Appbuddy

JUNE 11, 2021

Apple’s announcement of its plans to introduce Mail Privacy Protection (MPP) has sent reverberations around the world of email marketing. The DMA’s Marketer Email Tracker report shows 41% of senders now have language for this in their signup processes, while 43% include text about tracking in their emails. So, now what? Stay educated.

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Appbuddy

OCTOBER 7, 2021

We analyzed Everest usage data for the 10-day period pre-MPP with the corresponding period-MPP, and there are definite signs of our users evaluating substitute data points that will replace increasingly distorted open rates. Are email senders leaning into other metrics yet? has increased sharply. Want to learn more?

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Appbuddy

JULY 29, 2021

Marketers have leveraged the email channel to communicate with subscribers more than ever before. Although it sounds simple, it is actually a very complicated issue that can stump even the most experienced email marketer. It’s hard to overstate the impact of COVID-19 on the email landscape. What kind of impact does spoofing have?

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Partners in Excellence

APRIL 16, 2024

Marketing, sure. Back then, social media marketing seemed like the perfect fit for my creative side – crafting catchy captions and designing eye-catching visuals. As I look to the future of our profession, with people like Inshal moving into sales careers, I have nothing but confidence about the future of our profession. Not a chance.

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SBI

OCTOBER 9, 2018

I was with another 700 people, ready to cover 980 miles, a lot of hills (like cycling up Everest twice), and camping every night for 9 days. Riding the length of the UK from Lands End in Cornwall to John O’Groats in Scotland. I was confident that I was ready. I had been preparing for this moment since the start of 2018 and I was in the zone.

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Appbuddy

JUNE 24, 2021

During our “Train Your Email Brain” webinar featuring Anna Frigerio from the DMA, Alex Fadahunsi from Trainline, and Validity colleagues Elliot Hogg and Ignacio Lecuona, we reviewed key findings from this year’s Marketer Email Tracker report. The post Email: The Swiss Army Knife of Marketing appeared first on Validity.

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Appbuddy

JULY 16, 2021

In other words, this open signal is more degraded than the existing signals from Gmail / Yahoo and effectively devoid of value to a marketer, aside from being a broad indicator that mail was accepted for delivery. . Reputation metrics: A sender’s reputation is often likened to a credit score for email marketers.

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Appbuddy

SEPTEMBER 30, 2020

TEAM EVEREST! These email marketers…are the lucky ones. That’s where Everest comes in. If your email woes are not so extreme as to have no mail being delivered to your subscribers, you’ll get more clues in some of the other data points Everest offers. Others find themselves suddenly delivering zero email.

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Appbuddy

SEPTEMBER 15, 2020

Everest views your email holistically. Everest is the Rosetta Stone for your email campaign. Using Everest, you can look at each angle of your campaign. Unlock a world of email marketing possibilities. Everest offers email marketers support at every stage of the campaign.

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Vengreso

FEBRUARY 19, 2019

Outside the sales world he’s an endurance athlete – only the 10th person to complete the Run Everest Challenge. The Run Everest Challenge. Modern Marketing Engine Podcast – Bernie Borges. The High Sales Growth Formula: Mindset, Methods, And Magic. Dan Waldschmidt is an outstanding leader and a high performer.

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Appbuddy

JULY 27, 2021

Merging data from a broad cross-section of email service providers (ESPs), the report confirms email’s role as a highly effective marketing channel, despite the challenges posed by the pandemic. Marketers who would like to benefit should schedule a demo to look at Everest , Validity’s all-in-one email marketing solution.

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Appbuddy

NOVEMBER 22, 2021

As marketing teams prepare for the holiday season, it’s important to consider the lasting impacts of your peak season email sending. Many marketers take the peak sales season as a cue to dust off their old, lesser engaged lists of subscribers to maximize their short-term revenue. What decisions will marketers face this year?

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Appbuddy

OCTOBER 14, 2020

I’ve seen marketers like you here before! It’s because you don’t have Everest. Everest is the evolution of two industry-leading platforms, 250ok and Return Path, supercharged with never-before-seen features, exclusive partnerships, and deeper, more robust data sets you cannot find anywhere else. Performance stays flat.

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Appbuddy

OCTOBER 28, 2020

Especially marketers. In the spirit of Halloween, we’re retelling (with permission and names changed to protect the innocent) some of the most hair-raising, blood-curdling, mortifying horror stories in marketing. Guess our marketer should thank her lucky stars her contact list was only…800,000…people…?

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Appbuddy

SEPTEMBER 20, 2021

This has been a hot topic among marketers since Apple first announced their plans to introduce the feature back in June. Regardless of how much (or how little) you chose to prepare your email program for this release, it introduces a huge change for marketers. Everest users can segment subscribers by?email Here to help.

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Appbuddy

JULY 14, 2022

Since this area can be technical and somewhat confusing, let’s dive into some important considerations for email marketers formulating a domain strategy—including which domain type to choose, how to use your domain to reinforce your brand, and how to protect your domain from cyber threats. . Email marketing, branding, and domain use

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Appbuddy

DECEMBER 16, 2020

So why do we keep pushing email marketers to use the same, outdated strategies they’ve been using for years? The savviest (and most successful) email marketers are constantly innovating and finding new ways to provide value to not just their subscribers, but to their company overall. It’s simple.

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Appbuddy

JANUARY 20, 2021

Here’s the cold truth: Every day you neglect to clean your email marketing program data is one more day of damage you could be doing to your email sender reputation. Email and data are inextricably linked, and if you’re going to start 2021 on the right foot, your email marketing data needs to be pristine. I said it was cold!

