Sales and Marketing Management

JUNE 12, 2017

The best marketing minds are like that – a marriage of seeming opposites that end up working together. Strategic marketers today must balance the right brain that controls creativity and intuition and the left brain that processes information logically and analytically. Here tonight,” he said, “we have apple and orange.

Marketing 219

Marketing SAP Analytics Webinar Metrics 219

Zoominfo

JUNE 4, 2018

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Although vanity metrics make you feel good about your marketing efforts, these surface-level metrics only reveal part of the story. But, fear not dear marketer! Facebook likes. Twitter followers.

Social Media 234

Social Media Marketing How To Campaigns 234

Zoominfo

JULY 11, 2018

When executed correctly, content marketing can attract, engage, and retain new customers– Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. The Importance of Content Marketing. B2B Content Marketing Strategy.

Top of Funnel 255

Top of Funnel B2B Marketing Social Media 255

Sales and Marketing Management

DECEMBER 2, 2020

Jim Kruger, chief marketing officer at Veeam Software , a developer of disaster recovery and intelligent data management software, predicts three key . . Virtual events started out of necessity, but are here to stay because of ROI and accessibility. But that requires planning for a new year.

Marketing 176

Marketing ROI Pivotal Travel 176

Zoominfo

APRIL 30, 2021

“In March 2020, live events were canceled overnight. Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo. Since the start of Covid-19, in-person events, conferences, and tradeshows have come to a halt. Lessons learned from virtual events. That makes them hot leads.

Trade Show 264

Trade Show Top of Funnel Funnel Conference 264

Zoominfo

MAY 5, 2021

If you were a marketer twenty years ago, you would have given anything for this scenario. In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. Years ago, marketers primarily segmented their audiences by age range—mainly because the data to get super granular didn’t exist back then. “As

Segment 246

Segment Lead Rank Trends Marketing Qualified Lead 246

Zoominfo

DECEMBER 19, 2018

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. 2. Duct Tape Marketing. Go check it out!

Channels 220

Channels Marketing Lead Rank Outsourcing Services 220

Sales and Marketing Management

JANUARY 5, 2018

Author: SAM MELNICK VP OF MARKETING, ALLOCADIA At Allocadia, we’re keen on asking the following question: Where will you focus your time in 2018?—?running running marketing, or doing marketing? Doing marketing” refers to the execution of marketing. Doing marketing” refers to the execution of marketing.

Enterprise 214

Enterprise Enterprise Marketing Microsoft 214

Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

Zoominfo

DECEMBER 15, 2020

And to get there, you have to ramp up your visibility and engagement with your best sales, marketing, and recruiting teams. B2B Tips for Sales, Marketing, Recruitment, and More. These signals alert sales and marketing teams to recognize their pain points and take the next step in putting them through the pipeline.

B2B 237

B2B Trade Show Intent Data Buyer Intent 237

DiscoverOrg Sales

OCTOBER 3, 2018

What does it TAKE to sell to the Chief Marketing Officer? Jill began this task by talking to Heidi Bullock , Chief Marketing Officer at Engagio , formerly GVP of Global Marketing for Marketo. Engagio is a B2B SaaS software company focused on helping marketers and salespeople drive the best business value for their company.

Marketing 193

Marketing Intent Data Face-to-face Webinar Metrics 193

Sales 2.0

JUNE 29, 2014

Find trigger events that show changes in your prospect’s environment, giving you a reason to approach them and potentially enough instability that they may switch vendors. Sweetspot currently focuses on the 2nd part of the framework–trigger events. (I I literally wrote on a napkin.

InsideView 309

InsideView Cold Calling Decision Maker Twitter 309

Zoominfo

AUGUST 8, 2024

With the right sales enablement process, revenue leaders can confidently improve sales team skills, boost customer retention, expand market differentiation, and drive revenue growth. That reflects the fact that effective enablement relies on contributions from multiple teams, including product, marketing, and customer success.

