Zoominfo

FEBRUARY 12, 2025

Alright, lets get one thing straight: events are back. After spending several years on the digital hamster wheel, professional audiences are once again embracing in-person events. Early in my career, events terrified me. In other words: you need to come to the event with a full calendar of 1:1 meetings.

B2B 130

B2B Marketing Strategy Lead Scoring 130

Sales and Marketing Management

DECEMBER 12, 2022

These three steps will help you harness your CRM’s customer data, level up your future planning strategies, and turn events into your organization’s superpower. The post 3 Steps for Using Your CRM to Unlock Your Events’ Full Potential appeared first on Sales & Marketing Management.

CRM 316

CRM Data Strategy Marketing 316

SBI Growth

SEPTEMBER 25, 2021

A hot topic on the minds of executives, validated by SBI’s Growth Advisory Board Program, is what the future of the workplace looks like and how to create an impactful EX and CX in a hybrid environment. Executives are looking.

Ideal Customer Profile 321

Ideal Customer Profile How To SalesForce Analysis 321

SBI Growth

DECEMBER 2, 2020

This time last year, SBI released the research report “Sales Kickoffs are Dead,” and revealed how to host a world-class acceleration summit for your employees. The same principles still apply — create an environment that motivates your team and activates.

Motivation 373

Motivation Report Research How To 373

Zoominfo

SEPTEMBER 6, 2023

Professional events can generate loads of opportunities in a very short period. We’ve put together a list of the 10 most important post-event priorities to help you turn attendees into prospects and customers. ZoomInfo’s modern GTM tools and industry-leading data make post-event follow-up a breeze.

Lead Rank 244

Lead Rank Lead Scoring Scale Hiring 244

Understanding the Sales Force

JANUARY 6, 2025

As I wrote in this article , Sales Process is a framework for consistent, predictable, repeatable results and the framework is best deployed as a staged, milestone-centric, buyer-focused sequence of events. Listen to this five-second clip from a very popular holiday song. Did it sound familiar?

Sales Process 329

Sales Process Benefit Sales Methodology Sales Cycle 329

Sales 2.0

NOVEMBER 6, 2024

If you want to meet a large number of potential customers or partners quickly, find the events they go to and work the room! Go to conferences for coffee Too many people waste a lot of time and money going to conferences and in-person events. Go to the conferences and live events where your potential customers and referral partners go.

Conference 195

Conference Cold Calling Referrals Social Media 195

Sales and Marketing Management

DECEMBER 4, 2024

With thoughtful planning and a clear strategy, you can use experiential marketing to make an impact that goes far beyond the event itself. The post B2B Events That Stick: Lessons in Connection and Creativity appeared first on Sales & Marketing Management.

B2B 156

B2B Strategy Marketing Sales 156

Janek Performance Group

NOVEMBER 12, 2024

This highly anticipated event provides an opportunity to rally the team, create a sense of renewed purpose, and introduce new strategies, insights, and training as the company gears up for another year. This foundation helps drive not only the agenda but also the energy of the event. Are you looking to build momentum?

How To 62

How To Energy Guidelines Motivation 62

Nimble - Sales

OCTOBER 28, 2024

In the event planning industry, sales go beyond just pitching and closing deals. Here, we’ll explore two detailed sales scenarios for event planners, demonstrating how The post Best Sales Scenario Examples for Event Planner appeared first on Nimble Blog.

Examples 52

Examples Industry Sales Closing 52

eGrabber

OCTOBER 25, 2024

The hospitality industry is in a prime position to tap into the lucrative corporate events market. However, reaching these decision makers and generating high-quality corporate event leads requires a strategic approach. Struggling to keep event leads flowing? Try Email-Researcher! Ready to unlock more corporate leads?

Paid Content 52

Paid Content Hotels Lead Generation Lead Scoring 52

The Pipeline

JULY 7, 2020

Three events that led to the fourth, the close. Each of those events was clearly defined, no ambiguity as to what each event looked like, and what it did not look like. The three events were: Initial qualifying appointment. As a result, it became clear that that were specific milestones in successful sales. Pay For Play.

Incentives 430

Incentives Incentive Commission Sales Qualified Lead 430

Force Management

JANUARY 23, 2025

The event not only requires budget, it also takes a large share of resources in terms of time and commitment from your go-to-market and enablement teams. That also means our focus is largely on planning and executing the event - but what happens after the SKO? The sales kickoff is often one of the biggest investments of the year.

Revenue 122

Revenue Resources Positioning Training 122

Grant Cardone

NOVEMBER 4, 2024

Discover the panel discussions, speakers, and hot topics at the 2024 SWE event held at Universidad Carlos III de Madrid. The post An Inspiring Day: Three SWE Affiliates in Spain Hold Their Annual SWE Event appeared first on Grant Cardone - 10X Your Business and Life.

118

118

Zoominfo

APRIL 30, 2021

“In March 2020, live events were canceled overnight. Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo. Since the start of Covid-19, in-person events, conferences, and tradeshows have come to a halt. Lessons learned from virtual events. That makes them hot leads.

