Sales and Marketing Management

DECEMBER 12, 2022

These three steps will help you harness your CRM’s customer data, level up your future planning strategies, and turn events into your organization’s superpower. The post 3 Steps for Using Your CRM to Unlock Your Events’ Full Potential appeared first on Sales & Marketing Management.

CRM 316

CRM Data Strategy Marketing 316

SBI Growth

SEPTEMBER 25, 2021

A hot topic on the minds of executives, validated by SBI’s Growth Advisory Board Program, is what the future of the workplace looks like and how to create an impactful EX and CX in a hybrid environment. Executives are looking.

Ideal Customer Profile 321

Ideal Customer Profile How To SalesForce Analysis 321

Sales and Marketing Management

AUGUST 25, 2021

Virtual events will endure beyond the pandemic. The post 8 Ways Social Media Is Used to Promote Virtual Events appeared first on Sales & Marketing Management. Social media marketing has become essential to boost registration and participation.

Social Media 243

Social Media Promotion Media Marketing 243

SBI Growth

DECEMBER 2, 2020

This time last year, SBI released the research report “Sales Kickoffs are Dead,” and revealed how to host a world-class acceleration summit for your employees. The same principles still apply — create an environment that motivates your team and activates.

Motivation 373

Motivation Report Research How To 373

Zoominfo

SEPTEMBER 6, 2023

Professional events can generate loads of opportunities in a very short period. We’ve put together a list of the 10 most important post-event priorities to help you turn attendees into prospects and customers. ZoomInfo’s modern GTM tools and industry-leading data make post-event follow-up a breeze.

Lead Rank 244

Lead Rank Lead Scoring Scale Hiring 244

No More Cold Calling

JANUARY 14, 2021

The post Don’t Miss This Event: The Gatekeeper Died appeared first on No More Cold Calling. The gatekeeper has left the building! Learn more about how to bypass the gatekeeper with referrals in the premiere episode of Back in the Black on January 19.

Gatekeeper 265

Gatekeeper Cold Calling Referrals Telemarketing 265

Sales and Marketing Management

DECEMBER 4, 2024

With thoughtful planning and a clear strategy, you can use experiential marketing to make an impact that goes far beyond the event itself. The post B2B Events That Stick: Lessons in Connection and Creativity appeared first on Sales & Marketing Management.

B2B 156

B2B Strategy Marketing Sales 156

Sales and Marketing Management

MAY 8, 2023

Hybrid events give event professionals infinite opportunities to create fresh, personalized, interactive event experiences and digital hooks for capturing attendee interest and delivering event value. Here's how event and meeting planners can build the right budget for a hybrid format.

Meeting 31

Meeting Opportunity Marketing Sales 31

Sales and Marketing Management

SEPTEMBER 16, 2024

The travel trends report from global event ticketing agency Eventbrite can help corporate incentive program planners create more impactful events. The post Understand Trends for a More Successful Event appeared first on Sales & Marketing Management.

Trends 120

Trends Incentive Incentives Travel 120

The Pipeline

JULY 7, 2020

Three events that led to the fourth, the close. Each of those events was clearly defined, no ambiguity as to what each event looked like, and what it did not look like. The three events were: Initial qualifying appointment. As a result, it became clear that that were specific milestones in successful sales. Pay For Play.

Incentives 430

Incentives Incentive Commission Sales Qualified Lead 430

Zoominfo

APRIL 30, 2021

“In March 2020, live events were canceled overnight. Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo. Since the start of Covid-19, in-person events, conferences, and tradeshows have come to a halt. Lessons learned from virtual events. That makes them hot leads.

Trade Show 264

Trade Show Top of Funnel Funnel Conference 264

SalesFuel

AUGUST 14, 2024

Challenge: How to create a unique event promoter ad campaign Nancy Nally, an account executive from Viamedia , has been using AdMall on and off for nearly 20 years. Nally knew that the sales tools provided would help her when it came to creating an event promoter ad campaign. “[The The live music ticket sales forecast for the U.S.

Promotion 104

Promotion Campaigns Ideal Customer Profile Closing 104

Sales 2.0

JULY 8, 2022

Trigger events come in two “flavors”: “observable” and “unobservable”. Examples of “observable” trigger events are events like senior management changes (like a new CEO), some merger or acquisition activity, company growth or new funding (such as VC funding). That is those that are observable from outside the company (i.e.

Prospecting 370

Prospecting Outsourcing Services Cold Calling Hiring 370

Sales and Marketing Management

MARCH 6, 2024

Offsite events are not a "build and they will come" endeavor. Here are five ways to make your in-person event more enticing and successful. The post Driving Leads and Sales Through Private Engagements appeared first on Sales & Marketing Management.

Leads 295

Leads Marketing Qualified Lead Sales Marketing 295

No More Cold Calling

JANUARY 9, 2020

That means enhancing and reinforcing their sales skills, budgeting for them to attend conferences and business events, brainstorming before prospect and client meetings, conducting joint calls, and ensuring clarity around accountability. The job of a sales manager is to provide reps with the tools to succeed.