Sales Enablement 130

Sales Enablement Strategy Scale Hiring 130

Sales and Marketing Management

OCTOBER 30, 2020

Author: Jim Ewel This should be the golden age of marketing. We have more tools at our disposal to implement and measure marketing, and, until the pandemic hit, advertising budgets were at record levels. The traditional marketing plan is broken. The traditional marketing organization is broken. How do we fix this?

Marketing 207

Marketing Advertising Advertising Twitter 207

Sales Hacker

NOVEMBER 15, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. It includes a breakdown of the Sales AI landscape, adoption of GenAI and Sales software across buyer groups.

Outsourcing Services 112

Outsourcing Services Scale Cold Calling Hiring 112

Sales and Marketing Management

DECEMBER 12, 2018

Author: Jacob Dillon The marketing environment never sits in one place. As the digital era is here, every marketer and salesman must adapt to the most effective practices that bring the most results. Effective selling is impossible if the marketer/salesman fails to understand his target audience.

Marketing 196

Marketing Social Media Scale Case Study 196

Zoominfo

NOVEMBER 17, 2020

Truth be told, one of the most important events during new hire onboarding is getting set up on the wide range of digital tools you will need to do your job. Many believe that we adopt software to accomplish a task, what we choose to adopt, and how we use the tool has a large impact on how we market, sell and go to market.

Scale 246

Scale Google Analytics Hiring Software 246

Hubspot Sales

JULY 30, 2024

But it doesn’t matter how powerful the “hooks” are in your subject lines or how insightful or inspiring your body copy is: Your marketing campaign results will suffer if you don’t end your sales email with finesse and power. If you’re looking for broader sales software, HubSpot Sales Hub is a great option.

Closing 122

Closing Quota How To Webinar Metrics 122

Zoominfo

AUGUST 30, 2018

More and more B2B organizations have begun to host conferences and live events– and for good reason. Live events help companies engage with customers and prospects, boost brand awareness, generate leads, and so much more. Events require extensive planning and preparation in order to meet goals and maximize results.

Conference 187

Conference B2B Social Media Top of Funnel 187

Zoominfo

JULY 15, 2019

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. In the age of information overload, marketers face the challenge of separating flash-in-the-pan trends from truly valuable business tactics. Experiential marketing. Enter, brand activation. . Let’s get into it!

Trade Show 246

Trade Show Campaigns Face-to-face B2B 246

Nutshell

AUGUST 30, 2024

Organizing a company event can be daunting, with many parts to juggle and event requirements to arrange. A crucial component of the event management process is crafting and dispatching an event invitation email that motivates your recipients to attend. Engineering the perfect invitation email is somewhat of an art form.

Examples 108

Examples Webinar Metrics Conference Campaigns 108

Cincom Smart Selling

FEBRUARY 25, 2025

Quote and proposal software has generated a lot of buzz. The most sophisticated quote and proposal software offerings provide AI-powered interfaces that communicate with customers and sales agents to fully configure and price highly complex products. The performance of these systems varies greatly.

Proposal 48

Proposal Software Software Scale 48

Zoominfo

MARCH 4, 2018

While this undoubtedly makes for an ideal buying situation, it makes the job of a marketer significantly more difficult. For seasoned marketers, the practice of personalization – or the process of tailoring marketing efforts to a specific individual or group of people – is not a new concept. Enter, personalization.

Marketing 194

Marketing Scale Segment Channels 194

Sales Hacker Training

OCTOBER 11, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Product : Vanta Your deal is almost closed, and all that’s left is the security review.

Sales Leadership 119

Sales Leadership Lead Rank Scale Marketing Qualified Lead 119

Sales Hacker

JANUARY 13, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. In those scrappy early days, the first sales hire sets the tone for your entire go-to-market engine. Each segment, whether SMB, mid-market, or enterprise, has its own nuances, but they all share a familiar core.

