Zoominfo

DECEMBER 19, 2018

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. 2. Duct Tape Marketing. Go check it out!

Channels 220

Channels Marketing Lead Rank Outsourcing Services 220

Zoominfo

SEPTEMBER 17, 2018

Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. 1. This Old Marketing Podcast.

Paid Content 252

Paid Content Marketing Social Media Top of Funnel 252

Sales and Marketing Management

OCTOBER 26, 2018

They want minimal downtime, support they can rely on and access to as much training as possible, so they can be in turn, as successful as possible with their deployment. You can have the best and most user-friendly offering on the market. Ensure new customers are armed with the training they need to be successful.

Loyalty 274

Loyalty Customer Face-to-face Video 274

Smooth Sale

APRIL 12, 2024

Photo by 12019 via Pixabay Attract the Right Job Or Clientele: Building Relationships with Your Event Staff Increases Growth Hosting a live event means working with a lot of different people. Don’t feel alarmed, as working with your event staff may not be as intimidating as you think!

Networking 102

Networking Hiring Lead Rank Lead Scoring 102

The Pipeline

MARCH 3, 2020

For example, many want me to layer on or retrofit my curriculum on something they trained three years ago. Your front-line managers are crucial to retrain managers whenever you introduce new training. Some will come from training, but most from how it is applied in the field, which again puts managers front and centre.

Face-to-face 362

Face-to-face Pipeline ROI Energy 362

DiscoverOrg Sales

DECEMBER 4, 2017

What this means is that sales, marketing, and service processes need to be based on the needs, wants, and expectations of customers. “Changing the perspective within your organization is key … it’s not about aligning sales and marketing to each other, but aligning and integrating them both with the customer’s journey.”

Sales Enablement 295

Sales Enablement Collateral Decision Maker Study 295

Janek Performance Group

DECEMBER 24, 2024

Sales training can be a significant investment in your sales team. However, despite this, it would be a mistake for organizations to think they can just sign their team up for training and watch them succeed. To be successful, training cannot be a one-off event. What do you want reps to take away from the training?

Training 118

Training Hiring How To Retention 118

Sales 2.0

JULY 8, 2022

Trigger events come in two “flavors”: “observable” and “unobservable”. Examples of “observable” trigger events are events like senior management changes (like a new CEO), some merger or acquisition activity, company growth or new funding (such as VC funding). That is those that are observable from outside the company (i.e.

Prospecting 370

Prospecting Outsourcing Services Cold Calling Hiring 370

Sales and Marketing Management

MARCH 8, 2019

The event was a culmination of thorough planning and conscious decisions about the learning objectives, content, fun and logistics. Incorporate different perspectives into training teams. We needed to decide if we include intro sales 101 training for our newer sellers in addition to advanced topics. We just didn’t overdo it.

InsideView 223

InsideView Scale Exercises Call-back 223

Sales Gravy

SEPTEMBER 19, 2024

In this episode they dive into key insights on building effective sales training, the importance of a well-defined go-to-market strategy, and the power of partnerships to drive customer success. Coaching Distinction: Successful organizations differentiate between training (knowledge transfer) and coaching (enhancement of skills).

Training 90

Training Strategy Marketing Retention 90

Sales and Marketing Management

MAY 17, 2020

Organizations are doing their best to navigate this new landscape of layoffs, remote working, canceled events, slowing sales and demand slumps. Now more than ever, sales and marketing leaders should be looking to bolster those strategic partnerships in meaningful ways to solidify their channel. That’s the bad news. That’s a win-win.

Engineering 207

Engineering Revenue Incentives Incentive 207

Steven Rosen

MAY 4, 2017

Annually spending by companies: Sales training $20 billion on sales training. Sales and marketing automation tools $20 billion. Sales management training a few $100 million. We see this in times of recession when companies scale back on training, sales automation tools, and support materials. Can you relate?

Sales Management 276

Sales Management Hiring ROI Coaching 276

Smooth Sale

SEPTEMBER 8, 2023

Photo by Alperomeresin via Pixabay, AI-Generated Attract the Right Job Or Clientele: Do You Realize The Power of A Successful Corporate Event? However, it serves us well to recall the value of hosting a corporate event. In truth, there are many reasons why a corporate event can work wonders for your business. People buy people.

