Sales 2.0

JUNE 29, 2014

Find trigger events that show changes in your prospect’s environment, giving you a reason to approach them and potentially enough instability that they may switch vendors. Sweetspot currently focuses on the 2nd part of the framework–trigger events. (I I literally wrote on a napkin.

InsideView 309

InsideView Cold Calling Decision Maker Twitter 309

Zoominfo

DECEMBER 15, 2020

Crush Your Software Sales Demo and Convert More. Everyone likes freebies, from branded office supplies, to candy, and to software trials. This next post, “8 Best Practices for Software Sales Demos,” offers tips and tricks to excel at your next sales demo. Read more: Best Practices for Software Sales Demos.

B2B 237

B2B Trade Show Intent Data Buyer Intent 237

Zoominfo

AUGUST 30, 2018

More and more B2B organizations have begun to host conferences and live events– and for good reason. Live events help companies engage with customers and prospects, boost brand awareness, generate leads, and so much more. Events require extensive planning and preparation in order to meet goals and maximize results.

Conference 187

Conference B2B Social Media Top of Funnel 187

Zoominfo

NOVEMBER 17, 2020

Truth be told, one of the most important events during new hire onboarding is getting set up on the wide range of digital tools you will need to do your job. Many believe that we adopt software to accomplish a task, what we choose to adopt, and how we use the tool has a large impact on how we market, sell and go to market.

Scale 246

Scale Google Analytics Hiring Software 246

Zoominfo

MAY 5, 2020

HR & Payroll Software. HR and payroll software was the third-largest increase in technologies surveyed. We have seen a growth of 17% for HR and payroll software since January 30. While HR and payroll software as a whole has grown, ADP has seen more growth than any other company in the space. – Events Go Virtual.

Tools 179

Tools Real Estate Travel Face-to-face 179

DiscoverOrg Sales

DECEMBER 18, 2018

These companies had major events – new planned projects and partnerships, rounds of hiring, mergers and acquisitions, funding events … all “triggers” that predict ideal buying conditions. When you understand the types of events that precede spending, you can look for them in the future. For sellers, context is everything.

Company 156

Company Prospecting Oracle Transportation 156

Zoominfo

JULY 15, 2019

Brand activation refers to a campaign, event, or interaction through which your brand generates awareness and builds lasting connections with your target audience. It’s true that brand activation requires a lot of prep work, perhaps more so than the typical marketing campaign or event. Let’s get into it! What is brand activation?

Trade Show 246

Trade Show Campaigns Face-to-face B2B 246

Sales 2.0

MAY 2, 2014

It’s also darn smart if you run a software company because data is the valuable asset these days and you’ll have a company that’s worth a lot more if you have proprietary data nobody else does. It serves up the trigger events you need in a nice way and combines them with some good company data. Now that’s a good thing.

Jigsaw 377

Jigsaw InsideView Tools Call-back 377

No More Cold Calling

OCTOBER 1, 2020

Referrals are how most people prefer to do business, whether they’re looking for a good restaurant or a new software vendor. Invite Joanne to share these strategies with your sales team at your next virtual sales meeting or annual Sales Kickoff event. The truth is, your clients and trusted colleagues won’t say no. Why would they?

Referrals 373

Referrals Cold Calling Sales Qualified Lead Call-back 373

Sales 2.0

SEPTEMBER 8, 2018

Now, sales people are starting to “geek out” and use software tools like marketers have been for the last decade, or so. Using trigger events : try using trigger events in your prospecting. Which trigger events work best in your market? How do you find these trigger events? Does that sentence seem logical to you?

Top of Funnel 240

Top of Funnel Sales Qualified Lead How To Referrals 240

Sales and Marketing Management

DECEMBER 2, 2020

Jim Kruger, chief marketing officer at Veeam Software , a developer of disaster recovery and intelligent data management software, predicts three key . . Virtual events started out of necessity, but are here to stay because of ROI and accessibility. But that requires planning for a new year.

Marketing 176

Marketing ROI Pivotal Travel 176

Zoominfo

AUGUST 31, 2020

“It’s imperative to continually listen to what customers are saying , putting yourselves in the customers’ shoes and thinking of ways to better enable them,” Craig Williams, chief information officer at networking software company Ciena, told IDG Connect. Technology : Sales intelligence platforms and buyer intent software.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

Hubspot Sales

JUNE 8, 2022

Here, we'll explore the concept of financial forecasting in depth, review some popular financial forecasting models, go over some prominent financial forecasting methods, and see some of the best financial forecasting software solutions on the market. Financial Forecasting Software. Financial Forecasting Software. Straight Line.