Sales Management 390

Sales Management Hiring Quota Cold Calling 390

Sales and Marketing Management

JANUARY 18, 2021

Personalized Video Will Replace Event Prospecting. Because in-person events and trade shows came to a screeching halt in 2020, brands no longer have the opportunity to engage with prospects face-to-face. But the evaporation of events doesn’t mean the evaporation of the need for human interaction.

Video 317

Video Scale Marketing Face-to-face 317

SBI Growth

JANUARY 20, 2020

What you choose to eat, how you decide what to wear to an important event, or even how often you. “What is the standard, and what is everybody else doing?” ” You’ve asked yourself this question individually in many different situations.

B2B 340

B2B Analytics Retention Data 340

Zoominfo

MAY 6, 2021

A recent ZoomInfo survey of about 600 sales and marketing professionals found that most sales reps said they relied on in-person events for prospecting before 2020. Last year, however, many stopped using events for prospecting, instead adopting old-fashioned methods like (gasp!) Prospecting in the event-less landscape.

Survey 246

Survey Top of Funnel Scale Fashion 246

Understanding the Sales Force

MAY 10, 2023

We are now seeing these events in sales organizations: Missed forecasts. We have already seen these factors occur across the board: Low QoQ GDP. High interest rates. Massive layoffs. Stock Market down. Cost-cutting. Closing delays. Failure to hit quotas. Order cancellations. We know what doesn't work in a recession.

Revenue 358

Revenue Cancellation Forecasting Quota 358

Sales and Marketing Management

AUGUST 11, 2021

Four marketing strategies to drive more leads in a world still saddled with a pandemic and without live events. The post 4 New Pathways to Lead Generation appeared first on Sales & Marketing Management.

Lead Generation 309

Lead Generation Leads Marketing Qualified Lead Strategy 309

No More Cold Calling

JULY 25, 2024

Olympic athletes come from all over the world to compete in a myriad of events, but they all have one thing in common: They got there because they have continually invested in building their skills and practiced. They train with unparalleled rigor. They have not just one coach, but many. But we do need practice.

Referrals 334

Referrals Cold Calling Coaching Incentives 334

SBI Growth

MARCH 23, 2020

Recent world events have only accelerated a trend that we have seen over the last two decades – the collapse of face to face selling. Think about it, even without a global pandemic keeping us all inside, we live in.

Face-to-face 292

Face-to-face Trends Strategy Sales 292

Zoominfo

JANUARY 15, 2021

Get Comfortable With Virtual Events. The COVID-19 pandemic forced many businesses to shift their tradeshow and events strategy. Events that captured leads offline have now been moved online. 89% of event organizers say virtual or hybrid events will be a part of their organization’s long-term strategy.

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

The Pipeline

DECEMBER 14, 2020

We will be updating the calendar during the holidays, but check in to see Upcoming Events. Make it part of your sales nutrition routine, you’ll be fed and ready to make money by 9:00. Sales Scrum Episode #26 Guest – Tony Morris.

Call-back 360

Call-back Webinar Metrics Sales Industry 360

Zoominfo

APRIL 23, 2021

Triggering event: A small company secures a round of funding (check). Triggering event: Using Scoops, a sales rep at ZoomInfo discovers that a company has a new sales or marketing leader. Triggering event: A sales rep is alerted when a certain company “spikes” in consuming content related to ZoomInfo’s competitors.

Webinar Metrics 242

Webinar Metrics Strategy Marketing Scale 242

Sales 2.0

NOVEMBER 6, 2024

If you want to meet a large number of potential customers or partners quickly, find the events they go to and work the room! Go to conferences for coffee Too many people waste a lot of time and money going to conferences and in-person events. Go to the conferences and live events where your potential customers and referral partners go.

Conference 195

Conference Cold Calling Referrals Social Media 195

Understanding the Sales Force

JUNE 24, 2021

We are finally doing things we haven't done for quite a while including dining inside restaurants, flying, staying in hotels, going to and hosting parties, attending packed stadiums for sporting events and more.

Hotels 274

Hotels Sports Groups Objections 274

Anthony Cole Training

DECEMBER 28, 2023

As we head towards the New Year of 2024, with volatile world events all around us, it is a perfect time to think about and focus on what you can affect and act on, in your personal and professional life to improve your relationships and results.

ACT 255

ACT Banking Sales Coaching Motivation 255

No More Cold Calling

MARCH 31, 2021

The events of 2020 changed the customer buying journey, so we must change our prospecting tactics. Watch Back in the Black and register for future events.). No one’s in their office, and if you don’t have their mobile number, forget it. Gaining seller access was hard enough before COVID. Suddenly it became almost impossible.

Referrals 371

Referrals Cold Calling Call-back Sales Qualified Lead 371

Zoominfo

DECEMBER 17, 2020

But one event in particular has weighed heavy on our mind. . But this year, most companies had to push their events out. In lieu of events, what do sales leaders do to get that extra 5% of motivation out of their team in the last weeks of Q4? Alternative #2: Combine The 2020 Club With The 2021 Club Event.

Incentive 234

Incentive Incentives Travel Motivation 234