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Beyond the Beginning: Refining Your Triggered Email Program in the Age of Personalization

Appbuddy

According to a study executed by Epsilon, triggered email messages average 71% higher open rates and 152% higher click-through rates than “business as usual” marketing emails. Even more impressive, marketers who use segmented campaigns note as much as a 760% increase in revenue (Campaign Monitor, 2019). Social media integration.

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Product Led Growth: Turning Salespeople into Sherpas

Sales Hacker

With the right product in the right market, product led growth can be the key to unlocking very low customer acquisition costs. They may even offer incentives, like a discount for paying upfront, to make the expansion process more appealing. The salesperson in a PLG company is like a sherpa on Everest. Actions or events.

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Innovation Starts With “A”

Appbuddy

For many, 2020 has been one of the most challenging years ever, and that includes for email marketing. In this blog, we’ll review how this has reshaped email marketing—for the better! With AMP offering all the functionality (and much more) once promised by kinetic, marketers have a strong incentive to adopt this technology in 2021.

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Apple MPP: How to Defy Email Gravity on Black Friday and Beyond

Appbuddy

The downside is that clicks generate fewer data points, so email marketers need more of them. Rate this email” functionality, customer surveys, product reviews, and competitions are all excellent ways to provide more incentives to engage. For example, date of birth is a powerful piece of personal data for marketers.

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