Smooth Sale

OCTOBER 14, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: How To Overcome Shyness Before An Event While socializing comes naturally for some, it can be quite the struggle for others, leading to discomfort, trouble communicating, and the desire to isolate. Until the event, tell yourself, ‘You’ve got this!’. Author One Stop, Inc.

Trade Show 101

Trade Show How To Hiring Hotels 101

Sales and Marketing Management

AUGUST 25, 2021

Virtual events will endure beyond the pandemic. Social media marketing has become essential to boost registration and participation. The post 8 Ways Social Media Is Used to Promote Virtual Events appeared first on Sales & Marketing Management.

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Social Media Promotion Media Marketing 243

Sales and Marketing Management

DECEMBER 18, 2020

Author: Staff Meg Scales is chief marketing officer of SlickText , which helps businesses market through short message service (SMS), aka text messages. In this Q&A, she speaks to the effectiveness of text messaging incorporated into events, virtual or live. Q: Why is texting effective for events?

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Lead Rank Lead Scoring Scale Segment 215

SalesFuel

AUGUST 14, 2024

Challenge: How to create a unique event promoter ad campaign Nancy Nally, an account executive from Viamedia , has been using AdMall on and off for nearly 20 years. Nally knew that the sales tools provided would help her when it came to creating an event promoter ad campaign. “[The

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Promotion Campaigns Ideal Customer Profile Closing 104

Smooth Sale

APRIL 12, 2024

Photo by 12019 via Pixabay Attract the Right Job Or Clientele: Building Relationships with Your Event Staff Increases Growth Hosting a live event means working with a lot of different people. Don’t feel alarmed, as working with your event staff may not be as intimidating as you think!

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Networking Hiring Lead Rank Lead Scoring 106

Nutshell

AUGUST 30, 2024

Organizing a company event can be daunting, with many parts to juggle and event requirements to arrange. A crucial component of the event management process is crafting and dispatching an event invitation email that motivates your recipients to attend. Engineering the perfect invitation email is somewhat of an art form.

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Examples Webinar Metrics Conference Campaigns 71

Sales and Marketing Management

APRIL 21, 2020

What does it mean for business events and incentive travel programs? We spoke with Carina Bauer, CEO of IMEX Group, which connects meetings and events businesses with customers through annual tradeshows in Germany and Las Vegas. Are we looking at a new normal for the meetings and events industry?

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Meeting Face-to-face Travel Incentive 227

Sales and Marketing Management

MAY 8, 2019

Now, it’s changing the way we plan, host, and attend events. But how has streaming video transformed the events world? In the past, events were limited to space and time. Simply put, to be part of an event, you physically had to be there. Video adds another level of interactivity to your events.

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Video Strategy Maximizer ROI 316

Janek Performance Group

NOVEMBER 12, 2024

This highly anticipated event provides an opportunity to rally the team, create a sense of renewed purpose, and introduce new strategies, insights, and training as the company gears up for another year. This foundation helps drive not only the agenda but also the energy of the event. Are you looking to build momentum?

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How To Energy Guidelines Motivation 62

Zoominfo

SEPTEMBER 6, 2018

As an event planner or marketer, you are likely aware that your pre- and post-event content strategy is integral to your overall success. To drive registrations, satisfy attendees, and boost your brand’s exposure, you must produce thorough and engaging content to support and surround your event marketing efforts.

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B2B Marketing Social Media Promotion 130

SBI Growth

SEPTEMBER 25, 2021

A hot topic on the minds of executives, validated by SBI’s Growth Advisory Board Program, is what the future of the workplace looks like and how to create an impactful EX and CX in a hybrid environment. Executives are looking.

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Ideal Customer Profile How To SalesForce Analysis 321

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Identify Who’s Going to the Event. Here are some tips: 1.

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Trade Show Lead Generation Sales Qualified Lead Leads 191

Zoominfo

AUGUST 1, 2023

Many go-to-market professionals already use intent data to spot prospects that are interested in their products or services. Unlock Insights with ZoomInfo Intent Whether you work in cybersecurity, law, PR, HR or finance, ZoomInfo has valuable intent data that can help your company go to market more effectively.

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Intent Data Intent Intent Signal Data 130

Hubspot Sales

JANUARY 11, 2023

When it comes to events, many small business owners and sales reps struggle with the same challenge: Getting prospects and customers to attend. Yet, in-person or virtual event participation is often a critical component of networking, building relationships, and offering value to prospects ahead of a sale.

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Transportation Marketing How To Webinar Metrics 123

Sales 2.0

JULY 7, 2014

He’s writing some excellent stuff about modern sales and marketing over there. As timing would have it, Louis just updated me that he has a new (free 83-page) ebook out of interviews with sales and marketing leaders. Without a trigger event it’s very likely your biggest competitor will win–status quo (aka “do nothing”.).

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InsideView Hiring Cancellation Account 301

Sales and Marketing Management

JANUARY 18, 2021

With the pandemic pushing change in consumer behavior, marketing and sales teams specifically have seen a huge shift in how they must reach current and potential customers. So, how will we see video continue to evolve in 2021, and how can marketing and sales teams best use it to their advantage?

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Video Scale Marketing Face-to-face 317

Zoominfo

NOVEMBER 1, 2024

Personalization, precision and performance are the keys to modern B2B marketing. And account-based marketing software is what helps your team nail all three with perfection. Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving.