Face-to-face 102

Face-to-face Licensing Film Lead Rank 102

Smooth Sale

MAY 17, 2022

Attract the Right Job Or Clientele: The Underrated Marketing Methods To Be Considering. Our collaborative blog provides insight regarding ‘The underrated marketing methods to be considering.’. Some marketing methods, such as social media marketing, advertisements, and SEO, are likely to be part of most modern strategies.

Marketing 148

Marketing Direct Mail Hiring Social Media 148

Sales and Marketing Management

MAY 14, 2020

These conditions can present challenges for sales organizations, where in-person meetings and events are typically part of “business as usual.” With internal meetings (training bootcamps, sales kick-offs, role play sessions, etc.), such as sales onboarding and training sessions, and even sales meetings?—?online.

Sales Enablement 227

Sales Enablement Scale Policies Distribution 227

Sales and Marketing Management

OCTOBER 8, 2018

Small businesses already using Salesforce can look to the tips below to help optimize their use of the platform: Connect email and calendar with Einstein Activity Capture – Salesforce users can save time logging email correspondence and events by connecting their email and calendar to Salesforce with Einstein Activity Capture.

SalesForce 208

SalesForce Enterprise Enterprise Scale 208

SBI

AUGUST 24, 2021

5 Reasons Why Sales Doesn’t use Content from Marketing: and What to do About it. Your company has invested a lot of time and money creating content for Sales Reps, so why isn’t Sales using the content from Marketing? 1: Sales can’t find the content Marketing creates. By Lee Mayfield, Presentek.

Marketing 153

Marketing Engineering Remedy Face-to-face 153

Sales and Marketing Management

JANUARY 12, 2018

Be sure to involve a well-rounded group of members with the right expertise to maximize the SKO experience and impact – including, for example, senior sales leaders, along with sales enablement, product management, product marketing and event planning personnel. Secret 3: Set the agenda early. Secret 5: The “Three Rs”.

Motivation 243

Motivation Retention Groups Construction 243

Zoominfo

NOVEMBER 17, 2020

After hours of training, product reviews, company culture rah rahs, and riffling through bags of swag, many employees feel they have officially started their jobs. Truth be told, one of the most important events during new hire onboarding is getting set up on the wide range of digital tools you will need to do your job.

Scale 246

Scale Google Analytics Hiring Software 246

Zoominfo

MAY 15, 2019

Marketing is annoyed with sales for not following up on leads and the sales team is annoyed with marketing for sending them unqualified leads. We’ve said it before and we’ll say it again, sales and marketing alignment is vital to a company’s growth and success. 20 Sales and Marketing Alignment Statistics.

Ideal Customer Profile 224

Ideal Customer Profile B2B Hiring How To 224

Zoominfo

MAY 21, 2020

Hyper-personalized cold emails are the main tenant of account-based sales approach (related to account-based marketing, or ABM ). Like many B2B companies, ZoomInfo has such a wide total addressable market. Refer to Events and Common Interests for Context. So which situations are appropriate for this type of prospecting?

Examples 264

Examples Account Based Marketing Decision Maker Ideal Customer Profile 264

Sales and Marketing Management

OCTOBER 16, 2017

For example, Momentum Solar has emerged as a national player in the solar energy market. Getting them trained and on-script takes time. We train our salespeople to be extremely knowledgeable about our customers, as well as our products, and to rely on our tech, development and marketing teams for backup.

Real Estate 243

Real Estate Construction Scale Hiring 243

Sales and Marketing Management

JULY 21, 2019

Sales coaching like this has many documented benefits – from reinforcing training, to culling and promoting best practices, to even positively impacting the bottom line. The assignments can reinforce in-progress training or be given to reps cold, to get a baseline for their aptitudes. Validate training and certify reps.

Coaching 241

Coaching Video Hiring Trade Show 241

DiscoverOrg Sales

DECEMBER 18, 2018

You might recognize the most-prospected-to companies of 2018, according to DiscoverOrg’s database, as household names – but that’s not why savvy sales and marketing professionals have been pitching to them. When you understand the types of events that precede spending, you can look for them in the future. Wells Fargo.

Company 156

Company Prospecting Oracle Transportation 156

Smooth Sale

JANUARY 26, 2022

Attract The Right Job Or Clientele: Note: Our collaborative Blog offers insights upon asking, ‘ Do You Want Key Tips for Better Business Marketing This Year? You have much to think about when you are trying to focus on making the right choices and being able to improve your company marketing this year. Find Your Marketing Niche.