Forecasting 105

Forecasting Software Software Sage 105

Zoominfo

MARCH 17, 2021

Both act as core, early-stage methods to defend network systems from hackers and malicious software. Specific items on the hot seat that were mentioned numerous times included advertising, event sponsorship, office rent, power, printing, and travel. Application and Network Spending Trends.

Company 324

Company ROI Survey Face-to-face 324

Zoominfo

MAY 6, 2020

The company hasn’t had to do too much pursuing as of late, given that the pandemic—and the worldwide corporate transition to working from home that has accompanied it—has supercharged the demand for what Zoom sells: web conferencing software. When his suggestions were ignored, Yuan left Cisco and set out to start his own company.

Video 207

Video Cancellation Microsoft Comparison 207

Sales and Marketing Management

MAY 14, 2020

These conditions can present challenges for sales organizations, where in-person meetings and events are typically part of “business as usual.” While you can’t really replicate the social aspects of these events online, you can certainly accomplish the learning objectives?—?and and often save time and money too!).

Sales Enablement 227

Sales Enablement Scale Policies Distribution 227

Sales and Marketing Management

AUGUST 31, 2020

With the emergence of COVID-19, we saw events (both personal and professional) get canceled, we lost the comfort of seeing loved ones without worry and had to shift into a more secluded world by working remotely and upholding social distance. Get a deeper understanding of the digital event space.

Conference 177

Conference Cancellation Social Media Collateral 177

Zoominfo

JUNE 4, 2018

Event or Webinar Registrants: If your goal is to generate event participation, break your reports down by social channel. This shows you where users are the most active and engaged in your webinar or event. Total app, product, or software downloads. Time users spend using the software. Renewal rate.

Social Media 234

Social Media Marketing How To Campaigns 234

Sales and Marketing Management

FEBRUARY 3, 2020

Successful customer reference programs must be able to maintain a broad range of customer profiles for the myriad reference activities for which you’ll need them – from taking a call to speaking at a company event. Toby Murdock is general manager of Upland Software , providers of enterprise work management software.

Ideal Customer Profile 248

Ideal Customer Profile Customer Policies Promotion 248

Nutshell

AUGUST 30, 2024

Organizing a company event can be daunting, with many parts to juggle and event requirements to arrange. A crucial component of the event management process is crafting and dispatching an event invitation email that motivates your recipients to attend. Engineering the perfect invitation email is somewhat of an art form.

Examples 71

Examples Webinar Metrics Conference Campaigns 71

Sales and Marketing Management

SEPTEMBER 27, 2019

A Fortune 250 software company recently conducted a highly controlled field experiment where the only difference between the participants was whether they received training or not, and what modality the training was delivered. Because events, no matter how outstanding in the moment, carry an inherent risk of diminishing returns.

Training 214

Training Exercises Decision Maker Coaching 214

Sales and Marketing Management

MARCH 11, 2019

Geotargeting: There’s probably a geographical component to the sales data, including customer locations, opportunities for travel, events, and trade shows. That is incredibly valuable information to marketers, who can create content and campaigns around those issues to educate, inform, and ease worries.

CRM 289

CRM Lead Rank Lead Scoring Data 289

SBI Growth

AUGUST 17, 2022

Recently, through SBI’s Executive Growth Forum Program, the team hosted an invitation-only event for independent board members to better understand, from their respective lenses, how they view CEOs preparing for 2023.

Survey 156

Survey Software Software Company 156

Zoominfo

APRIL 24, 2020

I asked our Liz Milan , ZoomInfo’s Director of Procurement about this, and her explanation made perfect sense: “In a crisis you want to execute all your critical functions right away so you can address the event itself, and care for your team. It’s not the time to start asking: Who are my critical vendors? What will I do if one fails?

Outsourcing Services 227

Outsourcing Services Intent Data Transportation Intent 227

Sales and Marketing Management

FEBRUARY 22, 2021

Our company, like others, canceled plans to participate in near-term trade shows only to learn that all 2020 events were soon to be canceled as well. Then, during the summer, we launched a new series of events that were shorter, 20 to 30 minutes long, and focusing on broader industry topics. Virtual Events.