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Account Based Marketing Account Software Software 130

Hubspot Sales

SEPTEMBER 18, 2023

That is why recognizing trigger events is key to being successful. In this article, we’ll cover what a trigger event is, why they’re important and provide examples you can apply to your own sales strategy. Broadly speaking, any industry change can be considered a trigger event and indicate a channel for making a sale.

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Social Media Google Hiring How To 105

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. Double Duty: Why Hybrid Events Hook Millennials.

Webinar Metrics 113

Webinar Metrics Trade Show Marketing Strategy 113

Pipeliner

JULY 24, 2024

Online Sales Magazine and Pipeline CRM, sat down with Brandie Weaver , an expert in brand partnerships and live events. Brandie, the owner of Brandie Weaver Partnerships, specializes in helping brands grow their understanding of reaching potential through events, influencer marketing, and sponsorships.

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Maximizer Lead Rank Lead Scoring Video 52

Smooth Sale

SEPTEMBER 8, 2023

Photo by Alperomeresin via Pixabay, AI-Generated Attract the Right Job Or Clientele: Do You Realize The Power of A Successful Corporate Event? However, it serves us well to recall the value of hosting a corporate event. In truth, there are many reasons why a corporate event can work wonders for your business. People buy people.

Face-to-face 106

Face-to-face Licensing Film Lead Rank 106

Zoominfo

OCTOBER 5, 2021

Scenario You’re sponsoring or hosting an event and want to get more potential attendees to sign up. Send three email blasts: the first should be sent a month prior to the event, followed by two subsequent emails two weeks prior and a day or two beforehand. Trigger Upcoming event Action Email automation

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Follow-up Leads Marketing Qualified Lead Sales 100

Sales and Marketing Management

JUNE 4, 2021

Whether it’s meeting colleagues around the water cooler or meeting new sales accounts at an event, we look forward to additional in-person collaboration and connection. The post 5 Common Virtual Meeting and Event Mistakes appeared first on Sales & Marketing Management.

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Meeting Face-to-face Account Marketing 120

eGrabber

OCTOBER 25, 2024

The hospitality industry is in a prime position to tap into the lucrative corporate events market. However, reaching these decision makers and generating high-quality corporate event leads requires a strategic approach. Struggling to keep event leads flowing? Try Email-Researcher! Ready to unlock more corporate leads?

Paid Content 52

Paid Content Hotels Lead Generation Lead Rank 52

DiscoverOrg Sales

SEPTEMBER 14, 2018

The cultural phenomenon that is Dreamforce – the Burning Man of the sales world – is a testament to the influence wielded by today’s sales and marketing professionals. If you’re a B2B sales, marketing, or business development, we’ve got a hand-picked don’t-miss Dreamforce session for you. Sales and marketing alignment.

Account Based Marketing 202

Account Based Marketing SalesForce Top of Funnel Hotels 202

Zoominfo

SEPTEMBER 6, 2018

As an event planner or marketer, you are likely aware that your pre- and post-event content strategy is integral to your overall success. To drive registrations, satisfy attendees, and boost your brand’s exposure, you must produce thorough and engaging content to support and surround your event marketing efforts.

B2B 199

B2B Strategy Social Media Promotion 199

Zoominfo

OCTOBER 5, 2021

Scenario Event managers typically receive a list of companies that will be attending an upcoming event. Collect the email addresses and phone numbers of potential prospects and invite them to a pre-event meeting, a reception, or other tailored event. You could send gifts to high-value prospects to build rapport.

Prospecting 100

Prospecting Webinar Metrics B2B Report 100

Zoominfo

OCTOBER 18, 2018

Event marketers have always been at the forefront of cutting-edge technology, as they strive to grab and keep attendee interest long after each event is over. So, it should come as no surprise that AI has become a staple at industry events. But for now, let’s look at five ways you can use AI to improve your next event!

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Lead Rank Lead Scoring How To Face-to-face 196

Sales and Marketing Management

SEPTEMBER 13, 2021

The post Regaining Trust and Engagement for In-Person Events appeared first on Sales & Marketing Management. Safety Protocols Increase Confidence The IRF implemented its own COVID-related best practices and participants said it positively impacted their decision to attend. […].

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Incentive Incentives Travel Groups 120

SBI Growth

DECEMBER 18, 2017

B2B marketing leaders drive hyper-growth by bridging the gap between the corporate office and the field. If you are investing in field events, and not generating desired outcomes, consider thinking like a B2C marketer. To do this, you need to.

B2B 184

B2B B2C Revenue Marketing 184

Zoominfo

SEPTEMBER 8, 2019

There’s no way around it—industry conferences and networking events are expensive. But, live events provide a unique opportunity for your team to network, develop important skills, and ultimately improve your business. If you send your team to conferences and events, they’ll learn new skills and develop existing ones.

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Conference B2B Face-to-face Scale 162

Act!

JANUARY 9, 2024

Hosting online events like webinars, training sessions, or networking meetings can be great for business. As an online event management solution, Link2events+ acts as a bridge between functionality found in costly webinar services and standard webinar services. Calendar Registrants are automatically associated with the event in Act!

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ACT Webinar Metrics Follow-up Social Media 52