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Appbuddy

APRIL 22, 2021

So, you’re in the market for software to improve your email campaigns. Your email marketing campaigns are a critical channel for your business. Validity’s Everest is built on top of the innovation legacies of Return Path and 250ok – two giants in the email marketing industry. Maybe you’ve discovered you’re on a blocklist.

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Appbuddy

APRIL 22, 2021

So, you’re in the market for software to improve your email campaigns. Your email marketing campaigns are a critical channel for your business. Validity’s Everest is built on top of the innovation legacies of Return Path and 250ok – two giants in the email marketing industry. Maybe you’ve discovered you’re on a blocklist.

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Everest Vendor ROI Campaigns 52

Appbuddy

JANUARY 11, 2022

As marketers, we’re used to facing new challenges—but last year took the cake. . For your marketing program to have maximum impact, it‘s important to set goals now—and hopefully stick to them longer than your New Year’s resolution to hit the gym every day. . How can marketers plan to “expect the unexpected?” .

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Appbuddy

JULY 12, 2021

With 43% of the email service market share, Google’s announcement is a huge leap forward in the adoption of BIMI and presents a significant opportunity for senders to stand out in the inbox and attract the attention of their recipients. Let’s take a step back to learn more about BIMI and what this announcement means for marketers.

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Appbuddy

APRIL 9, 2021

Dark Mode’s growing popularity is important for email marketers to pay attention to, but why? This means the emails marketers are sending might appear differently to subscribers who are viewing them in Dark Mode if the creative hasn’t been optimized for this setting. Test your design in both Light Mode and Dark Mode.

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Appbuddy

MAY 11, 2021

Their company delivers data-first solutions for multi-channel B2B and technology marketers, developing customized programs that are built for growth. The email channel forms a crucial part of MeritB2B’s performance marketing solutions, but it isn’t without challenges. As Courtney noted, “Email is so dynamic and moves so quickly.”

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Appbuddy

MAY 11, 2021

Their company delivers data-first solutions for multi-channel B2B and technology marketers, developing customized programs that are built for growth. The email channel forms a crucial part of MeritB2B’s performance marketing solutions, but it isn’t without challenges. As Courtney noted, “Email is so dynamic and moves so quickly.”

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Appbuddy

AUGUST 11, 2022

And if you aren’t yet using Everest to optimize the performance of your email program, there’s no time like the present?— Tom and Jon were incredibly generous with the knowledge and expertise they shared with us, as well as highlighting how they use Validity’s solutions to achieve the amazing results their world-class email program generates.

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Appbuddy

JUNE 2, 2021

In regard to email relevance, how wide is the gap between marketers and consumers when it comes to defining what this important concept actually means? These are questions the DMA’s Marketer Email Tracker – sponsored by Validity – is designed to answer. There are a number of good news stories: Most popular marketing channel.

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Appbuddy

NOVEMBER 12, 2020

During our first-ever Summit, an online event designed to bring motivation, tips, and innovation to email marketers around the globe, we asked attendees a few key questions. Email is not dead (yawn), so we wanted to gauge marketers’ interest in some of the most promising innovation on the horizon or in early stages of adoption.

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Appbuddy

JUNE 1, 2022

From June 8-9, Validity will be in the Windy City to discuss industry insights, trends, and best practices with an inspiring community of marketing, commerce, and digital thought leaders. . To ensure success during these high-volume sending periods, email marketers need to lay the groundwork now. . Where to find us .

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Appbuddy

JUNE 14, 2021

Ray Tomlinson is widely acknowledged as the godfather of email, sending the first message way back in 1971, followed seven years later by Gary Thuerk who “hijacked” this largely government/military tool to send the first email marketing campaign. The rest, as they say, is history! Benchmarks: ROI, budgets, and key challenges.

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Appbuddy

JANUARY 24, 2023

Think your email marketing strategy is good enough to tackle the challenges this year has in store? Last year presented marketers with several challenges—and they’re only expected to continue in the new year. As you look to the future, it’s important to ensure your email marketing strategy is strong enough to handle the unknown.

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Appbuddy

AUGUST 6, 2021

With Everest, you’ll gain detailed insights into your campaign performance, be able to identify and resolve issues, and have access to the largest global seed list in the industry. Learn more about Everest here , or to get started right away, schedule a demo. The post The Do’s and Don’ts of Seed Testing appeared first on Validity.

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Appbuddy

OCTOBER 6, 2020

Tag all subscribers based on their acquisition source and monitor unknown user and spam trap activity within Everest to uncover acquisition sources that could be causing your spam trap issue. On top of being a practice that is frowned upon, these sources are notorious for hiding spam traps within their lists.

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Appbuddy

SEPTEMBER 23, 2021

Ethical marketing is a hot topic right now, especially with the introduction of Apple’s Mail Privacy Protection (MPP) functionality. Forward-thinking marketers recognise it’s possible to square this circle by being ethical and exceptional. This is where our partners at Validity come in—Everest has been a game changer for us.”

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Appbuddy

DECEMBER 14, 2021

Since then, email has become the preferred communication channel for marketers and consumers, scoring highly for trust and relevance with consumers, and for measurability and ROI with marketers. Mary : As an email marketer, you need to wear creative and analytical hats, so the work and challenges are always different.

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Smooth Sale

MARCH 3, 2020

The learning curve was seemingly more treacherous to me than climbing Mount Everest. Sales is a natural communication for me, but entrepreneurship quickly moved me to tough times. But the intrigue caught my interest and never left. I am forever dedicated to learning and doing what is needed.

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Appbuddy

OCTOBER 2, 2020

Friends, volume is way, way up, even this far ahead of the classic holiday email marketing rush. It’s more important than ever to be using a tool like Everest to ensure your reputation is on point, your engagement is trending positively, and you’re totally optimizing for email success. Email volumes are still climbing.

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