Trade Show 264

Trade Show Top of Funnel Funnel Conference 264

Sales Gravy

OCTOBER 22, 2024

Key Takeaways: – LinkedIn as a Networking Tool: Approach LinkedIn interactions like networking at an event. The Importance of OutBound Conference: OutBound is a key event for sales professionals, offering insights into improving pipeline productivity and performance. Don't try to appear personalized if your outreach is automated.

LinkedIn 96

LinkedIn Outbound Networking Conference 96

SBI Growth

JANUARY 30, 2025

The changes are introduced to team members at sales kickoffs (SKOs), localized events, and one-on-one check-ins to reinforce the importance of adhering to the newly established sales process. As we kick off a new year, many organizations are rolling out updates to their sales process.

Sales Process 156

Sales Process Buyer System Sales 156

Sales 2.0

JULY 8, 2022

Trigger events come in two “flavors”: “observable” and “unobservable”. Examples of “observable” trigger events are events like senior management changes (like a new CEO), some merger or acquisition activity, company growth or new funding (such as VC funding). That is those that are observable from outside the company (i.e.

Prospecting 370

Prospecting Outsourcing Services Cold Calling Hiring 370

Force Management

OCTOBER 10, 2024

Combining their years of experience, they hashed out what works and what doesn't when it comes to planning and leading a kickoff event as a revenue leader. Force Management Co-Founder John Kaplan and five-time CRO John McMahon recently had an in-depth discussion on the Revenue Builders Podcast about sales kickoffs.

Revenue 148

Revenue Conversion Marketing Qualified Lead Leads 148

No More Cold Calling

FEBRUARY 28, 2025

They’re the same salespeople you meet at networking events, who grab your card and then send impersonal emails (with attachments) the very next day, pitching products and asking for business referrals. Unless youre one of those card-grabbing networking pariahs, you would never introduce yourself this way at an in-person event.

Referrals 177

Referrals Social Selling Networking LinkedIn 177

No More Cold Calling

JANUARY 9, 2020

That means enhancing and reinforcing their sales skills, budgeting for them to attend conferences and business events, brainstorming before prospect and client meetings, conducting joint calls, and ensuring clarity around accountability. The job of a sales manager is to provide reps with the tools to succeed.

Sales Management 390

Sales Management Hiring Cold Calling Quota 390

Sales Gravy

NOVEMBER 14, 2024

. – Holiday and Retention Use: Drink tastings are popular not only for prospecting but also for employee rewards, client retention, and holiday gifting, with options for virtual events that clients can record and revisit. Many companies were looking for new ways to engage clients when in-person meetings and events weren’t possible.

Trade Show 98

Trade Show Advertising Advertising Webinar Metrics 98

Sales and Marketing Management

JANUARY 18, 2021

Personalized Video Will Replace Event Prospecting. Because in-person events and trade shows came to a screeching halt in 2020, brands no longer have the opportunity to engage with prospects face-to-face. But the evaporation of events doesn’t mean the evaporation of the need for human interaction.

Video 317

Video Scale Marketing Face-to-face 317

Sales and Marketing Management

MARCH 6, 2024

Offsite events are not a "build and they will come" endeavor. Here are five ways to make your in-person event more enticing and successful. The post Driving Leads and Sales Through Private Engagements appeared first on Sales & Marketing Management.

Marketing Qualified Lead 295

Marketing Qualified Lead Leads Sales Marketing 295

SBI Growth

JANUARY 20, 2020

What you choose to eat, how you decide what to wear to an important event, or even how often you. “What is the standard, and what is everybody else doing?” ” You’ve asked yourself this question individually in many different situations.

B2B 340

B2B Analytics Retention Data 340

Hubspot Sales

JULY 30, 2024

Closing statements are your best chance to impress upon the reader that they should contact your sales team, register for your event, or take advantage of a promotional offer. Register with our promo code EZBuy2024 for event admission for two on me. Uses a promotion code to track the event registration for attribution purposes.

Closing 122

Closing Quota How To Webinar Metrics 122

Sales and Marketing Management

SEPTEMBER 16, 2024

A look at consumer travel trends and preferences of Gen Z and Millennials can be helpful when designing corporate-sponsored events. The post Good Vibrations for Multiple Generations appeared first on Sales & Marketing Management.

Travel 293

Travel Trends Consumer Marketing 293

Smooth Sale

NOVEMBER 6, 2024

Even if your trade show booth employees are familiar with such events, ensure they have the new information they need about your products, company goals, and beyond. During the planning phases, routinely check the progress of decorations, presentations, product prototypes, and anything else you need for the big event.

Trade Show 109

Trade Show Motivation How To Lead Scoring 109

Understanding the Sales Force

MAY 10, 2023

We are now seeing these events in sales organizations: Missed forecasts. We have already seen these factors occur across the board: Low QoQ GDP. High interest rates. Massive layoffs. Stock Market down. Cost-cutting. Closing delays. Failure to hit quotas. Order cancellations. We know what doesn't work in a recession.

Revenue 352

Revenue Cancellation Forecasting Quota 352

Sales and Marketing Management

AUGUST 11, 2021

Four marketing strategies to drive more leads in a world still saddled with a pandemic and without live events. The post 4 New Pathways to Lead Generation appeared first on Sales & Marketing Management.

Lead Generation 309

Lead Generation Marketing Qualified Lead Leads Strategy 309