Webinar Metrics 177

Webinar Metrics Lead Rank Marketing Qualified Lead Cancellation 177

Sales and Marketing Management

OCTOBER 8, 2018

To get the most out of their investment in Salesforce, small businesses should utilize specific aspects of the software to help them acquire and retain customers, as well as boost sales and manage contacts. After Einstein Activity Capture is enabled and connected, emails and events are automatically associated with related Salesforce records.

SalesForce 208

SalesForce Enterprise Enterprise Scale 208

MTD Sales Training

APRIL 12, 2020

More and more companies are going down this route especially those that sell software, SAAS products and online services. One company was pitching me some software and we had a screen share on – his screen. We run a LIVE webinar training event on how to hold interactive online meetings and webinars. Close Down All Other Windows.

Sales Meeting 194

Sales Meeting Meeting Face-to-face Skype 194

Sales and Marketing Management

OCTOBER 8, 2018

To get the most out of their investment in Salesforce, small businesses should utilize specific aspects of the software to help them acquire and retain customers, as well as boost sales and manage contacts. After Einstein Activity Capture is enabled and connected, emails and events are automatically associated with related Salesforce records.

SalesForce 196

SalesForce Enterprise Enterprise Scale 196

Zoominfo

FEBRUARY 1, 2021

World events disrupt business operations. Whether you start a call with your demo or not, your software walkthrough needs to shine. Here’s the thing, your sales strategy is only as good as your data. Company and contact information change. New companies rise from the ashes of mergers and acquisitions. And, yes, even C-suites dismantle.

Data 246

Data Prospecting Strategy Cold Calling 246

Sales and Marketing Management

MAY 17, 2020

Organizations are doing their best to navigate this new landscape of layoffs, remote working, canceled events, slowing sales and demand slumps. Then consider the following: Invest in automation: Now is the time to accelerate digital transformation efforts with the time and existing budgets that are available from non-existent events.

Engineering 207

Engineering Revenue Incentive Incentives 207

The Pipeline

JULY 16, 2019

All but one said, “I sell software” when pushed, “the provides BI to drive efficiencies in inventory management.” I understand every minute counts and stopping to do something related to an event six months ago may seem odd. The other one said she sells “solutions” (who doesn’t). Slow Down To Go Further.

Prospecting 284

Prospecting Trade Show Objections Buyer 284

DiscoverOrg Sales

JUNE 6, 2018

They’re attending networking events, following your company on social media, and applying for your open positions. This may be a common career path for some technical skill sets such as software developers: Some developers just want to write really good code; others want to eventually manage teams. They’re easy to find.

Hiring 230

Hiring Networking Positioning Compensation 230

Hubspot Sales

AUGUST 11, 2020

In fact, since the COVID-19 outbreak began, the video conferencing software has seen a 500% increase in demand , and 67% of companies have increased their spending on video conferencing tools. Best for: Universal video software. Google Meet offers secure, straightforward video meeting software for teams and businesses.

Video 143

Video Tools Sales Process Skype 143

No More Cold Calling

NOVEMBER 29, 2018

You’re busy closing out the year, but you also have lots of invitations for parties, client events, and other business networking opportunities. That comment came from the CEO of a fast-growing software company. Sure, it’s hectic. This is the best time to build your referral network. Make the most of it.

Referrals 238

Referrals Networking Scale Cold Calling 238

Nutshell

MAY 4, 2023

Fundly Donor management, event registration, personal profiles Fundly focuses on management, giving nonprofits access to donor information, event registration, and sponsor assignments. Using Nutshell, you can log communications from your computer or from your phone if you’re at an event. And what about all the data?

Nonprofit 139

Nonprofit Ideal Customer Profile CRM SalesForce 139

Hubspot Sales

DECEMBER 16, 2020

Zach Rego is the VP of Sales and Marketing at Unstack , a marketing platform software. Natan Edelsburg on transitioning away from in-person events. In a typical year, the Muck Rack sales team would attend monthly events to expand their networks. “A Watch our free webinar on how to shift to a virtual event strategy.

Real Estate 144

Real Estate Face-to-face Forecasting Hubspot 144

Zoominfo

JULY 27, 2020

Using ZoomInfo’s Scoops data we were able to understand what projects companies are working on and tying it to funding events. Behind analytics software, tools for increasing leads, and brand awareness were the next most popular. Executives leaving companies and layoffs were common topics before a funding event occurred.

Company 162

Company Infusion Google Analytics Scale 162