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Sales Signals: How to Leverage Data & AI to Reach Prospects First

Zoominfo

Today’s most effective go-to-market teams are increasingly embracing signal-based selling , a strategy that leverages real-time data and unique insights about promising prospects to gain a crucial edge in intensely competitive markets. Most go-to-market teams understandably focus on new funding rounds as a signal when prospecting.

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Sales prospecting made easier

Sales 2.0

This post describes a framework that I have found over the last two decades can really change the math on prospecting. Humans, aka your prospects, don’t care about?your?problems Consider the following questions to help you get into your prospects’ shoes and see how you can serve them. Your prospect decides to do?

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Prospecting idea: have an idea

Sales 2.0

It’s uninspiring (and ineffective) for a sales person to email or call a prospect to “just touch base”. When I was only selling and had been prospecting hard for a long time I started to feel that buyers had no problems. More likely your prospect lives in a world similar to the one I have experienced and seen all around me.

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B2B Event Marketing Strategy: How to Build a Winning Go-to-Market Plan 

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Alright, lets get one thing straight: events are back. After spending several years on the digital hamster wheel, professional audiences are once again embracing in-person events. Early in my career, events terrified me. In other words: you need to come to the event with a full calendar of 1:1 meetings.

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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

Which production secrets are key to transitioning webinar attendees to active sales prospects. Send your questions ahead of time to make sure your voice gets heard in this interactive event. What are the best practices for marketing your webinars to attract the customers you’re looking for (hint: don’t spam your mailing list!).

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Top Five Benefits of Sales Process and Methodology

Understanding the Sales Force

As I wrote in this article , Sales Process is a framework for consistent, predictable, repeatable results and the framework is best deployed as a staged, milestone-centric, buyer-focused sequence of events. Listen to this five-second clip from a very popular holiday song. Did it sound familiar?

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Lead Capture Software: Top Tools for Converting Sales Prospects

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From websites and social media to events and trade shows, these lead capture systems ensure that no opportunity to introduce a lead to your sales funnel slips through the cracks. FlashInfo’s parallel dialing feature allows for simultaneous outreach to up to 10 individual prospects, significantly boosting outbound calling efficiency.

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How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

You'll come away with an understanding of what other B2B marketing professionals are doing and actionable insights such as: How marketers in your industry and company size are adjusting marketing budgets and event plans to drive lead generation in spite of COVID-19. Top tactics and channels for reallocating event marketing dollars.

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Strategic ABM Gifting: A CMO’s Silver Bullet to Engage the Enterprise

You can target accounts and prospects by sending gifts or direct mail. How to build and strengthen relationships with key clients and prospects. How to elevate sending strategies from holiday specialties to year-round events that celebrate targets’ anniversaries, birthdays, personal and professional milestones, and more.