Trade Show 147

Trade Show Hiring Social Media Marketing 147

Sales and Marketing Management

FEBRUARY 15, 2021

Many sales organizations have pivoted to virtual events rather than simply canceling major sales events. Sales leaders looking for a rapid start in 2021 should design and deliver virtual events that inspire, inform and connect their sellers, and set the stage for effective virtual support throughout the year. Virtually Connect.

Education 194

Education Film Channels Cancellation 194

Highspot

JANUARY 30, 2025

Key Takeaways Live Event Training ensures sales, marketing, and customer success teams receive consistent, real-time information to enhance learning outcomes and revenue team performance. Outdated training methods and disjointed efforts often lead to disengaged learners, inefficiencies, and missed revenue opportunities.

Training 59

Training Scale Webinar Metrics Face-to-face 59

Force Management

JANUARY 23, 2025

The event not only requires budget, it also takes a large share of resources in terms of time and commitment from your go-to-market and enablement teams. That also means our focus is largely on planning and executing the event - but what happens after the SKO?

Revenue 121

Revenue Resources Positioning Training 121

Sales and Marketing Management

MAY 18, 2018

The best events integrate products and services in interesting and original ways, ensuring the experience is unforgettable – and highly shareable on social media. Once you’ve identified necessary trends and insights, you can design an event that truly engages the individuals who impact your bottom line. Conferences/expos/tradeshows.

B2B 221

B2B Customer Social Media Face-to-face 221

Go for No!

JANUARY 31, 2023

Go for No is a sales and marketing strategy that encourages individuals and teams to embrace rejection as a necessary step toward success. From a marketing perspective, you can get a ton of “implicit” nos. So, much of marketing is testing. And finally, More than bad marketing though is usually bad marketing data.

Marketing 132

Marketing Social Media Scale Top of Funnel 132

The Pipeline

APRIL 23, 2019

Environmentally friendly prospecting is about understanding and leveraging your mutual settings and events. I have trained some large transport companies, have a good feel for the business, opportunities and challenges. No, I am not going to talk about green selling or climate change, not even sales change. Let’s Start Right.

Prospecting 260

Prospecting Transportation Retail Exact 260

DiscoverOrg Sales

NOVEMBER 27, 2018

Hyper-personalized cold emails are a main tenant of account-based sales approach (related to Account-Based Marketing, or ABM.). Like many B2B companies, DiscoverOrg has such a wide addressable market. Refer to events and common interests for context. Refer to events and common interests for context. Use a personal hook.

Examples 220

Examples Account Based Marketing Decision Maker Account 220

Zoominfo

MAY 6, 2020

This turn of events feels slightly ironic (and maybe even somewhat eerie) considering Yuan’s statements about the company’s commitment to sustainable growth back in 2017. Was it the Marketing? . Has Zoom’s marketing just been that inventive? Has Zoom’s marketing just been that inventive?

Video 207

Video Cancellation Microsoft Comparison 207

No More Cold Calling

JANUARY 16, 2020

And you will align all systems in your organization—recruiting, training, and compensation—to support the referral selling process. You may think that because you are hiring experienced people, you don’t need to train them. Train your new hires and your pros, not only in what they do, but in how to do it. Think again.

Referrals 328

Referrals Sales Management Hiring Scale 328

Sales and Marketing Management

SEPTEMBER 23, 2019

Much of this is due to the technology that is beginning to drive the sales process much the way it has driven marketing for the past several years. The range of sales tools is becoming as diverse as those on the marketing side. Also, we’re seeing generational changes. More digital disruption. Reps and robots learn to co-exist.

Inside Sales 209

Inside Sales Trends Outsourcing Services Face-to-face 209

Bernadette McClelland

DECEMBER 31, 2018

She was officially recognised as an integral part of the team, clearly not for playing, but for a stack of little things like fronting up at all practice matches and spring trainings regardless of the weather just as the players did, taking time out to get to know all the players personally and doing what she had to do to show up consistently.

Face-to-face 286

Face-to-face Sports Up-Sell B2B 286

No More Cold Calling

APRIL 26, 2018

More than 10 years ago, a marketing agency told me most sellers cave on price before prospects even ask for a discount. We’ve trained our buyers to expect discounts and that everything is negotiable. Invite Joanne to speak about referrals at your next sales meeting, conference, or event. Your referral business is sealed.

Negotiation 237

Negotiation Referrals Lead Qualification Discount 237