Conclusion.
But, in our most recent State of Email Live webinar, Greg Kimball shared a pretty alarming data set. Friends, volume is way, way up, even this far ahead of the classic holiday email marketing rush. OK, I don’t want to scare you or anything, even though it is October, the spookiest month of the year.
Accessibility is a red-hot topic in the email community right now. We featured email accessibility in the latest edition of our State of Email Live webinar series—and saw a record number of registrations. As we can see, it’s a topic that’s front of mind with almost 90 percent of email marketers.
As reported during Validity’s most recent State of Email Live Webinar , we’re currently seeing a 30 percent uplift in global email volume compared to the same period last year. Should this trend continue, we can expect record-setting email volume in the fourth quarter. . ” Watch the Webinar.
In our Email Data Quality report , almost two-thirds of respondents said data quality is a highly important factor in determining email program success. Many of their most effective tactics (address validation, proactive data hygiene, and spam trap monitoring) are fully supported by Validity solutions like Everest.
In our Email Data Quality report , almost two-thirds of respondents said data quality is a highly important factor in determining email program success. Many of their most effective tactics (address validation, proactive data hygiene, and spam trap monitoring) are fully supported by Validity solutions like Everest.
The COVID-19 pandemic drove big changes in promotional strategy, meaning updated content and new tones of voice – a rapid evolution in personalisation. The report shows CDP users are far more likely to use preference centres as part of their data acquisition strategy, and to segment/personalise based on subscriber interests.
We’ve done the State of Email Live webinars for most of the year, and each episode brought something new, whether data or expertise from all corners of the industry. During this period, senders adjusted their strategies in volume, send-time, and messaging. Here we are, folks. What a ride it’s been this year! What are they?
One-third (32 percent) of all email “opens” are now generated by pixel fires from Apple’s proxy, according to data presented in the November edition of Validity’s State of Email Live webinar series. List verification provides scalable validation to help maintain engaged and actionable email databases.
In our recent “Next Big Thing” webinar we brought together a cross section of Validity’s community—email marketing, data quality, and sales performance— to review the events of 2020 and preview 2021. eFocus Marketing’s Kate Barrett described how McDonalds used an email carousel to view the full range of Happy Meal toys.
When lockdown first became reality back in March/April, email marketers had to adjust their strategies overnight to address a very different set of needs. I strongly encourage you to review the data as we approach yet another lockdown, as we’ll likely see similar email behavior again.
I felt a little like Sir Edmund Hilary when he was about to become the first man to conquer Mount Everest: Lots of people could describe the mountain right up to a level below the summit, but none of them were able to offer any advice about succeeding on that final stage. Here are some thoughts on moving forward in a structured manner.
Our latest State of Email Live webinar featured a stellar lineup of guests, including Mary Wellen from the Wildlife Conservation Society, Magnus Eén from Westwing, and Validity’s own Rafael Viana. Email will have a key role to play in a “Don’t wait, communicate” brand strategy. Mary : Everest.
We provide the tools you need to manage both DMARC and BIMI within our Everest platform. With Everest, you’re able to generate your BIMI record, host your BIMI SVG image, and preview your message at BIMI-enabled inboxes.
While pandemic spending on email increased as businesses diverted resources from other channels, securing new investment remains tough, especially for program owners who struggle to prove their ROI. Increasing the proportion of emails with which recipients actually engage. A sender’s perspective: ROI measurement & benefits.
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