Hiring 108

Hiring Scale Pivotal Enterprise 108

Sales and Marketing Management

MARCH 11, 2019

Author: Tessa Burg In a perfect world, your sales team and your marketing team work side by side to find and close customers. In the real world, however, less than half of companies believe their sales and marketing teams are in any sort of alignment at all. CRM Data that Improves Marketing. Prioritize your goals.

CRM 289

CRM Lead Scoring Lead Rank Data 289

Hubspot Sales

SEPTEMBER 9, 2024

Leads are often categorized and managed through these different stages: Marketing Qualified Leads (MQLs). Leads who have engaged with your marketing efforts, and are deemed ready for sales review and converting it to an opportunity. Sales Qualified Leads (SQLs).

Lead Rank 118

Lead Rank Ideal Customer Profile Marketing Qualified Lead Sales Qualified Lead 118

Zoominfo

MARCH 17, 2021

To better understand what companies are spending money on, ZoomInfo surveyed over 400 CEOs, IT professionals, and marketers to understand patterns of near-term investment and cost cutting. Meanwhile,marketing departments find themselves challenged by how to effectively track ROI and generate more leads. Marketing Spending Trends.

Company 324

Company Survey ROI Face-to-face 324

Sales Hacker

JANUARY 20, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Whats actually working to drive growth: Stay ahead in 2025 There’s a ton of talk about what isn’t working today in go-to-market. Memo hosts 10-15 prospective buyers at each dinner event. More on their motion here.

Scale 105

Scale Sales Qualified Lead Revenue Intent 105

DiscoverOrg Sales

DECEMBER 18, 2018

You might recognize the most-prospected-to companies of 2018, according to DiscoverOrg’s database, as household names – but that’s not why savvy sales and marketing professionals have been pitching to them. When you understand the types of events that precede spending, you can look for them in the future. Wells Fargo.

Company 156

Company Prospecting Oracle Transportation 156

Sales 2.0

SEPTEMBER 8, 2018

Testing is for marketing not sales. The more time I spend in sales and marketing, the more I see overlap between these areas. Now, sales people are starting to “geek out” and use software tools like marketers have been for the last decade, or so. Using trigger events : try using trigger events in your prospecting.

Top of Funnel 240

Top of Funnel Sales Qualified Lead How To Referrals 240

Hubspot Sales

SEPTEMBER 4, 2024

If you’re looking for CRM (Customer Relationship Management) software for your startup, a third-party review website like G2.com To help you evaluate your options, I reviewed a range of CRM software and identified the best ones. Lead and Marketing Automation Your CRM should help you easily capture and nurture leads.

Lead Scoring 105

Lead Scoring Lead Rank Hubspot Scale 105

Sales Hacker Training

NOVEMBER 22, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. It includes a breakdown of the Sales AI landscape, adoption of GenAI and Sales software across buyer groups.

Sales Enablement 111

Sales Enablement Scale Hiring Sales Operations 111

Sales 2.0

MAY 2, 2014

Tim Harsch has let me know that Owler is still working on their marketing messaging as they just launched in April and he promises they will get better at conveying what they are all about as they age.). It serves up the trigger events you need in a nice way and combines them with some good company data. Now that’s a good thing.

Jigsaw 377

Jigsaw InsideView Tools Call-back 377

Sales Hacker

OCTOBER 18, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Product : Vanta Your deal is almost closed, and all that’s left is the security review. Link to GPT.

Networking 107

Networking Real Estate Demand Generation Agencies Scale 107

Sales Hacker

APRIL 4, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Theyre redesigning their go-to-market architecture from the ground up to scale with systems, not just people. Not through more software, but through system design. The best companies are building leverage.

System 106

System Scale Outsourcing Services Lead Rank 106

Sales and Marketing Management

FEBRUARY 3, 2020

Likewise, sales and marketing departments may be siloed, so implementing a formal customer reference program requires some marketing of its own. It requires the insights and direct input from multiple departments, but perhaps most significantly, from sales and marketing.

Ideal Customer Profile 248

Ideal Customer Profile Customer Policies Promotion 248